How to build a profile for marketing | MBAP

HOW TO BUILD A PROFILE FOR MARKETING
MBAP Free Material Series 2020
#Contact No: 9820257156/9769617665 #Instagram: mba_pathshala #YouTube Channel: MBAP #Facebook: MBAP- Abhijeet Singh
Different aspects of a profile
There are various aspects when it comes to profile building irrespective of the major
one chooses and all the aspects have been listed here -
 Academic Performance
One’s marks in X, XII, Graduation
 Work Experience
Number of months
 Academic Pedigree
The brand of the institution from which one have
graduated or will graduate
 Academic Achievements
Ranks secured at school (X & XII), college and
university-level and/or performance in national or state-level
entrance tests
 Co-Curricular Achievements
Ranks in Olympiads, NTSE, Paper Presentations, Journal
Publications and any other academics-related contests outside
of regular school and college work
 Extra-Curricular Achievements
Achievements in non-academic pursuits singing, dancing,
sports, games, NCC, martial arts or Model UN
 Positions of Responsibilities
Official posts held at a school, college and university-
level
 Pursuits of Special Interests
Any extra-curricular interest pursued out of passion but
without achievements — reading, writing, sports, games,
singing, dancing, painting, trekking, photography, short-film
making

How to build one’s profile in Marketing?
1. Academic performance
One who has above 90% in X, XII and Graduation will be considered to have a
huge spike in academics and will be an outlier from rest of the competition
2. Take up certification courses aligned with Marketing
One can opt to take up certifications which requires no previous knowledge of the
background one is from and even fresher or people with work-ex can opt for these
certifications and download study material for each certification available
Some of them are:
 Facebook Blueprint Certification
This Blueprint certification package includes two different
certifications: Facebook Certified Planning Professional and
Certified Buying Professional
The Planning Professional certification outlines how to plan
campaigns through optimizing reach and frequency, and how to
target audiences for maximum impact.
The Buying Professional certification demonstrates how to
improve proficiency in certain areas including determining and
reporting KPIs, and how to utilize Facebook Pexels
Link : https://www.facebook.com/business/learn/certification/certs?ref=ens_rdr
 Bing Ads
Bing’s certification program shows you how to maximize your
ROI from Bing Ads.
Bing Ads is especially valuable if you are targeting an older
audience who still uses MSN and Yahoo email services.
Link : https://advertise.bingads.microsoft.com/en-us/resources/training/get-accredited

 Google Adwords
To complete this certification, one must pass two exams, the
fundamentals exam and one that focuses on a specific area (search,
display, mobile, video, shopping or advertising)
This is a free of cost certification
Link : https://support.google.com/partners/answer/3154326?hl=en
 Google Digital Garage
Google’s Digital Garage is essentially a one-stop shop offering
free tutorials on pretty much everything about digital marketing.
From video marketing to search, you can complete an entire online
course.
On completion, you will earn a certification from Google and
Interactive Advertising Bureau (IAB) Europe
Link : https://www.google.com/partners/about/
 Google Analytics Individual qualification
This particular certification focuses on developing proficiency in
using Google Analytics to measure campaign metrics, monitor
KPIs a
nd improve overall marketing efforts
One needs to set up an Academy for Ads accounts and complete
both Google Analytics for Beginners and Advanced Google
Analytics modules to prepare for the test, in which one needs to
score more than 80 percent to pass
Link : https://support.google.com/google-ads/answer/6089738?hl=en
 PCM – Digital Management Certification

The Professional Certified Marketer (PCM) provided by the
American Marketing Association takes a more formal approach in
comparison to the other marketing certifications on this list.
The Digital Management certification covers topics on branding,
planning, pricing, public relations, social media, and more
Link : https://www.ama.org/events-training/Certification/Pages/us-pcm.aspx
3. Take up internships and projects in a topic related to Marketing
Different internships and projects can be taken up from sources like Internshala or
LinkedIn in one’s own city easily related to marketing to show the inclination of
one towards it.
4. Take up Position of responsibilities
This is one thing that a fresher should really go after in the next semester.
There are loads of committees and clubs on campus, one need to get into at least
one of them, actively organize things/events as part of the committee/club and
ensure that one a certificate for the same.
5. Take up Social Activities
While both fresher and working professional can take this up, it is easier for the
latter to become an active contributor to the CSR initiatives in one’s organization.
One can also sign up to do volunteering work for an NGO working in the field of
one’s interest — education, health care, environment etc.
One specific thing that fresher can look at is applying to and joining student
organizations such AIESEC (they have city-wise chapters) or take part in their
initiatives.

6. Take part in different events and cultural fests
Take part in inter-college events based on one’s interest be it — case study contests,
b-plan contests, singing, dancing, acting, and sports whatever one is passionate
about
The idea is that one should come across as someone who does more than just going
to college and coming back
7. Improve the public speaking skills
Join different clubs like Toastmasters or attend open mics or volunteer for
anchoring whenever one gets a chance to improve one’s speaking skills
8. Take one’s interests to the next level
One’s interview can revolve completely around one’s interest and so take whatever
interest one has and explore it seriously. If one likes languages, one should learn
and clear at least a level. If one likes outdoor activities such as trekking or cycling,
join clubs for the same.
9. Blog Writing
Whether writing has been an interest of one’ss or not, one will find that polishing
one’s writing skills will pay off when it comes to MBA admissions. Writing in a
blog will give one’s recruiters credible proof of one’s flair for communication.
To write informed blog posts, one will have to read a lot – this will help one
improve one’s research abilities.
For all these reasons and more, a well-maintained blog is definitely a way to up
one’s B-school profile.
10. Start reading books
Reading keeps one’s mind stimulated and improves one’s speaking and writing
skills.

It will also indirectly help one with writing an impressive application essay, and one
will probably never fumble for words in an interview or group discussion.
So get a library or kindle membership, as the case may be, and use one’s time well
with the pages of a book.
Some suggestions to start with are –
 Animal farm - George Orwell
 The Toyota Way
 India After Gandhi – Ramachandra Guha
 Think and Grow rich – Napolean Hill
 Blink – Malcolm Gladwell
 Outliers – Malcolm Gladwell
 The Tipping point - Malcolm Gladwell
 2-3 Biographies of businessmen, politicians or sportsmen
11. Reading editorials and newspapers
Last but not the least is reading newspapers. They help one in developing a
perspective on the current affairs. Just knowing the facts is not enough, one should
also have a viewpoint.
Some of the newspapers which one can refer to:
• The Hindu: Definitely one of the best daily newspapers out there, and
probably also the least biased newspaper.
• The Economic Times: Helps in acquiring an economic perspective on current
affairs, which is very useful in the world of business.
• The Economist: It keeps one up-to-date with all major happenings in the
world. With the business world becoming so globalized, it is also important to
know what is happening outside India.

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