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Project & Portfolio 1

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The purpose of this project was to help me understand my personal brand and how to improve it. The Canvas concept is easy to use and serves as a practical visual framework that helps me understand why I am unique and how to let my future employers know it.

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PERSONAL BRAND EXPLORATION
Sara Dafi
Project & Portfolio I: Week 1
September 05, 2021
I am a professional with a proven record of
enhancing client experience through empathy,
specialized support, and acute product or
service knowledge. Over 9 Years of experience
in a financial setting has given me great
expertise on how to perform research,
analysis, and data management to track
relevant trends and improve client retention. 
I am currently pursuing Digital Marketing
Bachelor’s Degree at Full Sail. I have always
been passionate about growing businesses
using effective and successful marketing
strategies. I would love to work for Shopify,
Facebook, Amazon, and/or TikTok.
IDENTITY
PROFESSION
Potential Job Titles:
• Growth Marketer
• Marketing Manager
• Campaign & Creative Manager
BRAND ARCHETYPE - My top brand
archetypes are the Magician and the
Explorer. I am super passionate about
creating magic in businesses by taking
companies to higher levels in revenue. I am
also an Explorer. Being a person that is eager
to explore and learn more is an important
trait in Marketing as there are always new
features in different platforms that are
created constantly. Therefore, staying up to
date and always absorbing new information
is a must! 
Product Marketing Manager for Instagram
Marketing & Product Recruiters
TARGET AUDIENCE
Dimitra Havriluk
Outreach Plan:
• I will prepare a concise note with an elevator pitch.
• I will send a connection invite with the note.
• I will wait a good two weeks. If no response, I will
follow up with a message through LinkedIn since I
have the Premium membership.
Recruiting Manager at
Instagram
Morgan Brown
Outreach Plan:
• I will prepare a concise note with an elevator pitch.
• I will send a connection invite with the note.
• I will wait a good two weeks. If no response, I will
follow up with a message through LinkedIn since I
have the Premium membership.
VP Growth at Shopify
Tina Liu
Outreach Plan:
• I will prepare a concise note with an elevator pitch.
• I will send a connection invite with the note.
• I will wait a good two weeks. If no response, I will
follow up with a message through LinkedIn since I
have the Premium membership.
Recruiter at Instagram
GOALS
Short Term: (Right After Graduation, May 2023)
‣I will a get a job in the Growth Product team
as a Growth Product Manager at Shopify or
Instagram. I will start from now connecting
with recruiters and with hiring managers at
LinkedIn to draw their attention to my
profile. I will get an offer by January 2023.
Mid Term: (2025)
‣I will become a Senior Growth Product
Manager by consistently creating successful
campaigns for a multitude of products.
Long Term: (2030)
• I will become a VP in Product by showcasing all the
campaigns I have been part of and the success of
my Marketing Strategies. I will keep learning and
staying up to date with social media marketing
platforms, SEO and more. Learning never stops.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
HTML 5
SOFT
HARD
CSS
Project Management Novice / Adept / Expert
Risk Management
Social Media Marketing
SOFT
HARD
Novice / Adept / Expert
SEO & Email Marketing Novice / Adept / Expert
Communication Skills Novice / Adept / Expert
Critical thinking Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert

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Project & Portfolio 1

  • 1. PERSONAL BRAND EXPLORATION Sara Dafi Project & Portfolio I: Week 1 September 05, 2021
  • 2. I am a professional with a proven record of enhancing client experience through empathy, specialized support, and acute product or service knowledge. Over 9 Years of experience in a financial setting has given me great expertise on how to perform research, analysis, and data management to track relevant trends and improve client retention.  I am currently pursuing Digital Marketing Bachelor’s Degree at Full Sail. I have always been passionate about growing businesses using effective and successful marketing strategies. I would love to work for Shopify, Facebook, Amazon, and/or TikTok. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Growth Marketer • Marketing Manager • Campaign & Creative Manager BRAND ARCHETYPE - My top brand archetypes are the Magician and the Explorer. I am super passionate about creating magic in businesses by taking companies to higher levels in revenue. I am also an Explorer. Being a person that is eager to explore and learn more is an important trait in Marketing as there are always new features in different platforms that are created constantly. Therefore, staying up to date and always absorbing new information is a must!  Product Marketing Manager for Instagram
  • 4. Marketing & Product Recruiters TARGET AUDIENCE Dimitra Havriluk Outreach Plan: • I will prepare a concise note with an elevator pitch. • I will send a connection invite with the note. • I will wait a good two weeks. If no response, I will follow up with a message through LinkedIn since I have the Premium membership. Recruiting Manager at Instagram Morgan Brown Outreach Plan: • I will prepare a concise note with an elevator pitch. • I will send a connection invite with the note. • I will wait a good two weeks. If no response, I will follow up with a message through LinkedIn since I have the Premium membership. VP Growth at Shopify Tina Liu Outreach Plan: • I will prepare a concise note with an elevator pitch. • I will send a connection invite with the note. • I will wait a good two weeks. If no response, I will follow up with a message through LinkedIn since I have the Premium membership. Recruiter at Instagram
  • 5. GOALS Short Term: (Right After Graduation, May 2023) ‣I will a get a job in the Growth Product team as a Growth Product Manager at Shopify or Instagram. I will start from now connecting with recruiters and with hiring managers at LinkedIn to draw their attention to my profile. I will get an offer by January 2023. Mid Term: (2025) ‣I will become a Senior Growth Product Manager by consistently creating successful campaigns for a multitude of products. Long Term: (2030) • I will become a VP in Product by showcasing all the campaigns I have been part of and the success of my Marketing Strategies. I will keep learning and staying up to date with social media marketing platforms, SEO and more. Learning never stops.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: HTML 5 SOFT HARD CSS Project Management Novice / Adept / Expert Risk Management Social Media Marketing SOFT HARD Novice / Adept / Expert SEO & Email Marketing Novice / Adept / Expert Communication Skills Novice / Adept / Expert Critical thinking Novice / Adept / Expert Novice / Adept / Expert Novice / Adept / Expert Novice / Adept / Expert
  • 7. I promise to help my clients get 10x of the results they aim to get by creating successful and strategic campaigns. PROMISE
  • 8. CREDENTIALS Work Experience: • Helping Congress members, their families and staff for over 9 years with their financial needs • Held several roles within CFCU; in the Branch, Call Center, Operations, and Compliance. Education: • Application Development Fundamentals Certificate, Full Sail University (March 2021) • Digital Marketing, B.S., Full Sail University (May 2023) Awards: • Pop Award, August 2019 at CFCU: This person is the quiet storm who often works behind scenes. Doesn’t need to be in the limelight, but always receives kudos and appreciation from helping others.
  • 9. COMPETITION Sara Boer Industry Experience: • Developed an Intrapreneurial Business Proposal for Equinox Fitness. Education: • Digital Marketing Bachelor’s Degree - Full Sail University (2020) Leadership Experience: • Created a public-relations campaign supporting fan awareness and brand engagement. Skills and Proficiencies: • Fitness Industry - 3 endorsements • Social Media Marketing - 1 endorsement Sara Dafi Overall Online Presence: • + 500 connections, professional headshot, nice banner, optimized LinkedIn profile. Industry Experience: • Over 9 Years of experience in the FinTech industry gave me a sound knowledge of how to perform research, analysis, and data management to track customer needs, trends and improve retention. Education: • Application Development Fundamentals Certificate at Full Sail University. (March 2021) • Digital Marketing Bachelor of Science (May 2023) Leadership Experience: • Provides operational support to the compliance department by working with cross-functional teams to achieve business goals and KPIs. Skills and Proficiencies: • Problem Solving - 3 endorsements • Project Management- 4 endorsements • Analytical Skills - 3 endorsements Overall Online Presence: • 454 connections, I don’t have a professional headshot yet, I don’t have a banner yet, LinkedIn profile not optimized for Digital Marketing yet. • Grade: 3.75 (so far—not including my A+ most recent class)
  • 10. COMPETITION Joy Ofodu Noteworthy Experience: • Brand Marketing Coordinator role. • Associate Brand Marketing Manager role. • Integrated Marketing Manager role. Sara Dafi Industry Experience: • Lead global integrated marketing campaigns at Instagram. Education: • Bachelor’s Degree, Communication • Master of Science - MS, Marketing Skills and Proficiencies: • Social Media - 99 endorsements • Leadership - 82 endorsements • Digital Marketing - 35 endorsements Overall Online Presence: • 500+ connections, professional illustrated headshot, beautiful creative banner, an optimized LinkedIn profile for Digital Marketing. Industry Experience: • Over 9 Years of experience in the FinTech industry gave me a sound knowledge of how to perform research, analysis, and data management to track customer needs, trends and improve retention. Education: • Application Development Fundamentals Certificate at Full Sail University. (March 2021) • Digital Marketing Bachelor of Science (May 2023) Leadership Experience: • Provides operational support to the compliance department by working with cross-functional teams to achieve business goals and KPIs. Skills and Proficiencies: • Problem Solving - 3 endorsements • Project Management- 4 endorsements • Analytical Skills - 3 endorsements Overall Online Presence: • 454 connections, I don’t have a professional headshot yet, I don’t have a banner yet, LinkedIn profile not optimized for Digital Marketing yet. • Grade: 3.75 (so far—not including my A+ most recent class)
  • 11. BRAND POSITION I am a Professional Marketer equipped with unique and diverse Digital Marketing tactics and hacks that will take your business to the next level.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Advanced Search Summit ‣ Date to be determined | California • Inbound 2021 ‣ October 12-14, 2021 | Online • LavaCon 2021 ‣ October 24-27, 2021 | Online Digital Marketing • Primary Content: I plan to start sharing posts on LinkedIn, Marketing posts, motivational posts and fun posts. • Primary Tools: I plan to use LinkedIn. I will be posting once every week. • Website: I am so eager about building my own site because I can actually share it with recruiters, hiring managers, and with my connections in the Marketing/Product field.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I aim to find a recruiter who works as a career coach at Instagram that actually hired a lot of people in the Growth/Product team and is willing to be my coach/ mentor to help me get to my goals! Formal Education • Bachelor’s Degree in Digital Marketing - Full Sail - May 2023 • Facebook Social Media Marketing Professional Certificate - Facebook Blueprint - December 2021 • Technical Skills • Inbound Marketing - Hubspot - February 2022 • Email Marketing- Hubspot - April 2022 • SEO - Hubspot - July 2022 • The complete App Marketing Course - Udemy - September 2022 Soft Skills • Google Ads - Measurement Certification - Google - November 2022 • Facebook Certified Community Manager Certificate - Facebook Blueprint - January 2023
  • 14. Sara Dafi Do you attract a lot of visitors, but no one is buying your product/ service? I am an expert in tech Digital Marketing and can take your business to the next level and convert your visitors to customers and help retain them!! In fact, I just recently helped a tech startup to go from 0 to 100 sales in a matter of two weeks!! “
  • 15. REFERENCES Campaign and Creative Manager. (2021, September 3). https://www.linkedin.com/jobs/ view/campaign-and-creative-manager-at-amazon-2580716076/? utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_me dium=organic . Dimitra Havriluk. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved September 5, 2021, from https://www.linkedin.com/in/dimitrahavriluk/ Earn a social media marketing professional certificate through Facebook. Facebook for Business. (n.d.). https://www.facebook.com/business/learn/social-media- marketing-certificate-coursera. Growth marketing Specialist, performance marketing partnerships - Remote. Shopify. (n.d.). https://www.shopify.com/careers/growth-marketing-specialist- performance-marketing-partnerships-remote-6932cbed. HubSpot Academy. (n.d.). Courses & Lessons: HubSpot ACADEMY. HubSpot Academy - Homepage. https://academy.hubspot.com/courses/inbound- marketing. HubSpot Academy. (n.d.). Courses & Lessons: HubSpot ACADEMY. HubSpot Academy - Homepage. https://academy.hubspot.com/courses/email-marketing. HubSpot Academy. (n.d.). Courses & Lessons: HubSpot ACADEMY. HubSpot Academy - Homepage. https://academy.hubspot.com/courses/seo-training? _ga=2.121117448.1074804214.1630857795-508144301.1628112320&_gac=1. 263458558.1630716725.CjwKCAjwj8eJBhA5EiwAg3z0m- JX5nwIXnDdW4zWkC70pM-1K1neKCezAx0auaB1TYPcVZR9LIq0ThoCKx 8QAvD_BwE. INBOUND 2021, october 12-14, 2021. INBOUND 2021, October 12-14, 2021. (n.d.). https://www.inbound.com/. Joy Ofodu (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved September 5, 2021, from https://www.linkedin.com/in/joyofodu/ Morgan Brown (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved September 5, 2021, from https://www.linkedin.com/in/morganb/ Sara Boer (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved September 5, 2021, from https://www.linkedin.com/in/sara-boer/ Sara Dafi (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved September 5, 2021, from https://www.linkedin.com/in/saradafi/ Seo conference: Advanced digital marketing. Advanced Search Summit. (n.d.). https:// www.advancedsearchsummit.com/. Summary report FOR: 11-2021.00 - marketing managers. O*NET OnLine. (n.d.). https://www.onetonline.org/link/summary/11-2021.00. The lavacon content Strategy Conference: 24–27 October 2021 - Virtual. The LavaCon Conference. (2021, August 25). https://lavacon.org/. Tina Liu (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved September 5, 2021, from https://www.linkedin.com/in/tinalliu/ (n.d.). https://www.udemy.com/course/mobile-app-store-marketing-growth-hacking- course/?referralCode=D1DB11498F19DC8FF8CB .