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How To Build a Brand From scratch on Social Media

This presentation is from a Viraltag webinar held on July 30. We discussed strategies startups can use to build a brand and acquire first time users, using social media. Viraltag teamed up with the founder of Shoot (getshootapp.com) to talk strategy, lessons learned, and best practices. Anyone building a brand or starting a startup will find the five tips at the end especially useful.

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HOW TO BUILD A
BRAND FROM SCRATCH
ON SOCIAL MEDIA
#viraltagwebinar
2
AGENDA
1. THE STARTUP CHALLENGE
2. VISUAL CONTENT STRATEGY
3. SHOOT’S CHALLENGE & APPROACH
4. 5 STEPS FOR STARTUPS
5. Q&A
#viraltagwebinar
3
STARTUP CHALLENGE
No money
No help
New market/product/user?
#viraltagwebinar
4
SOLUTION: SOCIAL MEDIA!
#viraltagwebinar
5
SET YOUR STRATEGY
WHAT IS YOUR OBJECTIVE?
DEFINE METRICS OF SUCCESS
STUDY YOUR CUSTOMER
#viraltagwebinar
6
MAKE IT VISUAL
94%
better
engagement
stronger
connections
7
PHOTOS
8
INFOGRAPHICS
9
QUOTES & MEMES
#viraltagwebinar
So much information!
Work Family Friends Hobbies Side Biz
Shoot Contact Sharing
• iPhone & Android
• Keeps your info organized
• Flexible for different situations
• Works with your other apps
• Account creation optional
http://www.getshootapp.com
What to do?
How To Build a Brand From scratch on Social Media
Main goals
• Find new and potential customers
• Engage with existing customers, develop loyal fans
• Gain customer insight
• Awareness of marketplace
#viraltagwebinar
Other Considerations
Time
Cost Scope
Other Considerations
Time
Cost Scope
QUALITY
WHAT NETWORKS?
Facebook
How To Build a Brand From scratch on Social Media
Twitter
How To Build a Brand From scratch on Social Media
Instagram
How To Build a Brand From scratch on Social Media
+ =
How To Build a Brand From scratch on Social Media
How To Build a Brand From scratch on Social Media
FAVORITE VT FEATURES
Browser extension
How To Build a Brand From scratch on Social Media
How To Build a Brand From scratch on Social Media
How To Build a Brand From scratch on Social Media
How To Build a Brand From scratch on Social Media
Clone post
How To Build a Brand From scratch on Social Media
How To Build a Brand From scratch on Social Media
How To Build a Brand From scratch on Social Media
How To Build a Brand From scratch on Social Media
How To Build a Brand From scratch on Social Media
Finding & Curating Content
How To Build a Brand From scratch on Social Media
How To Build a Brand From scratch on Social Media
How To Build a Brand From scratch on Social Media
Post scheduling
How To Build a Brand From scratch on Social Media
RESULTS
Facebook InstagramTwitter
63% 56% 18%
@getshootapp
49
FIVE
THINGS TO DO
TO BUILD YOUR BRAND
ON SOCIAL MEDIA
#viraltagwebinar
50
1. ESTABLISH A
CONSISTENT STYLE
#viraltagwebinar
51
2. CHOOSE CHANNELS
BASED ON AUDIENCE
#viraltagwebinar
52
3. IMITATE AND CURATE
#viraltagwebinar
53
4. ADD VALUE AND
START A CONVERSATION
#viraltagwebinar
54
5. BUILD MOMENTUM
#viraltagwebinar
55
Q&A
blog.viraltag.com
www.viraltag.com

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How To Build a Brand From scratch on Social Media