This document outlines a 5-step formula for maximizing the return on investment (ROI) of one's content. The steps are: 1) Define goals for what content should achieve; 2) Promote content aggressively across social media; 3) Create a content sharing schedule by category; 4) Develop multiple variations of each content piece; 5) Measure performance, adjust strategy, and repeat the process. Following this formula helps content stand out, builds trust with audiences, and ensures content is achieving business goals.

1. THE 5 STEP
FORMULA TO
MAXIMIZING
YOUR
CONTENT'S ROI
How to get more from your
content

2. PRESENTED BY
MeetEdgar is the social media
scheduling tool created for content
creators, by content creators.
MeetEdgar makes it easy to
organize, schedule and amplify
your content across social media
platforms.
We are a scrappy remote team of 12
completely dedicated to helping
solopreneurs and small businesses
make the most out of their content

3. What is "content"?
Content
communicates
your message to
an audience
through a digital
channel.

4. What is the "ROI" of Content?
Investment doesn’t always equal money but your time is valuable.
To know your ROI, you need to know what your content is doing for you
Does your content have a job? What is it supposed to be doing for your
business and do you have a way to measure that?

5. When you learn how to get more out of
your content, you:
Understand how your content is translating to your goals and building
your business which will help you stay consistent, avoid burnout and keep
creating better content
Ensure that you are only creating the best and most valuable content
which is what is going to help you stand out in a very crowded marketplace
Build that know, like and trust factors faster with your audience

6. This is what this formula can do
for you!

7. FOR THIS FORMULA YOU
ONLY NEED TWO THINGS
A social media
presence
A content
channel

8. THE 5 STEP
FORMULA TO
MAXIMIZE
YOUR
CONTENT'S ROI

9. Step 1
What do you want your
content to do for you?
Ask yourself:
“What’s the next step I want
my audience to take?”

10. Think about the actions your
audience takes that help to
grow your business
Podcast subscribers
Link clicks
Website traffic
Email subscribers
These things are a sign of influence.

11. Set Goals
with Metrics
and Timelines
I want X number of email
subscribers so I need X
amount of people to visit my
landing page
I want to bring X amount of
people back to my website
in X amount of days
I want X amount of views on
my video in X amount of
weeks
I want X number of
subscribers to my podcast
in X amount of months

12. Step 2
Get in the sharing
mindset and ready to
promote, promote and
promote some more!

13. The #1 mistake content creators
make when promoting their content
is...
not promoting it enough!

14. We know
your fears...
I'm going to annoy my
followers
I'm going to seem
spammy
My feeds will be boring
People will unfollow me
No one will engage with
me

15. Your posts don't last as long as
you think they do!
2 hours 30
minutes
12 minutes 48 hours
InstagramLinkedInTwitterFacebook
24 hours

16. “Every single social post is an
opportunity so multiply the
social posts to multiply the
opportunities"
- Laura Roeder

17. Your content deserves
to be seen by your
audience.
Your audience wants to see your content.
That’s why they follow you!

18. Every single post is an
opportunity for you and
for your audience.
Give your audience the opporunity to
learn from you!

19. Step 3
Set up your schedule for
sharing success

20. You will not sound
repetitive if your
schedule is set up
correctly.

21. EXAMPLE
CATEGORIES
Fitness
Blogger
Blog content
Exercise tips
Fitness quotes
Food photos
Curated content
from other healthy
resources
Entrepreneur
Podcaster
Links to episodes
Curated articles
Press mentions
Funny
entrepreneurial
images and memes
Questions about
business building
Beauty
YouTuber
Links to videos
Favorite products
Skincare tips
Celebrity make-up
inspiration
Personal shares

22. Sample Fitness Blogger
Schedule

23. Sample Entrepeneur Podcaster
Schedule

24. Sample Beauty YouTuber
Schedule

25. Step 4
Create multiple variations
for every piece of content
(this makes you a social
media marketing ninja)

26. What Makes People Click?
The Headline
If you only use one headline (or social post),
you're reducing the chance of maximizing
your clicks.
Variations allow you to test the different
headlines or social posts so you can maximize
those clicks!

27. Psychological Principles Behind
Great Variations
Curiosity
- You won't believe what we discovered when we tested this
social media strategy!
Negativity
This one mistake will kill your social media strategy
Questions
Is your social media strategy really working?
Numbers
3 Stellar Ideas for Your Social Media Strategy
Promise Value (Or show "How To")
- How to see more results from your social media strategy

28. You Become A Marketing Ninja When You Test
Different Variations!

29. Step 5
Measure, adjust and repeat!

30. Go Back To Your Goals From
Step 1!
Whether or not you hit that goal, dig into what did
work and what didn't
Ask yourself:
Is there a category that is performing better
than the rest?
Is there a day or time slot that is performing
better?
Which piece of content worked best?
(Check your analytics on your social platforms and on
Google Analytics)

31. You work hard on your
content, it's time to get more
out of it!
Set SMART Goals and give each piece of content a
job.
Get in the sharing mindset. Remember, selling is
selfless. Your audience needs your content.
Set up your schedule for sharing, stay consistent
and add variety.
Create variations of your content.
Measure, rinse and repeat.
1.
2.
3.
4.
5.

32. Let Edgar Help!
bit.ly/roiformula
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