This document provides an overview of a study on competitor analysis of the classified advertising segment conducted by Anjanakumari as part of her Bachelor's degree program. The study involved analyzing competitors' strategies, branding, marketing, and sales approaches. Key aspects of the analysis included identifying competitors, examining their strategies through tools like SWOT analysis, and developing suggestions to improve the company's position in the market. The executive summary outlines the scope, objectives, and phases of the project conducted under the guidance of a faculty member and corporate guide during an internship.

1. Study on
COMPETITOR ANALYSIS OF CLASSIFIED SEGMENT
(PTE UNIVERSE)
A project report submItted in partial fullfilment of therequirment for the award of degree
BACHELOR OF BUSSINESS ADMINISTRATION
(2018-2021)
RANCHI WOMENS COLLEGE RANCHI
Submitted by:- Anjanakumari
Registration no.18VCBCBA045
Under the guidence of :-Vijyata Singh
Corporate guide:- Aditi Singla
Winter Internship Programme (WIP)
Declaration
This is to declare that the Report titled “COMPETITOR ANALYSIS OF CLASSIFIED SEGMENT” has been made for the partial fulfillment of the Course: Winter InternshipProgramme
(WIP) in Semester VI by me at PTE Universe under the guidance of ADITI SINGALA..
I confirm that this Report truly represents my work undertaken as a part of my Winter InternshipProgramme (WIP). I also confirm that the contents of the report and the views contain there
in have been discussed and deliberated with the corporate guide.
Signature of the Student :Anjana kumari
Name of the Student (in Capital Letters) : ANJANA KUMARI
Registration No : 18VCBCBA045

2. Certificate
This is to certify that MS. Anjana KumariI Regn. No. 18VCBCBA045 has completed the report titled “Competitor Analysis of Classified Segment”
under my guidance for the partial fulfillment of the Course: Winter Internship Programme (WIP) in Semester VI of the Bachelors of Business
Administration.
Signature of Faculty Guide:
Name of the Faculty Guide: Prof. Vijyata Singh

3. EXECUTIVE SUMMARY
The purpose of the competitive analysis is to determine the strengths and weaknesses of the competitors within your market, strategies that will provide you with a distinct advantage, the
barriers that can be developed in order to prevent competition from entering your market, and any weaknesses that can be exploited .
PROJECT TITLE: Competitor Analysis for classified Segment
About PTE Universe:
PTE Universe is a leading PTE, IELTS,CELPIP, and NAATI online coaching institution. We aim to provide result-oriantedtraining to our student and help them secure their desired
sorces.We have highly qualified team of professional teachers and trainers for every examination.
Make your first step count
Industry :- Education management
Headquarters:- Punjab
Type:- Educational institution
Founded :- 2018
Specialities :- PTE,ILETS,NAATI,CELPIP
SCOPE/ OBJECTIVE
The Skills You Need is an interactive skills-based course designed to help you prepare for the PTE Academic Test. It is designed and delivered by expert English language teachers and focuses
on the core communicative skills of speaking, writing, reading and listening with an explicit emphasis on uncovering the subskills required to be successful in different item types. The course
includes focused interactive video lessons and practice activities designed to demonstrate how to improve related English skills using a teaching rather than a test practice approach. This enables
candidates to understand what is required to improve performance in each skill area and approach the test feeling better prepared and more confident.
The Skills You Need will provide excellent preparation for all candidates, but it is designed specifically for repeat PTE candidates who are seeking targeted intervention to improve their
performance on specific test items and skill areas. The purpose of the competitive analysis is to determine the strengths and weaknesses of the competitors within your market, strategies that
will provide you with a distinct advantage, the barriers that can be developed in order to prevent competition from entering your market, and any weaknesses that can be exploite
d .
The berif of the study includes competitor analysis, branding, brand awareness, advertising, social media marketing, sales, , .
how to do competitor analysis, how to find who are the direct competitor to us and what strategy they are using, hoe we can advertise our business through social media, brad awareness and
how we can get clients through social media and dealing with clients pitching the product to the clients and doing sales
The study will help the company to build up trust within the customers and to create loyalty and branding can also help to create an identity for the business and sets company apart from
competitors and build up customer trust towards our product and customers attention. Competitor analysis to find a gap in the market. A competitor analysis is important because It will tell the
company how they can out-do competitors in these areas to keep their customer attention. Advertising helps a business to earn profits by enabling more people to know about the products and
services and thus resulting in more sales.

4. PHASES OF THE PROJECT
My project was subjected into the following phases
Phase1- In this phase, a structured layout was prepared beforehand which carried the guidelines of conducting the study. For this I referred to my guide Ms.Aditi Singla and some
books, websites etc.
Phase2: In the next phase, we organized a role play about pitching the product to the client with my guide and learned how to deal with the clients. Here I came to know about the
shortcomings in me and learned how to overcome them.
Phase3: In the next phase, a presentation on branding I prepared which was approved after some suggestion and correction by my guide.
Phase4: Analysis was done on the basis of SWOT analysis
Phase5: After the analysis was completed, suggestions for improvement of the system were derived.
Phase6: After the suggestion phase was over, the whole analyzing of the project was done and it was finalized after a review with the guide.
Hence, the study gave me a lot of valuable information regarding the Media Marketing.
Acknowledgement
I am indebted to my faculty, the Faculty of Business Management for providing us, the students, an opportunity to experience the practical working of the knowledge imparted
to us theoretically. I am grateful to our professor Mrs. Vijyata Singh for allowing me to undertake this assignment and motivate me throughout.
My deepest gratitude lies with Aditi Singla (Manager), Brand Manager for his valuable guidance, positive criticism, support, encouragement and constant
supervision at all stages throughout the training.
To mention, I would like to extend my gratitude towards-My parents, who helped me during myentire schedule of hard work. I would also like to thank my college friends and
my neighbors who facilitated me in my practical as well as theoretical learning.

5. EXCUTIVE SUMMARY 05
PHASE OF THE PROJECT 07
ACKNOWLEDGEMENT 08
PURPOSE OF THE STUDY 11
SELECTION OF THE COMPANY 10
INTRODUCTION 12
EVPLUTION OF THE MARKET 12
CONSUMER BEHAVIOUR 13
NEED FOR THE STUDY 14
RESEARCH 17
MARKET ANALYSIS 16
ELEMENTS 18
BRANDIG STRATEGY 19
IMPORTANCE OF BRANDING 20
INDUSTRIAL BACKGROUND 23
COMPETITOR ANALYSIS 27
COMPANY PROFILE 24
COMPETITOR's PROFILE 31
DATA INTERPRETATION 33
SWOT ANALYSIS 39
SUGGESTION AND REASON 40
CONCLUSION 41
BIBLOGRAPHY 43
CONTENTS
SELECTION OF THE COMPANY
PTE Universe is an international company which provides online education to the student of any age without any age restriction . It offers its course tp the
peoples who want to prepare for PTE, IELTS etc exams and it also provide lamguage classes and visa which helps people who want to study in another coutry or
want to saty in another country they can easily learn the language of that particular country and it will be hepfull to the people as well as to the students.
The job seekers can also learn any language and later ob they can go on for the job interviiews and so on are thw benefits of this. Thus I chose this company to
enhance my skills as well as my communication and selling skills.
Duration of internship:-
The duration of my internship in PTE universe is for 3 months.

6. PURPOSE OF THE STUDY
From the selection of the topic ''Copetitor analysis'' during my internship programme structured for my BBA . Course I came to know about some featuresd of classiefied segment:-
• I get to know about the classified segment of copetitors in marketing
• About the classified strategies what company will ue to increase brand awareness among the peoples
• How we can analyze competitors with the help of SWOT analysis.
• What are the strategies which we can use to enhance our market existence through bramd awareness and trough marketing
• On what basis we can do pricing for our product which can help us to compete our competitor as well as to satisfy customers needs.
• How we can use social medis for advertising our product with the help of proper content and proper posters , contents, and offers.
• HOW we can provide easiest and fun education to the students through games and offers.
I am very delieghted that now I will come to know about these sectors internally. I started pitching the product to the clients through social media and during this I
experienced how they will deal with clients. How we can attract the clients to our product by providing them some free materials as a sample and providing them our best.
EVOLUTION OF MARKETING
1. Barter System:
The goods are exchanged against goods, without any other medium of exchange like monney.
2. Production Orientation:
This was the stage where producers, instead of being concerned with the consumer preferences, concentrating on the mass production of goods for the purpose of profit. They cared very
little about the customers.
3. Sales Orientation:
This stage witness major changes in all the spheres of economic life. The selling activity becomes the dominating factor without any efforts for the satisfaction of the consumer needs.
4. Marketing Orientation:
Customers’ importance was realized only as a means of disposing of goods produced. Competition becomes stiffer. Aggressive advertising, personal selling large scale sales promotion
etc are used as tools to boost sales.
5. Consumer Orientation:
Under this stage only such products are brought forward to the markets which are capable of satisfying the taste and expatiation of consumer and to satisfy customers.
6. Management Orientation:
The marketing function assumes the managerial role to coordinate all the interacting businesses with the objectives of planning, promoting and distributing want –
satisfying products and service to the present and potential customers.

7. CONSUMER BEHAVIOR
Consumer behavior is define as “all psychological, social and physical behavior of potential customer as they become aware of, evaluate, purchase, consume, tell others about the products
and services”. Behavior is a minor in which everyone shows his or her image. It is a process of responding to stimuli. Consumer behavior is to do with the activities of individuals in
obtaining and using the goods and services, it encompasses the decision making process that precedes and determines purchases. It is the process whereby individuals decide whether, what,
when, how and from whom to purchase goods and services. A consumer market can be defined as all the individuals and households who buy goods and services for personal
consumptions.
INTRODUCTION TO CONSUMER BEHAVIOR
Today’s markets are witnessing several changes in character and complexity at an incredible pace. The last few decades have seen companies operating in a highly competitive
environment. In the present scenario each and every marketing activity revolves around the customers and the economy is referred to as CONSUMER DRIVEN. It is the focal point of all
business activities. In the earlier stage of economic revolution, consumer had to accept what producer had produced that is CAVEOT EMPTOR, which means buyers beware. But today
consumer dictates the quality standers, the specification to the manufacturer to manufacture what they wants and corporate strategies evolved around the consumer changing to
CAVEOT VERDOR, that is seller beware. Now the marketing managers have come to a conclusion that the best way to achievesuccess is to serve and satisfy the consumer needs.
FACTORS INFLUENCING CONSUMER BEHAVIOR
This figure represents the major influences on consumer buying decisions. There are intra-personal, inter-personal and many other environmental variables that affect consumer decision
making process. The inter-personal influences include family, social class, reference group, cultural and financial status of an individual. The intra-personal variables include motivation,
perception, learning, attitudes and personality of the buyer.
NEED FOR THE STUDY​
An understanding of consumer behavior is essential in marketing planning and program. The​ study of the consumer behavior will help the marketing managers to shape marketing
strategies​ suitable to consumer’s needs. Marketing activities start and ends with the consumers. Today the​ competition is intense and the challengebefore the marketers is to
understand the diversity of​ consumer behavior and offer goods and services accordingly. The marketers should also​ constantly upgrade the consumers about their products by finding
new dimensions.​
The need to study consumer behavior is not only concern with what consumer buy but with a​
preview of:​
o Who buys products or services?​
o How do they buy products or services?​
o Where do they buy them?​
o When do they buy them?​
o How often do they buy them?​
o Why do they buy them?​
o How often they use them?​
o Are they satisfied with the product?​
These questions will help in understanding better what factors influence the decision making​
process of consumers.​
The ultimate success for any marketer will depend on how a consumer behaves and whether his/​ her behavior is an indication of an acceptance of the products or services offered by
the​ company. But marketers are faced with the complex task of consumers who are not predictable.​ Therefore it becomes very necessary to understand, analyze and evaluate
the consumer behavior​ and customer satisfaction in a systematic manner and act accordingly for existence.

8. RESEARCH
Research in common man’s language refers to a search for knowledge. One can defined research as a scientific and systematic search foe pertinent to information on a specific topic. In
fact, research is an art off scientific investigation. It is actually a voyage of discovery. It is systematic investigative study directed towards a more complete knowledge ofthe subject studied.
Research always starts with the question or a problem. Its purpose is to find answers to questions through the application of scientific method.
TYPES OF RESEARCH
Research can be classified into two broad categories:
a. Descriptive research
b. Applied research
1. Descriptive research: descriptive research includes survey and a fact finding enquires of different kinds. The major purpose of descriptive research is, description of the state of affairs
as it exists at present. The main characteristic of this method is that researcher has no control over the variables. The researcher can only report what has happened or what happening.
2. Applied research: applied research aimed at finding a solution for immediate problem facing the society or an industrial/ business organization. It specifies alternative solutions
and possible outcome of each alternative. Unlike basic research, is prompted by commercial consideration.
Survey research:
The most popular of all basic research methods is survey research. It involves developing aseries of questions on the subject to be researched. A relevant sample of individuals is chosen,
they complete the questionnaire, and their responses are analyzed. This kind of approach can be used in a variety of situations that involve people and organization. For example:
Asking people to comment on how they feel about their job, how satisfied they are with their pay, the quality of their working life, and a host of other items.
MARKET ANALYSIS
A market analysis studies the attractiveness and the dynamics of a special market within aspecial industry. It is part of the industry analysis and thus in turn of the global environmental
analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified. Finally, with the help of a SWOT analysis,
adequate business strategies of a company will be defined. The market analysis is also known as a documented investigation of a market that is used to inform a firm's
planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities,
and many other aspects of a company.
Dimensions of Market Analysis
David A. Aaker outlined the following dimensions of a market analysis:
Market size (current and future)
Market trends
Market growth rate
Market profitability
Industry cost structure
Distribution channels
Key success factors
Key success Details
The goal of a market analysis is to determine the attractiveness of a market, both now and in the future. Organizations evaluate the future attractiveness of a market by
gaining an understanding of evolving opportunities and threats as they relate to that organization's own strengths and weaknesses. Organizations use the finding to guide
the investment decisions they make to advance their success. The findings of a market analysis may motivate an organization to change various aspects of its investment strategy.
Affected areas may include inventory levels, a work force expansion/contraction, facility expansion, purchases of capital equipment, and promotional activities.

9. Elements
Market size
The market size is defined through the market volume and the market potential. The market volume exhibits the totality of all realized sales volume of a special market. The volume
is therefore dependent on the quantity of consumers and their ordinary demand. Furthermore, the market volume is either measured in quantities or qualities. The quantities can be given
in technical terms, like GW for power capacities, or in numbers of items. Qualitative measuring mostly uses the sales turnover as an indicator. That means that the market price and the
quantity re taken into account. Besides the market volume, the market potential is of equal importance. It defines the upper limit of the total demand andtakes potential clients into
consideration. Although the market potential is rather fictitious, it offers good values of orientation. The relation of market volume to market potential provides information about the
chances of market growth. The following are examples of information sources for determining market size:
Government data
Trade association data
Financial data from major players
Customer surveys
Market trends
Market trends are the upward or downward movement of a market, during a period of time. The market size is more difficult to estimate if one is starting with somethingcompletely new.
In this case, you will have to derive the figures from the number of potential customers, or customer segments. Besides information about the target market, one also needs information
about one's competitors, customers, products, etc. Lastly, you need to measure marketing effectiveness. A few techniques
are:
Customer analysis
Choice modeling
Competitor analysis
Risk analysis
Product research
 Advertising the research
 Marketing mix modeling
 Simulated Test Marketing
Changes in the market are important because they often are the source of new opportunities and threats. Moreover, they have the potential to dramatically affect the
market size. Examples include changes in economic, social, regulatory, legal, and political conditions and in available technology, price sensitivity, demand for variety, and level of
emphasis on service and support. Market growth rate A simple means of forecasting the market growth rate is to extrapolate historical data into the future. While this method may
provide a first-order estimate, it does not predict important turning points. A better method is to study market trends and sales growth in complementary products. Such drivers serve
as leading indicators that are more accurate than simply extrapolating historical data. Important inflection points in the market growth rate sometimes can be predicted by
constructing a product diffusion curve. The shape of the curve can be estimated by studying the characteristics ofthe adoption rate of a similar product in the past. Ultimately, many
markets mature and decline. Some leading indicators of a market's decline include market saturation, the emergence of substitute products, and/or the absence of growth drivers.
Market opportunity
A market opportunity product or a service, based on either one technology or several, fulfills the need(s) of a (preferably increasing) market better than the competition and better
than substitution-technologies within the given environmental frame (e.g. society, politics, legislation, etc.).
Market profitability
While different organizations in a market will have different levels of profitability, they are all similar to different market conditions. Michael Porter devised a useful framework for
evaluating the attractiveness of an industry or market. This framework, known as Porter five forces analysis, identifies five factors that influence the market profitability:
 Buyer power
 Supplier power
 Barriers to entry
 Threat of substitute products
 Rivalry among firms in the industry

10. Industry cost structure
The cost structure is important for identifying key factors for success. To this end, Porter's valuev chain model is useful for determining where value is added and for isolating
the costs. The cost structure also is helpful for formulating strategies to develop a competitive advantage. For example, in some environments the experience curve effect can be used
to develop a cost advantage over competitors. Distribution channels
Examining the following aspects of the distribution system may help with a market analysis:
Existing distribution channels - can be described by how direct they are to the customer.
Trends and emerging channels - new channels can offer the opportunity to develop a competitive advantage.
Channel power structure - for example, in the case of a product having little brand equity, retailers have negotiating power over manufacturers and can capture more margins.
Success factors
The key success factors are those elements that are necessary in order for the firm to achieve its marketing objectives. A few examples of such factors include:
Access to essential unique resources
Ability to achieve economies of scale
Access to distribution channels
Technological progress
It is important to consider that key success factors may change over time, especially as the product progresses through its life cycle.
Applications
The literature defines several areas in which market analysis is important. These include: sales forecasting, market research, and marketing strategy. Not all managers will need to
conduct a market analysis. Nevertheless, it would be important for managers that use market analysis data to know how analysts derive their conclusions and what
techniques they use to do so.
Branding Strategy
Branding is the marketing practice of actively shaping your brand. That's the basic definition, but there is so much more that goes into it. Branding is what your business needs to break
through the clutter and grab your ideal customer's attention.
1.Perpetual process
Branding is a perpetual process because it never stops. People, markets, and businesses are constantly changing and the brand must evolve in order to keep pace.
2. Identify, create, manage
There is a structured process to branding, one where you must first identify who/what you want to be to your stakeholders, create your brand strategy to position yourself accordingly,
and then constantly manage everything that influences your positioning.
3. Cumulative assets and actions
Your positioning must be translated into assets (e.g., visual identity, content, products, ads) and actions (e.g., services, customer support, human relations, experiences) that project it into
your stakeholders’ minds, slowly building up that perception.
4. Perception of a brand
Also known as reputation. This is the association that an individual (customer or not) has in their mind regarding your brand. This perception is the result of the branding process (or lack
thereof).
5. Stakeholders
Clients are not the only ones that build a perception of your brand in their minds. Stakeholders include possible clients, existing customers, employees, shareholders, and business
partners. Each one builds up their own perception and interacts with the brand accordingly.

11. Why is branding important?
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business,
and increase brand value – but it can also do the opposite if done wrongly or not at all.
Branding increases business value
Branding is important when trying to generate future business, and a strongly established brand can increase a business’ value by giving the company more leverage in the industry. This
makes it a more appealing investment opportunity because of its firmly established place in themarketplace.The result of the branding process is the brand, which incorporates the
reputation and value that comes with it. A strong reputation means a strong brand which, in turn, translates into value. That value can mean influence, price premium, or mindshare. The
brand is a business asset that also holds monetary value in itself and must have a place of its own on a business’ balance sheet because it increases the overall worth of the company.
Although this is a controversial topic and a difficult task for many companies, giving financial weight to the brand is as important as branding itself – this is called ‘brand valuation’.
Branding generates new customers
A good brand will have no trouble drumming up referral business. Strong branding generally means there is a positive impression of the company amongst consumers, and they are likely
to do business with you because of the familiarity and assumed dependability of using a name they can trust. Once a brand has been well-established, word of mouth will be the
company’s best and most effective advertising technique. Just like with the reputation of a person, the reputation of a brand precedes it. Once a certain perception of the
brand has been established in the market, an uncontrollable chain of propagation begins. Word of mouth will pass the perception on and further reinforce or tarnish the
reputation of that brand. If the reputation is positive, potential new customers may come into contact with the brand, having an already-positive association in their mind
that makes them more likely to make a purchase from this brand than from the competition.
Creates trust within the marketplace
A brand’s reputation ultimately boils down to the amount of trust that clients can have in it. The more you trust a brand, the better your perception of it, the stronger its reputation and,
thus, the brand itself. Branding searches for the right way to earn and maintain a certain level of trust between the company and its stakeholders. This is done by establishing a realistic
and attainable promise that positions the brand in a certain way in the market and then delivering on that promise. Simply enough, if the promise is being delivered upon, trust builds up
in stakeholders’ minds. In highly crowded markets, trust is especially important because it can make the difference between intent (considering to buy) and action (making the
purchase).
What is the purpose of branding?
A brand is essentially a promise a company makes to its customers. The purpose of branding in marketing is to establish trust within your customers and create loyalty.Your not only
gives your buyers a way to remember you, but it also creates an identity for your business and sets you apart from competitors.
• Diffrentiate our brand from the competitors in terms of brand value.
• Attractive way of conveying message to our customers.
• Personalization according to customer needs
• What problem brand will solve as the expert.
• Authentic brand message product line extension

12. INDUSTRIAL BACKGROUND
COMPANY PROFILE
NAME OF THE COMPANY: PTE ACADEMY
PTE ACADEMY
We are the world’s largest education company, with 30,000 employees in more than 70 countries helping people of all ages to make measurable progress in their lives.
We provide a range of education products and services to institutions, governments and direct to individual learners, that help people everywhere aim higher and fulfil their true potential.
Our commitment to them requires a holistic approach to education. It begins by using research to understand what sort of learning works best, it continues bybringing together people and
organizations to develop ideas, and it comes back round by measuring.
PTE Academic is accepted by thousands of universities worldwide, including prestigious institutions such as Harvard Business School, INSEAD and Yale. PTE Academic is also
accepted for visa purposes by the Australian and New Zealand governments. As efforts to control the Coronavirus outbreak continue, Pearson’s primary focus is on ensuring the health
and safety of PTE Academic test takers, our employees, and test center administrators. We continue to monitor the global situation daily and are actively following advice from
governments and healthcare authorities Supporting research in English language testing.
We have an expanding program of collaboration with external researchers in universities all over the world.
We are conducting a research program, using independent researchers, to inform the development and validation of PTE Academic. A Technical Advisory Group, comprising experts
from both language testing and psychometrics, also provides feedback, advice and critical assessment.
Our in-house research includes:​
​
• Developing item writer guidelines derived from the CEF​
• Relating item difficulty and lexical cohesion​
• The Pearson International Corpus of International English (PICAE)​
• Developing marking criteria based on the CEF​
• Investigating the effect of partner scores in paired oral assessment​
• Assessing academic English listening​
• Concordance studies (relating PTE Academic scores to predictions of scores on other high stakes tests​
Our company
Learning. For life.
We are the world’s leading learning company.
Who we are
We help people reach their potential
We have more than 20,000 employees that deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential
through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow
with the world around them.
​
​
​
​

13. What we do​
​
Our purpose is to help everyone achieve their potential through learning.​
We use our knowledge, experience and technology to deliver the world’s best learning products to more people around the world than ever before. We do it because we are here to
help people achieve their potential because we know that when we demonstrate the value of learning, we demonstrate the value of our business and transform lives​.
Learning for life
Millions of people rely on us for learning throughout their lives. Our knowledge and experience help create the best content and deliver it in the most appropriate way for the best learner
outcomes – whether that’s a digital tool to help schoolchildren read or an online course to upskill career-driven professionals.
With advances in technology and changes in consumer habits, we’re there to help people reach their goals – wherever they are and however they want to learn. From carefully designed
online resources and rich content, to full courses and curriculum support – we can be there throughout a person’s whole learning life, from formal education to the workplace and beyond.
That’s more important than ever before, as while formal education makes up 75% of the learning market – and we expect over a billion more learners to have moved through formal
education by 2030 – a growing global middle class and longer careers are driving lifelong and non-academic learning, particularly for reskilling and upskilling
Consumer-focused lifelong learning
The future of learning is in the digital world. With changing consumer habits and rapidly advancing technology, we can give people incredibly personal learning
experiences throughout their lifelong learning journeys.
Our strategy & business model
We help tens of millions of learners do this every year through our content, courses, assessments and more. But education – how we learn, why we learn, what we learn –
is changing rapidly. To ensure that we can continue to serve people around the world, we need to change and adapt to meet them where they want to go: into a lifetime of
learning that prepares them for a rapidly changing world.
​
Six roots of our future success
We are in a strong position to seize the opportunities for the following six reasons:
The value of our recent investments can be realised
We are the global experts in learning
We are the home for the best talent
We’re the only company who can offer end to end learning solutions
We have a competitive advantage in the integration of our intellectual property, content, products and assessment tools
Pearson demonstrated agility during COVID-19.

14. PRODUCT PROFILE
PTE success provide online coaching in differrent coutries for particular languages. It an international online teachingplatform which teach their students about PTE, ILETS,NAATI
etc. And it will also helps student to prepare for the exams.
They provide courses of:-
• PTE
• IELTS
• NAATI
• GERMAN LANGUAGE
• FRENCH LANGUAGE
For prepration they provide:-
• ONLINE COURSES
• PREDICTION QUESTIONS
• SCORED MOCK TEST
• STRATEGIES
• TECHNIQUES
• TEMPLATES
Competitive analysis
Competitive analysis in marketing and strategic management is am assessment of the strengths and weaknesses of current and potentil competitors. This
analysis provide both an offensive and defensive strategic context to identify opportunities and threats.
PURPOSE:-
The purpose of competitor analysis is to understand your competieors ' strengths and weaknesses to your own and to find gap in the market. A competitor
analysis is important because: It will help you recognise how you can enhance your own business strategy.
STAGES:-
Step 1:- Choose your top competitor
Step 2:- Describe each competitor:-
Step 3:- Describe their competetive offering :-
Step 4:- Summarize their online presence
Step 5:- List their strength
Step 6:-List their weakness
Step 7:- Identify your opportunities
Step 8:- Identify threats.

15. Summary
It is important for you to understand the SWOT for your own company as a pre-requisite to taking any actions in response to a competitive
analysis. As you conduct your competitive analysis, you will probably be surprised at what you discover both in their strengths and their
weaknesses. Most companies do not pay too much attention to their competitors, and this is an opportunity for those firms that do conduct
competitive analyses on a regular basis.
It's important to note that this framework will not give you the perception of you and your competitors in the target audience. It is always a good
idea to do some primary research to learn how the audience perceives your firm and your competitor's firms.
TYPES
Here, We explain five of the most popular competitive analysis framework with visuls and discuss what each is best suited
for.
1. SWOT Analysis
2. Porter's Five Forces
3. Strategic Group Analysis
4.Growth Shre Matrix
5. Perceptual Mapping
6. 5 Competitive analysis frameworks explained with visuals.
TECHNIQUES
Here's his list of the 12 essential analysis techniques that every competitive intelligence practitioner should know:
• BCG Portfolio Planning
• Competitor analysis,featuring 4 corners
• Driving Forces Analysis
• Financial Statement and Rtio
• Industry Analysis, Featuring 5 Forces
• Issue Analysis
• Product Life Cycle
• Scenario
• STEEP (Science, techmology, economic,environmental,political)
• SWOT (actionable)
• Value Chain
• Win Loss

16. Competitive intelligence (CI) professionals can apply many analytical techniques to turn information into actionable intelligence. Realistically, few people are
proficient in all twelve techniques. But many CI surveys over the years have shown that practitioners generally prefer to use only several techniques, primarily
competitor analysis and SWOT. When you’re only comfortable with two or three of them, you will often not have the best match-up between the issues you’re
analyzing the techniques you’re using.
COMPETIEORS OF PTE UNIVERSE
NAME OF THE COMPANY:
• PTE Success
• PTE Tutorials
• E2 Language
Describe each competitor
Pte success:-
the world of learning was changing even before the pandemic accelerated the need for more online learning resources. We were always heading in the direction of being a truly digital-first,
consumer-driven business, and our transition to become a digitally-enabled company is mostly complete with strong foundations from which we can now grow.
We know that learning is no longer confined to the classroom or office environment. That’s why we’re investing in our digital products and the platforms on which we deliver them.
We’ve made great progress in developing our technology, particularly the Pearson Learning Platform, over the last five years and are in a position where we can leverage that technology to
deliver the personalised, engaging learning experiences consumers expect. We can also capture data from how our products are used, meaning we can continually develop and enhance those
products to meet the rapidly changing needs of learners.
Learning. For life.
We are the world’s leading learning company.
Who we are
We help people reach their potential
We have more than 20,000 employees that deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential
through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with
the world around them.
Six roots of our future success
We are in a strong position to seize the opportunities for the following six reasons:
The value of our recent investments can be realised
We are the global experts in learning
We are the home for the best talent
We’re the only company who can offer end to end learning solutions
We have a competitive advantage in the integration of our intellectual property, content, products and assessment tools
Pearson demonstrated agility during COVID-19.
E2learning:-
Mission statement:-
Our mission is to help you pass your English exam quickly and easily. Our vision is to provide flexible, effective and on-demand teaching and learning. We give you
everything you need to #DoMoreBeMore

17. Pte success graph on the basis interest over time this I have taken from google trends for the comparison
and analysis between PTE universe and PTE success.
PTE success
PTE universe
E2learning
Mission statement:-
​Our mission is to help you pass your English exam quickly and easily. Our vision is to provide flexible, effective and on-demand teaching and learning. We give you everything you need
to #DoMoreBeMore
E2Language is one of the world’s most trusted online English language test preparation providers. We’ve been teaching English online to students around the world for over five years
and have delivered thousands of tutorials and live group classes.
Our smart learning platform connects you to our live classes, teachers and materials while guiding you through the learning process. We are the first and only online English provider to
be quality assured by Australia’s National English Accreditation Scheme (NEAS).
J arrad Merlo
Master of Applied Linguistics graduate Jarrad Merlo co-founded an online company that prepares candidates for English language exams. The learning platform delivers one on one
tutorials with teachers around the world.
• E2 Test Prep is the leading online PTE Academic, OET Cambridge Boxhill Language Assessment, IELTS, TOEFL and TOEIC Preparation Provider
• E2 Test Prep exists to create an opportunity for everyone to realise their potential.
• Our one-stop globally accessible platform connects students with the best content, educators and learning methods to prepare for high stakes English exams including
IELTS, OET, PTE, TOEFL and TOEIC.
• With our preparation courses, you get 24/7 access to practice materials, expert tutorials, feedback assessments, methods webinars, live classes and more!

18. Pte success graph on the basis interest over time this I have taken from google trends for the comparison and
analysis between E2 learning and PTE success.
PTE Universe
E2 learning
PTE toturials
Right from the time, you sign-up with PTE Tutorials, your PTE preparation journey starts. Here are the things through which PTE Tutorials provides you with a complete ecosystem for PTE
Preparation:
PTE Tutorials = Practice materials + Sample tests + Online Coaching + Mobile App + YouTube Channel + Telegram Community + Correction Service.
This is all that you need from your ideal PTE preparation platform, and PTE Tutorials gives you all. It is a platform that has understood the needs of the PTE Aspirants and has developed the
entire PTE preparation platform with authentic practice materials, expert tutors and is one of the best PTE platforms with proven results.
• You save a lot of time for yourself by not looking for other options.
• It shapes your PTE preparation from the initial stage.
• The experts can identify all your shortcomings and help you improve.
• The experts' guidance will be as per your understanding and level of grasping.
• You can track and develop a plan for PTE practice.
• Even if you choose to learn from the platform's dedicated PTE Mobile app or the tutorial videos on YouTube, you can get your doubts solved from a single point of contact.
• Your confidence builds as you do not get different expert opinions, and hence, there is less confusion.
Resourceful materials:
• It provides you with highly informative and resourceful practice materials.
• Sample Questions: You get almost 6000+ various questions to practice for the PTE Exam.
• Mock tests: The PTE Tutorials mock tests introduces you to the exam-type questions.
• Expert's Guidance: The experts at PTE Tutorials help you identify your weak areas and works along with you to improve them.
• Tips & strategies: You get in-detail strategies and tips for all the 20 tasks that can help you learn all the ways to crack the PTE Exam.
• Comprehensive Mobile app: The PTE Tutorials mobile app is user friendly with easy navigation. It provides you with a lot of sample questions for your practice.
• You can also record your answers for the speaking section and listen to a recording for the listening section. You can also review your answers. You can also check your score, calculate the
points etc. with the mobile app.

19. Additional Services:
To take your preparation to another level, you can get the scored & unscored tests and Correction services that assess you as per the PTE Standards. The correction service provides
you with a detailed assessment report and also provides you with ways to improve further.
Exam Memories Materials: The Exam Memories Materials prepared by the experts contains all the previous year's questions and the most repeated exam questions. It helps you
practice with the real-time PTE Exam Questions and keep in touch with the type of questions asked in the PTE Exam.
Learn with FREE Webinars: The experts conduct timely webinars on various tasks and solve mock tests to make the concepts clear and to help you learn better.
You save a lot of time for yourself by not looking for other options.
• It shapes your PTE preparation from the initial stage.
• The experts can identify all your shortcomings and help you improve.
• The experts' guidance will be as per your understanding and level of grasping.
• You can track and develop a plan for PTE practice.
• Even if you choose to learn from the platform's dedicated PTE Mobile app or the tutorial videos on YouTube, you can get your doubts solved from a single point of contact.
• Your confidence builds as you do not get different expert opinions, and hence, there is less confusion
Pte success graph on the basis interest over time this I have taken from google trends for the comparison
and analysis between PTE Tutorials and PTE success.
PTE universe
PTE tutorials

20. STRENGTH
• Advertisment with attractive and proper content.
• Offering end to end learning soultion.
• Proper projects with content and assessment tools.
• Intregration of the intellectual property
WEAKNESS
• Daily uploads in social media with peoper advertisment content.
• Providing best experince to students in demo classes and giving their
best to attract their clients.
OPPORTUNITIES
• Use strong financial postionto make acquistion
• Acquire market share through branding
• Hire more talent
• By planning and excecuting required strategies
THREATS
• Increased competition from other dailies.
• Wide coverage of PTE Tutorials and other competitors.
• PTE Tutorials and e2 learning continuous
• concession to clients on rates.
SWOT
I N T E R N A L
E X T E R N A L
N
E
G
A
T
I
V
E
P
O
S
I
T
I
V
E
STRATEGIES
Some of the strategeis and strength which pte universe needs to understand to enchance their sales and to gain customers for their courses according to copetitor analysis and some
of the points which our competitors are using to attract customer.
The strategy that our competitors are mainly using is pricing starategies and consumer preference. As PTE universe competitor going on with some speciality, they are more
concentrating on customer prefrences which are :​
1. What are the needs of customers?​
2. Price according to customer prefrence​s
3. Offers and discount​
4. Good pacakage​
5. Free demo classes and study material.​
​
​
​
​
​
​
​
Suggestion

21. 6. On demand teaching and learning
7. According to customer ease of time.
8. Some extra facility like – Refund
9. Comprehensive education
10. Result in graphical and tabular form.
Every competitor have their different and unique style to sell their courses and to gather customer for their product.
• The some ways that our competitors using is, an attractive advertisments through social media
• Selling courses by making videos and blog on tips and tricks .
• Bluk quantity of study material and sample
• Attracting customers by giving them some special and different courses.
What we should do?
The first we have to concentrate on our pricing, customer preference and branding strategies.
We can go with penetration pricing
Psychological pricing
Promotional pricing
CONCLUSION
We can add games in our session like swap the words, scrambbles, rearrange and so on. So that we can tell our customers about our speciality is that we
will teach you with the help of games and with proper concentration of the student which is the easiest way to learn and uderstand and when theywill
achieve our target points we can offer them some discount .
Aalso we can offer some special code and pacakage to new customers for a limited time, Some offers we will keep on occasion basis and we
can add giveaways for newbies.
What offers we can offer to our customers:-
• Special occasion offers
• Sale discount on refferal
• Additional classes
• Visa addition points
• Free mock stock
• Free study material

22. BIBLIOGRAPHY:
Websites:
 PTEtutorials.com
 E2learning.com
 PTEsuccess.com
 Googletrends.com
Other sources:
 Information provided by the employees.
 Presentation pdf
 Search engine – Google
 Wikipedia
 Google meet
T H A N K Y O U