Twitter is a social media platform that allows users to send short text messages called tweets that are 140 characters or less. Tweets are displayed on user profiles and timelines for followers to see. The short format allows for quick information sharing. Users can find people to follow through search or by using lists to organize followers. Building an effective Twitter strategy involves setting objectives, understanding your audience, integrating Twitter into your organization, and using tools to engage and measure success.
Twitter Marketing - How To Get Started On Twitterindiumonline
Twitter is very easy to set up so we’ve written a guide to help everyone get set up.
We’ve split it into two parts:
The first part is about setting up your Twitter account.
The second is about how to Tweet and add Followers.
Twitter Marketing - How To Get Started On Twitterindiumonline
Twitter is very easy to set up so we’ve written a guide to help everyone get set up.
We’ve split it into two parts:
The first part is about setting up your Twitter account.
The second is about how to Tweet and add Followers.
Coordinating a geographically dispersed research project using socialMichael Paskevicius
This presentation was delivered to a group of researchers who were about to embark on a geographically dispersed research project.
In the end the "proposal for openness" was rejected mostly because of privacy concerns around the collected data. The wordpress blog will live on, and is expected to be used for more for open reporting later in the project.
Twitter 101 - an introduction to TwitterKeith Bradnam
A broad overview of everything to do with twitter. Aimed at the newcomer who may have heard of twitter, and would like to know more.
This slideshow is from a presentation that I give regularly at my local community network.
Coordinating a geographically dispersed research project using socialMichael Paskevicius
This presentation was delivered to a group of researchers who were about to embark on a geographically dispersed research project.
In the end the "proposal for openness" was rejected mostly because of privacy concerns around the collected data. The wordpress blog will live on, and is expected to be used for more for open reporting later in the project.
Twitter 101 - an introduction to TwitterKeith Bradnam
A broad overview of everything to do with twitter. Aimed at the newcomer who may have heard of twitter, and would like to know more.
This slideshow is from a presentation that I give regularly at my local community network.
If you're into campaigning or direct action this training presentation offer handy tips on understanding what Twitter is, how it works, how to build a community of followers as well as examining a case study of its use in direct action
Mojave has put together this free guide to help your brand reach customers in engaging, conversational ways. We hate irrelevant interruptive advertising, and believe that brands and customers can come together through relevant, engaging conversations via social media.
Mobilizing the Arts: Engaging Audiences Through the Mobile WebCAMT
With the rapid adoption of web-enabled cell phones, smartphones and tablet computers, how are arts organizations adapting to the rise of the mobile Internet? What options are available to arts professionals who want to engage their audiences via mobile devices? What are the cost implications for these new technologies?
As the tenth most popular website in the world, Twitter has quickly grown into a formidable communications platform. But what can you really do with 140 characters or less? How can arts managers make the most of this increasingly useful tool?
Video technology is a cost-effective way to promote your work and engage your current (and potential) audience through channels that are widely accessed and have a broad reach. Arts organizations can effectively harness this technology to improve their visibility, attract new audiences, and find exciting ways to tell their story. This presentation will help you identify ways in which a video might best be used by your organization and discuss the tools you will need to physically produce and promote your video.
A “sticky” Web site is one that engages users at length and encourages repeat visits by featuring regularly updated content and creating a sense of community. During the first part of this workshop, CAMT consultants present an overview of some effective and affordable interactive Web features. Using this overview as a guide, participants have an opportunity to review their own Web sites and discuss opportunities for improvement. Attendees leave the session with practical ideas for enhancing the usability and interactivity of their sites.
Web 2.0 is a term coined to describe the explosion of online tools and social networking sites in recent years driven by a philosophy of participation and sharing. With such a strong philosophical connection between Web 2.0 and folk culture, it seems only natural that these tools and sites could be of great use to folklorists. Pulling on specific examples from the folklife community, this session will demystify various online tools and sites as well as explore their potential uses in programming and research for traditional art and folk culture.
Session presented at the Mississippi Arts Conference on November 12, 2009 by Josh Futrell, Director of Projects and Support of the Center for Arts Management and Technology at Carnegie Mellon University.
The Arts and Social Media: From Experiment to StrategyCAMT
Webinar presented on October 6, 2009 by David Dombrosky, executive director of the Center for Arts Management and Technology at Carnegie Mellon University
It is becoming increasingly necessary for arts managers to understand technology and its application in their organizations. Development, marketing, finance, education… every department in an organization requires technology solutions to function efficiently and effectively. This technology planning presentation provides a step-by-step examination of an effective technology planning process, as well as an overview of the major technology concepts with which arts managers should be comfortable.
Presentation by Brad Stephenson, who hosts the monthly Technology in the Arts podcast and works as the Director of Online Communication for Carnegie Mellon University’s H. John Heinz III College.
Social Media And Social Networks From Experiment To Strategy Aug09CAMT
A look at a possible framework for building a social media strategy. Best practices and tips are shared on particular social media types and platforms.
Museums continue to increase the dedication of their resources to the digitization of the art works in their possession in order to share their collections with a greater audience. As technology has advanced, so too has the ability of museums to visualize and display their exhibitions digitally in 3-D. In an effort to show not only their art works but also the exhibitions themselves, museums have made an investment in a variety of 3-D technologies that enable their staff to design, curate, plan, and share their exhibits.
Mobile Marketing - Interacting with Your Audience via Cell and Smart PhonesCAMT
Mobile marketing has the potential to change the advertising and marketing space in the same way that the emergence of the Internet did over a decade ago. Forecasts indicate that global spending on mobile marketing and advertising will see a 13-fold increase between 2006 and 2011. The bulk of that spending will come from SMS-based marketing, followed closely behind by video services.
GIS in arts administration and fundraising:
Philadelphia’s Wilma Theater used geographic analysis of patrons to characterize the nature of Wilma stronghold communities and identify similar communities where patronage of The Wilma Theater was lower than might be expected. This research helped to guide marketing campaigns, solicit new sponsorships, and reach new audiences.
GIS for arts outreach:
The walls of Philadelphia are covered in murals - more than 2,700 of them. To expose an even wider community to these beautiful resources, the Mural Arts Program developed a GIS-based website, enabling users to find information and photos of murals based on their location in the city.
GIS and arts advocacy:
The Greater Philadelphia Cultural Alliance is a membership-based service organization serving arts and cultural organizations in the Philadelphia region. It has effectively integrated geographic technologies into its advocacy software to better coordinate campaigns aimed a the local government.
1. The Nitty Gritty, Part One: All About Twitter Presented by David Dombrosky Carnegie Mellon’s Center for Arts Management and Technology September 29, 2010
2. Twitter is a social networking and microblogging service that allows you answer the question, "What’s happening?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."
3. The short format of the tweet is a defining characteristic of the service, allowing informal collaboration and quick information sharing.
4. Twittering is also a less gated method of communication: you can share information with people that you wouldn't normally exchange email or IM messages with, opening up your circle of contacts to an ever-growing community of like-minded people.
5. Your tweets are displayed on your profile page, on the home page of each of your followers, and in the Twitter public timeline.
6. Getting Started Visit the Twitter website and click "Join for free" to create your account. Consider using your real name as your user name to help your friends find you more easily.
7. Getting Started Once your account is created, login and click "Settings." From here, you can setup your account details, manage your password, register your mobile phone and IM account, configure how you receive Notices, upload your photo and customize your account's design.
8. Getting Started You can "tweet" from your Twitter page, your mobile phone, IM account, or via a third-party Twitter client. From your Twitter page: Simply enter a message in the text field at the top of the page and click “Tweet.“ From your mobile phone: Send an SMS message to 40404. From your IM account: Send a message to either twitter@twitter.com (Jabber/GTalk) or TwitterIM (AOL).
9. Getting Started When you send a message with @username at the beginning, it's understood that your message is intended for that specific user, but all your followers can still see the tweet. To send a friend a private tweet, use the Direct command: d username message.
10. Getting Started Retweeting is how Twitter users share interesting tweets from the people they are following. They copy and paste the original tweet and send it out.
12. Finding People to Follow By clicking on this icon, you indicate that you would like to follow this user. Clicking on this link takes you to this page – a list of everyone who is following your account.
13. Finding People to Follow With Twitter Lists, you can create a list that groups together people for whatever reason , and then you can get a snapshot of the things those users are saying by viewing that list’s page, which includes a complete tweet stream for everyone on the list. Lists allow you to organize the people you’re following into groups. They even allow you to include people you’re not following.
14. What Can You Possible Do With 140 Characters? Promote your work Share links to the work of others Engage others in dialogue Send discount codes Poll your followers Share pictures, music, video and other files …and more Many of the more advanced uses for Twitter are accomplished through third-party applications. Click on the link above to access a directory of over 200 applications.
15. Building Your Twitter Strategy Objective Target Audience Integration Culture Change Capacity Tools & Tactics Measurement Experiment Framework provided by WeAreMedia
17. Building Your Twitter Strategy The "index" shows how an individual site's audience compares to the internet population as a whole. For example, an index of 100 indicates a site's audience is equivalent to the demographic make-up of the total internet population. Any increase over 100 means that the property is "over indexed" and attracts a more concentrated group of a particular demographic group than in the general internet population.
18. Building Your Twitter Strategy Objective Target Audience Integration Culture Change Capacity Tools & Tactics Measurement Experiment Framework provided by WeAreMedia
19. Help Yourself with Tools Tools for managing the voicesTweetdeck, Tweetie, etc. Tools for productivitySocialOoomph Tools for recommending you and othersMrTweet Look for tools. Don’t assume their non-existence.
20. Tactics: 70 – 20 – 10 Engagement Model 70% - Sharing others voices, opinions, and tools 20% - Responding, connecting, collaboration, and co-creating with like-minded Twitter colleagues 10% - Promoting and/or chit-chatting
21. Building Your Twitter Strategy Objective Target Audience Integration Culture Change Capacity Tools & Tactics Measurement Experiment Framework provided by WeAreMedia
22. How to Measure Success with Twitter Increase in followers over time Look for spikes Twitalyzer TweetEffect TwitterGrader
23. David Dombrosky daviddom@cmu.edu www.twitter.com/DDombrosky Technology in the Arts www.technologyinthearts.org info@technologyinthearts.org www.twitter.com/TechInTheArts Center for Arts Management & Technology http://camt.artsnet.org