Brand First! Then Power Up with Visual Content

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When using visual content to market your business or product, you first need a strategy — and that starts with your brand strategy.

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Brand First! Then Power Up with Visual Content

  1. 1. BrandFirst! VisualContent Then Power Up with Copyright © 2015 re:DESIGN. All rights reserved.
  2. 2. Today’s media landscape: Copyright © 2015 re:DESIGN. All rights reserved. Noise everywhere — bits and beeps — everything vying for attention • Time is short and we’re all rushed • People are distracted
  3. 3. the visual The shift to Nothing communicates more powerfully than the right visual • Visuals get our attention • We are visually wired • Visuals are legible on mobile devices Copyright © 2015 re:DESIGN. All rights reserved.
  4. 4. visualcontent The online world is dominated by Social media platforms are becoming increasingly visual • Facebook, Instagram, Pinterest — even Twitter and LinkedIn — all are becoming more and more visual! Copyright © 2015 re:DESIGN. All rights reserved.
  5. 5. Copyright © 2015 re:DESIGN. All rights reserved. But just posting visualcontent is notenough! For real business results, you need a plan — a strategy.
  6. 6. Smart marketing always begins by knowing what you are trying to achieve. Copyright © 2015 re:DESIGN. All rights reserved. Visual strategy brand strategy. is driven by
  7. 7. Copyright © 2015 re:DESIGN. All rights reserved. Brand Vision
  8. 8. Know your brand Copyright © 2015 re:DESIGN. All rights reserved. Who are you? • What makes you truly unique? • What is your “why?”
  9. 9. What is your brand story? Copyright © 2015 re:DESIGN. All rights reserved. Keep it short • Make it compelling • Speak from the heart
  10. 10. Copyright © 2015 re:DESIGN. All rights reserved. Brand Strategy
  11. 11. Focus your brand Copyright © 2015 re:DESIGN. All rights reserved. What is your market? • What are you trying to achieve? • What are your goals and objectives?
  12. 12. How will you capture the attention of those you are trying to engage? • What appeals to your audience, your market, your online communities? • Know all the parameters: stakeholders, budgets, timeframes… Copyright © 2015 re:DESIGN. All rights reserved.
  13. 13. Copyright © 2015 re:DESIGN. All rights reserved. Brand Identity
  14. 14. Copyright © 2015 re:DESIGN. All rights reserved. your logo Begin with The single most important identifier • Encapsulate the essence of your brand • Make it simple and unique • Must work well at all sizes, in all media
  15. 15. brandimage Establish your Beyond the logo, create a consistent look and feel that will solidify your identity and unify all your marketing and communications • Good design matters Copyright © 2015 re:DESIGN. All rights reserved.
  16. 16. Copyright © 2015 re:DESIGN. All rights reserved. Brand Rollout
  17. 17. Brand and visually unify your: Copyright © 2015 re:DESIGN. All rights reserved. Website • Social Media Pages • Brochures, Sales Kits • Email Marketing • Business Cards & Stationery…
  18. 18. Always shoot for a family feel: Copyright © 2015 re:DESIGN. All rights reserved. E V E N T S Join us! www.SocialMediaAssoc.com Informing,inspiring,andempowering thepotentialofsocialanddigitalmedia. JumpStartintoSocialMedia October17 TalkingAboutSocialMedia andEverythingLegal November7 Designbyre:DESIGN HowtoUseBigDatato TargetYourCustomers November21 SMAHolidayParty December5 SMASummerMeetup July31 SocialMediawithIBMCDO, ChristopherBishop September12 SoMeAssoc_postcard_events1.indd 1 7/15/13 5:09 PM 145PinelawnRd.,Ste300S,Melville,NY11747 hilary@hjmt.com / 631.393.0220 www.SocialMediaAssoc.com Hilary Topper,President
  19. 19. Copyright © 2015 re:DESIGN. All rights reserved. Conveythe spirit of your brand! Your brand should speak with one voice, but that never means stagnant and boring. Connect emotionally.
  20. 20. All are important. Copyright © 2015 re:DESIGN. All rights reserved. Color • Typography • Photo/Illustration Style • Attitude, Personality…
  21. 21. Generate Excitement! Copyright © 2015 re:DESIGN. All rights reserved. Your brand is a reflection of who you are and what people will think of your business, so do good work and keep the energy up! (And we all know how important first impressions are.) But most of all…
  22. 22. Copyright © 2015 re:DESIGN. All rights reserved. Visual Content
  23. 23. Visual content includes: …and any other imagery that can be engaged with and shared. PHO T O S S L I D E S H O W S INFO G R A P H I C S M E M E S I L L U S T R A TIONS VIDE O S QUO T E G R A P H I C S A N I M A T IONS Copyright © 2015 re:DESIGN. All rights reserved.
  24. 24. Copyright © 2015 re:DESIGN. All rights reserved. “on brand” Visuals should be This ensures a strong brand connection and creates instant recognition, which continually reinforces itself across all media. and fit within the rest of your overall brand strategy.
  25. 25. Sharing branded visuals is key: Copyright © 2015 re:DESIGN. All rights reserved.
  26. 26. Copyright © 2015 re:DESIGN. All rights reserved. Images standout love sharing them! in the busy social streams and people
  27. 27. Copyright © 2015 re:DESIGN. All rights reserved. Visuals stand out online:
  28. 28. Copyright © 2015 re:DESIGN. All rights reserved. Rule the busy social streams:
  29. 29. We are naturally attracted to beauty and positivity. We are also attracted to visuals. • They excite us, they inspire us, they soothe us, and they engage us. • We pay attention to them, believe them, and remember them. Copyright © 2015 re:DESIGN. All rights reserved.
  30. 30. Copyright © 2015 re:DESIGN. All rights reserved. “The brain processes visual information 60,000 times faster than text. 3M Corporation, 2001 “65% of the population are visual learners. Kranzler, 1999 “93% of communication is nonverbal. Psychologist Albert Mehrabian
  31. 31. sized and proportioned to take full advantage of the different platforms. Twitter is horizontal, Instagram is square, Pinterest is vertical, etc. Images should be Quick tips: Copyright © 2015 re:DESIGN. All rights reserved.
  32. 32. logo,web url, copyright info and photo credits. Be sure to include your Copyright © 2015 re:DESIGN. All rights reserved.
  33. 33. When posting on social media: Copyright © 2015 re:DESIGN. All rights reserved. Include large images • Link them back to your website, landing page or other important destination. • Plan and schedule images just as you would other content.
  34. 34. Embed images in your content: Copyright © 2015 re:DESIGN. All rights reserved. Add visuals to your articles and other online content to stimulate engagement. • Link them to other content or pages. • Don’t forget Pinterest — make sure each blog post has a pinnable image.
  35. 35. Copyright © 2015 re:DESIGN. All rights reserved. dramatic improvementin online engagement and sharing. People will take action. With a sound branding and visual strategy in place, you should see
  36. 36. Copyright © 2015 re:DESIGN. All rights reserved. “A post that includes an album or picture receives 120-180% more engagement. Ekaterina Walter, Social Media Examiner “Photos are twice as likely to be shared on Facebook as text-based posts. MandLoys.com
  37. 37. A visual strategy: Copyright © 2015 re:DESIGN. All rights reserved. Humanizes your business, making it social • Drives desired behaviors and actions • Establishes credibility, engendering trust • Helps create and inspire brand advocates
  38. 38. Copyright © 2015 re:DESIGN. All rights reserved. indelible impression,powerfully influencing what others think of your business. A smart visual strategy built upon a smart branding strategy makes an
  39. 39. Copyright © 2015 re:DESIGN. All rights reserved. Powerupyour business with visual content. Experts are standing by to assist…
  40. 40. Make Your Business Sing With Design PAUL BIEDERMANN, Creative Director/Owner Creating brands of distinction by intersecting business with design strategies that reach,engage and inspire people to action. www.redesign2.com | redesign2@optimum.net Copyright © 2015 re:DESIGN. All rights reserved. Photos courtesy of Fotolia, Flickr/Creative Commons, Gratisography, Pixabay, and Stock.xchng.

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