This document provides guidance on how to boost sales by focusing on 6 key areas: 1) Being discoverable on websites and through search and social media optimization, 2) Setting the right pricing, 3) Good communication, 4) Timely shipping, 5) Proper packaging, and 6) Customer delight through promotions, bundling, and freebies. Specific tips include using keyword-rich titles and descriptions, comparing prices to competitors, bundling complementary products, timely order fulfillment, and high-quality packaging and labeling. The overall message is that focusing on discoverability, value, service, and customer experience can help boost sales.

1. How to boost Sales
In this module, we will discuss these potential areas:
1. Be Discoverable
2. Right Pricing
3. Communicate Well
4. Ship In Time
5. Package Well
6. Customer Delight

2. It is important for the buyers to find your products easily
on the website
You can help them out by -
• Enter searchable words in the
product title
• Make the product description
comprehensive
1. Search Optimization
• Use catalogue social share
to promote your products
on various social media
sites
2. Social Media

3. Product Title
It is a name which you
provide as the title of the
product
While defining the product
title, the components you
need to consider are:
1
1
It is wise to put a bit of a thought into the selection of the keywords -
The process of making your products more visible on
the marketplace
Brand Stylogue
Color Black
Material Cotton
Product type Men’s T-shirt
Stylogue Black cotton Men’s T-shirt

4. Product Description
Customer's view of a
product that includes its
benefits, presentation,
price, purpose, etc.
Always write your product
description considering:
• Key Features
• Different Uses
• Benefits
• Suggested Occasions
• Correct Size Guide
• Warranty Details
2
2
Keyword Stuffing will affect the quality of your product
description

5. Share your product on social media by following these simple steps -
Promote your products on social media to increase the
footfall for your products
Click on the Share icon1
12
3
Choose the Social Media
Platform
2
Click on Share3

6. Promotion is an activity that supports or encourages sales for a group of products
Participating in promotions helps reach a larger base of
buyers
Get Noticed
Participating in promotions will increase
your visibility with buyers
Boost Sale
You get to sell more products from your
inventory and increase your revenue
New Buyers
You get to reach out to more buyers
Benefitsofparticipatinginpromotions

7. To set a competitive price, you need to watch the
marketplace and study your competitor’s prices
The pricing should be based on the kind of product you are selling
Standard Products: price according to
other sellers of the same product
Non Standard Products: price according to
products with similar attributes
For products that are sold by Multiple Sellers,
such as Mobile Phones etc.
.
For products which are sold by an Individual Seller,
such as Non Branded T-shirts and other apparels
Compare your product with other sellers
Compare with products with similar attributes

8. Strategize your Discount in such a way that it increases
the perceived value of your product
Bundling can be done in these ways -
End your price with the digit ‘9’ to make
your product appear less costly
Show some discounts on the products to
improve the perceived value for money
Always mention the MRP so that the buyer can see
the discount
Avoid giving 80% and above discount
Seller 1 Seller 2
Product iPhone 6 64 GB
(Gold)
iPhone 6 64 GB
(Gold)
MRP Rs. 72,000 Rs. 72,000
Selling Price Rs. 59,999 Rs. 60,112

9. Product Bundling is offering several products for sale
as one combined product
Bundling can be done in these ways -
Similar products used regularly
The two or more same products are offered
together for one bundled price
The two or more different products (generally used
together) are offered together for one bundled price
Accu-Check Active Glucometer Combo Of 4 Combo Of Sony CDX-G1150 CD/USB/FM/AM
Player + USB Dongle
Complementary products bought together
Benefits
• Helps in selling more inventory
• Provides value for money to buyers
• Saves logistics costs

10. Your product’s catalogue should be of high quality
A catalogue is your way of showcasing your product to potential buyers. You should -
Sell products from more
categories
Provide good quality images
Make better assortment of the
products

11. The Images of the Product are a very important
component because they speak more than words
• Minimum resolution should be
500*500 pixels
• To avoid tinting of the image, take
shot in proper white light
• Use tripod to avoid blurred
images
• White Background
• Take Multiple shots to cover all
angles of the product
• The product Image should cover
80% of total area of image

12. Keep building and updating your catalogue
Follow the steps below to improve your catalogue -
Maintain sufficient stockList Different/Multiple Variants
of products
Keep track of your inventory
and update it regularly
Provide genuine and good
quality products to
increase orders
Tip: If you are going on a holiday, you should update your inventory on Paytm Mall Seller Panel.

13. Ship your products timely
Once the buyer orders a product, they cannot wait to receive it. So, in order to gain user’s trust, ship out
your product as fast as possible
You can check your ‘days left
for shipping’ on the Seller
Panel under the Orders tab.
Try to acknowledge the order
within 24 hours
1
1

14. Your product goes through a tough journey until it gets
delivered
Protection
Information
Convenience
Follow Our Packaging Guidelines & Don’t
Worry!

15. Packaging
• It is mandatory to use at least one brand’s packaging material out of these: Tape, Polybag, Corrugated box etc
• It is mandatory to use the invoice pouch on the outer packaging box/polybag
• Use strong material that keeps the product safe from scratches or damage on the outside
• Cushion the product inside the package with things such as bubble wrapping or padding so the product cannot move inside
• Use brand tapes liberally on the joints and edges
• Use the ‘Fragile’ sticker on the final packed product
• Do not use Black and transparent polybag. However, the brand’s tape would be mandatory, in case the brand’s polybag is
not used
• Do not use Brown/colored tape for packing the product. However, transparent tape can be used only when brand’s polybag
has been used to pack the product
Labelling
• Print the packing slip clearly and stick it on the pack. Please make sure that it is not wrinkled and all the details are clearly
visible, including the barcode
• Paste the invoice pouch on the outer packaging box/polybag and insert the invoice inside the invoice pouch. The white-
colored side of the invoice should be on the front
• Also, insert all the other details and necessary documents in the invoice pouch
General Packaging Guidelines

16. Types of Packaging Material required
Brand’s Polybag
Brand’s Tape
Brand’s Corrugated Boxes
Fragile Tape/Sticker
Bubble Wrap
Transparent Tape Angles
Transparent Pouch

17. Packaging Guidelines when using a brand’s box
Seal it with the brand's
sealing tape on each side
Bubble wrap the
product in its primary
pack before putting it in
an outer box, if
required
Insert the bubble wrapped
product in brand's
corrugated boxes or 5 ply
fully crafted corrugated
box
Note - Please do not use other portals/transparent/black colored polybags.
2.1.
3.

18. Packaging Guidelines when using a brand’s box
Now, place the packing slip on the front side of the
brand's corrugated box & cover it horizontally with the
transparent tape
Now, fold the invoice from the centre so that the details are
towards the inside
Paste the invoice pouch on the back side of the brand's
corrugated boxes and insert the invoice in the invoice pouch
The white side of the invoice should be on the front
Top View
Bottom View
4.
5.
Note – Our courier partner will not accept the packet if the invoice is not attached outside the box

19. For a buyer, receiving a package from an online retailer is
supposed to be a wonderful experience
Cushion the product
inside the package with
things such as bubble
wrapping
Use tapes liberally on the
joints and edges
Use strong material that
keeps the product safe from
scratches or damage on the
outside
Use the ‘Fragile’ sticker if
applies to the product type
Tip: If you are an OEM seller, you could re-pack to make your product more presentable

20. Customers love surprises
Here is a little insight into selling Freebies on Paytm Mall to help you give the extra edge to your
business needs
+ Free
15.6"Laptop
Backpack
• The MRP of the Freebie listed
should not include the MRP of
the freebie
It is recommended that you
mention the individual MRPs of
the base product as well as the
freebie in the product
description

21. Thanks everyone!
For any query, please raise a ticket on Support