This document summarizes an Instagram marketing presentation. It discusses how Instagram is an ideal platform for branded content with over 300 million active users. It provides tips for organizing an Instagram account and best practices for posting. It also outlines different types of influencer marketing campaigns and gives examples of campaign results, including new followers and user engagement. The presentation promotes an Instagram marketing platform that connects brands with influencers across various verticals.

1. 6 MAY 2015 - PROJECT A VENTURE DAY
THE WORLD’S LEADING
INSTAGRAM MARKETING PLATFORM

2. THE FUTURE OF MARKETING IS CREATING GREAT CONTENT.
300M
Active
Users
70M
Photos/
Day
x50
Higher Brand
Engagement
is an ideal portal for branded content
Break through the noise Create great content.

3. HOW TO ORGANISE YOUR INSTAGRAM ACCOUNT
Include a trackable link
Use your brand’s logo as
you profile pic
Use the bio field to explain
who you are and what you do
Choose a name, ideally your
business name
Choose images that
represent your brand to get
your account started

4. • post images that will catch a consumer’s attention
• use high quality images
• pick a style and stick to it
• post on a regular basis
• write clear, concise captions
• use the location feature when relevant
• use only relevant hashtags
Do
POSTING DO’S & DON’TS
• overuse hashtags in your captions - no more
than three is a good rule of thumb (use the
comment section for more)
Don’t

5. WHAT ARE THE CAMPAIGNS LIKE
Influencers are provided with branded
materials / products which they will display
in their posts.
PRODUCT PLACEMENT
Influencers post themed images and
encourage further organic content creation
and contest participation.
PHOTO CONTEST
Influencers share a series of visual
narratives which involve the use of a
brand product or attending a branded
event
STORYTELLING
3 campaign
types
Campaign types are not necessarily
exclusive and may be combined, e.g.
a photo contest can be promoted
through product placement.
PLEASE NOTE*

6. WHAT TO DO DURING A CAMPAIGN
Respond to interactions Observe your brand Repost content
• Respond to comments on your
posts
• Like and comment on influencer
posts for your brand
• Search for content
associated with your brand
using hashtags and like and
comment where appropriate
• Post influencer
campaign content on
your account with an
@mention
Continue this behaviour after the campaign if you wish to grow your brand Instagram account.
Dedicating just 10mins a day to Instagram can help build your brand image

7. CONNECTING BRANDS & INFLUENCERS TO DELIVER THE RIGHT CONTENT
TO THE RIGHT PEOPLE
Brandnew Platform
Identify Relevant Influencers
Manage & Track Campaigns
Instagram Analytics
1270+ Influential Creators
60+ Countries
All Relevant Verticals
Influencer Network

8. Instagram is a platform used by all age groups, with a majority of Millennials users,
also known as Generation Y.
Based on popular keywords and passion points we are
able to target campaigns using specific verticals, resulting
in brands being exposed up to a highly relevant audience.
SPORTS
53M+
PHOTOGRAPHY
106M+
FASHION
188M+
LIFESTYLE
101M+
COSMETICS
107M+
TRAVEL
76M+
AUTOMOTIVE
23M+
FOOD
40M+
TARGET ACROSS DIVERSE VERTICALS
ENTERTAINMENT
81M+

9. Brand’s New
Followers
1,168
Influencer
Posts
Contest
Submissions565
12
#teatox_contest

10. @smart_worldwide gained 3,551 followers during both
Christmas campaign and ebike Design Tours.
NewFollowersperDay
-5
40
85
130
175
220
Cologne
ebike tour
Vienna ebike
tour
Christmas
campaign
Barcelona
ebike tour
• Ebike Design Tours: 8 Influencers & 25 Instagramers
participated. 165 photos were posted.
• Christmas Campaign: 5 Influencers created and shared 54
Photos and reached around 19,754,486 people.

12. Thank you!
Daniela Rosca
Advertiser Relations Manager
daniela@brandnew.io
+49 3057704147
www.brandnew.io

13. MORE CASES

14. Brand Follower
Growth
13%
Influencer
Posts
Campaign
Reach1M
18
#dillysocks

15. Brand Follower
Growth
378%
Influencer
Posts
Contest
Submissions5540
83
#DiscoverYourSmile

16. 316K
Olivia, FRMichael, DE Chris, SE Eelco, NL Oliver, ES
406K 943K 432K 352K
14
Influencers
10
Countries
7,000+
Submissions