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The Secret Recipe of Instagram e-CommerceThe Secret Recipe of Instagram e-Commerce
Sri Safitri – CMO telkomtelstra
25 March 2015
Outline
• Unique characteristic of Instagram vs. Facebook
vs.Twitter in driving e-Commerce sales
• Harnessing the power of #hashtags
• Responding to users’ content and leading customers
to a purchase point
• How to connect consumers to relevant product
purchase suggestions
• Case Studies : Launching a campaign on Instagram
and Indonesian Instagram eCommerce success tips
Unique characteristic of Instagram vs. Facebook
vs.Twitter in driving e-Commerce sales
Businesses should have a presence on all major social platforms to reach different markets
Primary
users
- 71% of US internet users
(93% in Indonesia)
– Women a bit more than
men
– Across ages
– Across education
– Across incomes
– Across regions
- 23% of US internet users
(80% in Indonesia)
– Men a bit more than
women
– 18-29
– College graduates
– Household income of
$50k+
– Urban and suburban
neighbourhoods
- 26% of US internet users
(32% in Indonesia)
– Women more than men
– 18-29
– College graduates
– Household income of $50k+
– Urban and suburban
neighbourhoods
Typical
users
Men and women in their
20s, 30s, and 40s.
Men and women in
their 20s.
Men and Women (more-
so women) ages 18-29.
Source: www.business 2community.com, www.sosmedtoday.com, internal analysis 2015
Unique characteristic of Instagram vs. Facebook
vs.Twitter in driving e-Commerce sales
Best For
What
How
Why
Sharing seasonal updates,
news announcements,
commenting back to
questions, promotions,
events, and contests.
Sharing daily updates,
holiday ideas, trends, news
announcements,
promotions, events,
answering questions, and
Twitter chats.
Sharing behind-the-scenes
photos, showcasing new
products and looks, photo
styling, celebrity endorsements,
showing office culture, and
contests.
High quality photos is the focus
with hashtags, short descriptions,
and @ mentions as support.
Simple text, hashtags, @
mentions, and links are the
focus (all within 140
characters – or less, with
photos added as support)
Descriptive text is the focus
with beautiful images
(optional) as support. Paste
in a link to add a call to
action.
Has an exclusive feel. Builds
brand awareness and consumer-
brand relationships. Good for
rare behind-the-scenes shots.
Keep consumer-brand
communication open. Good
for sharing products and
updates around current
trends.
Awareness and building
brand relationships. Good
for reaching a large
audience
Unique characteristic of Instagram vs. Facebook
vs.Twitter in driving e-Commerce sales
How often
to post
When
to post
Ads you
can buy
1-2x a day
Socialbakers recommends
5-10 posts per week.
3-5x a day
BufferApp recommends
three tweets a day.
1-2x a day
UnionMetrics said the average
brand posts 1.5x/day.
Anytime.
According to Iconosquare,
HelloSociety should post at
11 am, 2 pm, 5 pm, or 9 pm
for highest engagement.
All day, but Monday-
Thursday between 1-3 pm
is best
Between 1-4 pm is
best
Timeline and Right Column
ads: either sponsored posts,
link, or account (very
common). Facebook
influencers is unheard of.
Sponsored Tweets,
Sponsored Hashtag
(Trend), Sponsored ‘Who
To Follow’ (very common).
Influencers that tweet
seem to usually be
supporting another
sponsorship.
Sponsored Instagram posts
(fairly rare). Influencers on
Instagram is very common.
Source: www.business 2community.com, www.fastcompany .com,internal analysis 2015
Harnessing the power of #hashtags
#thepower
Instantly linking a social media
post to a group of others about
the same topic...
the #hashtag is one of the
most powerful tools around,
in the social media age
....and updating a group of
likeminded users on that topic
in real time.
For small business owner, the #hashtag
represents an important social media strategy.
The right tag can help drive brand
recognition, boost the reach of an
advertising campaign and positively
impact customer loyalty.
#
Harnessing the power of #hashtags
#thebasic
Use the #hashtag symbol (#) before a
relevant keyword or phrase to
categorize message and help them
easily show up in search.
#Hashtag can occur anywhere in the
message – at the beginning, middle, or
end.
#hashtag blabla bla
Blabla #hashtag bla
Blabla bla #hashtag
#Hashtag will not appear in search if
your account is protected or private
Source: www.huffingtonpost.com, internal analysis 2015
Harnessing the power of #hashtags
#thebestpractices
#Don’t #spam #with #hashtags
• Don’t over tag a single message. Twitter offically
recommends no more than two #hashtags per tweet.
• Too many hashtags devalues the strength of the
hashtag and makes each additional one more
meaningless than the last.
Develop your brand under a single #hashtags
• Choose just one #hashtag to speak for your brand and strengthen consumer
awareness.
Source: www.huffingtonpost.com, internal analysis 2015
Harnessing the power of #hashtags
#thebestpractices
Channel the Sharing
• Encourage customers to share their
unboxing experiences when you
send them your products
• Create a specific Hashtag about
your brand, then spread it within
your community.
• Add a card on your packages
mentioning your Hashtag and a call
to action for your customers’ to
share their photos on Instagram.
• Link the Hashtag photos on
Instagram to your webstore.
Source: www.totems.co, internal analysis 2015
Harnessing the power of #hashtags
#thebestpractices
#Hashtag in the wild
• Generate huge amount of buzz outside the
internet by placing a #hashtag in a well placed
location (bilboard, stickers, posters, etc.) to
drive #hashtag use.
Be #obvious
• Use #hashtag that is both easy to remember and crystal-clear, complicated #hashtag
often do not work as intended.
Source: www.huffingtonpost.com, internal analysis 2015
#Hashtags importance for Instagram
• Unlike Facebook and Twitter, Instagram cuts out the clutter by refusing to
hyperlink URLs in descriptions and comments (links do work in profile bios).
• Instagram, however, encourages hashtags, which puts even more weight on
hashtags to connect Instagram followers to the brand’s larger marketing strategy.
• Hashtags have the power to aggregate photos submitted as part of a marketing
campaign, generate more photo submissions, and get an Instagram user to go
from submitting a photo to buying a product.
Harnessing the power of #hashtags
Responding to users’ content and
leading customers to a purchase point
• Respond to users who submit a photo using your branded
hashtag or by tagging your brand to keep the relationships
between consumer and brand authentic, but also to plant
the shopping seed.
– Setting up a triggered response that shows up as a comment on the
photo.
• L’Oreal monitor Instagram for user content and send a triggered response
to the content that leads to a purchase point or participation opportunity.
– Monitor profile tags and hashtags using a real-time platform
like Keyhole and manually respond.
– Make sure the response is not spammy or generic.
– Reward participation with a deal, discount, or something of value.
– Use the response opportunity to give them a reason to follow-
through with a purchase.
Contacting via Whatsapp, Kik, Instagram Direct message
The old-school method: Sellers add their Kik id or even phone number to their posts’
captions and Instagram bios. They then proceed on making the sale outside of Instagram,
and possibly even offline via phone.
How to connect consumers to relevant
product purchase suggestions
Source: www.totems.co, internal analysis 2015
How to connect consumers to relevant
product purchase suggestions
Comment to buy, with Chirpify and Soldsie
• Soldsie and Chirpify allow brands to sell
products by letting customers comment on the
products’ photos on Instagram.
• Customers need to register with the services
first where they enter payment and billing
information necessary to complete the
purchase.
• Once signed in, buying through Chirpify and
Soldsie is virtually frictionless.
Source: www.totems.co, internal analysis 2015
Web apps enabling Hashtag-purchases
Hashbag: Buy from sellers on the web
Sellers can create their store and link it to
their Instagram account. Instagram posts
are automatically added to the store’s
collection, and the featured products are
made available for sale.
Keep: Connecting brands’ products to their
official shop
Allows bloggers to post items on the site
while linking them with online store’s page.
The photos representing the items come
from social networks, including Instagram.
How to connect consumers to relevant
product purchase suggestions
Adding Instagram to your Ecommerce Site
• Be careful.
Ensure your product is being displayed correctly.
• Develop a strategy for “bootstrapping” your feed.
Show the feed only after reaching some minimum number
of posts.
How to connect consumers to relevant
product purchase suggestions
• Add the Instagram feed using JavaScript.
Write JavaScript code to performs queries using this API and
displays the results.
• Use a third-party tool to add the feed.
Instapress for WordPress and Iconosquare.
Case Studies :
Launching a campaign on Instagram
Vogue’s Shoppable Instagram
•Incorporating affiliate linking through LikeToKnow.it.
•LikeToKnow.it creates a seamless bridge between
customers and brands.
•Vogue was the first fashion publication to launch the
program on their official Instagram account.
•By signing up for the program, users are emailed the
information of an outfit or product highlighted in an
Instagram post.
•Saves users the time of commenting their questions on
the products, which may get lost in the shuffle, or
searching various sites for the exact outfit saw in a post.
Make Your Own Mercedes
Case Studies :
Launching a campaign on Instagram
•Created a virtual custom
shop via Instagram.
• Users could create their own
dream version of the luxury
vehicle via different tags
leading users to alternate
accounts with different
customizations and features.
•The campaign included
hundreds of Instagram profiles
and thousands of images to
create the experience in
which the final photo presents
the user with the customized
vehicle and the price tag to
match.
Case Studies : Successful Indonesian
Instagram eCommerce
• Founded by Cindy Clarissa and
Josephine Ruth
• Sucessfull Instagram ecommerce
tips:
– Do not sell the goods that
have been frequently traded.
– Provide clear information on
products sold.
– Compare prices with other
online shops.
– Goods must fit in with
current trend and mode.
– Occasionally create contest
with prizes.
– Always be professional and
friendly to the buyer.
– Try to respond to a potential
buyer quickly.
– Give free products to famous
artists in Instagram.
– Build good relationships with
fellow online shop owners in
Instagram.
https://instagram.com/holalolainshop/
• Founded by Said
• Having 25K followers
• Sucessfull Instagram
ecommerce tips:
– Products must have a
clear competitive
advantage.
– Use high quality
photos.
– Detail caption about
the products.
– Quick respond to
buyer.
– Have a supporting
website.
– Get endorsements
from famous people
(free give out).
https://instagram.com/kamengski/
Case Studies : Successful Indonesian
Instagram eCommerce
Instagram for eCommerce- An
Update and Advice
• Instagram accounts may experienced permanent and
temporary closure due to policy violation.
• Instagram account used for eCommerce should
prepare back-up.
• Instagram should provide account spesifically for
eCommerce use.
• Instagram General Conditions:
– We reserve the right to modify or terminate the Service or your access
to the Service for any reason, without notice, at any time, and without
liability to you.
Thank You
Instagram Terms and Conditions –
Relation with Importance to Back-Up
• Although it is Instagram's intention for the Service to be available as
much as possible, there will be occasions when the Service may be
interrupted, including, without limitation, for scheduled maintenance
or upgrades, for emergency repairs, or due to failure of
telecommunications links and/or equipment. Also, Instagram reserves
the right to remove any Content from the Service for any reason,
without prior notice. Content removed from the Service may continue
to be stored by Instagram, including, without limitation, in order to
comply with certain legal obligations, but may not be retrievable
without a valid court order. Consequently, Instagram encourages you
to maintain your own backup of your Content. In other words,
Instagram is not a backup service and you agree that you will not rely
on the Service for the purposes of Content backup or storage.
Instagram will not be liable to you for any modification, suspension, or
discontinuation of the Services, or the loss of any Content. You also
acknowledge that the Internet may be subject to breaches of security
and that the submission of Content or other information may not be
secure.

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Instagram secret recipe

  • 1. The Secret Recipe of Instagram e-CommerceThe Secret Recipe of Instagram e-Commerce Sri Safitri – CMO telkomtelstra 25 March 2015
  • 2. Outline • Unique characteristic of Instagram vs. Facebook vs.Twitter in driving e-Commerce sales • Harnessing the power of #hashtags • Responding to users’ content and leading customers to a purchase point • How to connect consumers to relevant product purchase suggestions • Case Studies : Launching a campaign on Instagram and Indonesian Instagram eCommerce success tips
  • 3. Unique characteristic of Instagram vs. Facebook vs.Twitter in driving e-Commerce sales Businesses should have a presence on all major social platforms to reach different markets Primary users - 71% of US internet users (93% in Indonesia) – Women a bit more than men – Across ages – Across education – Across incomes – Across regions - 23% of US internet users (80% in Indonesia) – Men a bit more than women – 18-29 – College graduates – Household income of $50k+ – Urban and suburban neighbourhoods - 26% of US internet users (32% in Indonesia) – Women more than men – 18-29 – College graduates – Household income of $50k+ – Urban and suburban neighbourhoods Typical users Men and women in their 20s, 30s, and 40s. Men and women in their 20s. Men and Women (more- so women) ages 18-29. Source: www.business 2community.com, www.sosmedtoday.com, internal analysis 2015
  • 4. Unique characteristic of Instagram vs. Facebook vs.Twitter in driving e-Commerce sales Best For What How Why Sharing seasonal updates, news announcements, commenting back to questions, promotions, events, and contests. Sharing daily updates, holiday ideas, trends, news announcements, promotions, events, answering questions, and Twitter chats. Sharing behind-the-scenes photos, showcasing new products and looks, photo styling, celebrity endorsements, showing office culture, and contests. High quality photos is the focus with hashtags, short descriptions, and @ mentions as support. Simple text, hashtags, @ mentions, and links are the focus (all within 140 characters – or less, with photos added as support) Descriptive text is the focus with beautiful images (optional) as support. Paste in a link to add a call to action. Has an exclusive feel. Builds brand awareness and consumer- brand relationships. Good for rare behind-the-scenes shots. Keep consumer-brand communication open. Good for sharing products and updates around current trends. Awareness and building brand relationships. Good for reaching a large audience
  • 5. Unique characteristic of Instagram vs. Facebook vs.Twitter in driving e-Commerce sales How often to post When to post Ads you can buy 1-2x a day Socialbakers recommends 5-10 posts per week. 3-5x a day BufferApp recommends three tweets a day. 1-2x a day UnionMetrics said the average brand posts 1.5x/day. Anytime. According to Iconosquare, HelloSociety should post at 11 am, 2 pm, 5 pm, or 9 pm for highest engagement. All day, but Monday- Thursday between 1-3 pm is best Between 1-4 pm is best Timeline and Right Column ads: either sponsored posts, link, or account (very common). Facebook influencers is unheard of. Sponsored Tweets, Sponsored Hashtag (Trend), Sponsored ‘Who To Follow’ (very common). Influencers that tweet seem to usually be supporting another sponsorship. Sponsored Instagram posts (fairly rare). Influencers on Instagram is very common. Source: www.business 2community.com, www.fastcompany .com,internal analysis 2015
  • 6. Harnessing the power of #hashtags #thepower Instantly linking a social media post to a group of others about the same topic... the #hashtag is one of the most powerful tools around, in the social media age ....and updating a group of likeminded users on that topic in real time. For small business owner, the #hashtag represents an important social media strategy. The right tag can help drive brand recognition, boost the reach of an advertising campaign and positively impact customer loyalty. #
  • 7. Harnessing the power of #hashtags #thebasic Use the #hashtag symbol (#) before a relevant keyword or phrase to categorize message and help them easily show up in search. #Hashtag can occur anywhere in the message – at the beginning, middle, or end. #hashtag blabla bla Blabla #hashtag bla Blabla bla #hashtag #Hashtag will not appear in search if your account is protected or private Source: www.huffingtonpost.com, internal analysis 2015
  • 8. Harnessing the power of #hashtags #thebestpractices #Don’t #spam #with #hashtags • Don’t over tag a single message. Twitter offically recommends no more than two #hashtags per tweet. • Too many hashtags devalues the strength of the hashtag and makes each additional one more meaningless than the last. Develop your brand under a single #hashtags • Choose just one #hashtag to speak for your brand and strengthen consumer awareness. Source: www.huffingtonpost.com, internal analysis 2015
  • 9. Harnessing the power of #hashtags #thebestpractices Channel the Sharing • Encourage customers to share their unboxing experiences when you send them your products • Create a specific Hashtag about your brand, then spread it within your community. • Add a card on your packages mentioning your Hashtag and a call to action for your customers’ to share their photos on Instagram. • Link the Hashtag photos on Instagram to your webstore. Source: www.totems.co, internal analysis 2015
  • 10. Harnessing the power of #hashtags #thebestpractices #Hashtag in the wild • Generate huge amount of buzz outside the internet by placing a #hashtag in a well placed location (bilboard, stickers, posters, etc.) to drive #hashtag use. Be #obvious • Use #hashtag that is both easy to remember and crystal-clear, complicated #hashtag often do not work as intended. Source: www.huffingtonpost.com, internal analysis 2015
  • 11. #Hashtags importance for Instagram • Unlike Facebook and Twitter, Instagram cuts out the clutter by refusing to hyperlink URLs in descriptions and comments (links do work in profile bios). • Instagram, however, encourages hashtags, which puts even more weight on hashtags to connect Instagram followers to the brand’s larger marketing strategy. • Hashtags have the power to aggregate photos submitted as part of a marketing campaign, generate more photo submissions, and get an Instagram user to go from submitting a photo to buying a product. Harnessing the power of #hashtags
  • 12. Responding to users’ content and leading customers to a purchase point • Respond to users who submit a photo using your branded hashtag or by tagging your brand to keep the relationships between consumer and brand authentic, but also to plant the shopping seed. – Setting up a triggered response that shows up as a comment on the photo. • L’Oreal monitor Instagram for user content and send a triggered response to the content that leads to a purchase point or participation opportunity. – Monitor profile tags and hashtags using a real-time platform like Keyhole and manually respond. – Make sure the response is not spammy or generic. – Reward participation with a deal, discount, or something of value. – Use the response opportunity to give them a reason to follow- through with a purchase.
  • 13. Contacting via Whatsapp, Kik, Instagram Direct message The old-school method: Sellers add their Kik id or even phone number to their posts’ captions and Instagram bios. They then proceed on making the sale outside of Instagram, and possibly even offline via phone. How to connect consumers to relevant product purchase suggestions Source: www.totems.co, internal analysis 2015
  • 14. How to connect consumers to relevant product purchase suggestions Comment to buy, with Chirpify and Soldsie • Soldsie and Chirpify allow brands to sell products by letting customers comment on the products’ photos on Instagram. • Customers need to register with the services first where they enter payment and billing information necessary to complete the purchase. • Once signed in, buying through Chirpify and Soldsie is virtually frictionless. Source: www.totems.co, internal analysis 2015
  • 15. Web apps enabling Hashtag-purchases Hashbag: Buy from sellers on the web Sellers can create their store and link it to their Instagram account. Instagram posts are automatically added to the store’s collection, and the featured products are made available for sale. Keep: Connecting brands’ products to their official shop Allows bloggers to post items on the site while linking them with online store’s page. The photos representing the items come from social networks, including Instagram. How to connect consumers to relevant product purchase suggestions
  • 16. Adding Instagram to your Ecommerce Site • Be careful. Ensure your product is being displayed correctly. • Develop a strategy for “bootstrapping” your feed. Show the feed only after reaching some minimum number of posts. How to connect consumers to relevant product purchase suggestions • Add the Instagram feed using JavaScript. Write JavaScript code to performs queries using this API and displays the results. • Use a third-party tool to add the feed. Instapress for WordPress and Iconosquare.
  • 17. Case Studies : Launching a campaign on Instagram Vogue’s Shoppable Instagram •Incorporating affiliate linking through LikeToKnow.it. •LikeToKnow.it creates a seamless bridge between customers and brands. •Vogue was the first fashion publication to launch the program on their official Instagram account. •By signing up for the program, users are emailed the information of an outfit or product highlighted in an Instagram post. •Saves users the time of commenting their questions on the products, which may get lost in the shuffle, or searching various sites for the exact outfit saw in a post.
  • 18. Make Your Own Mercedes Case Studies : Launching a campaign on Instagram •Created a virtual custom shop via Instagram. • Users could create their own dream version of the luxury vehicle via different tags leading users to alternate accounts with different customizations and features. •The campaign included hundreds of Instagram profiles and thousands of images to create the experience in which the final photo presents the user with the customized vehicle and the price tag to match.
  • 19. Case Studies : Successful Indonesian Instagram eCommerce • Founded by Cindy Clarissa and Josephine Ruth • Sucessfull Instagram ecommerce tips: – Do not sell the goods that have been frequently traded. – Provide clear information on products sold. – Compare prices with other online shops. – Goods must fit in with current trend and mode. – Occasionally create contest with prizes. – Always be professional and friendly to the buyer. – Try to respond to a potential buyer quickly. – Give free products to famous artists in Instagram. – Build good relationships with fellow online shop owners in Instagram. https://instagram.com/holalolainshop/
  • 20. • Founded by Said • Having 25K followers • Sucessfull Instagram ecommerce tips: – Products must have a clear competitive advantage. – Use high quality photos. – Detail caption about the products. – Quick respond to buyer. – Have a supporting website. – Get endorsements from famous people (free give out). https://instagram.com/kamengski/ Case Studies : Successful Indonesian Instagram eCommerce
  • 21. Instagram for eCommerce- An Update and Advice • Instagram accounts may experienced permanent and temporary closure due to policy violation. • Instagram account used for eCommerce should prepare back-up. • Instagram should provide account spesifically for eCommerce use. • Instagram General Conditions: – We reserve the right to modify or terminate the Service or your access to the Service for any reason, without notice, at any time, and without liability to you.
  • 23. Instagram Terms and Conditions – Relation with Importance to Back-Up • Although it is Instagram's intention for the Service to be available as much as possible, there will be occasions when the Service may be interrupted, including, without limitation, for scheduled maintenance or upgrades, for emergency repairs, or due to failure of telecommunications links and/or equipment. Also, Instagram reserves the right to remove any Content from the Service for any reason, without prior notice. Content removed from the Service may continue to be stored by Instagram, including, without limitation, in order to comply with certain legal obligations, but may not be retrievable without a valid court order. Consequently, Instagram encourages you to maintain your own backup of your Content. In other words, Instagram is not a backup service and you agree that you will not rely on the Service for the purposes of Content backup or storage. Instagram will not be liable to you for any modification, suspension, or discontinuation of the Services, or the loss of any Content. You also acknowledge that the Internet may be subject to breaches of security and that the submission of Content or other information may not be secure.

Editor's Notes

  1. Source: http://www.business2community.com/pinterest/pinterest-comparison-facebook-twitter-instagram-01147350 http://sosmedtoday.com/wp-content/uploads/2014/09/Social-media-usage-di-Indonesia-2014-Facebook-Twitter-LinkedIn-Google+-Instagram.jpg
  2. Source: http://www.huffingtonpost.com/2013/11/12/small-business-hashtag_n_3991246.html
  3. Source: http://www.huffingtonpost.com/2013/11/12/small-business-hashtag_n_3991246.html
  4. Hashbag process for Seller : Instagram a photo of something you want to sell, If you tagged it #forsale Hashbag will automatically email you asking the price, The product will go live and be listed in your personal storefront. Be sure to advertise your storefront in your instagram bio.
  5. 1. Jangan menjual barang yang sudah sering diperdagangkan Hal ini akan membuat online shop susah untuk terkenal, dan  juga akan susah untuk meraih keuntungkan karena pesaingnya sudah sangat banyak. Jika ingin menjual barang yang sudah marak diperdagangkan, maka penjual harus membuat sedikit variasi kreatif.  2. Berikan informasi yang jelas mengenai produk yang dijual Banyak online shop yang tidak mencantumkan harga dan informasi yang jelas mengenai produk yang dijual, sehingga selain membuat calon pembeli malas untuk membeli, akan melelahkan penjual juga yang kemudian pasti mendapat banyak pertanyaan dari calon pembeli.  3. Bandingkan harga dengan online shop tetangga Konsumen tentu sangat mempertimbangkan harga dari barang yang akan dibeli, jika konsumen tahu bahwa produk yang sama dijual di toko lain dengan harga yang lebih murah, tentu ia akan memilih untuk membeli di toko tersebut. Oleh karena itu, sekalipun penjual ingin mengambil keuntungan, tetap harus realistis dan jangan seenaknya, karena hal itu akan merugikan diri sendiri. 4. Barang harus sesuai dengan mode Perputaran tren khususnya di online shop sangatlah cepat, oleh karena itu, penjual harus selalu update mengenai barang apa yang sedang dicari dan digemari oleh konsumen. Supaya penjual tidak rugi karena barang lama tidak laku, usahakan jangan membeli stok barang terlalu banyak sebelum tahu bahwa barang tersebut pasti akan laku. 5. Buat lomba berhadiah setiap beberapa saat sekali Biasanya online shop akan membuat lomba seperti lomba foto dengan produk yang dibeli di online shop tersebut dengan hadiah salah satu produk yang dijual di online shop itu juga. Hal ini berhasil membuat para pembeli sebelumnya dan calon pembeli ikut berpartisipasi karena lombanya tidaklah sulit dan hadiahnya menarik.  Sedangkan keuntungan bagi penjual tidaklah senyata keuntungan bagi pemenang lomba. Contoh keuntungannya adalah antara lain mendapat promosi gratis dari para peserta lomba, secara tidak langsung, para peserta lomba mempromosikan produk dari online shop yang mengadakan lomba di akunnya, hal ini bisa menimbulkan ketertarikan bagi pengikut dari peserta tersebut untuk membuka akun online shop tersebut bahkan membelinya.  Selain itu, lomba ini dapat meningkatkan ketertarikan para pembeli sebelumnya untuk selalu memantau akun online shop tersebut, dan juga meningkatkan kesetiaan para pelanggan. 6. Selalu bersikap profesional dan ramah kepada pembeli Banyak penjual online shop yang kemudian menjadi sombong dan tidak ramah kepada calon pembeli, akibatnya calon pembeli kemudian tidak jadi membeli produk dari online shop tersebut, dan mencari online shop lain yang menjual produk yang sama, hal ini diceritakan oleh beberapa pelanggan Hola Lola Shop. Masalah kecil seperti ini tentu dapat sangat merugikan, oleh karena itu, profesionalitas dan keramahan penjual sangatlah penting.  7. Usahakan merespon calon pembeli dengan cepat Jangan biarkan calon pembeli menunggu konfirmasi dari penjual sampai berhari-hari. Hal ini akan membuat pembeli merasa tidak dihargai atau menciptakan citra bahwa penjual tidak serius dalam menjalankan bisnisnya. 8. Berikan produk gratis kepada artis-artis yang terkenal di Instagram  Memberikan produk secara gratis kepada orang-orang yang terkenal di Instagram untuk kemudian diunduh di akun Instagram mereka adalah hal yang dilakukan oleh banyak online shop khususnya yang masih belum terlalu terkenal. Hal ini sangat efektif karena dari beberapa cerita dari online shop di Instagram, setelah memberikan produk secara gratis, pembelian kemudian membeludak.  9. Bangun hubungan baik dengan sesama pemilik online shop di Instagram Biasanya pertemanan yang terjalin antara sesama pemilik online shop kemudian berlanjut menjadi bantuan saling promosi di akun online shop masing-masing pejual. Membangun hubungan baik dengan sesama pemilik online shop bisa dilakukan baik dengan cara personal maupun cara profesional.  Cara personalnya adalah dengan pendekatan sebagai teman biasa, kemudian perjanjian untuk saling membantu promosi kemudian merupakan perjanjian antara individu yang terkait, sedangkan cara profesionalnya adalah dengan mengikuti grup pemilik online shop yang kemudian membuat perjanjian untuk saling mempromosikan sekalipun tidak kenal secara personal.