This document provides guidance on setting up and using a Twitter profile for business purposes. It outlines the key components of a Twitter profile like the cover photo, profile picture, bio, name, location and website. It recommends using one picture to represent your brand as the profile picture and a complementary photo for the cover. The name and username should work together to clearly identify your business. The bio should succinctly explain who you are in 160 characters. The location and website help provide additional details. Regular posting of relevant content is important to maintain an active presence on Twitter.

1. TWITTER PROFILE BASICS FOR
YOUR BUSINESS

2. W h a t ' s d i f f e r e n t a b o u t
t w i t t e r ?
Twitter is all about minute to minute updates.
You're limited to 140 characters so it’s designed
for concise communication. There are over 288
million active users on twitter, and many top
companies have incorporated the app into their
marketing strategy.

3. Anatomy of a Profile: Mobile
Cover Photo
Profile Picture
Bio
Name
Location
Website
Click here to
edit any
section of your
profile

4. Anatomy of a Profile: Desktop
Cover PhotoProfile Picture
Bio
Name
Location
Website
Click here to
edit any
section of your
profile

5. Profile Picture vs. Cover Photo
Your profile picture and header photo should be two
different pictures.
Your profile picture should be an obvious representation of
your brand. That can either be a photo of you, or your
business' logo. Keep in mind that when viewing a twitter
timeline, the profile picture is quite small.

6. Profile Picture vs. Cover Photo
Your cover photo will only be seen if someone visits your
profile. This should be something that compliments your
profile picture and aligns with your brand.

7. Picking a Name and Username
@SueBZimmerman as the Twitter handle, This means that
when people want to tag me in a tweet, this is what they will
type in.
When people visit my profile, they see my brand because
the name states: The Instagram Expert.
Use one to complement the other.

8. Twitter Bio
You have 160 characters to succinctly explain who you are
and what you do. Your location and website do not factor
into the character count, so you should be able to stay within
the limits.

9. Location
The location will show up beneath your bio, and right next to it
will be the website you provide.
Your location is meant to be general, so just put your city or
state. If you have a brick and mortar storefront your address is
easily searchable on your website or online, If you put an entire
address, people are less likely to read through to see if you are
near them. You also have the ability to type multiple locations,
just separate with the "&" symbol.

10. Website
This is not the only place for a live link. Any links included in
your posts will be clickable.
Choose the website that you want general traffic to go to. This
should be your homepage, a large scale product you're
promoting, or anything else that you want eyes on. You'll be
able to drive traffic to any smaller link within your tweets, so
this should not be a blogpost or short video.
Tip: use a bit.ly rather than a long URL

11. Get Started!
Now that you've polished your profile, get your face on the feed.
Remember that Twitter is a minute-by-minute platform, so your
posting strategy should reflect that. Businesses should be posting
many times a day.
This might sound overwhelming, but there is nothing wrong with
cycling tweets through, as long as they continue to be relevant
and add value.

12. What to Tweet
-Content is King
-Interesting Articles
-Product Links
-Links to your blog
-Engage: ask questions!
-Respond to others' tweets
-Retweet (if you think your audience would benefit)
-Be personal
-Live tweet: events, conferences, webinars, speaking gigs
Pro tip: never tweet a link without a description of what it will
lead to

13. How to Tweet
To have a presence on Twitter, you've got to post multiple
times a day. Few people have the time to manually post at
different times, and that's where scheduling sites are useful.
My team and I use Sprout Social which charges a subscription
fee, but there are many other free sites that have this function.
To tweet, look in the upper right of your screen
and click here
On the desktop, the compose tweet button looks
like this:

14. S e e Y o u O n l i n e !