In this webinar, teach you how to boost creativity as you work through all stages of the creative process. As you build your social campaigns, implement them, and analyze their results, we will show you how to stay motivated - and creative - to achieve your best campaigns.
You will learn:
How social listening can lead to your strongest, most creative campaigns
How to identify signals that your campaign is working and reaching the right audience
Effective tips you can implement in your social strategies to make them more creative
3. What’s Ahead
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• Why Being Creative Can Be Difficult
• Why Creativity Matters
• Brainstorming Resources
• 10 Tips for More Creative Campaigns
• Content for Each Stage of the Sales Funnel
• Q&A
4. Why Creativity Matters
21% of Social Media Users
Said They Unfollow Brands That Post
Repetitive or Boring Content.
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Source: Fractl and
Buzzstream
5. Creativity Can Be Difficult
1 In 4 Marketers
Said That Developing Social Media
Strategy Was a Major Challenge.
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6. Creativity Can Be Difficult
• Finding Time to Be Creative
• Various Personas to Cater to
• Developing Strategies for Various Social Channels
• Fast-Paced Environment
• Must Align with Overall Marketing Strategies
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7. Why Creativity Matters
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Source: Fractl and Buzzstream
In order of importance, these are the social media
activities that matter most to users:
1. New Content in Posts
2. Content Is Relevant to Brand
3. Engagement with Followers
4. Consistent Frequency of Posts
32. • Weave together short, fun snippets
• Use the cheesy tools (filters, text)
• Incorporate your product or people
• See what your fans are doing with it
• Talk directly to your audience
• Demonstrate product in a fun way
• Keep it fun, personal, and informal
Tip #8: Play With New Formats
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33. Tip #9: Content Contests
It’s a Win/Win
• Community Content
• Encourages Engagement
and Promotes Sharing
• Creates Brand Connection
• Rewards Loyal Customers
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