The Wired Fundraiser

1) Robin Maxwell was diagnosed with multiple sclerosis after experiencing numbness during a run. She saw a news segment about Kevin Bacon's fundraising site SixDegrees.org and created a widget to fundraise for her local MS Society, raising $18,000 in two months. 2) The document discusses the emergence of "Wired Fundraisers," individuals who are highly effective at fundraising for causes through online social networks and personal outreach. These fundraisers tend to be passionate about causes related to health or disasters. 3) Three key findings are discussed: personal fundraisers are uniquely effective messengers; not all fundraisers are champions; and technology amplifies the reach of personal fundrais