The presentation outlines Instagram marketing strategies specific to Indonesia, highlighting its significant user engagement among millennials. It provides essential tips for brands on utilizing Instagram effectively, such as storytelling, high-quality visuals, effective hashtag usage, engaging with influencers, and integrating Instagram with owned media. The document also emphasizes Instagram's potential for marketing, noting impressive engagement rates and the importance of interactive elements like contests.

1. MARKETING

2. WRITE DOWN AND
GET READY!
This presentation contains a set of
information regarding Instagram marketing.
Included are the overview of Instagram
marketing strategy in Indonesia, rules of how
to market your brand with Instagram, the do's
& the don'ts, as well as the examples that will
help to understand the utilization of
Instagram in building a brand.

3. IN
INDONESIA
Instagram is an online photo sharing platform in which since its
first debut in 2010, it has engaged 500M active accounts with
80% of its users are outside the US, including Indonesia (source:
business.instagram.com). Instagram usage is very strong among
millennials compared to other social media platform. By 2019,
nearly two-thirds of all millennial smartphone will use Instagram
(source: www.emarketer.com).
In Indonesia, according to survey conducted by "Jajak Pendapat"
(blog,jakpat.net) towards 3002 Instagram users in Indonesia, turns
out that most respondents open their Instagram account at least
5 times a day. 31.05% said that they open more than 10 times a
day.
Follow and following are important things in Instagram. 41.84%
respondents said that they follow brand. Deriving from the
percentage, it can be perceived that Instagram plays a crucial role
among Indonesians. By utilizing the visual language as Instagram's
signature, brand marketing on Instagram has the power to move
the target audiences within the field of digital marketing.

4. ?
WHY
INSTAGRAM
200%
increase in potential
organic audience
since 2012
68%
of Instagram users
are regularly engage
with brands
58X
more engagement
per follower than
Facebook
100%
reach of one brand's
followers per post
$65
worth for average
order value for each
engaged follower
source: http://www.adweek.com/socialtimes/why-instagram-is-a-ripe-opportunity-for-
brands-infographic/625417

5. 5
TIPS TO BUILD
YOUR BRAND WITH
INSTAGRAM MARKETING
Let your followers
TELL YOUR STORY
Instagram is all about visual
storytelling, thus should be
initiated with a brand's
story. By encouraging your
followers to tell their
stories about your brand
within their Instagram
account can be a great
example.
Emphasis on
HQ IMAGE
A High-quality (HQ) image
should be considered
important while conducting
your Instagram marketing
strategy. Most people only
scroll down through timeline.
Hence, make sure your brand
post an inspiring, brand
relevant, quality images to
resonate with your target
audience and able to
communicate your story
Create and Collect
A HASHTAG
Using hashtag is the best way
to boost your brand—to help
your brand remains
noticeable. Focus on specific
hashtag that covers your
brand's story, i.e. your brand
campaign, can help to
enhance your brand's search
engine optimization (SEO)
source: https://www.spredfast.com/social-marketing-blog/5-tips-building-your-brand-
instagram-marketing

6. Engage with
INFLUENCERS
A recent study reports that
user-generated content is
more influential on
Millennials. To engage
influencers who are able to
speak about your brand
that go accordingly with
your brand's story can
reach your target audience
more easily
Integrate for
IMPACT
source: https://www.spredfast.com/social-marketing-blog/5-tips-building-your-brand-
instagram-marketing
Integrating your Instagram
with your brand's owned
media, for example its
official website, that
features the great contents
already posted on
Instagram can be a very
great option. This will
leverage and amplify your
brand

7. CASE
STUDY

8. As one of the most followed brands on
Instagram, Starbucks relies on the
power of '#Regram' — re-post the
photos uploaded by their followers into
Starbucks Instagram account.
A weekly-theme photo contest is
currently running under the "Red Cup"
campaign following the holiday season.
Using #RedCupContest as its hashtag,
Starbucks encourages their followers
to share their dailies with Starbucks'
red cup around.

9. Contest on Instagram
Initiating contest on
Instagram will
help your brand to engage
with their
target audience
By re-posting the photos of your
followers will enable your brand
to connect with the target
audience
more personally
Regram

10. THANK
YOU!
Tiara Rachmaniar
Hubungan Masyarakat
Ilmu Komunikasi
FISIP
Universitas Indonesia

11. References
Instagram for Business. (2016). Instagram for Business. Retrieved 8 December 2016, from
https://business.instagram.com/
Instagram Continues Double-Digit Growth - eMarketer. (2016). Emarketer.com. Retrieved 8 December
2016, from https://www.emarketer.com/Article/Instagram-Continues-Double-Digit-Growth/1013612
Prastika, C. (2015). Instagram User Behavior #2 - Survey Report - JAKPAT. JAKPAT. Retrieved 8 December
2016, from https://blog.jakpat.net/instagram-user-behavior-2-survey-report/
Smith, D. (2016). Instagram: marketing to Millennials vs. Gen X | Curated. Curated. Retrieved 8 December
2016, from http://curated-digital.com/instagram-marketing-millennials-vs-gen-x/
Starbucks Coffee ☕ (@starbucks) • Instagram photos and videos. (2016). Instagram.com. Retrieved 8
December 2016, from https://www.instagram.com/starbucks/