Personal Brand Canvas

1. Personal Brand Exploration
Holly Faust
Project & Portfolio I: Week 3
May 25th, 2019

2. I
The second eldest of four, Holly Faust was born and
raised in the U.S.Army and traveled all over the
country. The Army helped shape her strong ethics and
values as a leader. She is a avid lover of the arts and
hopes to one day share that love in her marketing
career. High school marketing classes and DECA
introduced her to the marketing world and started a joy
for the industry. Since graduation she has held many
management positions, including owning her own
appliance repair and sales business. Holly used her
skills to promote her business through social media
markets and creating her own website. At Full Sail
University, Holly is pursuing a Bachelor of Science in
Digital Marketing and is expected to graduate in the
Fall of 2020 where she’s focused on developing digital
marketing skills such as Social Media Marketing and
SEO.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Advertising & Promotions
Manager
• Meeting, Convention, & Event
Planners
Caregiver Archetype - producing
brand stories that transform lives
through compassion and a desire to
to help others.
Digital Marketing

4. • DEMOGRAPHICS: 53.6% Male,
average age 42.2 years old,
Predominately White, College
Educated.
• PSYCHOGRAPHICS: Family
oriented, Friendly, Kind, Fun,
Outdoor Activities, Energetic,
• IDEAL AUDIENCE MEMBERS:
Michael Grey: SEO Consultant;
Marti Willett: Digital Marketing/
Operations/Talent Acquisition/
Client Relations;
Rachel Del Toro: Digital
Marketing Specialist
Recruiters & Hiring Managers at Social SEO
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level marketing position at Social SEO.
‣ Connect with, and send a follow up
promotional email to, 10 SocialSEO team
members on LinkedIn by December 31, 2019.
Mid Term: (2025)
• Lead a successful digital marketing campaign aimed
at bringing in more clientele for SocialSEO.
Long Term: (2035)
• Establish my own Marketing Firm by July of 2035.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 90%
Pay Per Click 65%
Time Management 80%
Public Speaking 90%
SOFTHARD
CRM Software 10%
WordPress CMS 50%
Professional Writing 70%
Public Speaking 100%
SOFTHARD

7. As a digital marketing professional, I aspire
to use my knowledge of SEO and website
design and content to assist SocialSEO to
increase the number of consumers looking
for their service.
PROMISE

8. CREDENTIALS
Work Experience:
• 20 years in customer service field
• 4 years as owner and operator of Faust
Appliance Repair and Service
Education:
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2020)
Awards:
• 1st place Marketing Division Deco State
Championships 1998
• Numerous awards for top salesperson art
MCI/Worldcom

9. COMPETITION
Patrick Brush
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude to
well-disciplined young man
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Holly Faust
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
Industry Experience:
• 4 year Owner/Operator of Faust
Appliance Repair and Service
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Owner/Operator of Faust Appliance Repair and Service
Skills and Proficiencies:
• Social Media Marketing - 90 endorsements
• Time Management - 80 endorsements
• Public Speaking - 90 endorsements
Overall Online Presence:
• Professional headshot, detailed summaries throughout
profile with one content piece, no articles published,
regular activity on personal social media accounts, URL
customized

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Holly Faust
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• 4 year Owner/Operator of Faust
Appliance Repair and Service
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Owner/Operator of Faust Appliance Repair and Service
Skills and Proficiencies:
• Social Media Marketing - 90 endorsements
• Time Management - 80 endorsements
• Public Speaking - 90 endorsements
Overall Online Presence:
• Professional headshot, detailed summaries throughout
profile with one content piece, no articles published,
regular activity on personal social media accounts, URL
customized

11. BRAND POSITION
Bringing kindness and compassion to a
competitive world.
HOLLY FAUST

12. I
NETWORKING &
MARKETING
Industry Events & Organizations
• SocialSEO Meetup
‣ July 25, 2019 | Colorado Springs, CO
‣ SEO Website Audits
• American Marketing Association (AMA)
‣ Marketing Mixer | Denver, CO
‣ June 12, 2019
• Digital Marketing Conference
‣ June 12 - 13, 2019 | Colorado Springs, CO
‣ Digimarcon
Digital Marketing
• Primary Content: Work to expand on “Blogging with HK”; one
new blog a week
• Primary Tools: FB, Instagram and Pinterest - promote blog
through shares and links; LinkedIn - network with industry
pros and publish monthly articles
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase marketing knowledge and embed
blogs from “Blogging with HK”

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 15 yrs
of experience in digital marketing industry; family
oriented woman that upholds Christian values, Jan.
2020
Formal Education
• Complete Digital Marketing, B.S. by expected
graduation date in 2020
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Dec. 2019
• SEO Foundations - Lynda.com, July 2019
• Writing to be heard on LinkedIn- Lynda.com, July 2019
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
Sept. 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Join local AMA Chapter and regularly attend monthly
events, starting June. 2019
• Digital Moodboard- Lynda.com, May 2019

14. Holly Faust
You know how most businesses have basic
concepts of how to promote their product or
service? Well, what I do is create distinctive ways to
promote new products and services. In fact, during the 4 years as an
Owner/Operator of Faust Appliance Repair and Service, I developed several
different service plans to offer discounted or free advice to our customers to
help them with basic appliance care without the extra cost. Business
increased 20% when this service was rolled out.
“

15. REFERENCES
Brush, P. (2019). Patrick Brush LinkedIn Profile. Retrieved April
14, 2019, from https://www.linkedin.com/in/patrick-brush-
a1930786/
Kalkbrenner, T. (2019). Tracie Kalkbrenner LinkedIn Profile.
Retrieved April 14, 2019, from https://www.linkedin.com/in/
tracie-kalkbrenner-5113503/
ONETOnLine.org. (2019). Summary Report for: 11-2021.00 -
Search Marketing. Retrieved May 25th, 2019, from https://
www.onetonline.org/find/result?s=marketing&a=1
Data USA. (2019). Marketing & Sales Managers. Retrieved
from https://datausa.io/profile/soc/112020/
Social SEO. (2019). Events. Retrieved from https://
www.socialseo.com/our-team/socialseo-meetups
American Marketing Association. (2019). Upcoming Events.
Retrieved from https://amacolorado.org/events/?
tribe_paged=1&tribe_event_display=list
SocialSEO.com (2017). SEO Specialist. Retrieved from https://
www.socialseo.com/wp-content/uploads/2017/07/SEO-
Specialist.pdf
SocialSEO (2017). Company Culture. Retrieved from https://
www.youtube.com/watch?time_continue=278&v=BOMjAEJCz-
o
Eventbrite. (2019). Digimarcon. Retrieved fromhttps://
www.eventbrite.com/e/colorado-springs-digital-marketing-
conference-registration-54124808760/amp