This module covers catalogue enhancement by explaining what it is and providing guidelines for adding product names, descriptions, and attributes to enhance customer purchasing decisions. Key aspects include avoiding misleading keywords, ensuring clarity in product descriptions, and including essential attributes like size charts. The guidelines aim to optimize product information for search engines and improve overall sales.

1. In this module we will discuss:
1. What is catalogue enhancement?
2. Guidelines while adding product name
3. Guidelines while adding product description
4. Guidelines while adding product attribute
Catalogue enhancement :
Product description and attribute

2. What is catalogue enhancement?
A catalogue should include all necessary information about the product so customers can make an
informed purchased decision. A catalogue page , also called the Product details page, typically
includes:
It is a name which you
provide as a title of the
product
Customer’s view of a
product that includes
its benefits,
presentation, price etc
It is the section where
detailed features need
to be mentioned
Images are the most
important trigger that
influence purchases

3. It is wise to put a bit of thought into selection of
Product name
Product title
It is a name which you provide as
the title of the product
While defining the product title, the
components you need to consider
are-
Brand Strak
Color Blue
Material Cotton
Product type T-shirt for men
1
1.

4. Guidelines while adding a product name
While adding a Product name, you should follow the below guidelines:
•Do not add misleading keywords
• Do not use special characters
• Avoid typos or spelling errors
• Avoid using all upper case
• Use searchable keywords that
accurately describe your product
• Never use words like 100% genuine
or original
• Avoid lengthy product name

5. A Powerful product description should summarize
every detail a customer should aware of
These sections should include product-related information in a clear and concise manner
Key features
•E.g. Smartphone: Camera-16 Mega
Pixel Screen Size-5.5 inch
Suggested occasions
•E.g. Ethnic Suit- It is suggested to
wear on Diwali and Rakshabandhan
Different uses
•E.g. Stylish Coffee Mug: Can be used
as coffee Mug, Pen holder, show case
Correct size guide
•E.g. Footwear-Size chart of sports
shoes
Benefits
•E.g. Wireless Speaker- There are no
wires connecting the speakers to
the sound system
Warranty details
•E.g. Washing Machine-
Manufacturing warranty for two years

6. Guidelines while adding a product description
Keyword stuffing will affect the quality of your Product description:
• Use searchable and relevant
keywords to make it search engine
optimized
• Keep the language simple & crisp
• Avoid typos or spelling errors
• Use sentence case
• Use bullets as they are easy to
read
• Try to mention Key feature of your
product
• Do not use obscene keywords

7. Mention as many
attributes as possible
• This helps your customers make
purchase decisions and ensures
increase in sales
Select value from the
provided template
Add Size chart in
catalogue
• Mention size chart in catalogue
if possible so that it could feature
your product in detail
• Ensure that you select the value
of the attributes from the options
that are already provided in the
template.
Guidelines while adding product attributes

8. Our Product Detail page and catalogue templates have been divided into two parts for attributes:
Mandatory attribute fields Optional attribute fields
Guidelines while adding product attributes

9. Thanks everyone!
For any query please raise a ticket on support