This document provides tips and strategies for creating effective content for social media. It discusses various content formats for platforms like Instagram, including posts, stories, reels, IGTV videos, and livestreams. It also covers trends like augmented reality filters and using Instagram for e-commerce through shopping tags. The document encourages brands to think visually and make their content stand out in order to engage audiences and drive interactions on social media.
Kick-ass content voor social media: hoe zet je je merk goed neer op social media en hoe zorg je ervoor dat mensen geinteresseerd blijven? Presentatie voor Emerce Marketing Live juni 2021
The future of blogging OR the future of personal storytelling onlineKirsten Jassies justK
What is the next step in blogging? Where will bloggers put their content and how can readers follow them? How do you tell your story online when technique is developing so fast? In this presentation you will find the answers to all your blog questions and what to do next.
Where Stories Find Their Readers: A #FlipBlogger Webinar for the Blogalicious...Flipboard
Presented by @kikarose and @randwiches. Life moves forward one story at a time—and some of the best stories can be found on Flipboard, the first-ever social magazine. Come discover the many ways Flipboard enhances your life and your work, all while helping you grow your readership and your community. In this 30-minute webinar, we’ll show you what sets this platform apart from other social sites and why bloggers should incorporate it into their content distribution strategy and make it a regular part of their day. Join us to learn about Flipboard - a proud sponsor of #Blogalicious8!
Kick-ass content voor social media: hoe zet je je merk goed neer op social media en hoe zorg je ervoor dat mensen geinteresseerd blijven? Presentatie voor Emerce Marketing Live juni 2021
The future of blogging OR the future of personal storytelling onlineKirsten Jassies justK
What is the next step in blogging? Where will bloggers put their content and how can readers follow them? How do you tell your story online when technique is developing so fast? In this presentation you will find the answers to all your blog questions and what to do next.
Where Stories Find Their Readers: A #FlipBlogger Webinar for the Blogalicious...Flipboard
Presented by @kikarose and @randwiches. Life moves forward one story at a time—and some of the best stories can be found on Flipboard, the first-ever social magazine. Come discover the many ways Flipboard enhances your life and your work, all while helping you grow your readership and your community. In this 30-minute webinar, we’ll show you what sets this platform apart from other social sites and why bloggers should incorporate it into their content distribution strategy and make it a regular part of their day. Join us to learn about Flipboard - a proud sponsor of #Blogalicious8!
Google Plus Pages for Brands and Businesses: What Now? What Next? - webinarCirrus ABS
Webinar - Google Plus Pages for brands and businesses, marketers, and social media geeks. Discussing creation, optimization, engagement, connections, and more.
presented by Kevin Mullett for Cirrus ABS
Slide set used at the "Digital Media in a Social World" conference in Columbus Ohio, April 2, 2011. My slides are not too meaty, mostly bullet points to keep me on track, but you may find some useful things here.
How to Produce Content that People Will ShareMark Johnstone
So you've had your brainstorm, now what? You need to assess your ideas in the cold light of day. Discover the 5 ways the criteria for sticky ideas can improve the creative process, and give you the best chance of creating something that people will want to share.
The past, the now and the future of blogging or personal storytelling. Six trends you should watch like new communities, techniques, visual storytelling, new platforms and the internet of things. This presentation I gave at blogger conference #blogst14 in Hamburg
I'm always updating my popular deck on creating content that works for social media. There are a lot of things to take into consideration in your content marketing efforts. These tips will give you a leg up.
Think You Know Great Content? Fugghedaboutit. Here's What Really CountsAmy Vernon
Content is king, blah blah blah. Fact is, there's no magic formula for good content, but there are some basic things you can do to make your content more attractive to both readers/consumers and search engines.
Dave Courvoisier, Terry Daniel, and Trish Basanyi present at VOICE2012 conference on leveraging social media for your Voice Over business. Topics covered: Twitter, FaceBook, LinkedIn, YouTube, Pinterest, Google Plus, and blogging.
What’s the secret to creating content that spreads like wildfire? There are no guarantees when it comes to going viral in social media, but there are certain types of content that do better than others. This presentation was adapted from previous presentations of Amy Vernon's on the topic, for the first of a three-part webinar series with Bill Belew and Phill Hollows.
A presentation on the stages and considerations for developing a social media strategy. Examples of social media campaigns across the creative and cultural industries.
Most of today’s content strategies involve publishing hundred of bits of content per month across social networks, without any cohesive story or narrative behind the content. These random pieces of information tell a story to your fans and customers, whether intended or not.
Are you telling the right brand story?
This hands-on session will help you:
· Identify the genre or type of story that you want to tell
· Develop a monthly story arc in your content calendar
· Create compelling, interesting characters your customers will want to engage
· Invite your customers to be in your story
· Frame your story within the Facebook Timeline layout
On Saturday 27th May 2017 Bronwyn presented a Twitter workshop at #VividIdeas @VividSydney https://www.vividsydney.com/event/ideas/creative-approach-information-sharing-through-twitter
Google Plus Pages for Brands and Businesses: What Now? What Next? - webinarCirrus ABS
Webinar - Google Plus Pages for brands and businesses, marketers, and social media geeks. Discussing creation, optimization, engagement, connections, and more.
presented by Kevin Mullett for Cirrus ABS
Slide set used at the "Digital Media in a Social World" conference in Columbus Ohio, April 2, 2011. My slides are not too meaty, mostly bullet points to keep me on track, but you may find some useful things here.
How to Produce Content that People Will ShareMark Johnstone
So you've had your brainstorm, now what? You need to assess your ideas in the cold light of day. Discover the 5 ways the criteria for sticky ideas can improve the creative process, and give you the best chance of creating something that people will want to share.
The past, the now and the future of blogging or personal storytelling. Six trends you should watch like new communities, techniques, visual storytelling, new platforms and the internet of things. This presentation I gave at blogger conference #blogst14 in Hamburg
I'm always updating my popular deck on creating content that works for social media. There are a lot of things to take into consideration in your content marketing efforts. These tips will give you a leg up.
Think You Know Great Content? Fugghedaboutit. Here's What Really CountsAmy Vernon
Content is king, blah blah blah. Fact is, there's no magic formula for good content, but there are some basic things you can do to make your content more attractive to both readers/consumers and search engines.
Dave Courvoisier, Terry Daniel, and Trish Basanyi present at VOICE2012 conference on leveraging social media for your Voice Over business. Topics covered: Twitter, FaceBook, LinkedIn, YouTube, Pinterest, Google Plus, and blogging.
What’s the secret to creating content that spreads like wildfire? There are no guarantees when it comes to going viral in social media, but there are certain types of content that do better than others. This presentation was adapted from previous presentations of Amy Vernon's on the topic, for the first of a three-part webinar series with Bill Belew and Phill Hollows.
A presentation on the stages and considerations for developing a social media strategy. Examples of social media campaigns across the creative and cultural industries.
Most of today’s content strategies involve publishing hundred of bits of content per month across social networks, without any cohesive story or narrative behind the content. These random pieces of information tell a story to your fans and customers, whether intended or not.
Are you telling the right brand story?
This hands-on session will help you:
· Identify the genre or type of story that you want to tell
· Develop a monthly story arc in your content calendar
· Create compelling, interesting characters your customers will want to engage
· Invite your customers to be in your story
· Frame your story within the Facebook Timeline layout
On Saturday 27th May 2017 Bronwyn presented a Twitter workshop at #VividIdeas @VividSydney https://www.vividsydney.com/event/ideas/creative-approach-information-sharing-through-twitter
Video & Viral Multimedia SEO -Aaron KronisAaron Kronis
Presentation by Aaron Kronis - Slides don't explain everything so it may seem a little confusing without the presentation which was oral.
From Pubcon New Orleans, May 2-5th, 2013. See Aaron Speak next at Pubcon 2013 in Las Vegas, Oct 2013.
This is my Video and Viral Multimedia SEO presentation from PubCon New Orleans 2013.
It includes our 'Mars Rover Art Car' kickstarter campaign which I added when a speaker dropped off the panel last minute.
Social media strategy session with Infographics for Baruch College Executive MPA - Cohort 31 presented on June 6, 2015 by Adjunct Professor, Joyce Sullivan. Founder / CEO SocMediaFin
Joyce Sullivan is founder and CEO of SocMediaFin, a boutique social media consulting firm specializing in social media leadership training for nonprofit organizations, creative arts, specialty firms and regulated industries. She currently teaches social media communications at Baruch College, School of Public Affairs. Joyce Sullivan joined the faculty creating and leading the social media strategy program for the The New York Community Trust Leadership Fellows program. This program was created in partnership with the Baruch College School of Public Affairs, its Center for Nonprofit Strategy and Management, and its Office of Executive Programs. The program aims to ensure tomorrow’s nonprofits have the leadership to flourish as they help New Yorkers. The New York Community Trust Leadership Fellows are trained and mentored to fill a leadership void left by retiring executives of nonprofits. That gap is especially severe in the New York metropolitan area, which has more than 40,000 nonprofit groups that are vital to the economy.
Hide the Vegetables: Making B2B Content More DigestibleKelsey Carroll
Most ads are ignored, skipped, or rejected, and users are becoming numb to marketing messages. Only the most captivating and innovative content can influence a tech-savvy audience. In this talk, you will learn how to harness creativity, conversation, and connection to connect with the right audience and drive impact in 2017. After this session you’ll be able to:
Gain simple, repeatable content marketing tactics anyone can employ, whether you have a small business, are in the Fortune500, or are looking to grow your personal brand.
Learn a few tricks of the trade as far as penetrating the right audience with Twitter video ads, Facebook Video ads, Instagram Stories, VR (360) and Snapchat (AR)
Develop an enterprise-ready model for achieving greatness at scale
Week 3 - Illuminous Marketing's 30 Day Marketing PlanGwen Beren
The third installment of our 30 Day Online Marketing plan builds on the last two weeks of tasks and goes into using social media for your small business.
Relations and social media for analytics firms by nochmal.pptxNochmal
A presenation I gave to an analyst firm on how to start and improve their social media work.
It has discussion points and "assignments" but mostly it has advice and tools for social media.
The question about how much to give away free compared to what an analyst firm charges for is important and others can learn from this as well.
This webinar focuses on how small cultural organizations, teachers, and students might share and promote their cultural stories on platforms such as Twitter, Facebook, etc. The webinar covers based tips for social media use, creating content, hashtags, local publicity, and more. This is the fourth of four webinars created for the "Be Here: Main Street" project in conjunction with the Smithsonian's Museum on Main Street program. The four webinars in this series specific address teachers who are working with student storytellers.
Hoe ben je Instaproof in 2020 als Interieurprofessional? Hoe zet je het beste Instagram in als stylist, fotograaf of webshophouder of winkelier? En waar moet je zeker op inspelen?
Presentatie van Kirsten Jassies tijdens het Kids en Jongeren marketingcongres 2020 over de kansen voor mensen en bedrijven op het social media kanaal Tiktok. Inclusief lijstjes, influencers,
LinkedIn, Twitter, Facebook en Instagram (uitgebreid) opnemen in je strategie. Wat zijn de ontwikkelingen en doelgroepen per social media kanaal in 2020?
Instaproof zijn in 2020, de Instagramtrends en strategie voor de interieur en design branche. Incl bonus slides met top creators en brands in de Nederlandse Interieurbranche.
Trendpresentatie voor 038digital in Zwolle. De staat van Influencer marketing in Nederland: hoe werkt het nu, wat kost het en wat levert het me op? En wat is nu een goede campagne en wat niet?
De 4 Instagramtrends zomer 2019: interactie, shopping, filters, nieuwe features. Presentatie tijdens ListenUP, voor het showUP event voor de interieur en woon accessoire branche.
eFashion 2019: Instagram en Fashion, wat zijn de trends waar je in fashion op moet letten in 2019? Meaningful Interactions, Shopping en Stories als we Mark Zuckerberg mogen geloven.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Kick ass content voor social media - webinar Young Logeion
1. Kick-ass content voor social media
met Kirsten Jassies
Welkom
@YoungLogeion
linkedin.com/company/YoungLogeion/
2. Aankomende events:
Woensdag 21 November 2021 om 14:00 uur:
Enter-the-firm Naturalis Biodiversity Center
Woensdag 21 November 2021 om 14:00 uur:
Van Zoomer tot Boomer – CSC Webinar
! Meer info & aanmelden: Logeion.nl/agenda
3. Aankomende events:
Woensdag 21 November 2021 om 14:00 uur:
Enter-the-firm Naturalis Biodiversity Center
Woensdag 21 November 2021 om 14:00 uur:
Van Zoomer tot Boomer – CSC Webinar
! Meer info & aanmelden: Logeion.nl/agenda
9. Denk niet: plaatje, praatje.
De taal voor social media is opvallend en
visueel. Je moet erdoor stoppen
met swipen of scrollen.
Opvallend
In kleur.
In vorm.
In format.
In boodschap.
Je Beeldtaal: MAKE IT FUN - MAKE IT LIGHT
@zeikschrift
10. “The medium is the message”
Het communicatiemiddel (zowel platform als vorm) waarmee en waarop het
bericht wordt getoond (een Insta-foto, Youtube video, story, tiktok, reel,
interview in magazine, podcast) bepaalt de manier waarop de inhoud
binnenkomt en wordt geinterpreteerd door de ontvanger.
@KIRSTENJASSIES #KICKASSCONTENT
12. De 10 Contentvormen op Insta
1.PROFIELPAGINA
De plek om nieuwe volgers aan je te binden. Herkenbaar, relevant
en origineel met tekst en beeld
2.BERICHTENFEED
Zorg voor herkenbare berichten en stimuleer openbare discussie
3.STORIES
Beeldvullende content die na 24 uur verdwijnt, interactie een-op een en via stickers
4.UITGELICHTE STORIES
De thema’s van je verhaal met een eigen omslag
5.LIVESTREAMEN
Om irl contact je hebben met je volgers, goed voor de connectie
6.REELS
Audio en video mixen ter entertainment
7.IGTV
Lange video op je eigen videokanaal, met openbare interactie
8.GIDSEN
Gidsen zijn een verzameling gecureerde plaatsen, producten of berichten in de vorm van een
‘blog’bericht
9.SHOP
Via een Facebook of webshop catalogus kun je tags toevoegen aan je producten met deeplink
10.FILTERS
Zelf ontwikkelen, als foto of video effect of als Augmented Reality
1
2
4
5
6, 7, 8, 9, 10
@KIRSTENJASSIES #KICKASSCONTENT
3,
13. STORIES
“Stories are temporary - they
hang around for 24 hours
and then they're gone, just
like that cake you bought.”
Check Story-formats zoals die van
DOKTER HELEEN:
@MAKESCIENCEWORK
@KIRSTENJASSIES #KICKASSCONTENT
14. STORY tips
• Persoonlijk & Authentiek
• Creatieve vormen gebruiken
• Regelmatig maken
• Vertel een verhaal in 5 tot 7 Stories tegelijk
• Kies voor vaste uitingsvormen/formats
• Maak gebruik van video, boomerangs en bewegend
beeld, wissel af met stills (foto’s), creëer zo een ritme
in je verhaal
• Zet regelmatig de interactie elementen in
• Maak gebruik van tekst en tags (locatie/hashtags en
tagging)
💯
@bassmit
@KIRSTENJASSIES #KICKASSCONTENT
15. REELS: short form video
“Pak het podium en entertain je volgers:
kies een kort fragment uit een liedje en neem in
een nieuwe context je eigen video op.
Een tutorial, een verkleedpartij, een grapje:
vertel een verhaal in 15, 30 of 60 seconden.”
@KIRSTENJASSIES #KICKASSCONTENT
20. Tiktok 1,7 miljoen NL gebruikers
TikTok is Facebook voorbijgegaan in NL 15-19 jaar.
836.000 Nederlanders kijken elke dag filmpjes op Tiktok
Jennifer Lopez postte laatst eenzelfde video op Twitter and Tiktok. Resultaat?
Twitter 45 miljoen volgers > 2 miljoen views
TikTok 5 miljoen volgers > 71 miljoen views
Meeste populaire account? @charlidamelio met 110 miljoen volgers
Meest populaire account in Nederland? @markielucas 6,6 miljoen volgers
Meest populaire vormen content? Challenges, dans- of lipsync video’s en cute animal
@KIRSTENJASSIES #KICKASSCONTENT
21.
22. Contentideeën
• Meedoen aan bestaande challenges (zie trending hashtags)
• Zelf een challenge starten (betaald of onbetaald)
• Tutorials (beauty/food/tech etc)
• Nieuws (flitsen)
• Duetten
• Illusies
• Pranks
• Lifehacks
• Memes
• Humor (grapjes, vallen, awkward)
• Lijstjes (de 3 beste … de 5 slechtste …)
• Q&A (vraag je volgers wat ze van je willen weten)
• Inhakers
• Weetjes
@KIRSTENJASSIES #KICKASSCONTENT
23. @KIRSTENJASSIES #kickasscontent
Groeien op Tiktok in 2021 🔮
• 1. Vertel een verhaal en zoek je eigen typische niche of format(s)
• 2. Hop on the trends, check de FY page en de trending hashtags
• 3. Hoe vaker je post, hoe harder je kunt groeien
• 4. Plaats naast je eigen content ook ‘Behind the scenes’ en How to’s
(van de vorige video)
• 5. De eerste 3 seconden zijn HEILIG!
24. Lange video (>1 minuut)
IGTV op Insta en Youtube
Lange video voor de verdieping van je verhaal.
Voor de echte fans.
Bijvoorbeeld:
- 60 seconds van @Rijksmuseum
- 2x anders van @vtwonen
- #lekkerfred van @vjezefur
- #samenkoken met allerhande
@KIRSTENJASSIES #KICKASSCONTENT
25. Livestreamen
Net als IRL
- Voorbeelden: Defano.holwijn met zijn late.live,
@DJNice en congresswoman @aoc
- Tijdens Corona superpopulair geworden
- Aankondigen en vragen verzamelen!
- Live gaan met iemand anders (marketing!)
- Niet langer dan 15 min wanneer je het wilt bewaren in
je IGTV
@KIRSTENJASSIES #KICKASSCONTENT
26. Trend: Augmented Reality (AR) Filters
• Je kunt zelf ook filters (laten) maken zoals HEMA
dat deed met bureau Gospooky voor hun
subbrand B.A.E.
• Check ook de Nederlandse Chris Pelk die
gezichtsfilters maakt voor Instagram en veel
Internationale artiesten @chrispelk
• Dit doe je door de 3D filters te ontwerpen in de
software van Facebook Spark AR Studio en ze
dan in te dienen voor goedkeuring
• De Head quiz, challenges als welk karakter ben ik,
glitters, Q&A, spelletje als Space Invaders. Volg
bv https://www.instagram.com/face.effects/
27. Instagram is je nieuwe storefront
Je Instagramaccount is ge-
koppeld aan je Facebook-
pagina
Je hebt een bedrijfsprofiel
Je hebt een Facebook
catalogus
Je bent (r)etailer
Voorwaarden voor het kunnen
toevoegen van shoppingtags
aan je Instagramberichten:
28. Instagram wanted to build a community that valued
art and creativity. Instead, “they built a mall”
- uit: No Filter van Sarah Frier -
@KIRSTENJASSIES #KICKASSCONTENT
32. Aankomende events:
Woensdag 21 November 2021 om 14:00 uur:
Enter-the-firm Naturalis Biodiversity Center
Woensdag 21 November 2021 om 14:00 uur:
Van Zoomer tot Boomer – CSC Webinar
! Meer info & aanmelden: Logeion.nl/agenda