Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
“the amount a user sharestoday is twice the amountthey shared a year ago”- Zuckerberg’s Law“it won’t be long before Social...
How do you use socialto drive traffic?
Queue your updates
Traction• 800 Paying Users• $150,000 annual revenue run rate• 97% margins• 55,000 users, growing 40% per month• 1.5 millio...
Milestones- Launched web appJanuary 2011- 55,000 users ($150K revenue)October 2011- Launch the APIOctober 2011- Integrated...
Business Model• Freemium model with consistent 2% conversionfrom Free to Paid plans• 5% churn equates to a LTV of $240 and...
Social MediaLandscape• Of 200M daily Tweets, 55% contain links• 4 billion items shared on Facebook per day• Zuckerberg’s L...
The effect of Buffering“Buffer Finds Tweet SchedulingCan Increase Clicks by 200%”
A sharing standard- 6 integrations so far- in talks with Reeder,Pocket and Feedly- We plan to becomethe default sharingsta...
Competition• Dashboards: Hootsuite, CoTweet, TweetDeck,Seesmic• Intelligent sharing: CrowdBooster, SocialFlow,Timely, Buff...
TeamJoel GascoigneCo-Founder, took the idea to revenue in 7 weeks, Masters in CSLeo WidrichCo-Founder, marketeer, took Buf...
founders@bufferapp.com
The slide deck we used to raise half a million dollars
Upcoming SlideShare
Loading in …5
×

The slide deck we used to raise half a million dollars

4,361,019 views

Published on

This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx

Published in: Technology, Business
no profile picture user
  • How can I sharpen my memory? How can I improve forgetfulness? find out more... ▲▲▲ https://bit.ly/2GEWG9T
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • 22lbs GONE in 13 days with this strange carb-pairing trick.. ◆◆◆ https://tinyurl.com/poundinc11
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • STOP GETTING RIPPED OFF! LEARN THE SHOCKING TRUTH ABOUT ACNE, DRUGS, CREAMS AND THE ONLY PATH TO LASTING ACNE FREEDOM... To get the FACTS on exactly how to eliminate your Acne from the root 100% naturally and Permanently and achieve LASTING clear skin without spending your hard-earned money on drugs and over the counters...  http://ishbv.com/buk028959/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • The ultimate acne system, Top ranked acne plan for download Unique clear skin strategies ■■■ http://t.cn/AiWGkfAm
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Legitimate jobs paying $40/h Tap into the booming online job, industry and start working now! ♥♥♥ https://tinyurl.com/y4urott2
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
Show More
Show More

The slide deck we used to raise half a million dollars

  1. “the amount a user sharestoday is twice the amountthey shared a year ago”- Zuckerberg’s Law“it won’t be long before Social Media Marketing willsurpass SEO” - DonanzaSocial, the mostimportant trend
  2. How do you use socialto drive traffic?
  3. Queue your updates
  4. Traction• 800 Paying Users• $150,000 annual revenue run rate• 97% margins• 55,000 users, growing 40% per month• 1.5 million updates Buffered
  5. Milestones- Launched web appJanuary 2011- 55,000 users ($150K revenue)October 2011- Launch the APIOctober 2011- Integrated in 50 appsDecember 2011- 100,000 users ($288K revenue)January 2012- 1 million users ($3.6M revenue)January 2013
  6. Business Model• Freemium model with consistent 2% conversionfrom Free to Paid plans• 5% churn equates to a LTV of $240 and allows usto pay up to $5 to acquire a free user• At 1M users, our projected revenue is $3.6M
  7. Social MediaLandscape• Of 200M daily Tweets, 55% contain links• 4 billion items shared on Facebook per day• Zuckerberg’s Law shows exponential growth ofsharing• Traffic through social is soon to surpass trafficfrom search
  8. The effect of Buffering“Buffer Finds Tweet SchedulingCan Increase Clicks by 200%”
  9. A sharing standard- 6 integrations so far- in talks with Reeder,Pocket and Feedly- We plan to becomethe default sharingstandard in any app
  10. Competition• Dashboards: Hootsuite, CoTweet, TweetDeck,Seesmic• Intelligent sharing: CrowdBooster, SocialFlow,Timely, Buffer• Publishers: Shareaholic, AddThis, yoono, Buffer• Scheduling apps: SocialOomph, Twaitter,LaterBro, Twuffer• Our differentiation: a platform approachCompetitiveLandscape
  11. TeamJoel GascoigneCo-Founder, took the idea to revenue in 7 weeks, Masters in CSLeo WidrichCo-Founder, marketeer, took Buffer from 200 to 55,000 usersAdvisorsGuy KawasakiFormer Chief Evangelist of Apple. Co-Founder of Alltop. Author of ten booksHiten ShahCEO / Co-Founder of KISSmetrics.Previously started CrazyEgg & ACSPrevious Investors
  12. founders@bufferapp.com

×