Instagram Strategy for Brands.
This slideshare will help you think step-by-step strategically.
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A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube).
Join MeetEdgar and get excited for our newest feature we are building: INSTAGRAM!
We will chat about how you can, in fact, use Instagram to grow your traffic – and not just your follower count and how to leverage Instagram to bring in more visitors to your top-performing content without spending your budget on advertising.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube).
Join MeetEdgar and get excited for our newest feature we are building: INSTAGRAM!
We will chat about how you can, in fact, use Instagram to grow your traffic – and not just your follower count and how to leverage Instagram to bring in more visitors to your top-performing content without spending your budget on advertising.
Many brands are not getting their Instagram strategy right. Why? Because they're not following the simple lessons outlined in our Instagram Marketing Strategy E-Book. It contains everything you need to know about this emerging social channel from the creative minds at FlashStock, the leaders in authentic, customized brand imagery.
10+ Social Media Tips - Social Media Starts with a Content StrategyJoe Pulizzi
Presentation originally given for the Virtual MENG chapter, Joe Pulizzi discusses the most important aspect of successful social media - the content strategy. Then proceeds to give tips, tricks and insights into creating a plan that makes sense for you. Blogging, Twitter and more is covered.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
Michael Scissons, co-founder of FlashStock, presents his keynote presentation from InstaCamp Toronto. This is the guide to developing a strategy for Instagram marketing. An overview on how to transform your Instagram marketing strategy, execution and measurement through applying a strategic framework to visual brand building.
This presentation covers:
- Instagram Key User Facts
- Visual Marketing Key Facts
- Why Instagram is Important
- Instagram Brand Adoption Curve
- Brand Adoption By Vertical
- Instagram Marketing Strategy Framework
- "How to" Create Archetypes, Themes and Occasions in Instagram Visuals.
- Overview of Classic Storytelling Pillars
- Overview of How to Create Photography Guidelines
- 10 Instagram Marketing Commandments
Harnessing the Power of Social Media InfluencersBBDO
Social media influencers are not replacements for celebrities. They are the new celebrities.
This presentation gives an overview of the social influencer market, and demonstrates how brands and their agency partners can best tap into the influencer resource.
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Managing the Instagram channel is no longer optional. It has become a strategic imperative for any brand or small business, and the urgency grows daily along with its user base. In this webinar you’re hear how brands such as The Coffee Bean & Tea Leaf, The Chive, JCPenney, and Disneyland Resort are utilizing this platform to connect with their customers in an authentic and relevant way.
Many brands are not getting their Instagram strategy right. Why? Because they're not following the simple lessons outlined in our Instagram Marketing Strategy E-Book. It contains everything you need to know about this emerging social channel from the creative minds at FlashStock, the leaders in authentic, customized brand imagery.
10+ Social Media Tips - Social Media Starts with a Content StrategyJoe Pulizzi
Presentation originally given for the Virtual MENG chapter, Joe Pulizzi discusses the most important aspect of successful social media - the content strategy. Then proceeds to give tips, tricks and insights into creating a plan that makes sense for you. Blogging, Twitter and more is covered.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
Michael Scissons, co-founder of FlashStock, presents his keynote presentation from InstaCamp Toronto. This is the guide to developing a strategy for Instagram marketing. An overview on how to transform your Instagram marketing strategy, execution and measurement through applying a strategic framework to visual brand building.
This presentation covers:
- Instagram Key User Facts
- Visual Marketing Key Facts
- Why Instagram is Important
- Instagram Brand Adoption Curve
- Brand Adoption By Vertical
- Instagram Marketing Strategy Framework
- "How to" Create Archetypes, Themes and Occasions in Instagram Visuals.
- Overview of Classic Storytelling Pillars
- Overview of How to Create Photography Guidelines
- 10 Instagram Marketing Commandments
Harnessing the Power of Social Media InfluencersBBDO
Social media influencers are not replacements for celebrities. They are the new celebrities.
This presentation gives an overview of the social influencer market, and demonstrates how brands and their agency partners can best tap into the influencer resource.
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Managing the Instagram channel is no longer optional. It has become a strategic imperative for any brand or small business, and the urgency grows daily along with its user base. In this webinar you’re hear how brands such as The Coffee Bean & Tea Leaf, The Chive, JCPenney, and Disneyland Resort are utilizing this platform to connect with their customers in an authentic and relevant way.
How to Develop a Visual Content Marketing StrategyCMG
Jason Miles, author of “Instagram Power”, shares How to Develop a Visual Content Marketing strategy for brands to deepen engagement with their customers and reach new ones. View this ReadyPulse webinar to learn how to utilize each social network, and what you will gain from leveraging the power of user generated content in your marketing.
Watch Presentation: http://vimeo.com/100519811
Download Transcript: http://ww2.readypulse.com/wp-content/uploads/2014/07/ReadyPulse-Webinar-How-To-Develop-a-Visual-Content-Marketing-Strategy-Transcript.docx
Need to know how to get the most out of Facebook this holiday season?
You’ve planned your Facebook Posts to promote your holiday marketing campaigns. You’re well and truly entrenched in seasonal promotions. But, why aren’t your messages getting the results you need?
It’s not too late to increase your sales. Here are 12 Facebook tips to give your holiday marketing the boost it deserves.
Instagram is a big hit for many businesses! We are an official partner of Instagram and we have successfully integrate it into our Hootsuite platform. You can expect practical tips and creating a Instagram strategy plan for your business!
Social media coaches at Hootsuite have compiled Instagram strategic tips for businesses to apply to influence their Instagram success.
Download the Instagram Strategy Guide here: http://ow.ly/V0CUZ
and watch the recording on Youtube here: http://ow.ly/V0GY9
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
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Facebook Page - http://owl.li/V5ypK
Onderzoek -Instagram merken Nederland - Social IncSOCIAL.INC
We kennen allemaal de internationale voorbeelden van merken als Nike met miljoenen volgers. Maar hoe het staat met de populariteit van merken in Nederland op Instagram. Zijn ze actief op Instagram? Met hoeveel volgers doe je het goed als merk? Welke merken zijn de toppers in hun branche? Om het antwoord daarop te vinden hebben we meer dan 200 merken onderzocht.
12 Tips for Holiday Instagram Marketing: Last Minute Instagram TipsWishpond
Need some last minute Instagram tips?
Is your business marketing well for the holidays? Are you driving traffic to your site, on to your store? Is your Instagram bringing you the engagement you need, resulting in the sales you expect.
Here are 12 Instagram tips to give your holiday marketing the boost it deserves.
read more: blog.wishpond.com
Social Media Presentation on how Restaurants can use social media to drive traffic, increase awareness about their restaurant or unique offerings within their local community, and communicate with their customers and following. Web 2.0 is about listening and interacting with customers in real time. This presentation will help you get started as a restaurant owner or manager and discover best practices for implementing and monetizing social media marketing for your restaurant or food establishment.
Social Media Marketing strategie | Nima expert class 9/9/2010 | Social Inc.SOCIAL.INC
Workshop Social Media marketing strategie gegeven tijdens de NIMA social media expert class door Social Inc.
Inhoud: verschil 'traditionele' marketing en social media marketing, POST-model Forrester, doelgroepinzichten, implicaties voor de organisatiestructuur.
www.socialinc.nl | @socialinc | @sonjaloth
How To Improve Facebook Engagement: Insights from 1bn PostsBuzzSumo
BuzzSumo analyzed over 1bn posts from 30m brand pages. These slides summarise the key findings and insights for content marketing and social media marketers.
Social Media For Restaurants - Marketing PlanLaundrylicious
This presentation is used to motivate a sales team of 35 people to market a workshop and free book 'Social Media Strategies for Your Restaurant Business'. In 1 week to reach 1000 restaurant owners in Orange County.
Hyper Influencer Marketing is the most complete and up-to-date training guide about Influencer Marketing and what it takes to be the next Super Influencer!
Here is a quick glance of what they'll learn"
How to leverage TikTok, Instagram & Youtube for profits
- How to set up your profile the RIGHT way!
- How to build your strategy for maximum profits!
- How to make brands beg YOU for promotions!
- How to build a loyal audience that will follow you for life!
- The dirty-little-secrets other Influencers are ignorant about!
- And much much more... A Complete, step-by-step training!
5 Instagram Marketing Trends for Businesses to Know in 2023.pdfAdsy
Learn where Instagram in 2023 will go. What trends and tendencies should you be aware of?
Know the major five things that will define Instagram this year. Also, check how different brands make the most of these trends.
BU504 - Integrated Marketing Communications
Instructor: Michelle K. Bonny
Southern States University
Week 3 – Discussion Question
Bruna Martins
As a consumer, do you believe yourself to be highly influenced by brand communication that effectively manages messages that are aimed at presenting product(s) as part of a desirable lifestyle? Also, from this perspective, do you agree with the statement in the article that, "You can buy what’s in the photo, but what you’re really hoping to purchase is access to that lifestyle"? Explain your point of view as a consumer, with reference to your own use of, or experience with, social media platforms, such as Instagram, in which brand messages offer connections to an "ideal" or "dream" life.
As a consumer, I believe I’m highly influenced by brand communication, specially on Instagram, because I’m always there, checking the news about my friends, famous people or products.
Instagram is a simple way to capture and share the world’s moments. You can follow your friends and family to see what they’re up to, and discover accounts from all over the world that are sharing things you love. There is over 500 million people on Instagram and they can express themselves by sharing all the moments of the day but is also a great tool for brand communication.
I totally agree with the statement in the article that says: "You can buy what’s in the photo, but what you’re really hoping to purchase is access to that lifestyle"?. I agree because Instagram make us feel like all the people in the world are enjoying their lives, make us feel like they are perfect and have a perfect life and that’s not true, so I think people buy what’s in the photo to feel a little bit like the person who is wearing or using the product, what is great to the brands, but not that good for the real people and real life.
BU504 - BU504 Integrated Marketing Communications
Instructor: Michelle K. Bonny
Southern States University
Week 1 – Discussion Question
Bruna Martins
My name is Bruna Spera Martins, I am 27 years old, I have a bachelor degree in Odontology and I already had some experiences studying abroad and working in the field.
In 2013 I did an ESL program in San Diego-US, and I had great experiences over there. I really got to know the American culture and made American friends. That time I was 22 years old and I could notice how I got so much better as a person and how to deal with different type of things on my own.
I started to study Odontology in 2010 in the Paulista University (UNIP) and while I was studying I did an internships in the field. My internship was as a dental hygienist in my family’s Dental Clinic. My job there was to see patients and help them with dental cleaning and whitening.
After I had my internship experience, in 2013 I decided to study English to improve my skills and be able to do dental specific courses and programs.
And it was in 2013 that I went to California, .
How to Gain Instagram Followers OrganicallyKaitlyn Study
We all strive to have a massive following on Instagram but buying them is not the best way to go. This is the best way to strategize so your Instagram followers can grow organically.
10 Social Best Practices from the Best Social Brands of 2013Ben Grossman
You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013.
Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")
20 Things Successful People 'Refuse' To DoMo Seetubtim
20 Things Successful People 'Refuse' To Do
This post was originally published on BrandMentalist.
For more posts like this, please visit http://brandmentalist.com
Twitter @brandmentalist
Instagram @brandmentalist
Pinterest @brandmentalist
Store: www.BrandMentalistCollection.com
Blog: www.BrandMentalist.com
10 Reasons Why You Should Move to Another City/Country in Your 20sMo Seetubtim
Thinking about moving overseas or moving to another city but a little scared?
Here are the reasons why you should.
It will be one of the most life-changing decisions you ever make in life.
10 Rules to Live By
A view from someone who has lived in the East & the West, growing up with an Entrepreneurial dad and a conservative Tiger mum.
Twenty six years. Five cities. Turning life experiences into wisdom systemised into rules I live by.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Multilingual SEO Services | Multilingual Keyword Research | Filose
Instagram strategy for Brands
1.
2. PEOPLE ARE GETTING BORED OF FACEBOOK.
@BrandMentalist
Your posts don’t get seen anymore unless you pay it get them promoted.
Your close friends don’t even go on it anymore.
You guys used to talk on all the time.
Now it’s lurking on familiar strangers’ travel photos and rants.
Where have all the people gone you say?
What new toy are they on?
3. I BELIEVE PEOPLE HAVE GONE ONTO INSTAGRAM.
@BrandMentalist
Vine didn’t make the cut here in Australia because we are not that quick
of an early adopter.
And we have shit internet that caps our data,
so that limits what we view on our phone.
4. INSTAGRAM IS STILL QUITE RELATIVELY NEW FOR
BRANDS IN AUSTRALIA TO GET ON BOARD.
@BrandMentalist
And it’s a great testament for your social media skill because you can’t really
promote your posts (well, you can. But not directly to Instagram like you could on Facebook or Twitter).
You can’t really geo-target through advertising
(well, you kind of can, but hold off and I’ll tell you how).
You have to utilize your best social skill, not just on “content play" but also on your
understanding of how humans behave.
5. SO YOU SEE… INSTAGRAM IS ALL ABOUT PHOTOS.
@BrandMentalist
The videos look nice but they are not as popular because;
1. It needs 5 secs to load and people are impatient.
2. People use Instagram videos differently from Vine. You see on Vine,
people creatively use the looping function. People post funny stuff,
entertainment, parody acting, silly talks and jokes. Instagram is way
too classy for that. We are all about beautiful nature and scenery.
6. @BrandMentalist
So how do you get your brands’ pages to be
popular, have more followers, and make sure you
target the right geo-demographics?
8. IS IT ABOUT BEHIND-THE-SCENES CONTENT?
@BrandMentalist
A lot of magazines, production, PR, and tech companies are utilizing this really
well…brands like Margaret Zhang (fashion blogger), Vogue, Victoria’s Secret, Colette,
Mashable, Cannes Lions, Leo Burnett, Fashion Week, etc.
9. IS IT ABOUT A PLAYFUL PLAY WITH YOUR BRANDS?
CREATIVE PHOTOS? MEMES? FUNNY QUOTES?
@BrandMentalist
A lot of young brands targeting teenagers are doing this well….brands like Playstation, Diet
Coke, Oreo Twist, etc.
10. IS IT ABOUT ENHANCING AND SHARING THE LOVE
FOR AN ICON? ICONS ALSO INCLUDE YOUR PRODUCTS IF YOU ARE A FASHION BRAND.
@BrandMentalist
Sports brands that do this well are NFL, Nike, AFL, and Aus Cricket. The icons are the
athletes. Fashion brands that do well are Michael Kors, Marc Jacobs, Highsnobiety,
etc.Burnett, Fashion Week, etc.
11. IS IT ABOUT REFLECTING AND IGNITING YOUR
BRAND’S CULTURE THROUGH PHOTOS?
@BrandMentalist
Powerful brands are doing this well….brands like Vans, Red Bull, National Geographic, and
Canon.
12. @BrandMentalist
So now decide what your Instagram page
is going to stand for.
Decide first, before flicking through to the next page.
13. JUST LIKE A MARKETING STRATEGY,
THERE ARE 5CS YOU HAVE TO TAKE INTO ACCOUNTS;
- CUSTOMERS
- COMPETITORS
- CONTEXT
- COMPANY
- COLLABORATORS
@BrandMentalist
14. WHO ARE YOUR CUSTOMERS?
State it in a short paragraph. Just a rough profile of who they are.
"My customers are 13-19 year old girls who are fashion-forward and tech-savy,
live in the inner city, and come from middle-class to upper-class families. They
love street-styled fashion that are of good quality and look cool, yet affordable in
price. They are likely to read Dolly, Girlfriend, and Cosmo. They shop at Westfield
and in CBD."
or
"My customers are 18-30 year old men who are into fitness and sports, live in the
city, love to hang out with friends. They take good care of their looks and health.
They watch Fox Sports, ESPN, and go on Youtube to watch sports videos. They
love participating in all fitness competitions."
.
@BrandMentalist
15. WHO ARE YOUR COMPETITORS?
Both direct and indirect.
Direct competitors are those selling the similar or the same products as you.
Indirect competitors are those selling products that could be used by your
customers as alternative to yours.
For example, if you sell Brand C Coconut Water, your direct competitors are
Brand A, B, C of Coconut Water and other juice brands. Your indirect
competitors are soda, coffee, tea, sports drinks, water, etc.
@BrandMentalist
16. WHAT’S THE CONTEXT THAT THE CUSTOMERS
USE YOUR PRODUCTS?
How, where, and when do they use your products?
What are their usage occasions? What’s the purchase frequency? What’s the
product life cycle? Taste, flavour, or material preference for your products? Any
emotional connection with the brand?
@BrandMentalist
17. WHAT DOES YOUR COMPANY/BRAND STAND FOR?
Brand personality
Brand positioning
Brand insights
@BrandMentalist
18. WHO ARE YOUR COLLABORATORS?
Are you in partnership with anyone?
Are you working in collaboration with any bloggers, celebrities,
ambassadors, brand advocates, or any other brands?
Is there any potential or an opportunity for such thing?
@BrandMentalist
19. After listing all of these down, now you can start
implementing your Instagram strategy.
@BrandMentalist
20. (1) FIND OUT WHAT KIND OF CONTENT IN YOUR CATEGORY
PEOPLE LOVE THE MOST.
Use website like to look at photos. Search for the relevant
keywords and see what kind of photos people like or comment on the most.
Look at popular accounts/influential accounts on the category i.e.
@Margaret__Zhang or @SydneyFashionBlogger accounts and see what kind of
photos get the most likes and comments.
This is to determine how you can best provide content that engage or is favoured
by your followers.
@BrandMentalist
21. (1) FIND OUT WHAT KIND OF CONTENT IN YOUR CATEGORY
PEOPLE LOVE THE MOST.
Use Google Trends to see what kind of content people are looking for. You can
even compare the popularity between different things.
@BrandMentalist
Here you can see that for ‘Food’,
people search for images of
cake, chocolate, chicken, fruit,
cupcakes, and coffee the most.
22. (1) FIND OUT WHAT KIND OF CONTENT IN YOUR CATEGORY
PEOPLE LOVE THE MOST.
Use Google Trends to see what kind of content people are looking for. You can
even compare the popularity between different things.
@BrandMentalist
Here you can see what kind of ‘quotes’
images people look for.
People also look for a lot of funny images.
And if you click on the motivation you’ll see
people search for Fitness Motivation
images.
23. (2) DO YOU HAVE ANY OWNED MEDIA? CURRENT DATABASE AND
ASSETS THAT YOU CAN LEVERAGE OFF?
If you do, start by announcing on your existing Facebook page, Twitter,
website, and via eDM that you have launched your Instagram account
and that they should follow for exclusive content, promotions, behind-
the-scenes, sneak peek into collections, office life, etc.
@BrandMentalist
24. (3) WHO ARE THE INFLUENCERS IN YOUR CATEGORY?
For example, if you are a food or a beverage brand, the influencers can be
famous Chefs in your region, cooking TV shows, food and cooking
magazines, big food retailers (i.e. Wholefoods, Coles, Harris’ Farm), and top
food bloggers.
If you are a technology/electronics/gadget brand, the influencers can be
Google, Inc, Mashable, Wired, Techcrunch, Mark Zuckerberg, Bill Gates, etc.
If you are a music brand, the influencers can be other famous artists, big
recording labels, MTV, Channel V, The Voice, etc.
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25. (4) START FOLLOWING THE INFLUENCERS. SO THEY DISCOVER YOU.
Interact with them.
These influencers get a lot of engagement, likes, and comments.
By interacting with the right influencers, you increase the chance your
brand will be discovered by people who follow the influencer.
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26. (5) SEE WHO THE INFLUENCERS ARE FOLLOWING.
Normally, they have 100K + followers and they are only following 200 accounts.
Those 200 said accounts the influencers are following are usually influencers
themselves. For example,
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Jamie Oliver has 1.2m followers but he’s
only following 339 accounts. Those he
follows are usually other top chefs, top
restaurants, food magazines, etc.
Nike has 1.9m followers but it’s only
following 63 accounts. Those 63 accounts
are usually of famous athletes and their
ambassadors.
This is how you can identify Who the influencers are. What their instagram accounts
are which then help you identify How you can who and where your customers are by
seeing who’s following the influencers.
27. (6) WHEN YOU START POSTING PHOTOS, IN ORDER TO GROW YOUR
DATABASE, YOU NEED TO UTILISE #.
Relevant hashtags let people discover you.
Besides hashtagging your brand name, your need to hashtag relevant
keywords.
You can delete and re-hashtag. Every time you re-hashtag, your photos
get refreshed on top (as people search for the # keywords). This can
help your photos and brand get discovered over and over.
What are the keywords to use?
Use again to see what keywords are mainly used.
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28. For example, if you search for ‘fashion’, you’ll find that Fashion, Fashionista, Fashionable,
Fashiondiaries, Fashionblogger, Fashionshow, etc. are mainly tagged.
You can use these keywords to get your photos and brand discovered, get more likes and
followers.
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You can also see that these
accounts are the top advocates of
fashion-related photos.
Maybe you can approach them to
advertise your products?
You can look at their accounts
and see how they’ve grown their
databases.
You can also find the influencers
through these accounts, and find
your customers.
29. (7) GEO-TARGET IT RIGHT
You can find people in your region by finding the influencers in your region.
For example, if you are a fashion brand, you find “Vogue Australia", “Bazaar
Australia", top Australian fashion bloggers, etc, You can then be quite sure that
most of the people who follow these accounts reside in Australia.
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30. (8) BE CLEVER WITH SEGMENTATION
You know what your brand stands for. Almost every brand is different.
You know that girls who love girly dresses and wear heels are not going to follow Vans or
Culture King because that’s not their style.
Think about your customer as a person.
Think about your brand as a person.
Think about who else your customers might like.
Think about your customers’ friends.
Think about your competitors’ customers.
This is the advantage of social media if you know how to use it cleverly.
You can geo-target, taste/preference-target, style-target, etc.
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31. (9) MOST IMPORTANT OF ALL, YOU HAVE TO KNOW THE PACE.
Pace your post.
If you post to many, you annoy people and you get unfollowed. If you
don’t post, people don’t get the interaction and wonder why they are
following you.
Post during peak times so your photo doesn’t get lost.
If you post at 11am but your customers check their Instagram at 9pm,
they might not see your post. Hence, you miss the opportunity to engage
and interact with your customers.
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