Adam Ford's Week 3 assignment

1. PERSONAL BRAND EXPLORATION
Adam Ford
Project & Portfolio I: Week 3
Mar. 21, 2020

2. Adam Ford grew up in a small town in Oregon.
Inthralled with sports and music , he began
making connections at a young age to help him
pursue his goal of becoming a sports agent or
an artist manager. Playing competitive sports
through high school and some college, Adam’s
love for the entertainment industry continued to
grow. Adam enrolled in Full Sail University in
2019 in hopes of receiving a degree in
entertainment business.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Business Development Director
•Market Development Executive
•Brand Manager
Royalty Archetype - Strives for
greatness and success throughout
the professional sports community.
Inspiring and leading the sports
community to the level of prestige
it deserves.
Marketing head for a professional sports team

4. • DEMOGRAPHICS: 85% Male,
30-45 years of age, College
Educated, Located in middle-
America.
• PSYCHOGRAPHICS: Enjoys
sports from a young age, Played
sports as a teen, skilled in social
media knowledge.
• IDEAL AUDIENCE
MEMBERS: Cory Dolich Sr. VP
Business Operations and
Marketing (Portland Timbers),
Ryan Flaherty VP Brand
Strategy (Portland
TrailBlazers)
Executives and Management at NFL, NBA, MLB, and MLS
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Obtain a Entry-Level Marketing position with a local
pro or semi pro team.
‣ Converse with local athletes and employees of
local teams through email or in person. At least
30 new contacts that have some kind of
professional connection with a local team by my
graduation date in 2022.
Mid Term: (2026)
• Work my way to a marketing project coordinator and
have coordinated 3 major campaigns successfully.
‣ Boost team interest year after year by at least
20% each year.
Long Term: (2040)
• Be established as the VP of marketing for a
professional team.
‣ Have a top 10 marketing team in professional
sports, create a foundation that helps less
fortunate youth learn and prosper in the sporting

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Presentation Outlets 75%
Leadership 85%
Public Speaking 70%
SOFTHARD
CRM Software 10%
WordPress CMS 10%
Brand Management 60%
Public Speaking 70%
SOFTHARD

7. I work tirelessly to create a professional
experience for both my clients and my
employers. This is done with a drive to
create unique life throughout.
PROMISE

8. CREDENTIALS
Work Experience:
• 15 years in the sports sales industry
• 3 years in entertainment marketing and
management.
Education:
• BSM Training courses completed (2013)
• Entertainment Business, B.S., Full Sail
University (Exp. 2022)

9. Competition

10. Competition

11. BRAND POSITION
Creating Unique Life Throughout.
C.U.L.T
Adam has taken a step
back and really analyzed
the world around him. In
doing so, he doesn’t see the
need to shy away from
being unique and different
while also being successful
and prestigious.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Digital Summit
‣ June 11 - 12 | Portland, OR
• American Marketing Association (AMA)
‣ Collegiate Membership
• Social Media Week: New York
‣ May 5 - 7 | New York, NY
Digital Marketing
• Primary Content: Connect with people through a vlog called
Bass, Treble, and Sports that I have created to reach people
about current events and matches in the sports industry, as
well as, hot topics in the music industry.
• Primary Tools: FB and Instagram - Promote game highlights
and footage through short teaser trailers, Connect with fans
through contests and give aways.
• Website: Full Sail digital portfolio site to showcase school
work; use brand website to showcase projects and interact
with interested potential clients.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking Marketing manager or artist manager with at
least 15 years of experience in this industry. May 2020
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2022
Technical Skills
• BSM Writing Skills- BSM Trainings, April 2013
• Product Creation and Marketing - Roulette Delgato,
March 2020
• WordPress 5 Essential Training - Lynda.com, March
2020
Soft Skills
• Writing Formal Business Letters & Emails -
Lynda.com, Sept. 2019
• Business Writing Principles - Lynda.com, Oct. 2019

14. Adam Ford
You know how each team follows a relatively
similar marketing strategy when it comes to
connecting with the community around them? Well I
believe in and can implement a way to create unique life throughout that
process and those strategies. In fact, I have worked with different music
artists to really connect their brands to the community around them in a new
and unique fashion for the past 3 years.
“

15. References
Christian Bastardo Linkedin
(Christian Bastardo Linkedin , 2020)
Samantha Donelson Linkedin
(Samantha Donelson Linkedin, 2020)
Adam Ford Linkedin
(Adam Ford Linkedin, 2020)
Nike Manager of Operations
(Nike Manager of Operations, 2020)