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Social Networking
                                        and Non-Profits
                          March 31, 2009 Presentation for NH Center for Nonprofits




KSLeBlanc & Tara Mahady                     www.aleuronpo.com                       Follow on Twitter: @Aleuro
Why?
Donor Loyalty Q3 2008




                 Q3 2008 Index of National Fundraising Performance www.blackbaud.com/targetanalytics
5 Year Revenue & Donor Trends




                   http://www.blackbaud.com/files/resources/downloads/cam/TargetIndexResultsSummaryQ32008.pdf
How Many Stop Giving?




                                                                      http://newsroom.bankofamerica.com/index.php?s=23&item=105
          Bank of America 2008 Study of High Net Worth Philanthropy
Why Do People Stop Giving?




                                                                     http://newsroom.bankofamerica.com/index.php?s=23&item=105
         Bank of America 2008 Study of High Net Worth Philanthropy
People are Talking...




                        http://mashable.com/2009/03/26/social-media-nonprofit-study/
Social Media Dialogue




                        http://mashable.com/2009/03/26/social-media-nonprofit-study/
The Loyalty Equation - A Lesson Learned
           from Public Radio




         Photo courtesy of Orin Zebest, flickr creative commons   Photo courtesy of Chris Robinson, flickr creative commons
Statistics
How Many People Are Online?

                           World Internet Usage

                Internet Users   Internet Users    Penetration               Users Growth
   Region
                 Dec. 31, 2000    Dec. 31, 2008   (% Population)              2000 - 2008


   Europe        105,096,093      390,141,073         48.5%                           271.2%


North America    108,096,800      246,822,936         73.1%                           128.3%


 World Total     360,985,492     1,574,313,184        23.5%                           336.1%




                                                           www.internetworldstats.com Copyright 2001-2009, Miniwatts Marketing group
http://www.pewinternet.org/Static-Pages/Data-Tools/Download-Data/~/media/Infographics/Trend%20Data/January
%202009%20updates/Demographics%20of%20Internet%20Users%201%206%2009.jpg
http://www.gallup.com/poll/113638/Nearly-Half-Americans-Frequent-Internet-Users.aspx
http://www.slideshare.net/Netpop/netpop-connect-media-shifts-to-social-2009
Social Media Growth - Feb. 08 - Feb. 09

Total Unique US
                    Feb. 2008   Feb. 2009   Y/Y % Change
    Visitors
Total US Internet
                    185,017     192,187         4%
    Audience

 MySpace Sites       67,957      70,303         3%

 Facebook.com        32,436      57,375         77%

 LinkedIn.com        3,316       6,948         110%

   Digg.com          5,546       6,917          25%

  Twitter.com         340        4,033         1085%


                                                       Comscore http://www.comscore.com/
http://www.insidefacebook.com
http://www.allfacebook.com/facebook-application-statistics/
http://www.allfacebook.com/facebook-application-statistics/
http://www.facebook.com
http://www.facebook.com
Meet your constituents where they are.

                        “From a business stance, offering
                        different ways for potential audiences to
                        connect with you is a smart move...


                        A business always has a public and
                        they’re already on social networks–are
                        you?”


                             Meagan Fish, Pannos-Winzeler Marketing




                                                     http://www.pannoswinzeler.com/blog/?p=303
Photo courtesy of Dru Bloomfield, flickr creative commons
The NPO Integrated Marketing &
     Development Toolkit
The NPO Integrated Marketing &
            Development Toolkit
• Face-to-face
The NPO Integrated Marketing &
             Development Toolkit
• Face-to-face
• Direct Mail - still #1 fundraising tactic
The NPO Integrated Marketing &
             Development Toolkit
• Face-to-face
• Direct Mail - still #1 fundraising tactic
• Telephone and telemarketing
The NPO Integrated Marketing &
             Development Toolkit
• Face-to-face
• Direct Mail - still #1 fundraising tactic
• Telephone and telemarketing
• Email marketing and solicitation
The NPO Integrated Marketing &
             Development Toolkit
• Face-to-face
• Direct Mail - still #1 fundraising tactic
• Telephone and telemarketing
• Email marketing and solicitation
• Website - static
The NPO Integrated Marketing &
             Development Toolkit
• Face-to-face
• Direct Mail - still #1 fundraising tactic
• Telephone and telemarketing
• Email marketing and solicitation
• Website - static
• Offline marketing publications
The NPO Integrated Marketing &
             Development Toolkit
• Face-to-face
• Direct Mail - still #1 fundraising tactic
• Telephone and telemarketing
• Email marketing and solicitation
• Website - static
• Offline marketing publications
• Events
Benefits of An Online Community
Benefits of An Online Community
•   Reinforces all other fundraising and marketing tactics.
Benefits of An Online Community
•   Reinforces all other fundraising and marketing tactics.

•   Builds your brand.
Benefits of An Online Community
•   Reinforces all other fundraising and marketing tactics.

•   Builds your brand.

•   Allows constituents to connect with you & your organization
    regularly.
Benefits of An Online Community
•   Reinforces all other fundraising and marketing tactics.

•   Builds your brand.

•   Allows constituents to connect with you & your organization
    regularly.

•   Creates dialogue & allows a way for you to address questions,
    concerns, and ideas directly.
Benefits of An Online Community
•   Reinforces all other fundraising and marketing tactics.

•   Builds your brand.

•   Allows constituents to connect with you & your organization
    regularly.

•   Creates dialogue & allows a way for you to address questions,
    concerns, and ideas directly.

•   Another way for you to interact with your constituents regularly
    without always ‘asking’ them for something.
Benefits of An Online Community
•   Reinforces all other fundraising and marketing tactics.

•   Builds your brand.

•   Allows constituents to connect with you & your organization
    regularly.

•   Creates dialogue & allows a way for you to address questions,
    concerns, and ideas directly.

•   Another way for you to interact with your constituents regularly
    without always ‘asking’ them for something.

•   Provides an ongoing ‘listening lab’ for you to understand what is
    most important to your constituents.
Benefits of An Online Community
•   Reinforces all other fundraising and marketing tactics.

•   Builds your brand.

•   Allows constituents to connect with you & your organization
    regularly.

•   Creates dialogue & allows a way for you to address questions,
    concerns, and ideas directly.

•   Another way for you to interact with your constituents regularly
    without always ‘asking’ them for something.

•   Provides an ongoing ‘listening lab’ for you to understand what is
    most important to your constituents.

•   Eventually allows another fundraising and advocacy channel.
What?
Understanding
What does it mean to
    be a NPO?
What does it mean to
    be a NPO?
•   501c3 organization, or a 501c4, or a ...

•   an organization that supports a community mission

•   an organization that resolves issues within a
    community

•   there are as many different npo’s as there are
    communities, issues, people
How does a non-profit survive?
 What is your “air”?
How does a non-profit survive?
 What is your “air”?

    •   the people that support it
    •   volunteers
    •   staff
    •   financial contributors
    •   leaders
    •   the community
So ... a NPO is ...
So ... a NPO is ...


• a collection of people with a common
  interest or goal, who have a set of
  common or shared values or mission.
What’s a Social
 Network?
What’s a Social
         Network?
Is it the Internet?
What’s a Social
         Network?
Is it the Internet?
                      MyFaceTube?
What’s a Social
         Network?
Is it the Internet?
                      MyFaceTube?

  No.
What’s a Social
         Network?
Is it the Internet?
                      MyFaceTube?

  No.

        A Social Network is a collection of
        people with a common interest or
        goal, who have common or shared
        values or mission.
Language
Terms
Terms
Forum
Terms
Forum
    • A public meeting or assembly for open discussion
Terms
Forum
    • A public meeting or assembly for open discussion
Blog
Terms
Forum
    • A public meeting or assembly for open discussion
Blog
       •   A frequent, chronological publication of personal
           thoughts and Web links.
Terms
Forum
    • A public meeting or assembly for open discussion
Blog
       •   A frequent, chronological publication of personal
           thoughts and Web links.


Micro-Blog or Tweets
Terms
Forum
    • A public meeting or assembly for open discussion
Blog
       •   A frequent, chronological publication of personal
           thoughts and Web links.


Micro-Blog or Tweets

       •   One or two sentences of personal thoughts, questions
           and/or links, usually spawning conversation threads
Terms
Terms
Social Network
Terms
Social Network
    The personal or professional set of relationships between individuals. Social
    networks represent both a collection of ties between people and the strength of
    those ties.
Terms
Social Network
    The personal or professional set of relationships between individuals. Social
    networks represent both a collection of ties between people and the strength of
    those ties.


Social Media
Terms
Social Network
    The personal or professional set of relationships between individuals. Social
    networks represent both a collection of ties between people and the strength of
    those ties.


Social Media
     An umbrella term that defines the various activities that integrate technology,
     social interaction, and the construction of words and pictures. This interaction,
     and the manner in which information is presented, depends on the varied
     perspectives and quot;buildingquot; of shared meaning, as people share their stories,
     and understandings.
Terms
Terms
RSS
Terms
RSS
 • Is short for Rich Site Summary. RSS is an XML-based language which
     represents information on the World Wide Web in a form which may be
     syndicated (subscribed to) in special news reader applications. RSS
     allows your news reader program to bring a websites news feed
     directly to your computer. (aka Really Simple Syndication)
Terms
RSS
 • Is short for Rich Site Summary. RSS is an XML-based language which
     represents information on the World Wide Web in a form which may be
     syndicated (subscribed to) in special news reader applications. RSS
     allows your news reader program to bring a websites news feed
     directly to your computer. (aka Really Simple Syndication)

Mobile Marketing
Terms
RSS
 • Is short for Rich Site Summary. RSS is an XML-based language which
     represents information on the World Wide Web in a form which may be
     syndicated (subscribed to) in special news reader applications. RSS
     allows your news reader program to bring a websites news feed
     directly to your computer. (aka Really Simple Syndication)

Mobile Marketing
• Calls to action sent to cell phones via SMS, MMS, or WAP
Terms
RSS
 • Is short for Rich Site Summary. RSS is an XML-based language which
     represents information on the World Wide Web in a form which may be
     syndicated (subscribed to) in special news reader applications. RSS
     allows your news reader program to bring a websites news feed
     directly to your computer. (aka Really Simple Syndication)

Mobile Marketing
• Calls to action sent to cell phones via SMS, MMS, or WAP
New Media
Terms
RSS
 • Is short for Rich Site Summary. RSS is an XML-based language which
     represents information on the World Wide Web in a form which may be
     syndicated (subscribed to) in special news reader applications. RSS
     allows your news reader program to bring a websites news feed
     directly to your computer. (aka Really Simple Syndication)

Mobile Marketing
• Calls to action sent to cell phones via SMS, MMS, or WAP
New Media
 •   The marriage of mediated communications technologies with digital
     computers.
Impact
What’s Different Now
What’s Different Now
•   Marketing used to be in one direction

    •   business to consumer

    •   we were given their brand and their message to
        ingest

•   Now it’s bi-directional

    •   we make decisions about the brand and message

    •   we decide if they are good or bad or unworthy

    •   we decide who to listen to
What’s Different Now
What’s Different Now
•   a power shift is occurring

    •   it is no longer in the few but in the many

•   supply and demand have begun to reflect the
    consumer want and needs more than ever

•   transparency in business is required, no more
    curtain to hide behind

•   our professional lives and personal lives have
    begun to merge into whole life
Raising Money




          http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
Raising Money
How did Obama raise so much money?




                       http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
Raising Money
How did Obama raise so much money?

     “‘There's $200 million of those campaign
   contributions, there's no record,’ McCain said.
‘They're not reported.You can report online now ...
$200 million that we don't know where the money
 came from. A lot of strange things [are] going on in
                   this campaign.’”



                                     http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
Raising Money Cont.
     think ... iTunes




                        http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
Raising Money Cont.
                think ... iTunes
“Obama campaign manager David Plouffe did not
 detail the contributions, beyond saying that the
 campaign had added 632,000 new donors to its
rolls and that the average donation for the month
                was less than $100.”

 “‘What's healthy for democracy is people sending
their contributions in $5 and $10 amounts,’ Obama
 strategist David Axelrod said. ‘It's campaign finance
reform on the natural. The more we can encourage
     people to contribute like that, the better.’”
                                      http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
Power of Many

                                        See this slideshow!
Fundraising 2.0: A New Model for Fundraising on Facebook Using an Old Skool Tool: Cause-Related Marketing




                                           http://www.slideshare.net/jcolman/fundraising-on-facebook-a-new-model-for-fundraising-on-facebook-using-an-old-skool-tool-causerelated-marketing-presentation
Listeners?
People are Talking...
Remember this?




                         Text
                          Text
                           Text
Twitter




          https://www.twitterfeed.com/socialactions
Twitter




          https://www.twitterfeed.com/socialactions
Listening
click to be redirected, and listen this podcast




                                              http://www.npr.org/templates/story/story.php?storyId=96886703&ft=1&f=3
Why do constituents
    become...
Why do constituents
       become...
... donors?
Why do constituents
       become...
... donors?

              ...volunteers?
Why do constituents
       become...
... donors?

              ...volunteers?

                               ...leaders?
Why do constituents
       become...
... donors?

              ...volunteers?

                               ...leaders?

 because they were asked.
Listening II
click to be redirected, and listen this podcast




                                                  http://www.npr.org/templates/story/story.php?storyId=96890409
What are they all
 listening for


     ...and evidence that you
listened to them...they need to
     know they were heard.
What are they all
 listening for

          A call to action
     ...and evidence that you
listened to them...they need to
     know they were heard.
Tools
Tools




... to name a few
Tools
• SlideShare
• Yammers
• YouTube
• Twitter
• Creative
  Commons

               ... to name a few
Tools
• SlideShare    • Google
• Yammers       • Causes
• YouTube       • Facebook
• Twitter       • TechSoup
• Creative      • NetSquared
  Commons

               ... to name a few
Tools
• SlideShare                       • Flickr
                • Google
• Yammers                          • AboutUS
                • Causes
• YouTube                          • WordPress
                • Facebook
• Twitter                          • Network for
                • TechSoup     Good
• Creative      • NetSquared • GoodSearch
  Commons

               ... to name a few
Web 2.0 Tools for
 Professionals
LinkedIn




Kelley-Sue LeBlanc for Aleuromedia LLC   www.aleuromedia.com   www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
Plaxo




Kelley-Sue LeBlanc for Aleuromedia LLC   www.aleuromedia.com   www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
Xing




Kelley-Sue LeBlanc for Aleuromedia LLC   www.aleuromedia.com      www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
Facebook




Kelley-Sue LeBlanc for Aleuromedia LLC   www.aleuromedia.com   www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
Google Profile




Kelley-Sue LeBlanc for Aleuromedia LLC     www.aleuromedia.com   www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
Create a Plan




Kelley-Sue LeBlanc for Aleuromedia LLC    www.aleuromedia.com   www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
Create a Plan
                  •          You have to start with a plan

                          •          Be selective and choose tools you will use regularly

                          •          Create rules for how and when you’ll make updates




Kelley-Sue LeBlanc for Aleuromedia LLC            www.aleuromedia.com     www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
Create a Plan
                  •          You have to start with a plan

                          •          Be selective and choose tools you will use regularly

                          •          Create rules for how and when you’ll make updates

                  •          Set goals for building your network

                          •          Choose businesses, organizations, and individuals with whom you want
                                     to build a relationship

                          •          Invite them to connect with you




Kelley-Sue LeBlanc for Aleuromedia LLC            www.aleuromedia.com     www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
Create a Plan
                  •          You have to start with a plan

                          •          Be selective and choose tools you will use regularly

                          •          Create rules for how and when you’ll make updates

                  •          Set goals for building your network

                          •          Choose businesses, organizations, and individuals with whom you want
                                     to build a relationship

                          •          Invite them to connect with you

                  •          Choose leaders and mentors and ask them for help




Kelley-Sue LeBlanc for Aleuromedia LLC            www.aleuromedia.com     www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
Create a Plan
                  •          You have to start with a plan

                          •          Be selective and choose tools you will use regularly

                          •          Create rules for how and when you’ll make updates

                  •          Set goals for building your network

                          •          Choose businesses, organizations, and individuals with whom you want
                                     to build a relationship

                          •          Invite them to connect with you

                  •          Choose leaders and mentors and ask them for help

                  •          Ask questions, open dialogues



Kelley-Sue LeBlanc for Aleuromedia LLC            www.aleuromedia.com     www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
Code of Conduct




Kelley-Sue LeBlanc for Aleuromedia LLC      www.aleuromedia.com   www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
Code of Conduct
                  •          Be honest - do not inflate your skills or work history




Kelley-Sue LeBlanc for Aleuromedia LLC       www.aleuromedia.com     www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
Code of Conduct
                  •          Be honest - do not inflate your skills or work history

                  •          Be transparent - post all your relevant jobs and experience




Kelley-Sue LeBlanc for Aleuromedia LLC       www.aleuromedia.com     www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
Code of Conduct
                  •          Be honest - do not inflate your skills or work history

                  •          Be transparent - post all your relevant jobs and experience

                  •          Be consistent - do not be one personality in one network and another in a
                             different network




Kelley-Sue LeBlanc for Aleuromedia LLC       www.aleuromedia.com     www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
Code of Conduct
                  •          Be honest - do not inflate your skills or work history

                  •          Be transparent - post all your relevant jobs and experience

                  •          Be consistent - do not be one personality in one network and another in a
                             different network

                  •          Be helpful, answer questions, take time to be a good internet citizen




Kelley-Sue LeBlanc for Aleuromedia LLC       www.aleuromedia.com      www.aleurosolutions.com    PO Box 10251, Bedford NH 03110
Code of Conduct
                  •          Be honest - do not inflate your skills or work history

                  •          Be transparent - post all your relevant jobs and experience

                  •          Be consistent - do not be one personality in one network and another in a
                             different network

                  •          Be helpful, answer questions, take time to be a good internet citizen

                  •          Be respectful of your connections time and privacy - do not forward every
                             thought or make introductions that are not validated




Kelley-Sue LeBlanc for Aleuromedia LLC       www.aleuromedia.com      www.aleurosolutions.com    PO Box 10251, Bedford NH 03110
Code of Conduct
                  •          Be honest - do not inflate your skills or work history

                  •          Be transparent - post all your relevant jobs and experience

                  •          Be consistent - do not be one personality in one network and another in a
                             different network

                  •          Be helpful, answer questions, take time to be a good internet citizen

                  •          Be respectful of your connections time and privacy - do not forward every
                             thought or make introductions that are not validated

                  •          Check your facts - do not publish fallacies




Kelley-Sue LeBlanc for Aleuromedia LLC       www.aleuromedia.com      www.aleurosolutions.com    PO Box 10251, Bedford NH 03110
Code of Conduct
                  •          Be honest - do not inflate your skills or work history

                  •          Be transparent - post all your relevant jobs and experience

                  •          Be consistent - do not be one personality in one network and another in a
                             different network

                  •          Be helpful, answer questions, take time to be a good internet citizen

                  •          Be respectful of your connections time and privacy - do not forward every
                             thought or make introductions that are not validated

                  •          Check your facts - do not publish fallacies

                  •          Use proper English




Kelley-Sue LeBlanc for Aleuromedia LLC       www.aleuromedia.com      www.aleurosolutions.com    PO Box 10251, Bedford NH 03110
Maintain and Measure




Kelley-Sue LeBlanc for Aleuromedia LLC   www.aleuromedia.com   www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
Maintain and Measure
                  •          As with anything you choose to do; do it well.

                          •          do keep your profiles up to date

                          •          lagging for years and only updating them when looking for new
                                     professional opportunities makes people feel used




Kelley-Sue LeBlanc for Aleuromedia LLC           www.aleuromedia.com    www.aleurosolutions.com      PO Box 10251, Bedford NH 03110
Maintain and Measure
                  •          As with anything you choose to do; do it well.

                          •          do keep your profiles up to date

                          •          lagging for years and only updating them when looking for new
                                     professional opportunities makes people feel used

                  •          Discontinue your memberships in networks you are not enjoying or getting
                             anything from




Kelley-Sue LeBlanc for Aleuromedia LLC           www.aleuromedia.com    www.aleurosolutions.com      PO Box 10251, Bedford NH 03110
Maintain and Measure
                  •          As with anything you choose to do; do it well.

                          •          do keep your profiles up to date

                          •          lagging for years and only updating them when looking for new
                                     professional opportunities makes people feel used

                  •          Discontinue your memberships in networks you are not enjoying or getting
                             anything from

                  •          Break connections with individuals who are misusing the tools and who are
                             not demonstrating good citizenship




Kelley-Sue LeBlanc for Aleuromedia LLC           www.aleuromedia.com    www.aleurosolutions.com      PO Box 10251, Bedford NH 03110
Maintain and Measure
                  •          As with anything you choose to do; do it well.

                          •          do keep your profiles up to date

                          •          lagging for years and only updating them when looking for new
                                     professional opportunities makes people feel used

                  •          Discontinue your memberships in networks you are not enjoying or getting
                             anything from

                  •          Break connections with individuals who are misusing the tools and who are
                             not demonstrating good citizenship

                  •          Google yourself - make sure the professional and personal images of you are
                             correct and represent you well



Kelley-Sue LeBlanc for Aleuromedia LLC           www.aleuromedia.com    www.aleurosolutions.com      PO Box 10251, Bedford NH 03110
References

                 • www.linkedin.com
                 • www.plaxo.com
                 • www.xing.com
                 • www.facebook.com
                 • www.igoogle.com
Kelley-Sue LeBlanc for Aleuromedia LLC   www.aleuromedia.com   www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
Web 2.0 Tools for
 Organizations
Wiggio




Kelley-Sue LeBlanc for Aleuromedia LLC   www.aleuromedia.com   www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
Flock




Kelley-Sue LeBlanc for Aleuromedia LLC   www.aleuromedia.com   www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
Twitter




Kelley-Sue LeBlanc for Aleuromedia LLC   www.aleuromedia.com   www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
Social Actions




Kelley-Sue LeBlanc for Aleuromedia LLC    www.aleuromedia.com   www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
Facebook




Kelley-Sue LeBlanc for Aleuromedia LLC   www.aleuromedia.com   www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
Causes




Kelley-Sue LeBlanc for Aleuromedia LLC   www.aleuromedia.com   www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
Yammer




Kelley-Sue LeBlanc for Aleuromedia LLC   www.aleuromedia.com   www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
JitterGram




Kelley-Sue LeBlanc for Aleuromedia LLC   www.aleuromedia.com   www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
mGive




Kelley-Sue LeBlanc for Aleuromedia LLC   www.aleuromedia.com   www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
References
                 •          www.wiggio.com
                                                               •
                 •                                                  www.causes.com
                            www.flock.com
                                                               •
                 •                                                  www.yammer.com
                            www.twitter.com
                                                               •
                 •                                                  www.jittergram.com
                            www.socialactions.com
                                                               •
                 •                                                  www.mgive.com
                            www.facebook.com



Kelley-Sue LeBlanc for Aleuromedia LLC   www.aleuromedia.com   www.aleurosolutions.com   PO Box 10251, Bedford NH 03110
TM Case Study
NHPR & Social Media
NHPR & Social Media


How to reach out to a more tech & media savvy audience
     and group of contributors for Word of Mouth?
NHPR & Social Media


How to reach out to a more tech & media savvy audience
     and group of contributors for Word of Mouth?


     How to use social networking in pledge drives?
How to reach out to a more tech & media savvy audience
     and group of contributors for Word of Mouth?




                                               http://www.nhpr.org/wordofmouth
http://www.nhpr.org/wordofmouth
http://twitter.com/wordofmouth
http://twitter.com/wordofmouth
http://www.http://www.facebook.com/profile.php?id=1023819925&ref=ts
nhpr.org/wordofmouth
http://twitter.com/Verginger
http://www.nhpr.org/node/19950
How to use social networking in pledge drives?




                                             http://www.nhpr.org/node/19950
http://www.nhpr.org/node/19950
Twitter Feeds




                http://www.twitter.com
KSL Case Study
Awareness

      Fraxa.org
http://www.fraxa.org
Awareness

      Fraxa.org
http://www.fraxa.org



  Fragile what?
Twitter search stream shows
  on-going conversations
YouTube search shows
video channel with UGC
Fraxa on Facebook
Facebook for
 Fundraising?
Facebook for
 Fundraising?   Yes but you
                need a plan.
Conclusion
So what is it?
So what is it?
• SocialNetworking (SocNet)
  is donor cultivation
• It is event planning
• It is messaging and branding
• It is a two way street
• It is collaborative
It is NOT
It is NOT

• It is not a mailing list
• It is not a place to make demands
• It is not something to be owned or
  manipulated
• It is not going to forget, ever
• It cannot be made to listen
It Will
It Will

• It will provide financial support when
  asked, for the right mission at the right time
• It will listen and repeat your messages
• It will work with you and for your cause
• It will forgive
• It will share, converse and relate
Kelley-Sue LeBlanc, Founder
Follow on Twitter: KSL
Join my linked in network: http://www.linkedin.com/in/KSL

Tara Mahady, Partner
Follow on Twitter: TMahady
Join my linked in network: http://www.linkedin.com/in/tmahady

AleuroNPO Resources
http://www.aleuronpo.org

                                   http://www.aleuromedia.com/blog/

Follow on Twitter: Aleuro
Become a fan on Facebook: AleuroSolutions
Take Away

•   http://blog.ecairn.com/2008/11/06/top-150-social-
                                                        •   http://www.gilbert.org/programs/workshops/seminars/
    marketing-blogs/
                                                            SNST

•   http://www.chrisbrogan.com/
                                                        •   http://business.rapleaf.com/

•   http://sethgodin.typepad.com/
                                                        •   http://www.convinceandconvert.com/

•   http://beth.typepad.com/
                                                        •   AleuroSolutions Nonprofit Solutions: http://
                                                            www.aleuronpo.com
•   http://www.thoughtlabs.com/

                                                        •   Look AleuroSolutions up on Facebook
•   http://www.theagitator.net

                                                        •   Look Kelley up on Twitter: KSL
•   http://www.philanthropy.iupui.edu/

                                                        •   Look Tara up on Twitter: TMahady
•   Look Tara up on Twitter: TMahady

                                                        •   Look Aleuro up on Twitter: Aleuro
•   Look Aleuro up on Twitter: Aleuro
Referenced In This Presentation
                                                                                             http://www.slideshare.net/Netpop/netpop-connect-
                                                                             Slide 14
                                                                                             media-shifts-to-social-2009
               http://www.blackbaud.com/files/resources/downloads/
Slides 3 & 4
               cam/TargetIndexResultsSummaryQ32008.pdf

                                                                                             Comscore http://www.comscore.com/
                                                                             Slide 15
               Bank of America 2008 Study of High Net Worth
               Philanthropy http://newsroom.bankofamerica.com/index.php?
Slides 5 & 6
               s=23&item=105
                                                                             Slide 16        http://www.insidefacebook.com

               http://mashable.com/2009/03/26/social-media-nonprofit-study/
Slides 7 & 8

                                                                                             http://www.allfacebook.com/facebook-application-
                                                                             Slide 17 & 18
                                                                                             statistics/
               www.internetworldstats.com Copyright 2001-2009,
Slide 11
               Miniwatts Marketing group

                                                                             Slides 19       http://www.facebook.com
               http://www.pewinternet.org/Static-Pages/Data-Tools/
               Download-Data/~/media/Infographics/Trend%20Data/
Slide 12
               January%202009%20updates/Demographics%20of
               %20Internet%20Users%201%206%2009.jpg
                                                                                             http://www.pannoswinzeler.com/blog/?p=303
                                                                             Slide 20
               http://www.gallup.com/poll/113638/Nearly-Half-
Slide 13
               Americans-Frequent-Internet-Users.aspx
Referenced In This Presentation
           http://www.chicagotribune.com/news/nationworld/chi-                                 http://www.google.com
                                                                                    Slide 54
Slide 37
           campaign_monoct20,0,2448256.story

                                                                                               http://www.wiggio.com
                                                                                    Slide 60
           http://www.chicagotribune.com/news/nationworld/chi-
Slide 38
           campaign_monoct20,0,2448256.story
                                                                                               http://www.flock.com
                                                                                    Slide 61
           http://www.chicagotribune.com/news/nationworld/chi-
Slide 39
           campaign_monoct20,0,2448256.story
                                                                                               http://www.twitter.com
                                                                                    Slide 62
           https://www.twitterfeed.com/socialactions
Slide 41
                                                                                               http://www.socialactions.com
                                                                                    Slide 63

           http://bokardo.com/archives/the-opaque-value-problem/
Slide 42
                                                                                               http://www.facebook.com
                                                                                    Slide 64

           http://www.npr.org/templates/story/story.php?storyId=96886703&ft=1&f=3
Slide 43                                                                                       http://www.causes.com
                                                                                    Slide 65


           http://www.npr.org/templates/story/story.php?storyId=96890409
Slide 45

           http://www.linkedin.com
Slide 50

           http://www.plaxo.com
Slide 51

           http://www.xing.com
Slide 52

           http://www.facebook.com
Slide 53
Referenced In This Presentation
         on Slide 48
        www.slideshare.com
        www.yammer.com
        www.youtube.com
        www.twitter.com
        www.creativecommons.com
        www.google.com
        www.causes.com
        www.facebook.com
        www.techsoup.com
        www.netsquared.com
        www.flickr.com
        www.aboutus.com
        www.wordpress.com
        www.networkforgood.com
        www.goodsearch.com

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Social Media for the Social Sector

  • 1. Social Networking and Non-Profits March 31, 2009 Presentation for NH Center for Nonprofits KSLeBlanc & Tara Mahady www.aleuronpo.com Follow on Twitter: @Aleuro
  • 3. Donor Loyalty Q3 2008 Q3 2008 Index of National Fundraising Performance www.blackbaud.com/targetanalytics
  • 4. 5 Year Revenue & Donor Trends http://www.blackbaud.com/files/resources/downloads/cam/TargetIndexResultsSummaryQ32008.pdf
  • 5. How Many Stop Giving? http://newsroom.bankofamerica.com/index.php?s=23&item=105 Bank of America 2008 Study of High Net Worth Philanthropy
  • 6. Why Do People Stop Giving? http://newsroom.bankofamerica.com/index.php?s=23&item=105 Bank of America 2008 Study of High Net Worth Philanthropy
  • 7. People are Talking... http://mashable.com/2009/03/26/social-media-nonprofit-study/
  • 8. Social Media Dialogue http://mashable.com/2009/03/26/social-media-nonprofit-study/
  • 9. The Loyalty Equation - A Lesson Learned from Public Radio Photo courtesy of Orin Zebest, flickr creative commons Photo courtesy of Chris Robinson, flickr creative commons
  • 11. How Many People Are Online? World Internet Usage Internet Users Internet Users Penetration Users Growth Region Dec. 31, 2000 Dec. 31, 2008 (% Population) 2000 - 2008 Europe 105,096,093 390,141,073 48.5% 271.2% North America 108,096,800 246,822,936 73.1% 128.3% World Total 360,985,492 1,574,313,184 23.5% 336.1% www.internetworldstats.com Copyright 2001-2009, Miniwatts Marketing group
  • 15. Social Media Growth - Feb. 08 - Feb. 09 Total Unique US Feb. 2008 Feb. 2009 Y/Y % Change Visitors Total US Internet 185,017 192,187 4% Audience MySpace Sites 67,957 70,303 3% Facebook.com 32,436 57,375 77% LinkedIn.com 3,316 6,948 110% Digg.com 5,546 6,917 25% Twitter.com 340 4,033 1085% Comscore http://www.comscore.com/
  • 21. Meet your constituents where they are. “From a business stance, offering different ways for potential audiences to connect with you is a smart move... A business always has a public and they’re already on social networks–are you?” Meagan Fish, Pannos-Winzeler Marketing http://www.pannoswinzeler.com/blog/?p=303
  • 22. Photo courtesy of Dru Bloomfield, flickr creative commons
  • 23. The NPO Integrated Marketing & Development Toolkit
  • 24. The NPO Integrated Marketing & Development Toolkit • Face-to-face
  • 25. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic
  • 26. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic • Telephone and telemarketing
  • 27. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic • Telephone and telemarketing • Email marketing and solicitation
  • 28. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic • Telephone and telemarketing • Email marketing and solicitation • Website - static
  • 29. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic • Telephone and telemarketing • Email marketing and solicitation • Website - static • Offline marketing publications
  • 30. The NPO Integrated Marketing & Development Toolkit • Face-to-face • Direct Mail - still #1 fundraising tactic • Telephone and telemarketing • Email marketing and solicitation • Website - static • Offline marketing publications • Events
  • 31. Benefits of An Online Community
  • 32. Benefits of An Online Community • Reinforces all other fundraising and marketing tactics.
  • 33. Benefits of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand.
  • 34. Benefits of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly.
  • 35. Benefits of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly.
  • 36. Benefits of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly. • Another way for you to interact with your constituents regularly without always ‘asking’ them for something.
  • 37. Benefits of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly. • Another way for you to interact with your constituents regularly without always ‘asking’ them for something. • Provides an ongoing ‘listening lab’ for you to understand what is most important to your constituents.
  • 38. Benefits of An Online Community • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly. • Another way for you to interact with your constituents regularly without always ‘asking’ them for something. • Provides an ongoing ‘listening lab’ for you to understand what is most important to your constituents. • Eventually allows another fundraising and advocacy channel.
  • 39. What?
  • 41. What does it mean to be a NPO?
  • 42. What does it mean to be a NPO? • 501c3 organization, or a 501c4, or a ... • an organization that supports a community mission • an organization that resolves issues within a community • there are as many different npo’s as there are communities, issues, people
  • 43. How does a non-profit survive? What is your “air”?
  • 44. How does a non-profit survive? What is your “air”? • the people that support it • volunteers • staff • financial contributors • leaders • the community
  • 45. So ... a NPO is ...
  • 46. So ... a NPO is ... • a collection of people with a common interest or goal, who have a set of common or shared values or mission.
  • 47. What’s a Social Network?
  • 48. What’s a Social Network? Is it the Internet?
  • 49. What’s a Social Network? Is it the Internet? MyFaceTube?
  • 50. What’s a Social Network? Is it the Internet? MyFaceTube? No.
  • 51. What’s a Social Network? Is it the Internet? MyFaceTube? No. A Social Network is a collection of people with a common interest or goal, who have common or shared values or mission.
  • 53. Terms
  • 55. Terms Forum • A public meeting or assembly for open discussion
  • 56. Terms Forum • A public meeting or assembly for open discussion Blog
  • 57. Terms Forum • A public meeting or assembly for open discussion Blog • A frequent, chronological publication of personal thoughts and Web links.
  • 58. Terms Forum • A public meeting or assembly for open discussion Blog • A frequent, chronological publication of personal thoughts and Web links. Micro-Blog or Tweets
  • 59. Terms Forum • A public meeting or assembly for open discussion Blog • A frequent, chronological publication of personal thoughts and Web links. Micro-Blog or Tweets • One or two sentences of personal thoughts, questions and/or links, usually spawning conversation threads
  • 60. Terms
  • 62. Terms Social Network The personal or professional set of relationships between individuals. Social networks represent both a collection of ties between people and the strength of those ties.
  • 63. Terms Social Network The personal or professional set of relationships between individuals. Social networks represent both a collection of ties between people and the strength of those ties. Social Media
  • 64. Terms Social Network The personal or professional set of relationships between individuals. Social networks represent both a collection of ties between people and the strength of those ties. Social Media An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. This interaction, and the manner in which information is presented, depends on the varied perspectives and quot;buildingquot; of shared meaning, as people share their stories, and understandings.
  • 65. Terms
  • 67. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication)
  • 68. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication) Mobile Marketing
  • 69. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication) Mobile Marketing • Calls to action sent to cell phones via SMS, MMS, or WAP
  • 70. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication) Mobile Marketing • Calls to action sent to cell phones via SMS, MMS, or WAP New Media
  • 71. Terms RSS • Is short for Rich Site Summary. RSS is an XML-based language which represents information on the World Wide Web in a form which may be syndicated (subscribed to) in special news reader applications. RSS allows your news reader program to bring a websites news feed directly to your computer. (aka Really Simple Syndication) Mobile Marketing • Calls to action sent to cell phones via SMS, MMS, or WAP New Media • The marriage of mediated communications technologies with digital computers.
  • 74. What’s Different Now • Marketing used to be in one direction • business to consumer • we were given their brand and their message to ingest • Now it’s bi-directional • we make decisions about the brand and message • we decide if they are good or bad or unworthy • we decide who to listen to
  • 76. What’s Different Now • a power shift is occurring • it is no longer in the few but in the many • supply and demand have begun to reflect the consumer want and needs more than ever • transparency in business is required, no more curtain to hide behind • our professional lives and personal lives have begun to merge into whole life
  • 77. Raising Money http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
  • 78. Raising Money How did Obama raise so much money? http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
  • 79. Raising Money How did Obama raise so much money? “‘There's $200 million of those campaign contributions, there's no record,’ McCain said. ‘They're not reported.You can report online now ... $200 million that we don't know where the money came from. A lot of strange things [are] going on in this campaign.’” http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
  • 80. Raising Money Cont. think ... iTunes http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
  • 81. Raising Money Cont. think ... iTunes “Obama campaign manager David Plouffe did not detail the contributions, beyond saying that the campaign had added 632,000 new donors to its rolls and that the average donation for the month was less than $100.” “‘What's healthy for democracy is people sending their contributions in $5 and $10 amounts,’ Obama strategist David Axelrod said. ‘It's campaign finance reform on the natural. The more we can encourage people to contribute like that, the better.’” http://www.chicagotribune.com/news/nationworld/chi-campaign_monoct20,0,2448256.story
  • 82. Power of Many See this slideshow! Fundraising 2.0: A New Model for Fundraising on Facebook Using an Old Skool Tool: Cause-Related Marketing http://www.slideshare.net/jcolman/fundraising-on-facebook-a-new-model-for-fundraising-on-facebook-using-an-old-skool-tool-causerelated-marketing-presentation
  • 84. People are Talking... Remember this? Text Text Text
  • 85. Twitter https://www.twitterfeed.com/socialactions
  • 86. Twitter https://www.twitterfeed.com/socialactions
  • 87. Listening click to be redirected, and listen this podcast http://www.npr.org/templates/story/story.php?storyId=96886703&ft=1&f=3
  • 88. Why do constituents become...
  • 89. Why do constituents become... ... donors?
  • 90. Why do constituents become... ... donors? ...volunteers?
  • 91. Why do constituents become... ... donors? ...volunteers? ...leaders?
  • 92. Why do constituents become... ... donors? ...volunteers? ...leaders? because they were asked.
  • 93. Listening II click to be redirected, and listen this podcast http://www.npr.org/templates/story/story.php?storyId=96890409
  • 94. What are they all listening for ...and evidence that you listened to them...they need to know they were heard.
  • 95. What are they all listening for A call to action ...and evidence that you listened to them...they need to know they were heard.
  • 96. Tools
  • 98. Tools • SlideShare • Yammers • YouTube • Twitter • Creative Commons ... to name a few
  • 99. Tools • SlideShare • Google • Yammers • Causes • YouTube • Facebook • Twitter • TechSoup • Creative • NetSquared Commons ... to name a few
  • 100. Tools • SlideShare • Flickr • Google • Yammers • AboutUS • Causes • YouTube • WordPress • Facebook • Twitter • Network for • TechSoup Good • Creative • NetSquared • GoodSearch Commons ... to name a few
  • 101. Web 2.0 Tools for Professionals
  • 102. LinkedIn Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 103. Plaxo Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 104. Xing Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 105. Facebook Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 106. Google Profile Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 107. Create a Plan Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 108. Create a Plan • You have to start with a plan • Be selective and choose tools you will use regularly • Create rules for how and when you’ll make updates Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 109. Create a Plan • You have to start with a plan • Be selective and choose tools you will use regularly • Create rules for how and when you’ll make updates • Set goals for building your network • Choose businesses, organizations, and individuals with whom you want to build a relationship • Invite them to connect with you Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 110. Create a Plan • You have to start with a plan • Be selective and choose tools you will use regularly • Create rules for how and when you’ll make updates • Set goals for building your network • Choose businesses, organizations, and individuals with whom you want to build a relationship • Invite them to connect with you • Choose leaders and mentors and ask them for help Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 111. Create a Plan • You have to start with a plan • Be selective and choose tools you will use regularly • Create rules for how and when you’ll make updates • Set goals for building your network • Choose businesses, organizations, and individuals with whom you want to build a relationship • Invite them to connect with you • Choose leaders and mentors and ask them for help • Ask questions, open dialogues Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 112. Code of Conduct Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 113. Code of Conduct • Be honest - do not inflate your skills or work history Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 114. Code of Conduct • Be honest - do not inflate your skills or work history • Be transparent - post all your relevant jobs and experience Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 115. Code of Conduct • Be honest - do not inflate your skills or work history • Be transparent - post all your relevant jobs and experience • Be consistent - do not be one personality in one network and another in a different network Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 116. Code of Conduct • Be honest - do not inflate your skills or work history • Be transparent - post all your relevant jobs and experience • Be consistent - do not be one personality in one network and another in a different network • Be helpful, answer questions, take time to be a good internet citizen Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 117. Code of Conduct • Be honest - do not inflate your skills or work history • Be transparent - post all your relevant jobs and experience • Be consistent - do not be one personality in one network and another in a different network • Be helpful, answer questions, take time to be a good internet citizen • Be respectful of your connections time and privacy - do not forward every thought or make introductions that are not validated Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 118. Code of Conduct • Be honest - do not inflate your skills or work history • Be transparent - post all your relevant jobs and experience • Be consistent - do not be one personality in one network and another in a different network • Be helpful, answer questions, take time to be a good internet citizen • Be respectful of your connections time and privacy - do not forward every thought or make introductions that are not validated • Check your facts - do not publish fallacies Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 119. Code of Conduct • Be honest - do not inflate your skills or work history • Be transparent - post all your relevant jobs and experience • Be consistent - do not be one personality in one network and another in a different network • Be helpful, answer questions, take time to be a good internet citizen • Be respectful of your connections time and privacy - do not forward every thought or make introductions that are not validated • Check your facts - do not publish fallacies • Use proper English Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 120. Maintain and Measure Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 121. Maintain and Measure • As with anything you choose to do; do it well. • do keep your profiles up to date • lagging for years and only updating them when looking for new professional opportunities makes people feel used Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 122. Maintain and Measure • As with anything you choose to do; do it well. • do keep your profiles up to date • lagging for years and only updating them when looking for new professional opportunities makes people feel used • Discontinue your memberships in networks you are not enjoying or getting anything from Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 123. Maintain and Measure • As with anything you choose to do; do it well. • do keep your profiles up to date • lagging for years and only updating them when looking for new professional opportunities makes people feel used • Discontinue your memberships in networks you are not enjoying or getting anything from • Break connections with individuals who are misusing the tools and who are not demonstrating good citizenship Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 124. Maintain and Measure • As with anything you choose to do; do it well. • do keep your profiles up to date • lagging for years and only updating them when looking for new professional opportunities makes people feel used • Discontinue your memberships in networks you are not enjoying or getting anything from • Break connections with individuals who are misusing the tools and who are not demonstrating good citizenship • Google yourself - make sure the professional and personal images of you are correct and represent you well Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 125. References • www.linkedin.com • www.plaxo.com • www.xing.com • www.facebook.com • www.igoogle.com Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 126. Web 2.0 Tools for Organizations
  • 127. Wiggio Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 128. Flock Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 129. Twitter Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 130. Social Actions Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 131. Facebook Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 132. Causes Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 133. Yammer Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 134. JitterGram Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 135. mGive Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 136. References • www.wiggio.com • • www.causes.com www.flock.com • • www.yammer.com www.twitter.com • • www.jittergram.com www.socialactions.com • • www.mgive.com www.facebook.com Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  • 138. NHPR & Social Media
  • 139. NHPR & Social Media How to reach out to a more tech & media savvy audience and group of contributors for Word of Mouth?
  • 140. NHPR & Social Media How to reach out to a more tech & media savvy audience and group of contributors for Word of Mouth? How to use social networking in pledge drives?
  • 141. How to reach out to a more tech & media savvy audience and group of contributors for Word of Mouth? http://www.nhpr.org/wordofmouth
  • 148. How to use social networking in pledge drives? http://www.nhpr.org/node/19950
  • 150. Twitter Feeds http://www.twitter.com
  • 152. Awareness Fraxa.org http://www.fraxa.org
  • 153. Awareness Fraxa.org http://www.fraxa.org Fragile what?
  • 154. Twitter search stream shows on-going conversations
  • 155. YouTube search shows video channel with UGC
  • 158. Facebook for Fundraising? Yes but you need a plan.
  • 160. So what is it?
  • 161. So what is it? • SocialNetworking (SocNet) is donor cultivation • It is event planning • It is messaging and branding • It is a two way street • It is collaborative
  • 163. It is NOT • It is not a mailing list • It is not a place to make demands • It is not something to be owned or manipulated • It is not going to forget, ever • It cannot be made to listen
  • 165. It Will • It will provide financial support when asked, for the right mission at the right time • It will listen and repeat your messages • It will work with you and for your cause • It will forgive • It will share, converse and relate
  • 166. Kelley-Sue LeBlanc, Founder Follow on Twitter: KSL Join my linked in network: http://www.linkedin.com/in/KSL Tara Mahady, Partner Follow on Twitter: TMahady Join my linked in network: http://www.linkedin.com/in/tmahady AleuroNPO Resources http://www.aleuronpo.org http://www.aleuromedia.com/blog/ Follow on Twitter: Aleuro Become a fan on Facebook: AleuroSolutions
  • 167. Take Away • http://blog.ecairn.com/2008/11/06/top-150-social- • http://www.gilbert.org/programs/workshops/seminars/ marketing-blogs/ SNST • http://www.chrisbrogan.com/ • http://business.rapleaf.com/ • http://sethgodin.typepad.com/ • http://www.convinceandconvert.com/ • http://beth.typepad.com/ • AleuroSolutions Nonprofit Solutions: http:// www.aleuronpo.com • http://www.thoughtlabs.com/ • Look AleuroSolutions up on Facebook • http://www.theagitator.net • Look Kelley up on Twitter: KSL • http://www.philanthropy.iupui.edu/ • Look Tara up on Twitter: TMahady • Look Tara up on Twitter: TMahady • Look Aleuro up on Twitter: Aleuro • Look Aleuro up on Twitter: Aleuro
  • 168. Referenced In This Presentation http://www.slideshare.net/Netpop/netpop-connect- Slide 14 media-shifts-to-social-2009 http://www.blackbaud.com/files/resources/downloads/ Slides 3 & 4 cam/TargetIndexResultsSummaryQ32008.pdf Comscore http://www.comscore.com/ Slide 15 Bank of America 2008 Study of High Net Worth Philanthropy http://newsroom.bankofamerica.com/index.php? Slides 5 & 6 s=23&item=105 Slide 16 http://www.insidefacebook.com http://mashable.com/2009/03/26/social-media-nonprofit-study/ Slides 7 & 8 http://www.allfacebook.com/facebook-application- Slide 17 & 18 statistics/ www.internetworldstats.com Copyright 2001-2009, Slide 11 Miniwatts Marketing group Slides 19 http://www.facebook.com http://www.pewinternet.org/Static-Pages/Data-Tools/ Download-Data/~/media/Infographics/Trend%20Data/ Slide 12 January%202009%20updates/Demographics%20of %20Internet%20Users%201%206%2009.jpg http://www.pannoswinzeler.com/blog/?p=303 Slide 20 http://www.gallup.com/poll/113638/Nearly-Half- Slide 13 Americans-Frequent-Internet-Users.aspx
  • 169. Referenced In This Presentation http://www.chicagotribune.com/news/nationworld/chi- http://www.google.com Slide 54 Slide 37 campaign_monoct20,0,2448256.story http://www.wiggio.com Slide 60 http://www.chicagotribune.com/news/nationworld/chi- Slide 38 campaign_monoct20,0,2448256.story http://www.flock.com Slide 61 http://www.chicagotribune.com/news/nationworld/chi- Slide 39 campaign_monoct20,0,2448256.story http://www.twitter.com Slide 62 https://www.twitterfeed.com/socialactions Slide 41 http://www.socialactions.com Slide 63 http://bokardo.com/archives/the-opaque-value-problem/ Slide 42 http://www.facebook.com Slide 64 http://www.npr.org/templates/story/story.php?storyId=96886703&ft=1&f=3 Slide 43 http://www.causes.com Slide 65 http://www.npr.org/templates/story/story.php?storyId=96890409 Slide 45 http://www.linkedin.com Slide 50 http://www.plaxo.com Slide 51 http://www.xing.com Slide 52 http://www.facebook.com Slide 53
  • 170. Referenced In This Presentation on Slide 48 www.slideshare.com www.yammer.com www.youtube.com www.twitter.com www.creativecommons.com www.google.com www.causes.com www.facebook.com www.techsoup.com www.netsquared.com www.flickr.com www.aboutus.com www.wordpress.com www.networkforgood.com www.goodsearch.com

Editor's Notes

  1. Intro KSL first then intro to Tara
  2. Tara section 25 mins - Why is it important to integrate social networking into your marketing and development mix? For each organization it will be a little different, but the short answer is that it will help you increase your community, strengthen your relationships with constituents, and increase constituent and donor loyalty.
  3. One of the ways npo’s measure the strength of constituent connection to an organization is through donor loyalty. These stats come from Target Analytics showing third quarter 2008 giving data for a large group of npo’s.
  4. Revenue per donor has increased 22.3% since 2003. So those who are committed are shouldering more of the financial burden.
  5. It’s important to look at how many high net worth donors are pulling back their giving activity and why.
  6. Three top reasons for ceasing to contribute to an organization can be partially addressed through social media in many organizations.
  7. People are using social media to talk about philanthropy and nonprofits
  8. People who use social media and are philanthropically oriented are looking for certain things from npo social media...
  9. All of these things speak to donor loyalty - and we’re very used to measuring donor loyalty - but I think it’s important to measure and work on strengthening all constituent loyalty. NHPR story. Last slide of closing section... “Every time you think about interacting with you constituents - the first question in your mind should be - how will this strengthen their loyalty to the organization?”
  10. I am often asked how many people are really using social media and are online? Let’s take a look.
  11. Pew Internet & American Life Project paints a picture of the percentage of adults online in each of these categories.
  12. This Gallup Poll from December shows the percentage of each of these groups that use the internet ‘more than an hour a day.’
  13. Of 138 million broadband users age 13+ 76% (105 million) contribute through social networking sites - and 29% of those - 40 million contribute regularly through social networking sites
  14. Social media adoption rates are growing exponentially... much faster than blogs. Remember - these numbers are in millions.
  15. There are many misconceptions about WHO is using social media. This is not an environment just for tweens and twenty-somethings. (Talk about the growth - how it has happened)
  16. People want to help... you just have to make it easy and fun for them to do it.
  17. Look at the growth in cause applications on Facebook
  18. Look at the potential - Election rally....
  19. Social networks are not meant to replace anything in your toolkit. Diversity of tactics reaches different types of audiences... so you need to incorporate everything - in marketing and in development.
  20. Social networks are not meant to replace anything in your toolkit. Diversity of tactics reaches different types of audiences... so you need to incorporate everything - in marketing and in development.
  21. Social networks are not meant to replace anything in your toolkit. Diversity of tactics reaches different types of audiences... so you need to incorporate everything - in marketing and in development.
  22. Social networks are not meant to replace anything in your toolkit. Diversity of tactics reaches different types of audiences... so you need to incorporate everything - in marketing and in development.
  23. Social networks are not meant to replace anything in your toolkit. Diversity of tactics reaches different types of audiences... so you need to incorporate everything - in marketing and in development.
  24. Social networks are not meant to replace anything in your toolkit. Diversity of tactics reaches different types of audiences... so you need to incorporate everything - in marketing and in development.
  25. Social networks are not meant to replace anything in your toolkit. Diversity of tactics reaches different types of audiences... so you need to incorporate everything - in marketing and in development.
  26. Last slide of section - go through... give examples and then pass of to KSL. “So, I’ve made the case for why social media should be added to every npo’s marketing and development toolkit. Now Kelley-Sue is going to talk with you about what exactly social networks are and their broader impact.”
  27. Last slide of section - go through... give examples and then pass of to KSL. “So, I’ve made the case for why social media should be added to every npo’s marketing and development toolkit. Now Kelley-Sue is going to talk with you about what exactly social networks are and their broader impact.”
  28. Last slide of section - go through... give examples and then pass of to KSL. “So, I’ve made the case for why social media should be added to every npo’s marketing and development toolkit. Now Kelley-Sue is going to talk with you about what exactly social networks are and their broader impact.”
  29. Last slide of section - go through... give examples and then pass of to KSL. “So, I’ve made the case for why social media should be added to every npo’s marketing and development toolkit. Now Kelley-Sue is going to talk with you about what exactly social networks are and their broader impact.”
  30. Last slide of section - go through... give examples and then pass of to KSL. “So, I’ve made the case for why social media should be added to every npo’s marketing and development toolkit. Now Kelley-Sue is going to talk with you about what exactly social networks are and their broader impact.”
  31. Last slide of section - go through... give examples and then pass of to KSL. “So, I’ve made the case for why social media should be added to every npo’s marketing and development toolkit. Now Kelley-Sue is going to talk with you about what exactly social networks are and their broader impact.”
  32. Last slide of section - go through... give examples and then pass of to KSL. “So, I’ve made the case for why social media should be added to every npo’s marketing and development toolkit. Now Kelley-Sue is going to talk with you about what exactly social networks are and their broader impact.”
  33. should be about 9:30 keep pace ... KSL section 60 mins
  34. 5-10 mins what is a social network really
  35. 5-10 mins basics of terms
  36. 20-30 should be about 9:45
  37. so now that we understand about socnet and web 2.o world lets talk about listeners...last section till a ten min break.
  38. call back to Tara’s earlier slides
  39. Break.
  40. 30 mins shared...this is going to get busy...I’ve packed in as many tools as I felt I could get away with and still be benificial...first part focuses on you, as an individual and a professional.
  41. In this next section I’m going to introduce you all to some social networking tools and platforms you organization should know about. And I’ll talk a little about how to evaluate the right tools for your organization.
  42. Tara 15 mins should be 11:15 ish at the start of this section
  43. KSL 15 mins +/- should be 11:30 ish at the start of this section
  44. intro fraxa what are they, finite life span, single goal, sep identity from national fragile x
  45. intro fraxa what are they, finite life span, single goal, sep identity from national fragile x
  46. should be 11:40 ish ... survey, wrap up and questions 15 mins