The document outlines effective strategies for Instagram marketing, emphasizing the importance of engaging content and optimizing profiles for better interaction. It details Instagram's growth since its launch and the platform's advertising effectiveness, as well as practical tips for brands to enhance their presence through storytelling, customer engagement, and utilizing analytics. Additionally, it suggests tools for scheduling, creating content, and tracking performance to improve marketing outcomes.

1. INSTAGRAM MARKETING
HACKS
All About Instagram Marketing
LET'S GET STARTED

2. WHAT IS INSTAGRAM?
A Social Media Platform for photos
and video sharing and its a
method for brands to showcase
their culture, engage with
customers and show off their
products and services.

3. HISTORY OF INSTAGRAM
Instagram was founded by Kevin
Systrom and Mike Krieger.
launched on Oct. 6, 2010 in iOS and
on April 3rd, 2012 in Android.
Acquired by Facebook for $1 billion.
Introduced video sharing in June
2013. Released Instagram Stories in
August 2016. Launched Instagram
IGTV in June 2018.

4. The photo-sharing app recently celebrated 1 billion
monthly active users. More importantly, these
users are incredibly engaged, with more than 60
percent logging in every single day.
The most engaging
platform

5. CROWD SOURCED INSTAGRAM
IMAGES
MOTIVATIONAL INSTAGRAM
POSTS
DAY IN THE LIFE INSTAGRAM
POSTS
COMMON
EXAMPLES OF
INSTAGRAM POST
PRODUCT POSTS
INFLUENCER INSTAGRAM POSTS
TUTORIAL POSTS
VIDEO CONTENT

6. Best Advertising
Platform
$4.5 BILLION
MOBILE AD REVENUE GENERATED FROM
INSTAGRAM ALONE
2.2% of Instagram users interact with an Ad while
Facebook users interaction rate is 0.22%

7. 18-29 YEARS OLD USE
INSTAGRAM
33%
30-49 YEARS OLD USE
INSTAGRAM
60%
18%
50-64 YEARS OLS USE
INSTAGRAM

8. INSTAGRAM MARKETING
STRATEGY
From social selling to community building
and beyond, Instagram is booming right
now
Instagram is like a gold mine for
businesses of all shapes and sizes.

9. OPTIMIZE YOUR INSTAGRAM PROFILE FOR
ENGAGEMENT
DEFINE YOUR INSTAGRAM GOALS AND
MARKETING PURPOSE
CREATE CUSTOMER ENGAGING CONTENT
MARKETING STRATEGY
PROMOTE YOUR INSTAGRAM FOR THE
LONG TERM
ANALYZE CORRECTLY

10. Instagram marketing strategy start from your
goals. Follow your favorite brands on
Instagram, follow your competitors, analyze
their strategy and user engagement tactics
and then make a better strategy.
DEFINE GOALS

11. people on Instagram like getting involved
and want to be a part of something, it’s
always a great idea to post not your own
content, but content specifically created by
your own customers.
Switch your account to instagram profile.
Instagram business profiles have access to
analytics to help you see how followers are
interacting with your account.
CREATE CUSTOMER
ENGAGING CONTENT
OPTIMIZING INSTAGRAM
PROFILE

12. Followers and customers don’t show
up by accident. As a result, you need
to put your Instagram front-and-
center across your other marketing
channels.
promoting your Instagram also
means showing up day after day. If
you let your account gather
cobwebs, you can’t be surprised
when your engagement rate takes a
dip.
PROMOTE YOUR INSTAGRAM FOR LONG TERM
Respond to followers. Engage with other accounts. Committing
to Instagram means being an active participant on the platform.

13. The important thing
with Instagram
marketing is that
you’re always testing,
learning, and
optimising your
content.
Using Instagram
Insights you can gain a
basic idea of what’s
working and not
working for your
audience — take a look
at our guide to
Instagram Insights to
find out what all the
metrics mean.
Using Analytics you
can easily keep on
top of your best
performing content
and ultimately
discover the perfect
recipe for Instagram
success.
Analyze Correctly

14. INSTAGRAM
MARKETING TIPS
Optimize your profile
Choose the right profile photo
Create visually compelling
content
Establish your brand’s “look”
on Instagram
Write great captions

15. INSTAGRAM
MARKETING TIPS
Use hashtags wisely
Engage
Don’t neglect Instagram
Stories
Try Instagram Shopping
Post at the right times
Try an influencer partnership

16. Instagram Bio
In just 150 characters,
your Instagram bio
needs to make a great
first impression
Category
A business feature that
tells people what you’re
all about without using
up bio characters.
Username
Up to 30 characters,
included in search
Call-to-action buttons
Give Instagrammers a
way to interact with you
directly from your profile
page.
Optimize Your Profile

17. Choose the right profile photo
For most brands, your
Instagram profile photo
should be your logo. This
helps provide credibility and
allows visitors to see at a
glance who you are
Your Instagram profile
photo displays at 110 by
110 pixels, cropped to a
circle with a 110 pixel
diameter.
If your logo is a square,
you’ll need to zoom out
to make sure the whole
thing shows within the
circle

18. Give followers a look at your office,
your storefront, or your manufacturing
process.
BEHIND-THE-SCENES POSTS
Teaching followers how to achieve
a goal is about as compelling as it
gets.
INSTRUCTIONAL POSTS
Play with text to create visually
interesting content with no photos
required.
QUOTES AND TEXT-BASED
IMAGES
The maximum length of a video post
on Instagram is 60 seconds, but you
can go much longer with IGTV.
VIDEOS
Create visually compelling content
Great photos are nice, but if they don’t tell a story, or get viewers excited,
they’re not going to help you use Instagram for marketing.

19. color influences buying decisions
and brand recognition.
CREATE AN INSTAGRAM
AESTHETIC
The photos have a consistent color
scheme, look, and feel. They’re
immediately identifiable.
CONSISTENT COLOR THEME
One easy way to achieve this kind of
consistency is to use Lightroom presets
LIGHTROOM PRESETS
ESTABLISH YOUR
BRAND’S “LOOK” ON
INSTAGRAM

20. Instagram captions can be up to 2,200
characters long, so you can use them
for everything from a quick quip to
detailed storytelling.
people tend to scan captions rather
than read them thoroughly, you
want to get all the important
information into those first two
lines.
WRITE GREAT
CAPTIONS

21. USE HASHTAGS WISELY
We recommend using between five and nine
hashtags per post. More than that can look like
hashtag stuffing, a spammy tactic that turns
followers off.
Use relevant hashtags which can specify your
niche.
You can use up to 30 hashtags in an
Instagram post

22. Posting quality content is great, but
if you ignore comments and never
interact with any other profiles, you’ll
have a lonely existence on the
network.
At a minimum, respond to
comments users post on your feed.
But also seek out popular accounts
in your niche, follow them, and like
and comment on their posts. Make
yourself visible in a non-promotional
way
ENGAGE CONSISTENTLY

23. Instagram Stories disappear after just 24 hours. Followers expect them
to be more real and raw than your curated Instagram feed.
Half of businesses on Instagram use Stories. And they’re getting great
results: A third of the most viewed Stories are posted by businesses.
The best ways to use Instagram Stories for business-
DON'T NEGLECT INSTAGRAM STORIES
Tell a story
Get interactive
Aim for personal connection
Use a call to action
Be consistent

24. TRY INSTAGRAM SHOPPING
It’s easy to set up shoppable
Instagram posts and Stories. Why
bother? Simple: 130 million Instagram
users tap on shopping posts every
month.

25. POST AT THE RIGHT
TIME
WE ANALYZED 258,956
POSTS FROM 11 DIFFERENT
INDUSTRIES AND FOUND
THAT THERE REALLY IS A
BEST TIME TO POST
HERE ARE THE BEST TIMES TO POST
FOR EACH INDUSTRY WE ANALYZED:
TRAVEL AND TOURISM: FRIDAY, 9 A.M. TO 1
P.M.
MEDIA AND ENTERTAINMENT: TUESDAY
AND THURSDAY, 12 TO 3 P.M.
FOOD AND BEVERAGE: FRIDAY, 12 P.M.
RETAIL: TUESDAY, THURSDAY, AND FRIDAY,
12 P.M.
PROFESSIONAL SERVICES: TUESDAY,
WEDNESDAY, AND FRIDAY, 9 OR 10 A.M.
NON-PROFIT: TUESDAY, 10 A.M. OR 4 P.M.
NON-RETAIL E-COMMERCE: THURSDAY, 4
OR 9 P.M.
PHARMA AND HEALTHCARE: WEDNESDAY
AND SUNDAY, 9 A.M.
PERSONAL CARE: THURSDAY AND FRIDAY,
1, 2, OR 3 P.M.
TECHNOLOGY: MONDAY AND TUESDAY, 2
P.M.
EDUCATION: THURSDAY, 4 OR 5 P.M.

26. Working with an influencer can help to
build your credibility while exposing your
brand to a new audience.
One easy way to get started with
influencer marketing on Instagram is
to host an Instagram takeover.
INFLUENCER
MARKETING IS BEST

27. 8 BEST INSTAGRAM
MARKETING TOOLS 2019
Instagram allows users to run ads and reach out to influencers, it can
be difficult to get your anticipated results without the suitable tools.

28. Buffer is well known as a wonderful social media tool
for Twitter and Facebook, but it can also help you to
schedule and plan your Instagram posts in advance.
Hootsuite has a free and Paid Packages starting at $19
a month. It’s an ideal Instagram marketing tool for
scheduling, publishing and analyzing posts.
Gather heaps of Followers, Likes, Views, and
CommentsTrusted by more than 120 000 happy
Instagram users backed with thousands of great
reviews
BUFFER
HOOTSUITE
INSTAHERO
TOOLS

29. You can use this tool to create stunning
images both for your Instagram feed and in
your posts. When it comes to creating
stories, Canva is the tool for the work
CANVA
Iconosquare gives you insights into your
followers and likes as well as providing you
with particular info about the location of
your followers and more importantly their
influence on social media.
ICONOSQUARE
Sprout Social’s Instagram analytics offers
detailed analytics about your brand that
helps you to monitor your performance.
Sprout Social offers tools for tracking
#hashtags and comments.
SPROUT SOCIAL
This tool is equipped with multiple
features for preparing your campaigns as
well as exploring #hashtags and sharing
of User Generated Content.
LATER

30. contact@ipmedia.in
7531024558
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