Setting Product Strategy-Q6

1. Packaging
Labeling
Product Warranty
Guarantee
Ma. Joanna Miranda

3. Packaging
Packaging refers to all activities involved in designing and
producing the container or wrapper for a product.
The container or wrapper is the package.

4. The package may include up to three levels of material
briefly described as follows:
 The primary package which is the product’s immediate
container. The 370ml. can containing Carnation milk is its
primary package.

5. The Secondary package which protects the
primary package.

6. The shipping package which contains the
secondary package or packages. It provides ease of
storage, identification and shipping.

7. Reason for Packaging
There are several reasons for packaging products. Among them
are :
•It provides protection to products before and after
they are in the possession of the intended users.
Products need to be protected from the harmful effects
of outside elements. Packaging serves to eliminate this
problem.

8. •It provides convenience to the user. Many products are now
neatly packaged which provide convenience for use just anywhere.
The effort exerted from the date of purchase to actual use of the
product is greatly diminished.

9. •It provides safety. Products like insecticides may cause
considerable harm unless they are contained in suitable
packages.

10. •It provides economy to both the seller and the user. Buyers
have different quantity requirements for product. Some will need
more in a single purchase, while some will need less. In any case,
purchasing in various quantities is made possible by packaging.

11. •It allows sellers to effectively promote the product. The
package can be made to attract the attention of the
prospective buyer and further provide vital information about
the product. Children are oftentimes attracted by fancy candy
wrappers which motivates them to buy the product .

12. What Makes a Good
Package
 Packages must be made to assist in the marketing effort.
Defective packaging may contribute to lost sales and
product damage. Too much packaging, on the other hand,
may be costly and will eat up profits.

14. Labeling
 That part of the product which provides information about
the product and the manufacturer is called the label.
It may be a part of the package, or a tag attached to the
product.

15. Types
of
Labels

16. This label identifies the product or brand.

17. This label provides information about the product:
who made it, where and when it was made, its content,
how it is used and how to use it safely.

18. This label identifies the product’s judged quality with a letter,
number, or word like “grade A”, “grade 3”, or “premium
grade”.

19. • This label provides attractive graphics to help
promote the product.

21. Product Warranty
One of the product components that attract customers to
patronize a product is the warranty, which is a statement
explaining what the seller promises about the product.
 It is actually a manufacturer’s written promise as to the extent
of the repair, replacement, or otherwise compensation for detective
goods

22. Variation of Warranty
Express warranties are written statements of manufacturer liabilities for
product deficiencies. Express warranties may be limited-coverage
warranty or full warranty.
A limited-coverage warranty is a manufacturer’s statement indicating
the bounds of coverage and non-coverage of any deficiency found in the
product.
A full warranty is a statement of liability by a manufacturer’s that has
no limits of non-coverage

23. Implied warranties are those that assign responsibility
product deficiencies to a manufacturer even if the item was
sold by retailer.
Warranties of whatever variation help the consumer make
his purchasing decision.

24. WARRANTY
IMPLIED
Warranty obligation not
expressed by the manufacturer
LIMITED COVERAGE
WARRANTY
Liability coverage is limited
EXPRESS
Obligation of the manufacturer
stated in written or spoken
words
FULL WARRRANTY
Liability coverage is not limited

26. GUARANTEE
• A promise or an assurance
• Especially one given in writing
• That attests to the quality or durability of a
product or service.

27. IN CASE OF DEFECT
GUARANTEE
Product will be either
Repaired, or
Replaced
Cost of Product will be refunded