This document provides guidance on using various social media platforms for real estate business purposes. It discusses creating Facebook, Twitter, Instagram, Pinterest, and Snapchat accounts and profiles, and using Hootsuite to manage multiple social media streams. Specific tips are provided for each platform, such as posting engaging content regularly, using hashtags and branded hashtags, engaging with followers, and taking advantage of the visual nature of platforms like Instagram and Snapchat to showcase property listings. The overall goal is to connect with potential clients, build an online presence, and promote real estate listings and services across social media.
10 Best Practices for Business Success on Facebook & Twitter (updated)Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series, you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and the tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class learn how Facebook and Twitter work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Grab your handout at: http://bloggerithm.com/facebook-twitter-small-business/
Starting out with social media? Here are some basics to get started with your social media strategy and some time-saving tips.
Social media can feel overwhelming, especially as a small business owner, trying to do everything. Use these tips to help save you time.
Have you ever wondered what to post on your social media profiles? Need a little inspiration to make your social media marketing sizzle? Use these social media post ideas to change up your social media content, increase engagement and entertain your audience.
7 Ways To Grow Your Instagram Following OrganicallyVanessa CEO
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
Instagram is THE fastest growing social media platform bar none. If you're ready to learn how to use Instagram to increase your visibility to take your business to new heights, then this is a cannot miss event!
Vanessa Cabrera is an award winning online marketing consultant, social media strategist and speaker who travels the country helping small businesses really understand how to grow their business using social media together with an email marketing program.
Vanessa will reveal 7 very simple ways to grow your Instagram following for FREE, plus she reveal one BONUS #protip! Make sure you bring something to take lots of notes with, cause this is going to be an epic Instagram training!
This is a crash course in Advanced Social Media for Business, shared at Jonesboro Chamber of Commerce in Arkansas for local businesses using social media to market their business.
Practical tips for managing your facebook pageDavid Clayton
Why they should visit my page? (profit)
What is my page aim?
How can I reach my aims and objectives?
What content do I already have?
What content will I have to create?
10 Best Practices for Business Success on Facebook & Twitter (updated)Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series, you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and the tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class learn how Facebook and Twitter work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Grab your handout at: http://bloggerithm.com/facebook-twitter-small-business/
Starting out with social media? Here are some basics to get started with your social media strategy and some time-saving tips.
Social media can feel overwhelming, especially as a small business owner, trying to do everything. Use these tips to help save you time.
Have you ever wondered what to post on your social media profiles? Need a little inspiration to make your social media marketing sizzle? Use these social media post ideas to change up your social media content, increase engagement and entertain your audience.
7 Ways To Grow Your Instagram Following OrganicallyVanessa CEO
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
Instagram is THE fastest growing social media platform bar none. If you're ready to learn how to use Instagram to increase your visibility to take your business to new heights, then this is a cannot miss event!
Vanessa Cabrera is an award winning online marketing consultant, social media strategist and speaker who travels the country helping small businesses really understand how to grow their business using social media together with an email marketing program.
Vanessa will reveal 7 very simple ways to grow your Instagram following for FREE, plus she reveal one BONUS #protip! Make sure you bring something to take lots of notes with, cause this is going to be an epic Instagram training!
This is a crash course in Advanced Social Media for Business, shared at Jonesboro Chamber of Commerce in Arkansas for local businesses using social media to market their business.
Practical tips for managing your facebook pageDavid Clayton
Why they should visit my page? (profit)
What is my page aim?
How can I reach my aims and objectives?
What content do I already have?
What content will I have to create?
A beginner's guide to setting up and running a social media strategy - useful for any startup, business, or individual. Feel free to contact us with questions. Good luck!
Are you using Instagram for your business? Instagram is not only a fun platform to use, but an effective way to build an audience and community around your business, and promote your business in an interesting and creative way. Here are some ways to use Instagram to grow your business and some things to do (and not to do on Instagram).
Most of the failures in Online Marekting occurs, not because they failed to be active in Digital Marketing but it is by not understanding them properly.
Twitter is all the rage but is it really helpful in your business? This presentation is more technical and advanced and helps to brainstorm applications, tools, hastags, Twitter Search, content and how to optimize your Twitter profile.
Shannon, our Instagram intern expert, spent her semester compiling information for small businesses to use when trying out Instagram for the first time.
Presented to the Seattle Search Network - July 2014. Walks through a couple of key tactics and ideas related to driving awareness for your content to earn links/coverage:
1. set a foundation for social sharing of your content
2. do a better job of using your "owned media" to promote content
3. leveraging paid media to promote content
You can see a walk-through of these basic concepts in our Moz Whiteboard Friday on the topic. http://www.add3.com/insights/add3-moz-whiteboard-friday/
Instagram: How to Win Followers and Increase Sales with Visual ContentVirtuoso Assistant
Instagram: learn how to win followers and increase sales using visual content only.
Find out why visual content is a powerful marketing strategy for small businesses and startups. Discover five key ways you can use visual content to win new followers on Instagram, increase engagement levels and generate organic leads and sales without resorting to paid social media adverts.
Download your free 9-page guide with free tools and apps as well as links to resources and articles to help you create your own unique brand style and become more visual online.
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
WideNet U: Post Like a Pro! How to Write Effective Content for FacebookWideNet Consulting, LLC
Setting up a Facebook page for your business is easy. Using your page effectively is a completely different story. For any social media strategy, content is the key to success. However, crafting a great post that engages your audience is both a science and an art form.
If you want to learn how to write epic Facebook content, then register today for our next WideNet U class. Join us on May 18th at noon as our Content Writer and Copy Editor, Matthew Tyson, teaches you how to write effective content for Facebook.
In this course, we’ll teach you the secrets to approaching Facebook like a marketing professional, including:
- Writing tips and posting etiquette
- The difference between ads and posts
- How to create a content calendar
- Scheduling and automation
- The 4 things you should NEVER put on your business’ Facebook page
How to state and describe your availability and idea for eTwinning projectsHelleniceTwinning NSS
In order being able to participate in eTwinning project you must state it in your eTwinning profile. It's an easy and yet very serious setting. In addition, to find easier partners for your project, it's advisable to describe your idea into the relative field on your profile. Both of those settings are in the same page and it's very easy to be completed.
A beginner's guide to setting up and running a social media strategy - useful for any startup, business, or individual. Feel free to contact us with questions. Good luck!
Are you using Instagram for your business? Instagram is not only a fun platform to use, but an effective way to build an audience and community around your business, and promote your business in an interesting and creative way. Here are some ways to use Instagram to grow your business and some things to do (and not to do on Instagram).
Most of the failures in Online Marekting occurs, not because they failed to be active in Digital Marketing but it is by not understanding them properly.
Twitter is all the rage but is it really helpful in your business? This presentation is more technical and advanced and helps to brainstorm applications, tools, hastags, Twitter Search, content and how to optimize your Twitter profile.
Shannon, our Instagram intern expert, spent her semester compiling information for small businesses to use when trying out Instagram for the first time.
Presented to the Seattle Search Network - July 2014. Walks through a couple of key tactics and ideas related to driving awareness for your content to earn links/coverage:
1. set a foundation for social sharing of your content
2. do a better job of using your "owned media" to promote content
3. leveraging paid media to promote content
You can see a walk-through of these basic concepts in our Moz Whiteboard Friday on the topic. http://www.add3.com/insights/add3-moz-whiteboard-friday/
Instagram: How to Win Followers and Increase Sales with Visual ContentVirtuoso Assistant
Instagram: learn how to win followers and increase sales using visual content only.
Find out why visual content is a powerful marketing strategy for small businesses and startups. Discover five key ways you can use visual content to win new followers on Instagram, increase engagement levels and generate organic leads and sales without resorting to paid social media adverts.
Download your free 9-page guide with free tools and apps as well as links to resources and articles to help you create your own unique brand style and become more visual online.
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
WideNet U: Post Like a Pro! How to Write Effective Content for FacebookWideNet Consulting, LLC
Setting up a Facebook page for your business is easy. Using your page effectively is a completely different story. For any social media strategy, content is the key to success. However, crafting a great post that engages your audience is both a science and an art form.
If you want to learn how to write epic Facebook content, then register today for our next WideNet U class. Join us on May 18th at noon as our Content Writer and Copy Editor, Matthew Tyson, teaches you how to write effective content for Facebook.
In this course, we’ll teach you the secrets to approaching Facebook like a marketing professional, including:
- Writing tips and posting etiquette
- The difference between ads and posts
- How to create a content calendar
- Scheduling and automation
- The 4 things you should NEVER put on your business’ Facebook page
How to state and describe your availability and idea for eTwinning projectsHelleniceTwinning NSS
In order being able to participate in eTwinning project you must state it in your eTwinning profile. It's an easy and yet very serious setting. In addition, to find easier partners for your project, it's advisable to describe your idea into the relative field on your profile. Both of those settings are in the same page and it's very easy to be completed.
Ένα από τα προσφερόμενα εργαλεία στο Twinspace είναι οι Ομάδες Συζήτησης (forums). Αν και οι ομάδες συζήτησης μπορούν να χρησιμοποιηθούν για την συνεργασία, αλληλεπίδραση και την επικοινωνία μεταξύ των συμμετεχόντων στο έργο, δεν έχουν όλοι τα ίδια δικαιώματα στην δημιουργία και διαχείρισή τους
eTwinning Groups are private platforms for eTwinners to discuss and work together on a specific theme. The aim is to share practice examples, discuss teaching and learning methodologies and find support for professional development. Only registered in eTwinning teachers can join groups.
Ένα από τα κύρια στοιχεία του προφίλ στο eTwinning Live είναι η φωτογραφία. Αυτή μπορεί να είναι μια πραγματική φωτογραφία, ένα avatar, ένα σκίτσο, ένα cartoon ή οτιδήποτε νομίζει κάποιος ότι απεικονίζει καλύτερα την προσωπικότητά του. Μια χαρακτηριστική φωτογραφία μπορεί να βοηθήσει κάποιον που αναζητά συνεργάτες να βρει κοινά στοιχεία και να προτείνει συνεργασία. Η διαδικασία προσθήκης/αλλαγής φωτογραφίας στο προφίλ είναι πολύ απλή και ολοκληρώνεται σε μόλις 5 απλά βήματα.
One of the main elements of eTwinning profile is the photo of the teacher. This can be a real photo, an avatar, a toon, a sketch or whatever anyone thinks that depicts more accurate his personality. A characteristic photo can help someone to find common elements with you and to propose you a partnership. The procedure to add/change your photo is very easy and can be completed in only 5 easy steps.
I'm presenting to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class this Wednesday. I did this same presentation last year, but this slideshow has been updated with trends predicted for 2017 (chatbots, live streaming, etc.) as well as current MAU rates for Facebook and Twitter.
Kate Austin-Avon of Advokate, LLC presented "Secrets to Social Media Success" to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class of 2015-2016 at Gracenote in Queensbury, NY, on February 3, 2016.
Consult with Advokate today! www.advokate.net or (518) 353-2121
The Future of Social Media; Jumping Ahead of Your CompetitionShelly Cedarblade
Whether you work for a big business or small one, one thing is clear from the research; social media marketing is here to stay. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.
You will learn:
• Which social channels marketers should focus on in the future?
• New social media content features
• Which social media strategies are most effective?
• The best ways to engage your audience with social media
• How to measure the return on your social media investment
• The best social management tools
• How much time you should invest with social media activities
Social Media Takes Muscles: : A Workout for Improving Conversion and Merchand...FastPivot
In this webinar presented by social media experts TurnTo & FastPivot, you’ll learn specific steps that must be taken to realize true social success. FastPivot gives takeaways on content creation while TurnTo be walks Yahoo! merchants through the various ways of leveraging social on-site.
Presented by Danielle Hueston, Founder of Deelightful Studios- a boutique social media & marketing agency.
This presentation was given as the keynote address at the 2014 Greater Rochester Association of Realtors annual tradeshow Tech-KNOW-Palooza; attended by 250+ licensed brokers and real estate agents.
PurcoSA2014 WeCollaborateSA Strategic Social Media for Sellerscherylannsmith
The purpose of this presentation is to help marketers and brands create a social media strategy that caters to their target community, with thought starters on how to be outstanding.
Strategic Social Media for Sellers
DCEDC: The Future of Social Media: Jumping Ahead of Your Competition Shelly Cedarblade
The presentation was created for those that attended the Dunn County Economic Development Corporation's workshop on social media. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.In this workshop, participants learned 1) Which social channels marketers should focus on in the future; 2) New social media content features; 3) Which social media strategies are most effective; 4) The best ways to engage your audience with social media; 5) How to measure the return on your social media investment; 6) The best social management tools; and 7) How much time you should invest with social media activities.
An introduction to the major social media platforms currently used for digital marketing and how to make the best use of them while marketing for yourself or your clients' company. This presentation includes several tips that I found useful when it comes to marketing in social media. Some of the principles can be used in direct marketing as well.
Presentation on marketing, social media and branding that Kate Austin-Avon delivered to the MicroEnterprise Assistance Program at SUNY Adirondack on Tuesday, March 28, 2017.
2. Today we will…
Strategy
Create a Facebook business page
The What and How
Facebook
Twitter
Instagram
Pinterest
Hootsuite
Snapchat
3.
4. Strategy
Understand your goals.
Create measurable objectives.
Characterize your customers.
Look at the competition.
Develop your messages.
Choose your channels.
Build a content plan.
13. Tips for Running a Successful FB
Business Page
Professional, recent picture.
Use an engaging cover photo.
Respond to comments.
Promote your page!
Fill out your “About” section – visitors want to know who you are!
Note - the same rules apply here as
with your business cards:
• Office number and Cell number
• Keller Williams name must be in the
title
14.
15.
16. Content, Content, Content
Post three times a day; one photo/video, one text, one link:
Post photos and videos to your page timeline.
They are proven to be the most engaging types of content.
Post written content – avoid making them too long!
Promote lead-gen and non-lead-gen content.
Ex: Link to an interesting article you just read.
Include a regular weekly feature: The Wednesday Comic, the
Friday Recipe, etc.
Engage! Ask questions, offer polls, invite comments.
17.
18. Why Use Twitter?
Connect with customers.
Branding.
Drive traffic to your website.
Stay on top of your market segment.
Use Twitter search and find out what people are saying.
Expand your audience and influence.
Reach customers by using #’s.
19. OK, What Is a Hashtag?
#
Searchable link
Organize content
No spaces allowed!
P.S. @ before a person’s Twitter Handle
will tweet at them directly
20. Tips for Twitter
Keep your name easy to type and remember
Use a headshot for your profile picture.
Have a complete bio so people know who you are and what you do.
Search for keywords – i.e. “buy a house” – in your area and reply to that
person’s tweet.
Once is enough, you don’t want to be pushy!
#
Brand one!
Short and Sweet - Remember, you only have 140 characters.
21.
22.
23. Why Use Instagram?
Connect to your Facebook account – instant picture post for the day!
Top brands’ Instagram posts generated a per-follower engagement rate of
4.21%
That’s 58 times more engagement per follower than Facebook and 120 times
more engagement than Twitter!
It personalizes you.
24. Tips for Instagram
Follow your followers back.
Post about once a day.
Keep it professional and fun.
Use trends.
#TransformationTuesday
#ThrowBackThursday
#SelfieSunday
Use your branded #.
25.
26. Why Use Pinterest?
The half-life of a Pinterest pin is
1,600 times longer than a Facebook
post.
Pinterest was the fastest growing
social network in 2014.
27. Pinterest Tips
Include your name and official website on your profile page.
Connect your Facebook and Twitter profiles for increased visibility.
Personalize the description, don’t haphazardly re-pin!
Mention your business name in your comment.
Put a link to your website in every description.
Check the source before you pin.
Create multiple, different boards.
Pin useful content.
Especially things to do with homes – i.e. renovations, curb appeal, etc.
Follow other users.
Don’t pin dump!
Track re-pins, say thanks.
28.
29.
30. Why Use Hootsuite?
Social Media Management System
Multiple streams in one place
Schedule posts
FREE
Tracking reports
Easy
31.
32. What is Snapchat?
A video messaging application
The videos and photos last a brief amount of time and then disappear
Snaps: photos or videos
Snapback: A reply to a snap
Story: A snap you can broadcast to followers that stays live for 24 hours
33. Why Use Snapchat?
Engage and interact with potential clients
Because the snaps disappear, you have the viewers’ undivided attention
while they are looking at the snap
There are 6 billion video views per day
Reach millennials
Increase your internet presence
34. How To Use Snapchat in Real Estate
Real estate is very visual, videos and photos are everything!
Record a tour through a listing
Snap a picture of a house
Does your listing have a great view from the porch? Snap it!
Did you come across some cool home gadget while running errands? Snap
and add to your story
YouTube how it works
Follow @DUSTINBROHM