An overview about digital marketing definition, trend and opportunity in Indonesia, and also common mistake about digital marketing in Indonesia

1. Digital Marketing
Overview
CompFest7
Depok, 26 September 2015

2. Digital Marketing & E-Business
Scheme

3. Digital Marketing Trend in Indonesia
• Social Media Marketing
• Ads Placement
• Content Marketing
• E-commerce

4. Social Media Marketing
• Facebook still the biggest social media and
must have item
• Instagram as the New Kids on The Block
Channel

5. Brand Engagement in Instagram
Samsung not only put nice
picture, but come with
their products.

6. The Next Big Thing
The Future Belongs to Live Streaming Video
There is a lot of platform for
live streaming my prediction
Periscope will win the battle

7. Content Marketing
•Paid article
•Video content

8. Video Content

9. Paid Article

10. The Benefit of Digital Marketing
• Measurable
• Customized and targeted
• More efficient in term of budgeting
• Agility

11. Defining Your Digital Strategy
Source: Buku “WWW.HM Defining Your Digital Strategy”

12. Common Mistake in Digital Marketing
• Don’t have clear objective
• Don’t really know deeply their audience
• Don’t match between objective and key
measurement of implimentation

13. Tuhu Nugraha Dewanto
COO Upnormals PingFans
Book Writer “WWW.HM Defining Your Digital Strategy”
Twitter: @Tuhunugraha
E-mail: tuhu.nugraha@gmail.com
LinkedIn: www.linkedin.com/in/tuhunugraha