With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube).
Join MeetEdgar and get excited for our newest feature we are building: INSTAGRAM!
We will chat about how you can, in fact, use Instagram to grow your traffic – and not just your follower count and how to leverage Instagram to bring in more visitors to your top-performing content without spending your budget on advertising.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Instagram marketing is hard, but it doesn't have to be. Learn about some tricks that can help make your life much easier. In this presentation, I will present basics of Instagram marketing as well as tips and tricks that will help you succeed. To wrap everything up, this presentation will also include some helpful apps and softwares that can aid you in your quest of becoming the ultimate Instagram marketer.
Are you looking for organic ways to improve your social media influence? Learn here more https://www.softprodigy.com/strategic-internet-marketing/social-media-marketing
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
The Year of Instagram trata de cómo las marcas están usando Instagram como canal de alto atractivo visual. 2014 es el año de las estrategias en Instagram.
Latest Instagram Marketing Strategy 2020
Posting At The Right Time
Timing is everything when using Instagram marketing. Your engagement depends
on your timing. If you post at a bad time you might end up being unnoticed. Early
morning or late in the evening is the optimal time to post. The worst day for
engagement during a week is Sunday while Monday and Thursday tend to possess
highest Instagram follower engagement and trac.
Follow Similar Instagram Proles
Follow people that follow an equivalent interest you wish . If you follow people with
similar interests you will be sure to get noticed. Plus, they are more likely to follow
you back. Reach out to people who you believe would be interested in your
products.
Get a Suitable Instagram Name
It is unlikely that folks are going to be checking out you by your name unless, you're
a star . So create names revolving around your business website or the industry
that you simply are working in. Now, when people associated with your industry
search the relative keywords, it's more likely that your prole will show up. Here is a
powerful Instagram marketing strategy. Make your "user name" just like what
you're selling because that's what people are checking out .
With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube).
Join MeetEdgar and get excited for our newest feature we are building: INSTAGRAM!
We will chat about how you can, in fact, use Instagram to grow your traffic – and not just your follower count and how to leverage Instagram to bring in more visitors to your top-performing content without spending your budget on advertising.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Instagram marketing is hard, but it doesn't have to be. Learn about some tricks that can help make your life much easier. In this presentation, I will present basics of Instagram marketing as well as tips and tricks that will help you succeed. To wrap everything up, this presentation will also include some helpful apps and softwares that can aid you in your quest of becoming the ultimate Instagram marketer.
Are you looking for organic ways to improve your social media influence? Learn here more https://www.softprodigy.com/strategic-internet-marketing/social-media-marketing
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
The Year of Instagram trata de cómo las marcas están usando Instagram como canal de alto atractivo visual. 2014 es el año de las estrategias en Instagram.
Latest Instagram Marketing Strategy 2020
Posting At The Right Time
Timing is everything when using Instagram marketing. Your engagement depends
on your timing. If you post at a bad time you might end up being unnoticed. Early
morning or late in the evening is the optimal time to post. The worst day for
engagement during a week is Sunday while Monday and Thursday tend to possess
highest Instagram follower engagement and trac.
Follow Similar Instagram Proles
Follow people that follow an equivalent interest you wish . If you follow people with
similar interests you will be sure to get noticed. Plus, they are more likely to follow
you back. Reach out to people who you believe would be interested in your
products.
Get a Suitable Instagram Name
It is unlikely that folks are going to be checking out you by your name unless, you're
a star . So create names revolving around your business website or the industry
that you simply are working in. Now, when people associated with your industry
search the relative keywords, it's more likely that your prole will show up. Here is a
powerful Instagram marketing strategy. Make your "user name" just like what
you're selling because that's what people are checking out .
Instagram Story is an adventurous marketing. It does not only bolster the content reach yet it also diversify ideas on how to present a brand to the public. Furthermore, the concern of perfecting the content is no longer an issue. You can have all the freedom to stir the pot and experiment on its innovative details and maximize its reach. Taking the creative hat on a use, don’t be afraid to cross the line of standards and have fun with your Instagram Marketing. If you fully grasped the walkthrough of the feature, that’s where the marketing comes in.
Blog post link: https://bit.ly/2x00hgc
Many brands are not getting their Instagram strategy right. Why? Because they're not following the simple lessons outlined in our Instagram Marketing Strategy E-Book. It contains everything you need to know about this emerging social channel from the creative minds at FlashStock, the leaders in authentic, customized brand imagery.
What are the new trends on Instagram in 2019?
Discover why IG is the center of your communication strategy, case studies, and 5 tips + BONUS to learn more about Instagram.
Instagram has a distinct heraldry amongst other social media pages. It has a different approach in sending out messages to its vast following. With this, Instagram becomes a trajectory platform for commercial information — not to mention the posted random selfies, brunches, kitten clips and candid vogues. This has proved that visual content is very critical for companies to execute on a digital marketing effort.
Blog link: http://bit.ly/2H0NMSm
This presentation explains all the hacks related to Instagram marketing including history and important Instagram marketing tools 2019. Instagram boasts over 1 billion active users, 500 million of whom use Stories every day to quickly update their followers. Now businesses have adopted Instagram as one of their main revenue-generating tools. Today Instagram has over 2 million advertisers and 25 million business profiles!
Instagram marketing can be especially powerful if you're in a visual or creative industry, such as the restaurant business or craft marketing.
According to Instagram, 60% of people say they discover new products on the platform, and 20% of users visit a business profile every single day. Plus, 33% of the most popular Instagram Stories are shared by businesses like yours.
Welcome to the first edition of Socially Savvy Magazine, an exciting addition to Socially Savvy. It is our hope you will find this to be your comprehensive guide to mastering the vibrant world of social media marketing. In our inaugural issue, we delve into an array of topics designed to equip you with the knowledge, insights, and tools needed to navigate this ever-evolving digital landscape with ease and finesse.
Instagram has become a cornerstone of many brands’ social presence, driving profitable traffic to land pages, growing conversions, and building an engaged audience. If your Instagram presence isn’t quite as robust as you’re hoping, it might be time to learn how to sharpen up your strategies for getting real, organic followers on Instagram. The larger your audience grows, the more opportunities you have to engage with users and create unique experiences for them.
The organic distinction is important: sometimes brands take the easy way out when trying to get more Instagram followers. Pay for likes and follower sites are everywhere, but these shortcuts are never worth it, as the Instagram algorithm regularly gets updated to weed out paid low-quality accounts and interactions.
Not to mention, the number on your Instagram following ultimately means nothing if it doesn’t represent an engaged fan following that makes purchases, visits your landing pages, and advocates for your brands with friends and followers. Start building your presence up the right way with these tips on getting more Instagram followers
Social business is changing the world, and your business should be a part of it. With a number of platforms to choose from, it's hard to determine which is best to spread your message, sell your product, or showcase your talent. No matter what industry you belong to, Instagram is changing the way businesses communicate with their audience.
The following are a few tips to keep in mind when using Instagram as part of your marketing strategy.
From Hubspot (https://www.hubspot.com/)
These hacks will dive into strategies and tips for you to improve engagement on your business or brand Instagram account. Before we get started, this guide is for those who are already familiar with Instagram for Business. If you are new to social media marketing or don’t have a brand account yet, check out our guide to Instagram for Business (https://www.hubspot.com/). Once you’ve gotten your business account up and running, come back to learn how to engage your followers and improve your brand awareness. Instagram use grew by 25% among American adults between 2016 and 2018 and it is now the third most used social platform behind Facebook and YouTube. Today, more than 500 million Instagram accounts are active daily, so how can you make your brand stand out? For starters, have a consistent, honest brand voice, and be sure to respond to your audience when they reach out. No one likes to be left hanging!
HUBSPOT owns this content and is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers.To learn more: https://www.hubspot.com/
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. WRITE DOWN AND
GET READY!
This presentation contains a set of
information regarding Instagram marketing.
Included are the overview of Instagram
marketing strategy in Indonesia, rules of how
to market your brand with Instagram, the do's
& the don'ts, as well as the examples that will
help to understand the utilization of
Instagram in building a brand.
3. IN
INDONESIA
Instagram is an online photo sharing platform in which since its
first debut in 2010, it has engaged 500M active accounts with
80% of its users are outside the US, including Indonesia (source:
business.instagram.com). Instagram usage is very strong among
millennials compared to other social media platform. By 2019,
nearly two-thirds of all millennial smartphone will use Instagram
(source: www.emarketer.com).
In Indonesia, according to survey conducted by "Jajak Pendapat"
(blog,jakpat.net) towards 3002 Instagram users in Indonesia, turns
out that most respondents open their Instagram account at least
5 times a day. 31.05% said that they open more than 10 times a
day.
Follow and following are important things in Instagram. 41.84%
respondents said that they follow brand. Deriving from the
percentage, it can be perceived that Instagram plays a crucial role
among Indonesians. By utilizing the visual language as Instagram's
signature, brand marketing on Instagram has the power to move
the target audiences within the field of digital marketing.
4. ?
WHY
INSTAGRAM
200%
increase in potential
organic audience
since 2012
68%
of Instagram users
are regularly engage
with brands
58X
more engagement
per follower than
Facebook
100%
reach of one brand's
followers per post
$65
worth for average
order value for each
engaged follower
source: http://www.adweek.com/socialtimes/why-instagram-is-a-ripe-opportunity-for-
brands-infographic/625417
5. 5
TIPS TO BUILD
YOUR BRAND WITH
INSTAGRAM MARKETING
Let your followers
TELL YOUR STORY
Instagram is all about visual
storytelling, thus should be
initiated with a brand's
story. By encouraging your
followers to tell their
stories about your brand
within their Instagram
account can be a great
example.
Emphasis on
HQ IMAGE
A High-quality (HQ) image
should be considered
important while conducting
your Instagram marketing
strategy. Most people only
scroll down through timeline.
Hence, make sure your brand
post an inspiring, brand
relevant, quality images to
resonate with your target
audience and able to
communicate your story
Create and Collect
A HASHTAG
Using hashtag is the best way
to boost your brand—to help
your brand remains
noticeable. Focus on specific
hashtag that covers your
brand's story, i.e. your brand
campaign, can help to
enhance your brand's search
engine optimization (SEO)
source: https://www.spredfast.com/social-marketing-blog/5-tips-building-your-brand-
instagram-marketing
6. Engage with
INFLUENCERS
A recent study reports that
user-generated content is
more influential on
Millennials. To engage
influencers who are able to
speak about your brand
that go accordingly with
your brand's story can
reach your target audience
more easily
Integrate for
IMPACT
source: https://www.spredfast.com/social-marketing-blog/5-tips-building-your-brand-
instagram-marketing
Integrating your Instagram
with your brand's owned
media, for example its
official website, that
features the great contents
already posted on
Instagram can be a very
great option. This will
leverage and amplify your
brand
8. As one of the most followed brands on
Instagram, Starbucks relies on the
power of '#Regram' — re-post the
photos uploaded by their followers into
Starbucks Instagram account.
A weekly-theme photo contest is
currently running under the "Red Cup"
campaign following the holiday season.
Using #RedCupContest as its hashtag,
Starbucks encourages their followers
to share their dailies with Starbucks'
red cup around.
9. Contest on Instagram
Initiating contest on
Instagram will
help your brand to engage
with their
target audience
By re-posting the photos of your
followers will enable your brand
to connect with the target
audience
more personally
Regram
11. References
Instagram for Business. (2016). Instagram for Business. Retrieved 8 December 2016, from
https://business.instagram.com/
Instagram Continues Double-Digit Growth - eMarketer. (2016). Emarketer.com. Retrieved 8 December
2016, from https://www.emarketer.com/Article/Instagram-Continues-Double-Digit-Growth/1013612
Prastika, C. (2015). Instagram User Behavior #2 - Survey Report - JAKPAT. JAKPAT. Retrieved 8 December
2016, from https://blog.jakpat.net/instagram-user-behavior-2-survey-report/
Smith, D. (2016). Instagram: marketing to Millennials vs. Gen X | Curated. Curated. Retrieved 8 December
2016, from http://curated-digital.com/instagram-marketing-millennials-vs-gen-x/
Starbucks Coffee ☕ (@starbucks) • Instagram photos and videos. (2016). Instagram.com. Retrieved 8
December 2016, from https://www.instagram.com/starbucks/