The document discusses various irritations and insights related to Instagram usage, emphasizing the importance of originality, engagement, appropriate hashtag use, and the dangers of unethical practices like buying followers. It advises maintaining a public profile for business, responding to comments, and creatively incorporating visuals, particularly using the color blue. Additional tips include using descriptive captions, avoiding excessive selfies, and tracking links for measuring engagement.

1. Irritations
&
Insights

2. Using Images
From Google
#InstagramIrritations
Instagram is about your own content. Don’t steal
images off of Google and share them to Instagram.
Be more creative!

3. Create Content
Exclusively For
Instagram
#InstagramInsights
If you share
everything from
Instagram to all
your other sites,
people have no
reason to follow you
on Instagram.

4. Posting Too
Many Photos
Back-to-Back
#InstagramIrritations
If you have numerous photos to share,
space them out by intervals of an hour or
more. No one wants their Instagram
feed taken captive by your posts.

5. Set Your Instagram
Account to Public
for Business Use
#InstagramInsights
If using Instagram for business, make
sure people can see your content and
interact immediately. Don’t lock them
out by setting your account to private.

6. Playing the Follow/
Unfollow Game to
Get More Followers
#InstagramIrritations
Following others just to unfollow them is just plain
rude and selfish. Instagram is not a race to get the
most followers.

7. Using a reposting app will provide the original post
attribution and ensure your audience knows the photo
came from someone else. You don’t want to get
blamed for stealing!
Use Repost Apps
to Share Others’
Instagram Posts
#InstagramInsights

8. Ignoring or Not
Responding to
Comments
#InstagramIrritations
Instagram is about engagement and interaction. But
it’s not just fun & games. Ignoring those who leave
comments or questions is bad customer service.

9. Use the “Reply” option or @
mention the person when responding
to their comments on your posts.
This ensures they receive a
notification and see your response.
@Mention People
When Responding
To Their Comments
#InstagramInsights

10. Tagging People
Not In The Photo
#InstagramIrritations
If you tag people in your posts (that are not
actually in the photo), trying to get more
exposure, you’re going to get yourself blocked
and reported for spam.

11. Likes Increase by
24% If The Dominant
Color is Blue
#InstagramInsights
Find ways to incorporate more blue into
your images and test to see if using blue
really does work better for you.

12. Buying followers is reckless, ridiculous, and
dishonest. You’re actually hurting your brand
by using this practice. Just don’t do it!
Buying Followers
#InstagramIrritations

13. Incorporate videos into your Instagram
strategy. They get twice as many likes as photos!
Videos Generate
Twice the Engagement
#InstagramInsights

14. Promoting Yourself
On Other Posts
#InstagramIrritations
Advertising your products or services, unsolicited, on
other peoples’ posts is predatory and you are a
spamaholic. STOP doing it!

15. Hashtags significantly increase the
reach and engagement of your
Instagram posts. Incorporating 10-15
relevant hashtags will show dramatic
increases in likes and comments.
Use 10-15 Hashtags
Per Post
#InstagramInsights

16. Using hashtags unrelated to
your post or business, just to
show up in popular searches
makes you look hungry and
desperate. Stick to relevant
hashtags only.
Hashjacking
#InstagramIrritations

17. To expand the immediate reach and
long-term shelf-life of your posts,
combine a variety of popular,
moderately popular, and less popular
hashtags on your posts.
Combine Popular and
Less Popular Hashtags
#InstagramInsights

18. Not Utilizing The
Post Caption
#InstagramIrritations
Your post means something. It
“says” something. But don’t
leave the caption blank and
expect us to know what it’s
about. Use descriptive captions
to connect with your audience.

19. Add Spacing to
Your Post Captions
#InstagramInsights
Android users can add spacing by hitting the
return/enter key when typing their captions.
iOS users can create this effect by typing their
caption in a Note and copying & pasting it
into the Instagram post upload.

20. Post Captions
Are Too Long
#InstagramIrritations
You have 2200 characters available for your
post captions. But people aren’t on Instagram
to read a novel. Try to keep captions to
under 500 characters.

21. Google Analytics won’t recognize
Instagram referral traffic. Using a
trackable link allows you to accurately
measure traffic from Instagram.
Use a Custom
Trackable URL In Your
Instagram Profile
#InstagramInsights

22. Selfie Overload
#InstagramIrritations
No one wants to see your face every time they log into
Instagram. Keep the selfies to a respectable minimum.

23. Irritations
Insights
&
#InstagramIrritations
#InstagramInsights
All photos in this presentation were taken by me. All
graphics are my own creative designs. All copyrights to
these graphics and this presentation are retained by
Jenn Herman.