This document provides information and guidance about using Instagram for business purposes. It begins by outlining the key benefits of Instagram for businesses, including reaching target audiences, starting conversations, building relationships and converting leads. It then discusses whether Instagram is suitable for different businesses based on factors like the audience using Instagram and a business' ability to create visual content. The document proceeds to guide businesses through setting up an Instagram account, posting engaging content regularly, growing their following and measuring results.

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SOCIAL MEDIA TALK
Instagram

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HI,
I’M NICKI HICKS!
#W CJAX | @nick ihick s

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red-vine-web-studio
Design. Develop. Optimize.

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WHAT’S THE
POINT OF
USING
INSTAGRAM
FOR YOUR
BUSINESS?

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WHAT’S THE POINT OF USING INSTAGRAM FOR YOUR BUSINESS?
1 Get in front of your target
audience.
2 Start conversations.
3 Build relationships.
4 Convert leads.

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IS INSTAGRAM
RIGHT
FOR YOUR
BUSINESS?

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FIRST…A FEW INSTAGRAM STATISTICS
1
There are over 400 million active
users on Instagram; over 77
million of which are in the US.
2
Top brands on Instagram are
seeing a per-follower
engagement rate of 4.21%.
3
Instagram’s per-follower
engagement rate for top brands
is 58 times higher than Facebook
and 120 times higher than
Twitter.
Statistics above are from Hootsuite, Expanded Ramblings.

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AVG. ENGAGEMENT HAS INCREASED BY 416% OVER 2 YEARS
Statistics above are from Simply Measured.

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NOW…LET’S TALK DEMOGRAPHICS: GENDER & AGE (WORLDWIDE)
Statistics above are from Sprout Social.

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NOW…LET’S TALK DEMOGRAPHICS: LOCATION TYPE
Statistics above are from Sprout Social.

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NOW…LET’S TALK DEMOGRAPHICS: INCOME & EDUCATION
Statistics above are from Sprout Social.

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IS INSTAGRAM RIGHT FOR YOUR BUSINESS?
1
Ask your audience if
they spend time on IG.
2
Search for your target
audience on Instagram.
3
Can you create regular
visual content for your
account?
4
Can you commit to
mobile marketing?

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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON
INSTAGRAM

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OK. SO YOU’RE
CONVINCED
YOU NEED TO
BE ON
INSTAGRAM.
NOW WHAT?!

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STEP 1: DOWNLOAD THE APP

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STEP 2: CREATE YOUR ACCOUNT

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STEP 2: CREATE YOUR ACCOUNT (FILL OUT YOUR PROFILE)

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STEP 2: CREATE YOUR ACCOUNT (LINK OTHER ACCOUNTS)

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STEP 3: GET USED TO HOW INSTAGRAM WORKS
Homepage or News
Feed

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STEP 3: GET USED TO HOW INSTAGRAM WORKS
Search

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STEP 3: GET USED TO HOW INSTAGRAM WORKS
Publish image/post

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STEP 3: GET USED TO HOW INSTAGRAM WORKS
Notifications

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STEP 3: GET USED TO HOW INSTAGRAM WORKS
Your profile

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STEP 4: START POSTING!
1
Create images that make sense
for your audience.
2
Include text or content that
engages and relates to the post.
3
Incorporate hashtags within your
posts.
4
Share to other accounts (not just
Instagram).

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CONTENT CREATION IDEAS
1
Post a meaningful image of a blogpost,
along with a description and link to it.
BLOGPOSTS/ARTICLES
2
Publish images of your products in use.
PRODUCTS
3
4
5
6
Post images of events you’re hosting,
attending, or participating at.
EVENTS
Try publishing inspirational posts that will be
interesting to your audience.
INSPIRATION
Post short, sweet videos of interest to your
audience.
VIDEOS
These posts can be salesy, show
personality, and/or give your audience an
idea of what goes on at your business.
“A DAY IN THE LIFE”

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STEP 5: GROW YOUR INSTAGRAM AUDIENCE
1
Put links to your Instagram
account everywhere.
2
Share to your Facebook,
Twitter, and other social
profiles to increase reach.
3
Find and follow new
potential accounts that
align with your target
audience.
4 Engage your audience with
content that makes sense.

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STEP 6: CONVERT YOUR FOLLOWING
1 Establish your expertise.
2 Engage your followers.
3
Push people toward content or
content offers where they can
convert.
4 Measure…everything.

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INSTAGRAM ADVERTISING
https://business.instagram.com/advertising/

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NOW…THE FUN
PART:
MEASUREMENT

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YOU CAN’T MANAGE WHAT YOU DON’T MEASURE
1 Start by measuring overall visits to your blog and website.
Focus on where visitors are coming from.
VISIT S
2 Next, look at where you are getting the most engagement
from on your blog and social media between comments,
likes, etc.
ENG AG EM E NT
3 Then, measure leads. How many contact forms or email
signups did you get?
LEAD S
4 Last – and most importantly – how many sales were made?
Backtrack to identify where those conversions came from
and continuously improve your process.
CONVERSIO N S

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INSTAGRAM MEASUREMENT: 3rd PARTY
APPLICATIONS

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INSTAGRAM MEASUREMENT: GOOGLE ANALYTICS