The document provides information on online fundraising through JustGiving. It discusses why fundraising online is beneficial, such as reaching more potential donors and making it easy for people to donate. It also covers how to set up an online profile with JustGiving, promote fundraising online through social media and other methods, and drive traffic to fundraising pages using calls to action like buttons on websites and emails. Case studies are presented showing how other charities have successfully used JustGiving's tools and features to engage donors and raise more funds.
How to Set Up The Donate Button and Start Collecting Donations On Your WebsiteJulia Campbell
Are you able to collect donations directly from your website? With the new GoFundMe Charity Donate Button, it's super simple to collect donations for your nonprofit through your own website with only a couple of clicks.
In this webinar, you will learn:
How to set up the Donate Button on your website
How to customize your online donation page to drive more donations
Ways to grow your supporter base
How to follow-up with new donors after they make their first gift
How to Start Your #GivingTuesdayNow Campaign with GoFundMe Charity's Free ToolsJulia Campbell
#GivingTuesdayNow is May 5, 2020 and nonprofits have had limited time to prepare. GoFundMe's no subscription, no commitment tools are a perfect solution for organizations to launch a professional #GivingTuesdayNow campaign quickly and easily. This toolkit will walk you through how.
How to Set Up The Donate Button and Start Collecting Donations On Your WebsiteJulia Campbell
Are you able to collect donations directly from your website? With the new GoFundMe Charity Donate Button, it's super simple to collect donations for your nonprofit through your own website with only a couple of clicks.
In this webinar, you will learn:
How to set up the Donate Button on your website
How to customize your online donation page to drive more donations
Ways to grow your supporter base
How to follow-up with new donors after they make their first gift
How to Start Your #GivingTuesdayNow Campaign with GoFundMe Charity's Free ToolsJulia Campbell
#GivingTuesdayNow is May 5, 2020 and nonprofits have had limited time to prepare. GoFundMe's no subscription, no commitment tools are a perfect solution for organizations to launch a professional #GivingTuesdayNow campaign quickly and easily. This toolkit will walk you through how.
How to Get More People to Sign-Up for Your EventJulia Campbell
If you have a campaign on GoFundMe Charity or are considering launching one, our Registration and Ticketing functionality is a great feature that can help you reach your campaign’s goals.
Important: You cannot add registration if a donation has already been made to your campaign. To avoid this, please refrain from publishing your campaign before you finish configuring its settings.
Registration or ticketing is great for your campaign if you need to:
Combine registration and fundraising into one smooth process
Collect a participation fee
Ask your supporters additional custom questions
Organize supporters to participate in a live event
Sell tickets, spots, or merchandise
In this webinar, you will learn:
How to set up the Registration and Ticketing functionality;
How to optimize your registration and ticketing campaign by strategically pricing your tickets and getting creative with ticket types;
How to take advantage of GoFundMe’s donation and sharing tools;
How to leverage these tools to reach more of our network and drive more registrations.
Best Practices in Financial Services Social Media: What's Trending Now and Wh...Mark Zmarzly
This presentation was a 3.5 hour class delivered in two parts as the 2014 ABA Stonier Graduate School of Banking. It's grown and expanded over the last two years since I first gave it for J.D. Power & Associates Social Media Division. Below are more details:
Best Practices in Financial Services Social Media: What's Trending Now and What WIll the Future Bring?
Banks and Credit Unions large and small are still struggling with how best to use social media to move from awareness to engagement to sales. Through an in-depth analysis of our industry’s attempts to engage consumers, we’ll analyze today’s best trends and how your institution can leverage social media in the future to drive engagement and sales.
Specifically, we’ll look at:
· Great examples of large, multifaceted social media campaigns from institutions around the world.
· What’s working in the US and abroad to drive social engagement in brand, mission, and product sales.
· Why storytelling, voice, and brand all need to come together in a consistent fashion for social media to excel.
· Specific case studies of brands inside and outside of Financial Services that have excelled at using social media to engage and sell.
Has Social Media Fundraising Finally Arrived?4Good.org
The increasing adoption of social media and online fundraising platforms are finally colliding to bring about real social media fundraising. In the past two years, there have been social media fundraising experiments and several new fundraising solutions developed to integrate with social media. We’ll review software that integrates completely with Facebook and Twitter applications for fundraising, such as Causes and Help Attack, and when you should utilize them. We’ll also look at best practices for online campaigns that are primarily amplified by Facebook and Twitter, and what helps them to succeed.
Now is a very exciting time for charitable fundraising. Not only is economic confidence slowly recovering,
there has also been a fundamental change in the way causes are promoted which is having a massive
impact on public donations.
Multichannel Strategies for Nonprofits: How To Use Online Tools to Raise Mone...Julia Campbell
Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially. Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day? Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind? This FREE seminar will help you answer these questions, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
Multichannel Fundraising Workshop - Care2, Big Duck, NWFCare2Team
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out?
In this workshop, Farra Trompeter from Big Duck, Dane Grams from Care2, and Danielle Brigida from National Wildlife Federation, share ways you can build stronger campaigns through multichannel communications, leveraging online communities, embracing social media, and sharing some successful case studies.
Participants will take away:
*Ideas and lessons learned from nonprofit campaign case studies
*Tactics to build your list and use social media
*Ways to integrate best practices into your communications
*Tips to make your campaigns stronger
5 things you can do to improve your Fundraiser. Constant Contact Event Marketing and BiddingForGood team up to help you maximize your fundraising impact and supercharge your event with 5 simple steps.
Stellar #GivingTuesdayNow Results with GoFundMe Charity's Free On Demand ToolsJulia Campbell
#GivingTuesdayNow is May 5, 2020 and nonprofits have had limited time to prepare. GoFundMe's no subscription, no commitment tools are a perfect solution for organizations to launch a professional #GivingTuesdayNow campaign quickly and easily. Julia and David will walk you through how.
If you didn’t raise a million dollars through Twitter or Facebook in 2010, you’re not alone. Unlike the wide-eyed success stories reported by mainstream media, many charities struggle to raise significant revenue from social media channels.
In this workshop, we’ll take a “no bull” approach to examining the use of social media & mobile giving in integrated digital campaigns. We’ll learn from successes but even more from failures, looking at the latest case studies from projects that are experimenting in this space.
Let’s get real – social media is only one complementary channel for your online programs. Do you know how to really leverage your resources, staff knowledge and most importantly – fundraising strategies – to get the benefits of the real-time web? If you feel chasing after “awareness” is not enough, join this session for a grounded guide to social media fundraising, by a fundraiser, for fundraisers.
Takeaways:
- The characteristics of successful fundraisers involving social media
- The digital literacy skills necessary to make wise choices about investment in social media
- An introduction to the latest tools charities are experimenting with this to raise money this year
This was created in my time at Kelton Global as the start to a larger project on "slacktivism." The goal of this piece was to provide insight into the effects of technology on charitable giving.
How Facebook is Taking Over the Web ... One Like Button at a TimeJosh Martin
An overview of how far Facebook has come, including its dramatic growth over the past year and the demographics of its users. Case studies of some of the top brands on Facebook and what you can learn from them. The changes that Facebook has recently made, including the Open Graph and its implications on users’ privacy. What the future looks like for Facebook…and ultimately, the web
Fundraising using social media n internet presentationFrancis Mwenja
Social media fundraising is the joint effort by individuals using social media platforms or generally the internet to support a cause company or organization in raising funds. These individuals are collectively referred to as the “crowd” hence the name crowd funding.
On Wednesday 4th December we hosted a free seminar in Dublin to share our insights on how online fundraising can boost income for your cause. Raising money online doesn't have to be complicated, and charities of all shapes and sizes can use the internet to increase donations. Read this presentation for lots of top tips on how to get started.
How to Get More People to Sign-Up for Your EventJulia Campbell
If you have a campaign on GoFundMe Charity or are considering launching one, our Registration and Ticketing functionality is a great feature that can help you reach your campaign’s goals.
Important: You cannot add registration if a donation has already been made to your campaign. To avoid this, please refrain from publishing your campaign before you finish configuring its settings.
Registration or ticketing is great for your campaign if you need to:
Combine registration and fundraising into one smooth process
Collect a participation fee
Ask your supporters additional custom questions
Organize supporters to participate in a live event
Sell tickets, spots, or merchandise
In this webinar, you will learn:
How to set up the Registration and Ticketing functionality;
How to optimize your registration and ticketing campaign by strategically pricing your tickets and getting creative with ticket types;
How to take advantage of GoFundMe’s donation and sharing tools;
How to leverage these tools to reach more of our network and drive more registrations.
Best Practices in Financial Services Social Media: What's Trending Now and Wh...Mark Zmarzly
This presentation was a 3.5 hour class delivered in two parts as the 2014 ABA Stonier Graduate School of Banking. It's grown and expanded over the last two years since I first gave it for J.D. Power & Associates Social Media Division. Below are more details:
Best Practices in Financial Services Social Media: What's Trending Now and What WIll the Future Bring?
Banks and Credit Unions large and small are still struggling with how best to use social media to move from awareness to engagement to sales. Through an in-depth analysis of our industry’s attempts to engage consumers, we’ll analyze today’s best trends and how your institution can leverage social media in the future to drive engagement and sales.
Specifically, we’ll look at:
· Great examples of large, multifaceted social media campaigns from institutions around the world.
· What’s working in the US and abroad to drive social engagement in brand, mission, and product sales.
· Why storytelling, voice, and brand all need to come together in a consistent fashion for social media to excel.
· Specific case studies of brands inside and outside of Financial Services that have excelled at using social media to engage and sell.
Has Social Media Fundraising Finally Arrived?4Good.org
The increasing adoption of social media and online fundraising platforms are finally colliding to bring about real social media fundraising. In the past two years, there have been social media fundraising experiments and several new fundraising solutions developed to integrate with social media. We’ll review software that integrates completely with Facebook and Twitter applications for fundraising, such as Causes and Help Attack, and when you should utilize them. We’ll also look at best practices for online campaigns that are primarily amplified by Facebook and Twitter, and what helps them to succeed.
Now is a very exciting time for charitable fundraising. Not only is economic confidence slowly recovering,
there has also been a fundamental change in the way causes are promoted which is having a massive
impact on public donations.
Multichannel Strategies for Nonprofits: How To Use Online Tools to Raise Mone...Julia Campbell
Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially. Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day? Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind? This FREE seminar will help you answer these questions, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
Multichannel Fundraising Workshop - Care2, Big Duck, NWFCare2Team
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out?
In this workshop, Farra Trompeter from Big Duck, Dane Grams from Care2, and Danielle Brigida from National Wildlife Federation, share ways you can build stronger campaigns through multichannel communications, leveraging online communities, embracing social media, and sharing some successful case studies.
Participants will take away:
*Ideas and lessons learned from nonprofit campaign case studies
*Tactics to build your list and use social media
*Ways to integrate best practices into your communications
*Tips to make your campaigns stronger
5 things you can do to improve your Fundraiser. Constant Contact Event Marketing and BiddingForGood team up to help you maximize your fundraising impact and supercharge your event with 5 simple steps.
Stellar #GivingTuesdayNow Results with GoFundMe Charity's Free On Demand ToolsJulia Campbell
#GivingTuesdayNow is May 5, 2020 and nonprofits have had limited time to prepare. GoFundMe's no subscription, no commitment tools are a perfect solution for organizations to launch a professional #GivingTuesdayNow campaign quickly and easily. Julia and David will walk you through how.
If you didn’t raise a million dollars through Twitter or Facebook in 2010, you’re not alone. Unlike the wide-eyed success stories reported by mainstream media, many charities struggle to raise significant revenue from social media channels.
In this workshop, we’ll take a “no bull” approach to examining the use of social media & mobile giving in integrated digital campaigns. We’ll learn from successes but even more from failures, looking at the latest case studies from projects that are experimenting in this space.
Let’s get real – social media is only one complementary channel for your online programs. Do you know how to really leverage your resources, staff knowledge and most importantly – fundraising strategies – to get the benefits of the real-time web? If you feel chasing after “awareness” is not enough, join this session for a grounded guide to social media fundraising, by a fundraiser, for fundraisers.
Takeaways:
- The characteristics of successful fundraisers involving social media
- The digital literacy skills necessary to make wise choices about investment in social media
- An introduction to the latest tools charities are experimenting with this to raise money this year
This was created in my time at Kelton Global as the start to a larger project on "slacktivism." The goal of this piece was to provide insight into the effects of technology on charitable giving.
How Facebook is Taking Over the Web ... One Like Button at a TimeJosh Martin
An overview of how far Facebook has come, including its dramatic growth over the past year and the demographics of its users. Case studies of some of the top brands on Facebook and what you can learn from them. The changes that Facebook has recently made, including the Open Graph and its implications on users’ privacy. What the future looks like for Facebook…and ultimately, the web
Fundraising using social media n internet presentationFrancis Mwenja
Social media fundraising is the joint effort by individuals using social media platforms or generally the internet to support a cause company or organization in raising funds. These individuals are collectively referred to as the “crowd” hence the name crowd funding.
On Wednesday 4th December we hosted a free seminar in Dublin to share our insights on how online fundraising can boost income for your cause. Raising money online doesn't have to be complicated, and charities of all shapes and sizes can use the internet to increase donations. Read this presentation for lots of top tips on how to get started.
How to activate your London marathon runnersJustGiving
Presentation from our London marathon workshop designed to help small charities likes maximise their fundraising income and help their runners raise more money. Features special guest slides from Stroke Association who shared inside tips on how they've grown their fundraising income.
Ketto: how can fundraise for social causesSwati Chopra
The act of collecting fund for a project or venture by raising money from a large number of people who each contribute a relatively small amount, typically via the Internet.
How to Mobilize Supporters to Fundraise for YouJulia Campbell
The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful.
You’re in luck. GoFundMe Charity provides you with the tools to help you be successful in getting the word out, including inviting team members, social sharing, email customization, and a mobile-friendly platform for sharing on-the-go. In this webinar, you'll learn tactics to spread the word and mobilize your supporters to not only make a donation, but to fundraise for you!
What you’ll learn:
Best practices for recruiting fundraisers for your campaign;
How to invite team members directly from your GoFundMe Charity campaign;
How to share on social media to reach new audiences and expand your fundraiser base;
How to communicate with and support your fundraisers during the campaign.
Last year, the number of #GivingTuesday gifts reached 3,600,000, with the dollar amount peaking at $400 million.
There is no question that people are making hefty contributions…but are they making these donations to your organization? And if not, why?
The truth is that while #GivingTuesday provides an opportunity to bring in large donations and expand your donor base, you should be aware of the challenges that come with making fundraising appeals during this popular event in order to be successful.
During Give by Cell’s webinar, we discussed how to handle:
* Stiff holiday competition
* The limitations of social media
* Converting one-time gifts in recurring donations
Social media has had a massive impact on events fundraising, both from a supporter and charity perspective. Many event participants use it as their primary route for asking for donations, so this shows how social media can help them raise more and get their sponsors involved, including data on which social media channels perform best. It also looks at how social media can support recruitment and supporter care from a charity’s point of view.
Join Firstgiving’s James Campbell and Sheila Wenger of the Angelman Syndrome Foundation for this informative session on fundraising online beyond the simple donate button. Shiela gives an overview of Angelman Syndrome Foundation’s increasing success with person to person fundraising and James explains the differences between the plain donate button and true online fundraising.
Similar to IoF Small Charity conference - Getting started with online fundraising (20)
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Presentation delivered at IoF Scottish Fundraising Conference, October 2017 sharing the big event fundraising trends we're seeing on JustGiving and key stats from the Edinburgh marathon
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With over 16 years’ experience helping London marathon runners fundraise online, we'll lift the lid on the trends we’ve seen on JustGiving over the years and examine the emerging ones. We’ll share the experiments we’ve been doing this year to the journey and experience we give to London marathon runners to help them raise more money, and what we’ve learned along the way, so you can go back to the office with some inspiring ideas and practical tips to implement
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IoF Small Charity conference - Getting started with online fundraising
1. Getting started with online
fundraising
IoF conference: Fundraising in a small charity
Michelle Fortune
Charity Support Specialist
charities@justgiving.com
2. What we’re going to cover today
1. Why fundraise online?
2. Setting up a basic online profile with JustGiving
3. Promote online fundraising & attract supporters
4. Drive traffic to your page
3. Why fundraise online?
In 2012, 80% of all UK households had internet access
You’ll be where the people are
& make it easy for people to give
50m mobile phone users are ready to A third of people on JustGiving find
give instantly and spontaneously us through social networks.
Through JustGiving, they can give online
or via their mobile phone straightaway.
4. Why fundraise online?
Percentage of households with Internet access
http://www.ons.gov.uk
5. Why fundraise online?
A whopping 85% of online People are more generous when they give
donations are eligible for Gift Aid, through a website. The average online
compared to only 43% offline. donation is £30, compared to £15 offline.
In January
Over £1 billion 2013, 40% of all
has been donated donations came
via JustGiving via mobile phones
You'll raise more money & tablets
People have more ways to give People can now donate for abroad in
e.g. Credit card, PayPal, Direct Debit, their local currency too
text donation
6. Why fundraise online?
Your own profile page
Mobile optimised view
Buttons
JustTextGiving
Loads of fundraising tools
Social media fundraising & sharing
Comprehensive charity account
7. Setting up a basic online profile with JustGiving
This is your charity‟s dedicated
area on JustGiving – it‟s just like a
mini website.
Promote this profile to your
community so potential
supporters can easily find your
charity online.
Here they can make a donation,
set-up a monthly direct debit or
create a fundraising page.
A third of people on JustGiving
find us through social networks,
and they‟re looking for charities to
support! e.g. www.justgiving.com/mariecurie/donate
8. Setting up a basic online profile
Step 1 - Add your charity’s logo and a description of what your charity does.
9. Setting up a basic online profile with JustGiving
Step 2 - Personalise your thank
you message
A thank you message is sent to
everyone who makes a donation through
JustGiving.
This is sent as part of an email receipt
and can be personalised so your charity
can use its own words to thank the
people who donate
Personalising a thank-you message for
your supporters lets them know how
much their donation means to your
charity.
10. Setting up a basic online profile with JustGiving
Step 4 – Use the features & tools percentage tracker in your charity
account to make sure you’re getting the most out of JustGiving!
11. Promote online fundraising & attract supporters
According to the people at Facebook, they In 2012, facebook drove over 1.8
have over 1 billion active monthly users. million donors to Justgiving, 50%
more than 2011
68% of the UK population
is on Facebook. They gave over £34
million, up 44% on 2011
Not forgetting the Use social media
200 million active Our Facebook app
Twitter users around It’s where the people are! generated over £680,000
the world
....and it’s free!
Add compelling stories, share information & add our
Create your own donation app. Get people to „like‟ your page.
charity page on
Facebook: Share & promote stories of fundraisers &
supporters.
13. Promote online fundraising & attract supporters
Support your fundraisers by providing tips, suggestions and advice
The JustGiving blog offers tips and
information for fundraisers at
blog.justgiving.com
Think about developing your own
fundraiser „pack‟ – it could include
a fundraising tips leaflet
contact details for further support
How to create their page
Ideas on how to spread the word
about their fundraising
Links to the JustGiving blog
T-shirts or wristbands
14. Case study – Tree of Hope Children’s Charity
JustGiving lets you know each time that new fundraising page is rated in support of
your charity. We’ll also give you the email address of that new fundraiser
Tree of Hope Children‟s Charity uses these emails to contact their new fundraisers and
welcome them to the charity.
The charity sends a welcome email, thanking
the fundraiser for choosing to raise money for
them.
They offer fundraising tips & information on how to
make the most of JustGiving
They also contact the fundraiser when their
activities are finished to say thanks
A brilliant statistic:
Tree of Hope fundraisers have raised over £14,000
in text donations alone since June 2011. The charity
encourages their fundraisers to use this facility.
15. Another great idea.....
We let you know when a
fundraising page has expired
because the activities are
complete.....
Many charities use this as an
opportunity to thank the fundraiser
for their support.
As part of this, some charities
choose to let the fundraiser know
how they‟ll be using the money they
raised and tell tem the difference it
will make.
People are more likely to support
you again if they know that they are
making a difference.
16. Promote online fundraising & attract supporters
Sing their praises, thank Local press articles, on your website,
& recognise them publicly at events, nominate them for awards
Champion their activities
Thank and encourage online via social media –
them for everything shout about how brilliant
they‟re doing they are on Twitter &
Facebook
Champion your supporters!
Fundraisers who‟ve had a good experience
will be more likely to come back and Use a charity facebook page to
fundraise again, say how well your fundraiser is
doing & share their pages. Give
an update on how much
they‟ll also promote your charity to others, make a they‟ve raised so far or mention
financial donation or even consider leaving a legacy their brilliant ideas.
17. Case study – Positive East
Positive East is a great advocate for its supporters. They use social media to promote
and celebrate the achievements of their fundraisers.
Using social media in this way is a great idea, with so many people using it. It‟s a
cost-effective way to share information widely about your brilliant fundraisers
Positive East has a „fundraiser of the
week‟ whose efforts get promoted on
Twitter and Facebook.
They welcome any new runners with
a „welcome‟ tweet
A brilliant quote:
“A retweet or a Facebook call-out is a
simple way to start building a
relationship with your followers and
you‟d be amazed how much they‟ll
appreciate it”.
Mark Butcher – Positive East
18. Drive traffic to your page
How do you get more people to take notice? Tell a great story!
It‟s not about you, it’s what you do
Make your story inclusive – involve
your supporters
Get your beneficiaries to talk on
your behalf
Be authentic (that‟s the easy part)
Share that story EVERYWHERE!
Keep it short and snappy where
you can then link to a larger story if
you need to
Give easy next steps....
www.gfjlibrary.org
19. Drive traffic to your page
So, you’ve told an amazing story & promoted it EVERYWHERE!
Now people want to support you....
...How do they do that? Easy, offer a great ‘call to action’
Use our buttons on your website, blogs, e-flyers and emails.
Give a link to your JustGiving page on Facebook, Twitter and
anywhere else you‟re telling your story.
To support us or make a donation, visit
www.justgiving.com/macmillan
20. Drive traffic to your page
They„re quick and easy to add – we offer
step by step instructions
There‟s a selection of ready made buttons
for you to choose from
A few great things about buttons....
You‟ll raise significantly more than you would with a web address alone.
Charities using JustGiving buttons on their website
raise 58% more than charities that use links
21. Case study – The Neuroblastoma Alliance UK
Many charities are using buttons to drive traffic to their page - in a single click, your
supporter is taken to donate to your charity on JustGiving
A charity recognising the impact of JustGiving buttons is The Neuroblastoma Alliance UK.
The charity works with families, running appeals to raise funds for life-saving treatments.
Add „make a page‟ buttons to their
website to help people start the process
of fundraising online
They also provide the families with
buttons to add to their own blogs
A brilliant quote:
“Buttons are much clearer to see on out web pages than complicated links and there‟s
less confusion from our supporters, which saves us time. JustGiving buttons simplify the
process. If people want to set up a page or donate, they can just click on a button and it
will take them exactly where they need to be”
Marta Hofstrom– The Neuroblastoma Alliance UK
22. Summary – What we’ve covered
1. Why fundraise online?
Be where your supporters are – 80 of all UK households are online
2. Setting up a basic online profile with JustGiving
let the world know it’s you!
3. Promote online fundraising & attract supporters
Use social media, support & champion your fundraisers
4. Drive traffic to your page
craft a compelling reason to support you & use buttons to take people to your page!