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“the amount a user sharestoday is twice the amountthey shared a year ago”- Zuckerberg’s Law“it won’t be long before Social...
How do you use socialto drive traffic?
Queue your updates
Traction• 800 Paying Users• $150,000 annual revenue run rate• 97% margins• 55,000 users, growing 40% per month• 1.5 millio...
Milestones- Launched web appJanuary 2011- 55,000 users ($150K revenue)October 2011- Launch the APIOctober 2011- Integrated...
Business Model• Freemium model with consistent 2% conversionfrom Free to Paid plans• 5% churn equates to a LTV of $240 and...
Social MediaLandscape• Of 200M daily Tweets, 55% contain links• 4 billion items shared on Facebook per day• Zuckerberg’s L...
The effect of Buffering“Buffer Finds Tweet SchedulingCan Increase Clicks by 200%”
A sharing standard- 6 integrations so far- in talks with Reeder,Pocket and Feedly- We plan to becomethe default sharingsta...
Competition• Dashboards: Hootsuite, CoTweet, TweetDeck,Seesmic• Intelligent sharing: CrowdBooster, SocialFlow,Timely, Buff...
TeamJoel GascoigneCo-Founder, took the idea to revenue in 7 weeks, Masters in CSLeo WidrichCo-Founder, marketeer, took Buf...
founders@bufferapp.com
The slide deck we used to raise half a million dollars
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The slide deck we used to raise half a million dollars

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This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx

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The slide deck we used to raise half a million dollars

  1. “the amount a user sharestoday is twice the amountthey shared a year ago”- Zuckerberg’s Law“it won’t be long before Social Media Marketing willsurpass SEO” - DonanzaSocial, the mostimportant trend
  2. How do you use socialto drive traffic?
  3. Queue your updates
  4. Traction• 800 Paying Users• $150,000 annual revenue run rate• 97% margins• 55,000 users, growing 40% per month• 1.5 million updates Buffered
  5. Milestones- Launched web appJanuary 2011- 55,000 users ($150K revenue)October 2011- Launch the APIOctober 2011- Integrated in 50 appsDecember 2011- 100,000 users ($288K revenue)January 2012- 1 million users ($3.6M revenue)January 2013
  6. Business Model• Freemium model with consistent 2% conversionfrom Free to Paid plans• 5% churn equates to a LTV of $240 and allows usto pay up to $5 to acquire a free user• At 1M users, our projected revenue is $3.6M
  7. Social MediaLandscape• Of 200M daily Tweets, 55% contain links• 4 billion items shared on Facebook per day• Zuckerberg’s Law shows exponential growth ofsharing• Traffic through social is soon to surpass trafficfrom search
  8. The effect of Buffering“Buffer Finds Tweet SchedulingCan Increase Clicks by 200%”
  9. A sharing standard- 6 integrations so far- in talks with Reeder,Pocket and Feedly- We plan to becomethe default sharingstandard in any app
  10. Competition• Dashboards: Hootsuite, CoTweet, TweetDeck,Seesmic• Intelligent sharing: CrowdBooster, SocialFlow,Timely, Buffer• Publishers: Shareaholic, AddThis, yoono, Buffer• Scheduling apps: SocialOomph, Twaitter,LaterBro, Twuffer• Our differentiation: a platform approachCompetitiveLandscape
  11. TeamJoel GascoigneCo-Founder, took the idea to revenue in 7 weeks, Masters in CSLeo WidrichCo-Founder, marketeer, took Buffer from 200 to 55,000 usersAdvisorsGuy KawasakiFormer Chief Evangelist of Apple. Co-Founder of Alltop. Author of ten booksHiten ShahCEO / Co-Founder of KISSmetrics.Previously started CrazyEgg & ACSPrevious Investors
  12. founders@bufferapp.com

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