The slide deck we used to raise half a million dollars

Buffer
The slide deck we used to raise half a million dollars
“the amount a user shares
today is twice the amount
they shared a year ago”
- Zuckerberg’s Law
“it won’t be long before Social Media Marketing will
surpass SEO” - Donanza
Social, the most
important trend
How do you use social
to drive traffic?
Queue your updates
Traction
• 800 Paying Users
• $150,000 annual revenue run rate
• 97% margins
• 55,000 users, growing 40% per month
• 1.5 million updates Buffered
Milestones
- Launched web app
January 2011
- 55,000 users ($150K revenue)
October 2011
- Launch the API
October 2011
- Integrated in 50 apps
December 2011
- 100,000 users ($288K revenue)
January 2012
- 1 million users ($3.6M revenue)
January 2013
Business Model
• Freemium model with consistent 2% conversion
from Free to Paid plans
• 5% churn equates to a LTV of $240 and allows us
to pay up to $5 to acquire a free user
• At 1M users, our projected revenue is $3.6M
Social Media
Landscape
• Of 200M daily Tweets, 55% contain links
• 4 billion items shared on Facebook per day
• Zuckerberg’s Law shows exponential growth of
sharing
• Traffic through social is soon to surpass traffic
from search
The effect of Buffering
“Buffer Finds Tweet Scheduling
Can Increase Clicks by 200%”
A sharing standard
- 6 integrations so far
- in talks with Reeder,
Pocket and Feedly
- We plan to become
the default sharing
standard in any app
Competition
• Dashboards: Hootsuite, CoTweet, TweetDeck,
Seesmic
• Intelligent sharing: CrowdBooster, SocialFlow,
Timely, Buffer
• Publishers: Shareaholic, AddThis, yoono, Buffer
• Scheduling apps: SocialOomph, Twaitter,
LaterBro, Twuffer
• Our differentiation: a platform approach
Competitive
Landscape
Team
Joel Gascoigne
Co-Founder, took the idea to revenue in 7 weeks, Masters in CS
Leo Widrich
Co-Founder, marketeer, took Buffer from 200 to 55,000 users
Advisors
Guy Kawasaki
Former Chief Evangelist of Apple. Co-
Founder of Alltop. Author of ten books
Hiten Shah
CEO / Co-Founder of KISSmetrics.
Previously started CrazyEgg & ACS
Previous Investors
founders@bufferapp.com
1 of 13

Recommended

Mixpanel - Our pitch deck that we used to raise $65M by
Mixpanel - Our pitch deck that we used to raise $65MMixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MSuhail Doshi
5.7M views12 slides
Linkedin Series B Pitch Deck by
Linkedin Series B Pitch DeckLinkedin Series B Pitch Deck
Linkedin Series B Pitch DeckJoseph Hsieh
6.8M views37 slides
Foursquare's 1st Pitch Deck by
Foursquare's 1st Pitch DeckFoursquare's 1st Pitch Deck
Foursquare's 1st Pitch DeckRami Al-Karmi
5.8M views15 slides
The investor presentation we used to raise 2 million dollars by
The investor presentation we used to raise 2 million dollarsThe investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollarsMikael Cho
3.2M views18 slides
Front series A deck by
Front series A deckFront series A deck
Front series A deckMathilde Collin
2.8M views21 slides
Intercom's first pitch deck! by
Intercom's first pitch deck!Intercom's first pitch deck!
Intercom's first pitch deck!Eoghan McCabe
3.6M views8 slides

More Related Content

What's hot

Coinbase Seed Round Pitch Deck by
Coinbase Seed Round Pitch DeckCoinbase Seed Round Pitch Deck
Coinbase Seed Round Pitch DeckBrian Armstrong
1.3M views11 slides
Front Series B Deck by
Front Series B DeckFront Series B Deck
Front Series B DeckMathilde Collin
770.8K views24 slides
Uber Pitch Deck by
Uber Pitch DeckUber Pitch Deck
Uber Pitch Deckstartuphome
943.2K views25 slides
BuzzFeed Pitch Deck by
BuzzFeed Pitch DeckBuzzFeed Pitch Deck
BuzzFeed Pitch DeckTech in Asia ID
4.7M views21 slides
Facebook Pitch Deck by
Facebook Pitch DeckFacebook Pitch Deck
Facebook Pitch Deckstartuphome
3.7M views26 slides
Dropbox: $15K VC investment turned into $16.8B. Dropbox's initial pitch deck by
Dropbox: $15K VC investment turned into $16.8B. Dropbox's initial pitch deckDropbox: $15K VC investment turned into $16.8B. Dropbox's initial pitch deck
Dropbox: $15K VC investment turned into $16.8B. Dropbox's initial pitch deckAA BB
1.4M views22 slides

What's hot(20)

Coinbase Seed Round Pitch Deck by Brian Armstrong
Coinbase Seed Round Pitch DeckCoinbase Seed Round Pitch Deck
Coinbase Seed Round Pitch Deck
Brian Armstrong1.3M views
Uber Pitch Deck by startuphome
Uber Pitch DeckUber Pitch Deck
Uber Pitch Deck
startuphome943.2K views
Facebook Pitch Deck by startuphome
Facebook Pitch DeckFacebook Pitch Deck
Facebook Pitch Deck
startuphome3.7M views
Dropbox: $15K VC investment turned into $16.8B. Dropbox's initial pitch deck by AA BB
Dropbox: $15K VC investment turned into $16.8B. Dropbox's initial pitch deckDropbox: $15K VC investment turned into $16.8B. Dropbox's initial pitch deck
Dropbox: $15K VC investment turned into $16.8B. Dropbox's initial pitch deck
AA BB1.4M views
Dwolla Startup Pitch Deck by Joseph Hsieh
Dwolla Startup Pitch DeckDwolla Startup Pitch Deck
Dwolla Startup Pitch Deck
Joseph Hsieh3.3M views
Tinder Pitch Deck by Ryan Gum
Tinder Pitch DeckTinder Pitch Deck
Tinder Pitch Deck
Ryan Gum2.3M views
Mint.com Pre-Launch Pitch Deck by Hiten Shah
Mint.com Pre-Launch Pitch DeckMint.com Pre-Launch Pitch Deck
Mint.com Pre-Launch Pitch Deck
Hiten Shah4.2M views
WeWork Pitch Deck 2014 by startuphome
WeWork Pitch Deck 2014WeWork Pitch Deck 2014
WeWork Pitch Deck 2014
startuphome17.9K views
AppVirality.com - Investor Pitch Deck by Laxman Papineni
AppVirality.com - Investor Pitch DeckAppVirality.com - Investor Pitch Deck
AppVirality.com - Investor Pitch Deck
Laxman Papineni1.8M views
Square Pitch Deck by Vishal Kumar
Square Pitch DeckSquare Pitch Deck
Square Pitch Deck
Vishal Kumar2.5M views
SEOmoz Pitch Deck July 2011 by Rand Fishkin
SEOmoz Pitch Deck July 2011SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011
Rand Fishkin7.3M views
Reddit Pitch Deck by startuphome
Reddit Pitch DeckReddit Pitch Deck
Reddit Pitch Deck
startuphome20.8K views
The Deck We Used to Raise $1M Seed Round by Ben Lang
The Deck We Used to Raise $1M Seed RoundThe Deck We Used to Raise $1M Seed Round
The Deck We Used to Raise $1M Seed Round
Ben Lang2.4M views
Coinbase Pitch Deck designed by Zlides by Zlides
Coinbase Pitch Deck designed by ZlidesCoinbase Pitch Deck designed by Zlides
Coinbase Pitch Deck designed by Zlides
Zlides2.6K views

Viewers also liked

AirBnB Pitch Deck by
AirBnB Pitch Deck AirBnB Pitch Deck
AirBnB Pitch Deck Malcolm Lewis
8.6M views12 slides
LaunchRock by
LaunchRockLaunchRock
LaunchRock500 Startups
2.9M views15 slides
Manpacks by
ManpacksManpacks
Manpacks500 Startups
2.3M views12 slides
Fittr Pitch Deck by
Fittr Pitch DeckFittr Pitch Deck
Fittr Pitch Decknolanperk
2.1M views13 slides
Zenpayroll Pitch Deck Template by
Zenpayroll Pitch Deck TemplateZenpayroll Pitch Deck Template
Zenpayroll Pitch Deck TemplateJoseph Hsieh
1.9M views16 slides
SteadyBudget's Seed Funding Pitch Deck by
SteadyBudget's Seed Funding Pitch DeckSteadyBudget's Seed Funding Pitch Deck
SteadyBudget's Seed Funding Pitch DeckShape Integrated Software
1.7M views23 slides

Viewers also liked(14)

Fittr Pitch Deck by nolanperk
Fittr Pitch DeckFittr Pitch Deck
Fittr Pitch Deck
nolanperk2.1M views
Zenpayroll Pitch Deck Template by Joseph Hsieh
Zenpayroll Pitch Deck TemplateZenpayroll Pitch Deck Template
Zenpayroll Pitch Deck Template
Joseph Hsieh1.9M views
How Wealthsimple raised $2M in 2 weeks by Wealthsimple
How Wealthsimple raised $2M in 2 weeksHow Wealthsimple raised $2M in 2 weeks
How Wealthsimple raised $2M in 2 weeks
Wealthsimple2M views
500’s Demo Day Batch 16 >> Podozi by 500 Startups
500’s Demo Day Batch 16 >>  Podozi500’s Demo Day Batch 16 >>  Podozi
500’s Demo Day Batch 16 >> Podozi
500 Startups1.8M views
AdPushup Fundraising Deck - First Pitch by adpushup
AdPushup Fundraising Deck - First PitchAdPushup Fundraising Deck - First Pitch
AdPushup Fundraising Deck - First Pitch
adpushup2.1M views
The deck we used to raise $270k for our startup Castle by entercastle
The deck we used to raise $270k for our startup CastleThe deck we used to raise $270k for our startup Castle
The deck we used to raise $270k for our startup Castle
entercastle2.5M views
The 10 most interesting slides that helped our SaaS company raise 9 million by GoCanvas
The 10 most interesting slides that helped our SaaS company raise 9 millionThe 10 most interesting slides that helped our SaaS company raise 9 million
The 10 most interesting slides that helped our SaaS company raise 9 million
GoCanvas2.1M views
Swipes pitch deck for Beta Pitch 2013 Finals in Berlin by Swipes App
Swipes pitch deck for Beta Pitch 2013 Finals in BerlinSwipes pitch deck for Beta Pitch 2013 Finals in Berlin
Swipes pitch deck for Beta Pitch 2013 Finals in Berlin
Swipes App2.1M views
Sequoia Capital Pitch Deck Template by Malcolm Lewis
Sequoia Capital Pitch Deck TemplateSequoia Capital Pitch Deck Template
Sequoia Capital Pitch Deck Template
Malcolm Lewis3.1M views
Airbnb Pitch Deck From 2008 by Ryan Gum
Airbnb Pitch Deck From 2008Airbnb Pitch Deck From 2008
Airbnb Pitch Deck From 2008
Ryan Gum3.3M views

Similar to The slide deck we used to raise half a million dollars

Mobile Social Media Marketing: Trends that can't be ignored by
Mobile Social Media Marketing: Trends that can't be ignoredMobile Social Media Marketing: Trends that can't be ignored
Mobile Social Media Marketing: Trends that can't be ignoredDavid Gerzof Richard
4.4K views26 slides
Mobile Marketing Strategies for 2014 and Beyond by
Mobile Marketing Strategies for 2014 and BeyondMobile Marketing Strategies for 2014 and Beyond
Mobile Marketing Strategies for 2014 and BeyondFiksu
1.4K views44 slides
Finanacial approach in tream of media by
Finanacial approach in tream of mediaFinanacial approach in tream of media
Finanacial approach in tream of mediaamna akram
126 views20 slides
Community & Customer Experience Portfolio by
Community & Customer Experience PortfolioCommunity & Customer Experience Portfolio
Community & Customer Experience PortfolioEric Stieg
646 views11 slides
Communityportfolio2019 190923162926 by
Communityportfolio2019 190923162926Communityportfolio2019 190923162926
Communityportfolio2019 190923162926Eric Stieg
639 views12 slides
Digital landscape in China by
Digital landscape in China Digital landscape in China
Digital landscape in China Nicolas Forster
291 views32 slides

Similar to The slide deck we used to raise half a million dollars(20)

Mobile Social Media Marketing: Trends that can't be ignored by David Gerzof Richard
Mobile Social Media Marketing: Trends that can't be ignoredMobile Social Media Marketing: Trends that can't be ignored
Mobile Social Media Marketing: Trends that can't be ignored
Mobile Marketing Strategies for 2014 and Beyond by Fiksu
Mobile Marketing Strategies for 2014 and BeyondMobile Marketing Strategies for 2014 and Beyond
Mobile Marketing Strategies for 2014 and Beyond
Fiksu1.4K views
Finanacial approach in tream of media by amna akram
Finanacial approach in tream of mediaFinanacial approach in tream of media
Finanacial approach in tream of media
amna akram126 views
Community & Customer Experience Portfolio by Eric Stieg
Community & Customer Experience PortfolioCommunity & Customer Experience Portfolio
Community & Customer Experience Portfolio
Eric Stieg646 views
Communityportfolio2019 190923162926 by Eric Stieg
Communityportfolio2019 190923162926Communityportfolio2019 190923162926
Communityportfolio2019 190923162926
Eric Stieg639 views
Anne Driscoll Presentation by Mediabistro
Anne Driscoll PresentationAnne Driscoll Presentation
Anne Driscoll Presentation
Mediabistro1.6K views
Dorian Marketing Group Powerpoint by davedoor
Dorian Marketing Group PowerpointDorian Marketing Group Powerpoint
Dorian Marketing Group Powerpoint
davedoor277 views
4 phases plan by Coca-Cola
4 phases plan4 phases plan
4 phases plan
Coca-Cola226 views
Rethinking Media & Marketing For The Connected Era by Adam Ostrow
Rethinking Media & Marketing For The Connected EraRethinking Media & Marketing For The Connected Era
Rethinking Media & Marketing For The Connected Era
Adam Ostrow743 views
Adding E-Commerce to your website by Barbara Luhring by bbluhring
Adding E-Commerce to your website by Barbara LuhringAdding E-Commerce to your website by Barbara Luhring
Adding E-Commerce to your website by Barbara Luhring
bbluhring222 views
Monetizing Social Media by altamerc
Monetizing Social MediaMonetizing Social Media
Monetizing Social Media
altamerc1.1K views
How to make your social app a success mahak sharma_in_mobi by Mahak Sharma
How to make your social app a success mahak sharma_in_mobiHow to make your social app a success mahak sharma_in_mobi
How to make your social app a success mahak sharma_in_mobi
Mahak Sharma633 views
Prothom alo case sudy on facebook community by Kabir Ahmad
Prothom alo case sudy on facebook communityProthom alo case sudy on facebook community
Prothom alo case sudy on facebook community
Kabir Ahmad834 views
What Obama and Romney can Teach Us About Mobile Marketing by Fluency Mobile
What Obama and Romney can Teach Us About Mobile MarketingWhat Obama and Romney can Teach Us About Mobile Marketing
What Obama and Romney can Teach Us About Mobile Marketing
Fluency Mobile995 views
Fiksu presentation at App Promotion Summit: Optimizing Around KPIs July 2013 by Fiksu
Fiksu presentation at App Promotion Summit: Optimizing Around KPIs July 2013Fiksu presentation at App Promotion Summit: Optimizing Around KPIs July 2013
Fiksu presentation at App Promotion Summit: Optimizing Around KPIs July 2013
Fiksu979 views
2013 do-i-really-need-social-media-im manufacturer by SBN Interactive
2013 do-i-really-need-social-media-im manufacturer2013 do-i-really-need-social-media-im manufacturer
2013 do-i-really-need-social-media-im manufacturer
SBN Interactive244 views
Emarketer webinar automotive social media trends 2011 by PhoneTrack
Emarketer webinar automotive social media trends 2011Emarketer webinar automotive social media trends 2011
Emarketer webinar automotive social media trends 2011
PhoneTrack880 views
Integrating digital editions and mobile by Penmaen Media
Integrating digital editions and mobileIntegrating digital editions and mobile
Integrating digital editions and mobile
Penmaen Media269 views

More from Buffer

How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo... by
How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...
How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...Buffer
1.4M views15 slides
The 10 Words That Motivate Us Most by
The 10 Words That Motivate Us MostThe 10 Words That Motivate Us Most
The 10 Words That Motivate Us MostBuffer
41.6K views14 slides
Buffer's 6 Values, Version 2.0 by
Buffer's 6 Values, Version 2.0 Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0 Buffer
66.9K views16 slides
Buffer's 6 Core Values, version 2.0 by
Buffer's 6 Core Values, version 2.0 Buffer's 6 Core Values, version 2.0
Buffer's 6 Core Values, version 2.0 Buffer
9.8K views17 slides
Trello board inspiration for remote teams by
Trello board inspiration for remote teamsTrello board inspiration for remote teams
Trello board inspiration for remote teamsBuffer
22.6K views24 slides
State of Remote Work 2018 [Data & Analysis] by
State of Remote Work 2018 [Data & Analysis]State of Remote Work 2018 [Data & Analysis]
State of Remote Work 2018 [Data & Analysis]Buffer
79.2K views22 slides

More from Buffer (20)

How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo... by Buffer
How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...
How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...
Buffer 1.4M views
The 10 Words That Motivate Us Most by Buffer
The 10 Words That Motivate Us MostThe 10 Words That Motivate Us Most
The 10 Words That Motivate Us Most
Buffer 41.6K views
Buffer's 6 Values, Version 2.0 by Buffer
Buffer's 6 Values, Version 2.0 Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0
Buffer 66.9K views
Buffer's 6 Core Values, version 2.0 by Buffer
Buffer's 6 Core Values, version 2.0 Buffer's 6 Core Values, version 2.0
Buffer's 6 Core Values, version 2.0
Buffer 9.8K views
Trello board inspiration for remote teams by Buffer
Trello board inspiration for remote teamsTrello board inspiration for remote teams
Trello board inspiration for remote teams
Buffer 22.6K views
State of Remote Work 2018 [Data & Analysis] by Buffer
State of Remote Work 2018 [Data & Analysis]State of Remote Work 2018 [Data & Analysis]
State of Remote Work 2018 [Data & Analysis]
Buffer 79.2K views
Three Breakthroughs and Two Failures That Have Shaped Buffer in the Past Six ... by Buffer
Three Breakthroughs and Two Failures That Have Shaped Buffer in the Past Six ...Three Breakthroughs and Two Failures That Have Shaped Buffer in the Past Six ...
Three Breakthroughs and Two Failures That Have Shaped Buffer in the Past Six ...
Buffer 6.4K views
Buffer's Top 10 Learnings Growing to $10 Million ARR by Buffer
Buffer's Top 10 Learnings Growing to $10 Million ARRBuffer's Top 10 Learnings Growing to $10 Million ARR
Buffer's Top 10 Learnings Growing to $10 Million ARR
Buffer 20.4K views
How the Pros Get Leads From Social Media by Buffer
How the Pros Get Leads From Social MediaHow the Pros Get Leads From Social Media
How the Pros Get Leads From Social Media
Buffer 32K views
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S... by Buffer
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...
Buffer 7.1K views
3 Soon-to-Be-Everywhere Social Media Trends for 2016 by Buffer
3 Soon-to-Be-Everywhere Social Media Trends for 20163 Soon-to-Be-Everywhere Social Media Trends for 2016
3 Soon-to-Be-Everywhere Social Media Trends for 2016
Buffer 41.9K views
How to Write a Content Marketing Plan Step-by-Step by Buffer
How to Write a Content Marketing Plan Step-by-StepHow to Write a Content Marketing Plan Step-by-Step
How to Write a Content Marketing Plan Step-by-Step
Buffer 316.2K views
The 30-Second Guide to URL Shorteners by Buffer
The 30-Second Guide to URL ShortenersThe 30-Second Guide to URL Shorteners
The 30-Second Guide to URL Shorteners
Buffer 409.1K views
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means. by Buffer
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.
Buffer 150K views
What 1 Million Tweets Taught Us About Tweeting Successfully by Buffer
What 1 Million Tweets Taught Us About Tweeting SuccessfullyWhat 1 Million Tweets Taught Us About Tweeting Successfully
What 1 Million Tweets Taught Us About Tweeting Successfully
Buffer 4.1K views
Social Media Frequency: How Often to Post to Twitter, Facebook, and More by Buffer
Social Media Frequency: How Often to Post to Twitter, Facebook, and MoreSocial Media Frequency: How Often to Post to Twitter, Facebook, and More
Social Media Frequency: How Often to Post to Twitter, Facebook, and More
Buffer 2.3K views
The 30 Best Books for Online Marketers by Buffer
The 30 Best Books for Online MarketersThe 30 Best Books for Online Marketers
The 30 Best Books for Online Marketers
Buffer 141.6K views
Buffer culture 0.6 (With a change to Be a No Ego Doer) by Buffer
Buffer culture 0.6 (With a change to Be a No Ego Doer)Buffer culture 0.6 (With a change to Be a No Ego Doer)
Buffer culture 0.6 (With a change to Be a No Ego Doer)
Buffer 956.7K views
Buffer Marketing Culture by Buffer
Buffer Marketing CultureBuffer Marketing Culture
Buffer Marketing Culture
Buffer 14.9K views
The Psychology of Social Media (Mozcon 2015) by Buffer
The Psychology of Social Media (Mozcon 2015)The Psychology of Social Media (Mozcon 2015)
The Psychology of Social Media (Mozcon 2015)
Buffer 339.7K views

Recently uploaded

Zero to Cloud Hero: Crafting a Private Cloud from Scratch with XCP-ng, Xen Or... by
Zero to Cloud Hero: Crafting a Private Cloud from Scratch with XCP-ng, Xen Or...Zero to Cloud Hero: Crafting a Private Cloud from Scratch with XCP-ng, Xen Or...
Zero to Cloud Hero: Crafting a Private Cloud from Scratch with XCP-ng, Xen Or...ShapeBlue
209 views20 slides
Innovation & Entrepreneurship strategies in Dairy Industry by
Innovation & Entrepreneurship strategies in Dairy IndustryInnovation & Entrepreneurship strategies in Dairy Industry
Innovation & Entrepreneurship strategies in Dairy IndustryPervaizDar1
39 views26 slides
Cocktail of Environments. How to Mix Test and Development Environments and St... by
Cocktail of Environments. How to Mix Test and Development Environments and St...Cocktail of Environments. How to Mix Test and Development Environments and St...
Cocktail of Environments. How to Mix Test and Development Environments and St...Aleksandr Tarasov
26 views135 slides
"Package management in monorepos", Zoltan Kochan by
"Package management in monorepos", Zoltan Kochan"Package management in monorepos", Zoltan Kochan
"Package management in monorepos", Zoltan KochanFwdays
37 views18 slides
Netmera Presentation.pdf by
Netmera Presentation.pdfNetmera Presentation.pdf
Netmera Presentation.pdfMustafa Kuğu
22 views50 slides
GDSC GLAU Info Session.pptx by
GDSC GLAU Info Session.pptxGDSC GLAU Info Session.pptx
GDSC GLAU Info Session.pptxgauriverrma4
15 views28 slides

Recently uploaded(20)

Zero to Cloud Hero: Crafting a Private Cloud from Scratch with XCP-ng, Xen Or... by ShapeBlue
Zero to Cloud Hero: Crafting a Private Cloud from Scratch with XCP-ng, Xen Or...Zero to Cloud Hero: Crafting a Private Cloud from Scratch with XCP-ng, Xen Or...
Zero to Cloud Hero: Crafting a Private Cloud from Scratch with XCP-ng, Xen Or...
ShapeBlue209 views
Innovation & Entrepreneurship strategies in Dairy Industry by PervaizDar1
Innovation & Entrepreneurship strategies in Dairy IndustryInnovation & Entrepreneurship strategies in Dairy Industry
Innovation & Entrepreneurship strategies in Dairy Industry
PervaizDar139 views
Cocktail of Environments. How to Mix Test and Development Environments and St... by Aleksandr Tarasov
Cocktail of Environments. How to Mix Test and Development Environments and St...Cocktail of Environments. How to Mix Test and Development Environments and St...
Cocktail of Environments. How to Mix Test and Development Environments and St...
"Package management in monorepos", Zoltan Kochan by Fwdays
"Package management in monorepos", Zoltan Kochan"Package management in monorepos", Zoltan Kochan
"Package management in monorepos", Zoltan Kochan
Fwdays37 views
GDSC GLAU Info Session.pptx by gauriverrma4
GDSC GLAU Info Session.pptxGDSC GLAU Info Session.pptx
GDSC GLAU Info Session.pptx
gauriverrma415 views
This talk was not generated with ChatGPT: how AI is changing science by Elena Simperl
This talk was not generated with ChatGPT: how AI is changing scienceThis talk was not generated with ChatGPT: how AI is changing science
This talk was not generated with ChatGPT: how AI is changing science
Elena Simperl34 views
Digital Personal Data Protection (DPDP) Practical Approach For CISOs by Priyanka Aash
Digital Personal Data Protection (DPDP) Practical Approach For CISOsDigital Personal Data Protection (DPDP) Practical Approach For CISOs
Digital Personal Data Protection (DPDP) Practical Approach For CISOs
Priyanka Aash171 views
Optimizing Communication to Optimize Human Behavior - LCBM by Yaman Kumar
Optimizing Communication to Optimize Human Behavior - LCBMOptimizing Communication to Optimize Human Behavior - LCBM
Optimizing Communication to Optimize Human Behavior - LCBM
Yaman Kumar39 views
Measurecamp Brussels - Synthetic data.pdf by Human37
Measurecamp Brussels - Synthetic data.pdfMeasurecamp Brussels - Synthetic data.pdf
Measurecamp Brussels - Synthetic data.pdf
Human37 27 views
Initiating and Advancing Your Strategic GIS Governance Strategy by Safe Software
Initiating and Advancing Your Strategic GIS Governance StrategyInitiating and Advancing Your Strategic GIS Governance Strategy
Initiating and Advancing Your Strategic GIS Governance Strategy
Safe Software198 views
The Power of Generative AI in Accelerating No Code Adoption.pdf by Saeed Al Dhaheri
The Power of Generative AI in Accelerating No Code Adoption.pdfThe Power of Generative AI in Accelerating No Code Adoption.pdf
The Power of Generative AI in Accelerating No Code Adoption.pdf
Saeed Al Dhaheri44 views
Future of AR - Facebook Presentation by Rob McCarty
Future of AR - Facebook PresentationFuture of AR - Facebook Presentation
Future of AR - Facebook Presentation
Rob McCarty66 views
Deep Tech and the Amplified Organisation: Core Concepts by Holonomics
Deep Tech and the Amplified Organisation: Core ConceptsDeep Tech and the Amplified Organisation: Core Concepts
Deep Tech and the Amplified Organisation: Core Concepts
Holonomics17 views
"Running students' code in isolation. The hard way", Yurii Holiuk by Fwdays
"Running students' code in isolation. The hard way", Yurii Holiuk "Running students' code in isolation. The hard way", Yurii Holiuk
"Running students' code in isolation. The hard way", Yurii Holiuk
Fwdays38 views
"Node.js Development in 2024: trends and tools", Nikita Galkin by Fwdays
"Node.js Development in 2024: trends and tools", Nikita Galkin "Node.js Development in 2024: trends and tools", Nikita Galkin
"Node.js Development in 2024: trends and tools", Nikita Galkin
Fwdays37 views
AIM102-S_Cognizant_CognizantCognitive by PhilipBasford
AIM102-S_Cognizant_CognizantCognitiveAIM102-S_Cognizant_CognizantCognitive
AIM102-S_Cognizant_CognizantCognitive
PhilipBasford23 views

The slide deck we used to raise half a million dollars

  • 2. “the amount a user shares today is twice the amount they shared a year ago” - Zuckerberg’s Law “it won’t be long before Social Media Marketing will surpass SEO” - Donanza Social, the most important trend
  • 3. How do you use social to drive traffic?
  • 5. Traction • 800 Paying Users • $150,000 annual revenue run rate • 97% margins • 55,000 users, growing 40% per month • 1.5 million updates Buffered
  • 6. Milestones - Launched web app January 2011 - 55,000 users ($150K revenue) October 2011 - Launch the API October 2011 - Integrated in 50 apps December 2011 - 100,000 users ($288K revenue) January 2012 - 1 million users ($3.6M revenue) January 2013
  • 7. Business Model • Freemium model with consistent 2% conversion from Free to Paid plans • 5% churn equates to a LTV of $240 and allows us to pay up to $5 to acquire a free user • At 1M users, our projected revenue is $3.6M
  • 8. Social Media Landscape • Of 200M daily Tweets, 55% contain links • 4 billion items shared on Facebook per day • Zuckerberg’s Law shows exponential growth of sharing • Traffic through social is soon to surpass traffic from search
  • 9. The effect of Buffering “Buffer Finds Tweet Scheduling Can Increase Clicks by 200%”
  • 10. A sharing standard - 6 integrations so far - in talks with Reeder, Pocket and Feedly - We plan to become the default sharing standard in any app
  • 11. Competition • Dashboards: Hootsuite, CoTweet, TweetDeck, Seesmic • Intelligent sharing: CrowdBooster, SocialFlow, Timely, Buffer • Publishers: Shareaholic, AddThis, yoono, Buffer • Scheduling apps: SocialOomph, Twaitter, LaterBro, Twuffer • Our differentiation: a platform approach Competitive Landscape
  • 12. Team Joel Gascoigne Co-Founder, took the idea to revenue in 7 weeks, Masters in CS Leo Widrich Co-Founder, marketeer, took Buffer from 200 to 55,000 users Advisors Guy Kawasaki Former Chief Evangelist of Apple. Co- Founder of Alltop. Author of ten books Hiten Shah CEO / Co-Founder of KISSmetrics. Previously started CrazyEgg & ACS Previous Investors