Emerging Social Media Practices by Product Companies

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SMC meet themed around 'Emerging/Best Social Media Practices by Product Companies' .

Objective:

a) Learnings and takeaways for SMCM community/audience
b) Feedback & gyan for product cos. from the club members, strategists & experts present at the venue.

Products & Speakers:
a) Sahil Parikh - DeskAway.com
b) Sahil Khan - Yolkshire
c) Nitin Jain- Hokey Pokey Ice Cream

Published in: Business, Technology
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Emerging Social Media Practices by Product Companies

  1. 1. Emerging Social Media Practices by Product Companies <br />#smcmum<br />7th May 2011, Mumbai<br />
  2. 2. INTRODUCTIONS<br />Sahil Parikh<br />Nitin Jain<br />Sahil Khan<br />Moderated By: Lavin Mirchandani<br />Emerging Social Media Practices by Product Companies <br />
  3. 3. Introduction<br /><ul><li>Founder of DeskAway, Author of The SaaS Edge
  4. 4. DeskAway: project collaboration & track service
  5. 5. SaaS/ Cloud
  6. 6. Target Market – Teams</li></li></ul><li>Introduction<br /><ul><li> Young Brand with 15 outlets across 4 cities .
  7. 7. Serving Super Premium Grade Ice creams.
  8. 8. Helping Customers make their own ice creams using Cold Stone.
  9. 9. Building an Experience around Ice Creams.</li></li></ul><li>Introduction<br />
  10. 10. Key Objectives<br /><ul><li> Pushy sales and Marketing – No! No!    
  11. 11. Create Awareness or Lead Generation
  12. 12.  Conversations in a virtual world
  13. 13.  Aligning with people with like-minded interests
  14. 14.  News wire</li></li></ul><li>Key Objectives<br /><ul><li>To increase brand visibility
  15. 15. To increase brand encounter
  16. 16. To engage current and new fan base
  17. 17. This was done through good creative’s and a healthy social media strategy </li></li></ul><li>Key Objectives<br />
  18. 18. STRATEGICALLY SPEAKING<br />Emerging Social Media Practices by Product Companies <br />
  19. 19. Strategy<br /><ul><li> Do you have a strategy when you go to a social event</li></ul>or a party (unless you want to ‘pick up’ a chick  ?)<br /><ul><li> Just open up conversations and see where they go</li></li></ul><li>Strategy<br /><ul><li> What your story?
  20. 20. Aligning what you do and wish to achieve with the operations within?
  21. 21. Stakeholders?</li></li></ul><li>GETTING TACTICAL<br />Emerging Social Media Practices by Product Companies <br />
  22. 22. Tactics: Tools and Platforms <br /><ul><li> Twitter  (coupons, helpdesk, tweet about work</li></ul>productivity, email overload, success stories etc.<br /><ul><li> Blog
  23. 23. Google analytics and UTM, Hootsuite</li></li></ul><li>Tactics: Awareness<br />
  24. 24. Tactics: Product Launches<br />
  25. 25. Tactics: Feedback + Candid<br />
  26. 26. Tactics: Inside Scoop<br />
  27. 27. Tactics: Slurrp<br />Campaign <br />Creative’s<br />
  28. 28. WORKED/DID NOT<br />Emerging Social Media Practices by Product Companies <br />
  29. 29. What worked and what hasn’t?<br /><ul><li>Facebook hasn't worked as a conversion medium. 
  30. 30. Twitter has given us 5-7% of our total traffic in the </li></ul> last 2 years. 9-12% converted.<br /><ul><li> Last 2 years 50% of our traffic has come</li></ul> from blogs/referring site.<br />
  31. 31. What worked and what hasn’t?<br /><ul><li>A lot of competitions and contests were run on a daily basis on Facebook, where we gave out daily free vouchers for ice cream creations
  32. 32. On twitter we were trying to woo our fans with cool Ice cream facts and discount coupons
  33. 33. YouTube was employed to showcase the innovative juggling concept, the way we serve ice creams
  34. 34. There was no specific one centralized strategy which could encapsulate the activities, but a mix of lot of innovative content combined with cool creative’s fetched us the engagement</li></li></ul><li>What worked and what hasn’t?<br />
  35. 35. Metrics<br />Emerging Social Media Practices by Product Companies <br />
  36. 36. Key Metrics<br /><ul><li> Measure clicks on Hootsuite, followers, engagement
  37. 37. Seeing an increase in direct traffic
  38. 38. The buzz grows overtime</li></li></ul><li>Return on Influence<br /><ul><li>500 DAILY NEW LIKES
  39. 39. 50,000 DAILY POST VIEWS
  40. 40. 28,000 MONTHLY ACTIVE USERS</li></ul>http://www.facebook.com/Hokeypokey<br /><ul><li>300 Active Followers </li></ul>https://twitter.com/hokeypokeyindia<br />
  41. 41. Measuring Success: HOW & WHAT<br /><ul><li>What should we look at- the important parameters?
  42. 42. What is I in ROI: Investment /Influence / …?
  43. 43. Is SM a channel to sell? How effective when offline?
  44. 44. LBS worked for footfalls? Coupon redemption?</li></li></ul><li>CURRENT STATUS/<br />WHAT NEXT?<br />Emerging Social Media Practices by Product Companies <br />
  45. 45. Current status<br /><ul><li> Going to stick with Twitter. Easy to update via the phone and doesn’t require much time.
  46. 46. Social Media is just a small part of your overall marketing strategy.
  47. 47. ROI is hard to measure. Don’t sweat it.</li></li></ul><li>What We Earned<br /><ul><li>Brand visibility and awareness
  48. 48. A deep relationship with consumers
  49. 49. New Product development and feedback
  50. 50. People got to know where exactly the outlets are located by asking on facebook, twitter
  51. 51. High Brand encounter
  52. 52. High Brand affinity </li></li></ul><li>What We Earned<br />
  53. 53. Thank you<br />- Love Us. Loathe Us. Tell us.<br />Give us a shout @smcmumbai<br />- Drop your email id with us to get updates & invites for forthcoming initiatives<br />- We’d love to hear what you want next @SmcMumbai<br />We’re SMCMumbai on Facebook and Twitter<br />

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