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Using Google+ Hangouts on Air to Create Your Own Authority & Thought Leadership

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6 steps to planning a successful Google+ Hangouts on Air signature show that attracts celebrity guests, builds unlimited audiences, generates sponsor revenue, and meets business objectives with every episode.
Free Hangout Sponsor Blueprint (swipe file template & video training) link inside!
Connect with Debbie on LinkedIn using debbie.horovich@gmail.com

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Using Google+ Hangouts on Air to Create Your Own Authority & Thought Leadership

  1. 1. Using Celebrity Hangouts on Air to CreateThought Leadership & Instant Authority #HangoutTips @Sparkle_Agency
  2. 2. “The interesting thing about thought leaders is not only that they have weird, wacky and alternative ideas that work, but they also have strong enough ideas to transcend the inside-baseball talk of their environments and educate the general public. It’s not easy, but doing so will mean a lifetime of speaking engagements, a heavy social media following, and repeat trips on Good Morning America.” – Mashable: How to Become a Thought Leader
  3. 3. Makes You Stand Out From The Crowd • When people are looking to hire, your name is given as a leader & innovator in the space • More paying speaking engagements • More publicity with less qualifying interviews • Easier to transition & grow in your career • Easier to launch a business & make sales • You appear to be the most valuable, and can charge the highest rates of your competition
  4. 4. Up to 10 people presenting at once Unlimited viewers, or segments of audience Automatically archives video on YouTube Live streaming anywhere & everywhere Like a TV talk show or panel discussion GETTING STARTED WITH GOOGLE+ HANGOUTS
  5. 5. Hangout With Thought Leaders… Is Like a Corporate Retreat or VIP Mastermind, Online Escape From Everyday Distractions to Focus on Solutions
  6. 6. 6 Steps & Power Tips For Successful Celebrity Hangouts on Air
  7. 7. Produce Your Signature Show To: • Attract Celebrity Guests • Build Unlimited Audiences • Generate Sponsor Revenue • Meet Business Objectives
  8. 8. “Plan for the future because that’s where you’re going to spend the rest of your life.” Mark Twain 1. Create Your Long-Term Vision
  9. 9. Hangout Sponsor Blueprint • Create a single document, like a business plan, for your Hangouts on Air show and what it will be like in 18 episodes • Everything about your show: audience, sponsors, media channels, promotion, guests, frequency of episodes • Why people will watch • How organizations can participate http://theSparkleAgency.com/blueprint
  10. 10. “If you don’t know where you are going, you might end up somewhere else.” Yogi Berra 2. Understand Your Target Audience
  11. 11. • What do they really need, that you can give, that they can’t get anywhere else? • Who are the celebrities & influencers associated with your cause? • Which media channels already create content around this conversation?
  12. 12. “Pretend every single person you meet has a sign around his or her neck that says ‘make me feel important’. Not only will you succeed in sales, you will succeed in life.” Mary Kay Ash 3. Offer the Opportunity to Participate
  13. 13. • Outline the benefits of your show to their specific work and challenges • Offer to participate for free to start, to get them involved with no risk and allow them to experience the benefits of participating in your successes • They’ll let you know when they’re ready to step up and make a larger commitment, with more benefits
  14. 14. “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” Paul J. Meyer 4. Take Care of the Details
  15. 15. • Schedule your Hangout on G+ as early as possible, to include future video in articles, press releases, guest blog posts, etc. and begin gathering audience and interaction w/content • Confirm audience / live viewers engagement • Confirm featured guests and live panel participants • Share expectations and plans as appropriate
  16. 16. “People don’t ask for facts in making up their minds. They would rather have one good soul-satisfying emotion than a dozen facts.” Robert Keith Leavit 5. Shoot! What to Plan For on the Day
  17. 17. • Prepare for technical glitches with practice • Pre-interview your live participating guests to prepare them for HOA technology & establish your rapport (relationship, even if they cancel) • Focus on your guests, and keep in mind this is recording a video for a specific business purpose – live or ongoing?
  18. 18. “Nobody counts the number of ads you run. They just remember the impression you make” William Bernbach 6. Repurpose Your Videos For Long-Term Value
  19. 19. • Clips of video to distribute socially & promote viewership and engagement with your business brand and influential participants • Repurpose into audio-only podcast iTunes • Share embed code with bloggers and media • Create images / quotes for social sharing • Share on all social channels, driving new audience to the content you want
  20. 20. AUTHORITY CHANGES EVERYTHING... When Done Right, Each Documented Conversation Builds Your Value in the Business Community Credibility & social proof for you & your Hangout events with: 1. Google SEO as a trendsetter, conversation spark point 2. Top of Google & YouTube search for video 3. Automatically shared on the social channels (and search results!) of influencers & celebrities 4. Compelling video content for YouTube, Facebook, Twitter, LinkedIn, Pinterest… and Google+ 5. Refreshes & enhances the value of all your social activities
  21. 21. It’s About The Relationships You Develop Creating & Giving Authority to Everyone… Who Participates In Making Your Events Successful Adds to event awareness & benefits participants: 1. Social proof of celebrity & influencers 2. Exponential audience growth 3. [Additional] Revenue from brand sponsors 4. Proof of ROI towards business objectives
  22. 22. Celebrity Hangouts on Air Create Memorable Experiences & Strengthen Relationships Between you & your event: • Clients • Vendors • Community Members • Brand Ambassadors • Celebrity Endorsements • Media Partners & Editors • Sponsors
  23. 23. #SparkleSOS Book Authors & Publishers
  24. 24. #SparkleSOS Book Authors & Publishers
  25. 25. #SparkleSOS Book Authors & Publishers
  26. 26. #SparkleSOS Book Authors & Publishers
  27. 27. #SparkleSOS Book Authors & Publishers
  28. 28. What We Covered: • Thought Leadership • Instant Authority • 6 Steps for Planning a Successful Signature Hangouts on Air Show http://theSparkleAgency.com/blueprint
  29. 29. Connect with me on LinkedIn! debbie.horovitch@gmail.com

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