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How To Build a Brand From scratch on Social Media

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This presentation is from a Viraltag webinar held on July 30. We discussed strategies startups can use to build a brand and acquire first time users, using social media. Viraltag teamed up with the founder of Shoot (getshootapp.com) to talk strategy, lessons learned, and best practices. Anyone building a brand or starting a startup will find the five tips at the end especially useful.

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How To Build a Brand From scratch on Social Media

  1. 1. HOW TO BUILD A BRAND FROM SCRATCH ON SOCIAL MEDIA #viraltagwebinar
  2. 2. 2 AGENDA 1. THE STARTUP CHALLENGE 2. VISUAL CONTENT STRATEGY 3. SHOOT’S CHALLENGE & APPROACH 4. 5 STEPS FOR STARTUPS 5. Q&A #viraltagwebinar
  3. 3. 3 STARTUP CHALLENGE No money No help New market/product/user? #viraltagwebinar
  4. 4. 4 SOLUTION: SOCIAL MEDIA! #viraltagwebinar
  5. 5. 5 SET YOUR STRATEGY WHAT IS YOUR OBJECTIVE? DEFINE METRICS OF SUCCESS STUDY YOUR CUSTOMER #viraltagwebinar
  6. 6. 6 MAKE IT VISUAL 94% better engagement stronger connections
  7. 7. 7 PHOTOS
  8. 8. 8 INFOGRAPHICS
  9. 9. 9 QUOTES & MEMES
  10. 10. #viraltagwebinar
  11. 11. So much information! Work Family Friends Hobbies Side Biz
  12. 12. Shoot Contact Sharing • iPhone & Android • Keeps your info organized • Flexible for different situations • Works with your other apps • Account creation optional
  13. 13. http://www.getshootapp.com
  14. 14. What to do?
  15. 15. Main goals • Find new and potential customers • Engage with existing customers, develop loyal fans • Gain customer insight • Awareness of marketplace #viraltagwebinar
  16. 16. Other Considerations Time Cost Scope
  17. 17. Other Considerations Time Cost Scope QUALITY
  18. 18. WHAT NETWORKS?
  19. 19. Facebook
  20. 20. Twitter
  21. 21. Instagram
  22. 22. + =
  23. 23. FAVORITE VT FEATURES
  24. 24. Browser extension
  25. 25. Clone post
  26. 26. Finding & Curating Content
  27. 27. Post scheduling
  28. 28. RESULTS
  29. 29. Facebook InstagramTwitter 63% 56% 18% @getshootapp
  30. 30. 49 FIVE THINGS TO DO TO BUILD YOUR BRAND ON SOCIAL MEDIA #viraltagwebinar
  31. 31. 50 1. ESTABLISH A CONSISTENT STYLE #viraltagwebinar
  32. 32. 51 2. CHOOSE CHANNELS BASED ON AUDIENCE #viraltagwebinar
  33. 33. 52 3. IMITATE AND CURATE #viraltagwebinar
  34. 34. 53 4. ADD VALUE AND START A CONVERSATION #viraltagwebinar
  35. 35. 54 5. BUILD MOMENTUM #viraltagwebinar
  36. 36. 55 Q&A blog.viraltag.com www.viraltag.com
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This presentation is from a Viraltag webinar held on July 30. We discussed strategies startups can use to build a brand and acquire first time users, using social media. Viraltag teamed up with the founder of Shoot (getshootapp.com) to talk strategy, lessons learned, and best practices. Anyone building a brand or starting a startup will find the five tips at the end especially useful.

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