1. The document provides tips and strategies for growing an Instagram business page, including developing high-quality content in the form of photos, videos, and stories. It emphasizes focusing on one target audience and developing a clear and recognizable visual style. 2. It also discusses the importance of marketing one's Instagram page by using relevant hashtags, tagging other accounts, and collaborating with influencers. Regular posting and interaction are also highlighted. 3. The final part covers measuring the success of one's Instagram strategy by tracking key performance indicators such as follower growth, engagement, views, and watch time using tools like Facebook Creative Studio and Iconosquare. Consistent effort, time, and attention are said to be important for

1. @KIRSTENJASSIES @INSTAPROOFNL
Why is my Instagram business page
not growing?

2. KIRSTEN
JASSIES
SOCIAL MEDIA
TRENDS & STRATEGY
Instagram & Vlog trainer
Author Instaproof
@KIRSTENJASSIES @INSTAPROOFNL
Favorite hashtags:
#instaproof #jungalow
#bierfluencer #plantbased
Favorite Insta accounts:
@latermedia
@zilverblauw
@Jengotsch

3. Op social komen mensen je vaker tegen. Ze gaan niet naar je website
Instagram is je nieuwe website
Instagram geeft je de tools dagelijks visuele gave content te maken & publiceren
Je geeft een kijkje in de keuken, en maakt je bedrijf ECHT
Je kunt in contact komen met je doelgroep en meer over ze te weten komen
DE WHY VAN INSTAGRAM

4. Sayonara Tiel Ennia @enniafeelsecure
Sherilyn Nulkes @sherilynnulkes en @okesstudio
Khushbu Chawla @deloittedutchcarribean
Shima Jimenez the lab @
Sau Bridgewater Curacao Ports Authority N.V. @curacaoports
Chantal Arets liv curacao car rental @livcuracaocarrental
Vera Morena eco resort holding nv @moreanresort
Dennis Benschop G-forcecorporatieservices B.V. @d_envision8007
Percy Felida Bue Bay Curacao Golf & Beach Resort@bluebaycuracao
Faye Vas Socialutions Caribbean @socialutions
Campara Wauben Halabi Real Estate N.V. @halabirealestate
Attendees

5. Profile page
=
the new homepage
INSTAGRAM
Television / IGTV
In which
phase are
you?
Highlights
STORIES
“Old” PHOTOFEED

6. CHECKLIST
Je richt je op één duidelijke
doelgroep met je verhaal
Je plaatst minimaal 3 berichten per
week in je feed
Je maakt minimaal 2 keer per week
Stories
Je hebt een eigen beeldtaal, je
berichten zijn typisch JIJ
Je licht Stories uit in je profiel
In je profieltekst staat waarom
mensen jou moeten volgen
JA NEE
Je werkt met vaste, terugkerende
formats in je feed (en/of Stories)
Je plaatst minimaal 5 relevante
hashtags bij je berichten
Je maakt gebruik van locatietags,
ook in Stories
Je besteedt regelmatig tijd aan het
reageren op berichten van je volgers
Je promoot je Instagramaccount ook
buiten Instagram (email, flyer)
Je tagt regelmatig Instagram
accounts en/of influencers
De interactie ratio op je berichten is
minimaal 2% (likes + reactie + saves)
Je monitort je statistieken en past je
berichten hier op aan
Je maakt gebruik van de interactie
elementen in Stories (polls, vragen)

7. Average Engagement Score Company Profiles
The Instagram tool Iconosquare researched over
30.000 company profiles and found an average
engegament score of 4,7% (april 2019).
This is the summ of likes, comments and saves,
only for the feed, not Stories.
@KIRSTENJASSIES @INSTAPROOFNL

8. • Take the sum of the likes, comments and saves of a post
• Divide the number through the number of followers
• x 100%
• Repeat for a few of your latest posts
Calculate your own
engagement score

9. 1. Content
2. Marketing
Which problems do you solve for whom?
Three components for your Strategy
3. Measure & Analyse
How do you ensure that your account grows?
How do you promote your Instagram account?
@KIRSTENJASSIES @INSTAPROOFNL

10. 1. Content
@KIRSTENJASSIES @INSTAPROOFNL

11. What When Where?
The HYGENE-HUB-HERO Strategy
• Start with a clear profile page, a recognizable relevant photofeed and highlight
Stories to get new followers (HYGENE)
• Create new posts for your feed and Stories regularly and show your behind the
scenes story, the here and now, to bind your followers (HUB)
• Go live with your own important moments, preferably weekly or on a fixed time
(HERO)
• Start IGTV with a weekly format for public interaction, the conversation (HUB en
HERO)
@KIRSTENJASSIES @INSTAPROOFNL

12. Interaction stays KEY
Likes
Comments
Comments on comments
Save
Sent
Tagging
Watchtime video
Watch more often
Only in Stories:
Join poll, quiz, questions or emoji-slider
Swipe back
Answers
@KIRSTENJASSIES @INSTAPROOFNL

13. Do you REALLY know your target
audience?
@KIRSTENJASSIES @INSTAPROOFNL

14. From picture perfect to
no-edit & a strong visual language
@KIRSTENJASSIES @INSTAPROOFNL

15. Your visual language
!
• Take mission, vision and brand values and
create a visual language
• Are your images recognizable YOU?
• What kind of impact do the visuals need to create?
(happy, industrial, arty etc)
• With font and colours do you choose for headers,
intro’s, copy on your images in Stories
• Which emojis fit your brand and topic?
• Zoom in on photography- or videography: straight in
front, or different angles, colour, style, portrait, what
kind of crop?
@KIRSTENJASSIES @INSTAPROOFNL

16. DENK Like a Magazine
Think of weekly/dayly
formats like
#vintagefriday
#meatlessmonday
#throwbackthursday
Formats

17. Reposting
User
Generated
Content
UGC

20. FOTOFEED
Overview photo’s (unless nature/travel)
Dark or messy photo’s
Parts of your folder
No copy with your posts
Only hashtags with your posts
STORIES
Just photos
Unclear photo’s/videos
Too much text on a photo or video
Too many posts
What DOES NOT work?
@KIRSTENJASSIES @INSTAPROOFNL

21. PHOTOFEED
Detail photo’s
Light photo’s
A human, preferably a portrait
Repetition, in the form of formats
Make regular returning faces of your employees
One message a time / a post / a Story
STORIES
One Storyline = 4 to 10 Stories (photo’s / videos / boomerangs)
One subject per storyline
Use Interactive elements
Vlogging
What DOES work?
@KIRSTENJASSIES @INSTAPROOFNL

22. 1. Focus on one subject
2. Make your target audience small
3. Create one style, and a visual langue
4. Be social (like, comment,…)
5. Work with fixed formats
6. Make sure your profile page is clear
7. Recognizable photos in your feed
8. Create Stories regularly
9. Make sure to use the interaction elements in Stories
10.Work with a contentplanning
Summary: 10 contenttips

23. What is it you are going to do/change in your content (strategy)?
What kind of formats can you create?
Talk to your neighbor

24. 2. Marketing
@KIRSTENJASSIES @INSTAPROOFNL

25. 2. Marketing : Promote yourself
@KIRSTENJASSIES @INSTAPROOFNL

26. 2. Marketing : Tag like crazy!
HASHTAGS
* BRANDED
your own claimed hashtags,with brand/
campaign or product name in it.
* COMMUNITY
hashtags that fit the lifestyle of your target
audience #fitgirls or #nevernoteating
* FUNCTIONAL
what exactly is in the photo? #reddress
#fastcar #stroller
* COMPANY / JOB / INDUSTRY
if you want to be hired as a #marketer for
example
LOCATIETAGS
ANDERE ACCOUNTS TAGGEN

27. 2. Marketing : work together
Influencers
Challenges
Community
@KIRSTENJASSIES @INSTAPROOFNL

28. What is it you are going to do/change in your marketing ?
Talk to your neighbor / write down

29. 3. Measure
& Analyse
@KIRSTENJASSIES @INSTAPROOFNL

30. 3. Measure & Analyse
@KIRSTENJASSIES @INSTAPROOFNL
Facebook Creative Studio

31. KPI’s (also in Stories)
@KIRSTENJASSIES @INSTAPROOFNL
Number of followers
Reach
Views
Comments
Saves
Profile visits
Watch time

32. ICONOSQUARE

33. What is it you are going to do/change in measuring?
Write down

34. Grow?
Time, Love and attention!
@KIRSTENJASSIES @INSTAPROOFNL