3. INTRODUCTIONS
Housekeeping
• Audio/visual check - please message us if you have
trouble seeing and hearing me
• Please post your questions in the Q&A section of the
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• This webinar is being recorded and will be shared with
you afterwards along with these slides
5. User Generated Content
UGC is content created by consumers an publicly
available online to other users - demonstrates value,
adds credibility, and sparks online users’ interest in a
brand
A note on followers…
You may have a lot of followers (or simply want more),
but we’ve found that it doesn’t mean that your followers
are actually listening to you. You can’t do anything
substantial from a business perspective with an
apathetic audience.
Follower psychology
• Why do people follow an account?
• Repeatedly interesting content
• Attractive association with brand
• Brand is interactive with audience
6. By investing in TINT, you already see the power of social media marketing and leveraging UGC. With that said, there’s a
serious danger of confusing your following with disjointed campaigns with no foreseeable timeline.
Ways clients map out their campaigns
• Seasonally
• Aligned with product releases
• Holidays
• Trending events (i.e. Super Bowl, election seasons), etc.
Social media users participate at higher rates during these times and anticipate brands are paying closer attention.
Social Strategy Roadmap
THE 6-9 MONTH QUESTION
7. Ways to Leverage
Contests/giveaways
• Saves copywriters and marketers’ time on content creation
• Adds trust to the brand
• Higher user-engagement
• More interaction with brand
• Better affinity to the brand
Leveraging customer reviews
• Higher conversion rate on product pages
• Lots of unique, transparent, authentic content
• Rankings for long-tail queries
• More traffic to the site
Website social hub
• Better user engagement
• Longer time on site
• Lower bounce rate
• Promotion of brands’ social media accounts
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8. • Not too vague or common, it will get lost the abyss and will be an easy target for spammers and internet trolls
• Less is more, keep the focus singular
• In terms of creativity: alliteration, rhyming, and good syntax is attractive
• Think through all the implications and associations of the hashtag you choose
• Syntax, pronunciation, and visual impression of your hashtag is crucial (e.g. Susan Boyle’s #susanalbumparty
hashtag)
• If you’ve decided to recycle an existing hashtag, you can be strategic about making the pre-existing associations work
in your favor. Use tools like hashtagify.me to check out existing associations with your hashtag, including a graph of
influential or power users of the hashtag.
Pick your hashtag
#FYI
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9. Execution
MID-CAMPAIGN
Create awareness
• Email lists
• In-person engagement
Focus on content
• Leverage your community
• Interactive brands are community driven
Assign roles
• Assign production and moderation roles
• Add these people into TINT via Collaborators feature
Ready your TINT
• Pre-populate your social hub with content
• Set your moderation settings (approval, removal,
and auto)
• Download a CSV of your submissions to pick a
contest winner
10. Analytics are a great way to see the impact and engagement of your strategy. Here are some
helpful tips:
• Define your KPIs beforehand
• Activate your analytics
• Outspoken contributors can be just as important as influential ones
Reviewing analytics
POST-CAMPAIGN
