How to become a popular Instabrand

9 TIPS TO BECOME A  
POPULAR INSTABRAND 
@kirstenjassies

POPULAR DUTCH INSTABRANDS
BALR 986.000
Cluse Watches       322.000
Filling Pieces Footwear 299.000
Suitsupply       239.000
G-Star RAW      237.000
Scotch & Soda      145.000
HEMA          141.000
Fashionchick          79.000
C&A 62.000
Basket stores          48.000
followers on
Instagram

STYLEGUIDE
FREQUENCY & TIMING
BE SOCIAL
SET GOALS
ADJUST PROFILE TEXT
USE HASHTAGS
CLAIM HASHTAGS
WORKING WITH INFLUENCERS
ADVERTISE
9 Ideas
to
grow
faster on
Instagram
POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

STYLEGUIDE
FREQUENCY & TIMING
BE SOCIAL
SET GOALS
ADJUST PROFILE TEXT
USE HASHTAGS
CLAIM HASHTAGS
WORK WITH INFLUENCERS
ADVERTISE

STYLEGUIDE
What do you take from your corporate identity and what not?
Pick three brand values every image has to represent
What feeling do you want to transfer? Fun, raw, soft, ….
What colours have to be dominant?
Create a rythm: portrait, building, portrait, building etc
Distance to camera and photography corner: straight from above or  
from up front for example
Details work better than overview pictures
 

FREQUENCY & TIMING
How often (per day) is your target audience on Instagram?
The more frequent you post, the more visible you become
Guidline: once a day
Is your content relevant on certain days or on a certain point of time
In general: people are most active on breaks or while travelling/commuting

BE SOCIAL
Follow accounts that are relevant to you (back)
Like and comment on posts from your followers but also from non-
followers
Thank or comment on others who comment you on your posts
Start a conversation by asking questions, using mentions or tagging
Be active, like and comment as much as you can

SET GOALS
Your goals on Instagram have to fit your overall marketing goal(s)
When you have a clear goal on you want to achieve on Instagram, you know
what to post
Type of goals: branding, communication, campaigns, product features, leads,
community-building, sales. Pick max two
Change your profile text with those goals in mind

ADJUST PROFILE TEXT
Who or what are you?
What do you do, tell a short story or use catch words or emoji’s
Why should people follow this account? What’s in it for them?
Does your story match your last 9 photos?
Think hard about the only link you have: create a mobile landingspage
Do you have a unique hashtag? Communicate it here
Everything has to fit in 150 signs, but you can change regularly

USE HASHTAGS
By using hashtags Instagram users categorise their own images
By using relevant hashtags you photos can be seen by potential followers/
clients
Research hashtags on Instagram and use tools like websta.me en
hashtagify.me
Which hashtags do your followers use?
With tools like Iconosquare and Union Metrics you can track hashtags
With hotkeys in your smartphone you can create lists of important hashtags

CLAIM HASHTAGS
Monitor Instagram to see if people use #yourbrandname
Think of a fun and smart hashtag to claim, like #foods4thought from
@Wholefoods and #thefrankeffect from @FrankBod
Check if the hashtag you thought of is unique enough
Call out fans in your profile text and posts to add hashtags to photos they
post of your product or service like #Scotspirit #SeeAustralia

WORK WITH INFLUENCERS
Which popular Instagrammers like your band or have posted something
already?
A brand like @CLUSEwatches has become popular because of paid
cooperations with influencers
Pick the right influencers that fit your brand, the message has to be
credible and relevant for their followers
The deeper in the niche or community, the greater the influence
A cooperation is a two way street: the influencer also has to gain
something, not necessarily money (but mostly that’s it)
An influencer is not perse an ambassador

ADVERTISE
Before you start advertising understand how Instagram works and what
your followers like
Advertise with your most liked or commented posts
Advertising means choosing a call to action, there is no option yet for
advertising only for followers: more info, download app etc
Target specific: try to decide on your target audience: male/female,
interests, location, friends from friends etc
Advertising via Facebook, but before the end of the year you can do it
from the app self when company pages will be launched

SNAPCHAT
Snapchat’s core philosophy is “delete is our default”
100 million daily users 200 million worldwide, more than a third from
18-34 year old in the US, so not only teens!
1 million Dutch people
10 billion video's daily. On Facebook that’s 8 billion video’s
Best content is creative, behind the scenes, humour, slice-of-life, VIP
Content Discovery = magazine 2.0 not only for media brands but also for
agencies and webshops
SNAPCHAT live: news for young adults made by young adults

FASHION BRANDS ON SNAPCHAT
REFINERY29 is one of the most popular fashion (media) brands
Brands like Asos, Everlane, Glossier, H&M, Maybelline and Sephora often
post several times per week.
Even luxury fashion brands, including Burberry, Dior, Fendi, Gucci, Louis
Vuitton, Marc Jacobs, Mulberry and Valentino, have accounts
In the Netherlands Footlocker and Bijenkorf are starting to grow
UPDATE DAILY! Show your personality. Be real. One-to-one.

KIRSTEN JASSIES
INSTAGRAM - SNAPCHAT - VIDEO 
www.justK.nl * @kirst_enj * @igmarketingnl
Questions?

How to become a popular Instabrand

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