This document provides guidance on how to boost sales by improving discoverability, pricing appropriately, good communication, timely shipping, quality packaging, and customer delight. It discusses optimizing product titles, descriptions and images for search and visibility. The importance of social media promotion, competitive pricing, bundling, maintaining inventory and catalog quality, timely order fulfillment, and quality packaging to satisfaction and trust is also covered.
In this module we will discuss these 7 potential areas :-
Be discoverable
Right pricing
Communicate well
Ship in time
Package well
Seller ratings
Customer delight
TheCustomBoxes is a company that is offering exceptional box packaging to its clients at affordable rates. Those brands who want to boost their sales must use creative packaging boxes of TheCustomBoxes.
In this module we will discuss these 7 potential areas :-
Be discoverable
Right pricing
Communicate well
Ship in time
Package well
Seller ratings
Customer delight
TheCustomBoxes is a company that is offering exceptional box packaging to its clients at affordable rates. Those brands who want to boost their sales must use creative packaging boxes of TheCustomBoxes.
Nature and importance of brands
Characteristics of a good brand name
Branding strategies of producers and middlemen
Building and using brand equity
Nature and importance of packaging and labeling
Packaging strategies
Marketing implications of product features
It's an informative presentation especially in Marketing/ Advertising sectors. Containing several guidelines and pictures as examples.
Try to have a peek. I'm sure you will enjoy it.
How to Prepare Your Products for Shipment to Amazon Fulfillment CentersKirk Go
A two (2) page guide on how to prepare items for shipment to Amazon Fulfillment Centers. It is best to print and use with another slide, "Amazon Label Quick Reference Guide Matrix".
In this module we will discuss:
What is catalogue enhancement?
Guidelines while adding product name
Guidelines while adding product description
Guidelines while adding product attribute
Nature and importance of brands
Characteristics of a good brand name
Branding strategies of producers and middlemen
Building and using brand equity
Nature and importance of packaging and labeling
Packaging strategies
Marketing implications of product features
It's an informative presentation especially in Marketing/ Advertising sectors. Containing several guidelines and pictures as examples.
Try to have a peek. I'm sure you will enjoy it.
How to Prepare Your Products for Shipment to Amazon Fulfillment CentersKirk Go
A two (2) page guide on how to prepare items for shipment to Amazon Fulfillment Centers. It is best to print and use with another slide, "Amazon Label Quick Reference Guide Matrix".
In this module we will discuss:
What is catalogue enhancement?
Guidelines while adding product name
Guidelines while adding product description
Guidelines while adding product attribute
Setting Product Strategy
What is a Product?
Components of the Market Offering
Durability and Tangibility
Use
Consumer Goods Classification
The Product Hierarchy (using life insurance example)
Product Systems and Mixes
Product Line Analysis
Packaging , labeling warranties
Packaging Objectives
Functions of Labels
Product line,Product MIX,Product line pricing,
Product line pricing refers to the practice of reviewing and setting prices for multiple products in coordination with one another.)
It is the process that retailers use to separate goods into various cost categories creating different quality levels in the minds of their customers.
Product line pricing is more effective when there are ample price gaps between each category so that the consumer is well informed of the quality differentials.
Pricing different products within the same product range at different price points.
The greater the features and the benefit obtained the greater the consumer will pay. This form of price discrimination assists the company in maximizing turnover and profits.
Ex: Samsung offering different smart phones with different features at different prices.
This strategy is used for setting the price for entire product line.
In many companies now days develop product line instead of a single product so product line pricing is setting the price on the basis of cost difference between different products in a product line.
Marketer also keeps in mind the customer evolution of different features and also competitive prices.
Product line,Product MIX,Product line pricing,
Product line pricing refers to the practice of reviewing and setting prices for multiple products in coordination with one another.)
It is the process that retailers use to separate goods into various cost categories creating different quality levels in the minds of their customers.
Product line pricing is more effective when there are ample price gaps between each category so that the consumer is well informed of the quality differentials.
Pricing different products within the same product range at different price points.
The greater the features and the benefit obtained the greater the consumer will pay. This form of price discrimination assists the company in maximizing turnover and profits.
Ex: Samsung offering different smart phones with different features at different prices.
This strategy is used for setting the price for entire product line.
In many companies now days develop product line instead of a single product so product line pricing is setting the price on the basis of cost difference between different products in a product line.
Marketer also keeps in mind the customer evolution of different features and also competitive prices.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Sustainability: Balancing the Environment, Equity & Economy
How to boost your sales
1. How to boost Sales
In this module, we will discuss these potential areas:
1. Be Discoverable
2. Right Pricing
3. Communicate Well
4. Ship in Time
5. Package Well
6. Customer Delight
2. It is important for the buyers to find your products easily on the
website
You can help them out by -
• Enter searchable words in the
product title
• Make the product description
comprehensive
1. Search Optimization
• Use catalogue social share
to promote your products
on various social media
sites
2. Social Media
3. The process of making your products more visible on the
marketplace
It is wise to put a bit of a thought into the selection of the keywords -
Product Title
It is a name which you provide as the title
of the product
While defining the product title, the
components you need to consider are:
Brand Stylogue
Color Black
Material Cotton
Product type Men’s T-shirt
4. Keyword Stuffing will affect the quality of your product
description
Product Description
Customer's view of a product that
includes its benefits,
presentation, price, purpose, etc.
Always write your product
description considering:
• Key Features
• Different Uses
• Benefits
• Suggested Occasions
• Correct Size Guide
• Warranty Details
5. Promote your products on social media to increase the footfall
for your products
Click on the Share icon Choose the Social Media Platform
6. Promote your products on social media to increase the footfall
for your products
Click on Share
7. Participating in promotions helps reach a larger base of buyers
Promotion is an activity that supports or encourages sales for a group of products
Get Noticed
Participating in promotions will increase your
visibility with buyers
Boost Sale
You get to sell more products from your inventory and
increase your revenue
New Buyers
You get to reach out to more buyers
Benefitsofparticipatinginpromotions
8. To set a competitive price, you need to watch the marketplace
and study your competitor’s prices
The pricing should be based on the kind of product you are selling
Standard Products: price according to other sellers
of the same product
Non Standard Products: price according to products with
similar attributes
For products that are sold by Multiple Sellers, such as
Mobile Phones etc.
.
For products which are sold by an Individual Seller, such as Non
Branded T-shirts and other apparels
Compare your product with other sellers Compare with products with similar attributes
9. Strategize your discount in such a way that it increases the
perceived value of your product
Bundling can be done in these ways -
End your price with the digit ‘9’ to make your product
appear less costly
Show some discounts on the products to improve the
perceived value for money
Always mention the MRP so that the buyer can see the discount
Avoid giving 80% and above discount
Seller 1 Seller 2
Product iPhone 6 GB (Gold) 64 iPhone 6 64
GB (Gold)
MRP Rs. 72,000 Rs. 72,000
Selling Price Rs. 59,999 Rs. 60,112
10. Product Bundling is offering several products for sale as one
combined product
Bundling can be done in these ways -
Similar products used regularly Complementary products bought together
The two or more same products are offered together for
one bundled price
The two or more different products (generally used together) are
offered together for one bundled price
Accu-Check Active Glucometer Combo Of 4 Combo Of Sony CDX-G1150 CD/USB/FM/AM Player +
USB Dongle
Benefits
• Helps in selling more inventory
• Provides value for money to buyers
• Saves logistics costs
11. Your product’s catalogue should be of high quality
A catalogue is your way of showcasing your product to potential buyers. You should -
Sell products from more
categories
Provide good quality images
Make better assortment of the
products
12. The images of the product are a very important component
because they speak more than words
• Minimum resolution should be 500*500
pixels
• To avoid tinting of the image, take shot in
proper white light
• Use tripod to avoid blurred images
• White Background
• Take multiple shots to cover all angles of
the product
• The product image should cover 80% of
total area of image
13. Keep building and updating your catalogue
Follow the steps below to improve your catalogue -
Maintain sufficient stockList Different/Multiple variants of
products
Keep track of your inventory and
update it regularly
Provide genuine and good
quality products to increase
orders
Tip: If you are going on a holiday, you should update your inventory on Paytm Mall Seller Panel.
14. Ship your products timely
Once the buyer orders a product, they cannot wait to receive it. So, in order to gain user’s trust, ship out your product as
fast as possible
You can check your ‘days left for shipping’ on the Seller Panel under
the Orders tab
Try to acknowledge the order within 24 hours
15. Your product goes through a tough journey until it gets delivered
Protection
Information
Convenience
Follow our Packaging Guidelines & don’t worry!
16. General Packaging Guidelines
Packaging
• It is mandatory to use at least one brand’s packaging material out of these: Tape, Polybag, Corrugated box etc
• It is mandatory to use the invoice pouch on the outer packaging box/polybag
• Use strong material that keeps the product safe from scratches or damage on the outside
• Cushion the product inside the package with things such as bubble wrapping or padding so the product cannot move inside
• Use brand tapes liberally on the joints and edges
• Use the ‘Fragile’ sticker on the final packed product
• Do not use black and transparent polybag. However, the brand’s tape would be mandatory, in case the brand’s polybag is not used
• Do not use Brown/colored tape for packing the product. However, transparent tape can be used only when brand’s polybag has been used to pack the product
Labelling
• Print the packing slip clearly and stick it on the pack. Please make sure that it is not wrinkled and all the details are clearly visible, including the barcode
• Paste the invoice pouch on the outer packaging box/polybag and insert the invoice inside the invoice pouch. The white-colored side of the invoice should be on
the front
• Also, insert all the other details and necessary documents in the invoice pouch
18. Packaging Guidelines when using a brand’s box
Seal it with the brand's
sealing tape on each side
Bubble wrap the
product in its primary
pack before putting it in
an outer box, if
required
Insert the bubble wrapped
product in brand's
corrugated boxes or 5 ply
fully crafted corrugated
box
2.1.
3.
Note - Please do not use other portals/transparent/black coloured polybags.
19. Packaging Guidelines when using a brand’s box
Now, place the packing slip on the front side of the brand's
corrugated box & cover it horizontally with the transparent tape
Now, fold the invoice from the centre so that the details are towards the
inside
Paste the invoice pouch on the back side of the brand's corrugated boxes
and insert the invoice in the invoice pouch
The white side of the invoice should be on the front
Top View
Bottom View
4.
5.
Note – Our courier partner will not accept the packet if the invoice is not attached outside the box.
20. For a buyer, receiving a package from an online retailer is
supposed to be a wonderful experience
Cushion the product inside the
package with things such as
bubble wrapping
Use tapes liberally on the joints
and edges
Use strong material that keeps the
product safe from scratches or
damage on the outside
Use the ‘Fragile’ sticker if applies
to the product type
Tip: If you are an OEM seller, you could re-pack to make your product more presentable.
21. Customers love surprises
The MRP of the Freebie listed
should not include the MRP of the freebie
It is recommended that you mention the
individual MRPs of the base product as well
as the freebie in the product description
Here is a little insight into selling Freebies on Paytm Mall to help you give the extra edge to your business needs
+ Free 15.6"Laptop
Backpack