Brands are built on the people that believe in them. Your marketing content is first step to building that brand, but you must include a solid community strategy. This presentation covers both.

1. Bringing Content and
Community Together

2. marketing director @TINT
#design #analytics
@yes
linkedin.com/in/growth
soundcloud.com/tint
NATHAN ZARU

3. cofounder @TINT
#CTO #content
@aitharaju
NIKHIL AITHARAJU

4. social media marketing
software
digital experiences + social
hubs
self serve, super flexible
@TINT

5. 1.
Content
Marketing
for 2016

6. I want you to reimagine how you do
content.

7. Content used to be about making
stuff.

8. “Blog”

9. Content has become multimedia and
multichannel.

10. Video, Podcast, Apps

11. Now content is not about simply
making stuff. You need to make stuff
for a specific audience and build it for
a specific medium.

12. This begs the question…
who is your audience?

14. Choose your audience. Figure out
something they really care about and
get behind it.

16. Upshot:
Relevant and targeted content is the
#1 prerequisite for great SEO.

17. 2.
Social
Media
for 2016

18. Social media is our new
communications infrastructure.

19. It enables people to connect with
other people that they choose to
connect with.

20. Social media is your direct line of
communication with the people for
which you create content!

21. So…
Is social media a sales channel?

22. NO

23. Social media enables you to grow and
evangelize an audience, which is
good for business. But hard selling
absolutely forbidden.

24. You already made great content that
is about the thing your audience cares
so much about.

25. So, social media is about enabling
your audience to become a more
awesome version of themselves, with
and through your content.

26. Your job is to keep them in the loop,
that's why it's called an “update”.

27. Publish every tweet, post, picture as if
you were sending it directly to a friend.

28. 3.
Growth &
Distribution

29. If a community manager tweets
something funny in the woods, will
anyone hear them grin?

30. You can't spend all your time making
content without also working on
innovative ways to bring it to the
people that care.

31. Success is making both a content
machine and a distribution machine.

32. The key to distribution is building up
relationships with other channels that
have a similar audience.

33. “Only the best 0.1% of content can go
“viral” without a pre-existing
community.” via @randfish

34. OR

36. 4.
Bringing
Content
& Social
Together

38. Social media is just media built for the
latest version of the internet.

39. To do well with social & content you
have to have a foundation in both
media production and social
distribution.

40. Here is your litmus test:

41. Imagine every fan, follower, subscriber,
and like came from people who are
already evangelical customers. You
can't sell them anything more,
because they have already been sold.
Then what?

42. Make super awesome sh!t and then
tell them about it.

43. It's no surprise the best brands on
social are also the best with content,
because they are good at making
super awesome sh!t.

44. Targeted content + genuine social = a
trustworthy and compelling brand

45. 5.
Key Lessons

46. Content starts with your customer.
Identify a specific profile and make
multimedia for them.

47. Social media is not for selling. It's about
identifying with your audience and
enabling them to be more awesome.

48. Content strategy is the foundation for
social strategy, and social strategy is
the foundation for content strategy.

49. Thanks!
https://www.tintup.com/t/
itsallpraugust
@TINT
@yes

50. 7 examples of successful hashtag campaigns
http://bit.ly/1L5Nlma
The marketers guide to community driven content
http://bit.ly/1IZf9oh
How to get the most mileage out of your content
http://bit.ly/1UD1ATR
Better than banner ads: smart ways to spend your ad dollars
http://bit.ly/1f81X8R
How to distribute your blogs
http://bit.ly/1hyb8RX
The CMOs guide to building a lean content team
http://bit.ly/1Tu6GPV
How to pick a good hashtag
http://bit.ly/1Mkl9gP
9 social media tips to promote your next event
http://bit.ly/1WiVHNw
8 brands effectively leveraging user generated content
http://bit.ly/1MockUV
The Social Studies podcast
https://soundcloud.com/tint
Resources