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Sticky Web
The document discusses principles for creating an engaging online experience, emphasizing the importance of fresh content, clear navigation, and fostering community interaction. It highlights the need to educate visitors and provide hands-on opportunities. Additionally, it encourages showcasing the best aspects of the experience.
Sticky Web
- 1. The Sticky WebProvidinga CompellingOnline ExperienceAlabama Dance FestivalJanuary 17, 20091
- 2.
- 3. Navigation is nota game.12 3
- 4.
- 5. Invite the kidsto come and play.12 3
- 6.
- 7. Don’t hide connectionopportunities.
- 8. Don’t hide connectionopportunities.12
- 9. This stuff canbe complicated. Educate your visitors.
- 10. Encourage a hands-onexperience.12
- 11. Build Community12 3 4 5
- 12. Show off yourbest stuff.
Editor's Notes
- #2 When used to describe a web site, the term "sticky" refers to a site that is able to get viewers to stay at the site longer and come back frequently.
- #3 Feed daily news or update the site frequently with new information.- Blogs with fresh, valuable content - http://blog.steppenwolf.org/ Great info about productions and artists - http://www.alliancetheatre.blogs.com/ Have several blogs... one for each production and even an audience member review blog.Could be fresh - http://www.tapdanceman.com/index.php – has the content, but not in the right place!
- #4 Clear navigation-http://www.steppenwolf.org/ - Very clear using highlights and tabs-http://www.walkerart.org - Sense of exploration; site nav laid out in large colorful blocks-http://alvinailey.org/ - Navigation could be much clearer. When I look at this, I don’t know what they want me to do first…
- #5 -Content, content, content: Simple, engaging and concise - http://www.metmuseum.org - concise blurbs about their exhibits
- #6 -Content for kids--SF Symphony Kids - http://www.sfskids.org -- Learning, music, fun - Dallas Symphony Orchestra Kids: http://www.dsokids.com
- #7 Your site should load quickly. Limit Flash-based content and make sure images are resized before you upload them. Don’t resize them through HTML.
- #8 -Where’s the RSS feed?
- #9 -Oh, there it is!
- #10 Educateyour visitors. -For example, if you provide subscription options using RSS, offer a page that clearly explains “RSS.”
- #11 -Your site should be interactive to encourage repeat visitation. No one wants a “look but don’t touch” experience.
- #12 There are a lot of ways in which you can use your online presence to build community.A simple tool for engaging your audience is a guestbook - http://www.music-and-motion.com/guestbook/-
- #13 - Use your homepage to highlight the best and latest content on your site. Don’t just use it as a boring gateway.