With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube). Join MeetEdgar and get excited for our newest feature we are building: INSTAGRAM! We will chat about how you can, in fact, use Instagram to grow your traffic – and not just your follower count and how to leverage Instagram to bring in more visitors to your top-performing content without spending your budget on advertising.

1. Instagram Marketing
Made Simple
@meetedgar

2. Why you should be on Instagram:
With almost one billion
monthly active users,
Instagram is officially the
second most popular social
network behind Facebook
You can use Instagram to
grow your traffic – and not
just your follower count.

4. Consistent
colors!
Bring your
brand voice to
Instagram
Your followers
want to know
what to expect

5. People buy, know, like and trust
people over brands
Pulling back the curtain
and getting a little
lighthearted with the
people behind your
brand can go a long
way when you’re
forging emotional
connections with your
followers!

6. Have a bunch of followers on your personal account, but
trying to start a fresh new Instagram account for your
brand? Link up that newer account with an @-tag, and
your personal followers can click on over and give you a
follow on your brand, too!
When sharing a photo or video to your story, you can mention someone:
1. Tap camera in the top left of your screen or swipe right from anywhere in Feed
2. Take a photo or video, then tap “Aa”
3. Type @ followed immediately by their username, then select the person you'd like to
mention
When you mention someone in your story, their username will appear in your story with an
underline. Anyone who can see your story can tap it to go to their profile.

7. Algorithm
1. Interest: How much Instagram predicts you’ll care about a post, with higher ranking for what
matters to you, determined by past behavior on similar content and potentially machine vision
analyzing the actual content of the post.
2. Recency: How recently the post was shared, with prioritization for timely posts over weeks-old
ones.
3. Relationship: How close you are to the person who shared it, with higher ranking for people
you’ve interacted with a lot in the past on Instagram, such as by commenting on their posts or
being tagged together in photos.
Search hashtags and like and comment on people’s profiles (consider your own
branded hashtag mixed with common ones for discoverability)
Create real connections
DM: It’s about relationships, do not sell on your first outreach!

8. Research big companies in your industry
They likely have done a TON of research
and spent a ton of marketing money
themselves on what works for their
audience
Pay attention to the content that gets the
most engagement and think how you can
offer value to your audience in a similar
way

9. Have a physical store or
product?
Make the space
Instagram-able
Marketing
Experiences

10. What do I post on
Instagram????

11. Teach Something
Share hot tips and
fun facts!
Cross promote and
encourage
engagement
Consistency:
#tiptuesday

12. Product Updates!
People
may not
read
every
email
you send!

13. Thought Leadership
You are
the most
unique
part of
your
business!

14. Make numbers visual!
By visualizing data and giving extra
context in your caption, you can
tell an engaging, interactive story
in a single Instagram post!

15. Humor, relatability, and taggingNever
under-
estimate
the
power of
a smile!
“This
brand
gets me”

16. Behind the scenes!
Your
Followers
Get
something
others
don’t

17. Reviews!
Social
Proof!
Make
them eye
catching!

18. Contests!
Instagram hashtag
contests are simple - all
entrants need to do is
post an Instagram photo
with the contest's
branded hashtag.
Bundles
Landing pages

19. Educate
people
and
drive
traffic to
your
blog!
“Blog in full is at aclu.org/blog”

20. Why Evergreen Promotion on Instagram?
2 million blog posts are released to Wordpress daily!
Create multiple images for one blog post (Authenticity and diversity!)
You never know what will hook a follower or when they have time to read

21. Don’t set and forget your bio link
The one place on Instagram where literally anyone can create a clickable link:
Your profile bio.

22. https://linktr.ee/
You’ll get one bio link to house all the content
you’re driving followers to.
Let your content live longer than the feed.

23. Want to use Instagram to grow your email list?
Take your relationship with your followers off
Instagram and into their inbox.

24. Grow your
email list:
Give away a
free
download

26. Carousel Feature
Include up to 10 images and videos in a single post
Demonstrate instructions
Show and tell by including the entire recipe they’re
demonstrating in the carousel’s caption.
Instruct people in the caption to scroll to the
beginning
A great way to not overwhelm your followers with
too many posts!

27. Share
pieces of
trivia in a
question
and answer
format
Carousel Feature

28. Reward your followers
with a first look, or unused
content, like in this post
from DC Comics
Carousel Feature

29. Spark a conversation in your comments
Social Media
101: inviting
people to
share their
thoughts by
commenting

30. Use your caption to contextualize a series of
images/videos with a common theme
Instagram gives you a lot of
space in your captions – and
its tap-to-expand format
makes longer captions super
easy to access without
leaving your feed.

31. Go behind the
scenes
Giving your fans and followers a
peek behind the scenes isn’t just a
good idea when you’re writing a
blog post – it’s also a perfect use
for this Instagram feature.
Strand Book Store invites authors
to sign their latest books, and they
can post photos showing them at
work:

32. You can also give your fans and
followers an advance preview of
what you’re working on, like in
this behind-the-scenes peek
from Disney
Taking your followers behind
the scenes gets them
connected to the final product!

33. Instagram StoriesShort format (15 second videos) Short
lifespan (24 hours)
Top of account where people already
look!
Easy to consume, highly addictive, and
virtually irresistible to your fans.
They’re fun, community-focused, and
informal – and that helps give you a
serious air of well-deserved
authenticity!

34. Share limited-time discount
codes
Not a big enough audience for
See More (10,00 followers)? No
problem – just drop the link in
your profile’s description!
Instagram Stories

35. Events you attend!
Stories disappear in 24
hours
Builds authority and
shows you keep up with
your industry - KLT!
Instagram Stories

36. Tell your followers where they can
meet up with you in person, and score
some real-life face time with you.
Instagram Stories is a great place to
remind people when and where they
can find you!
Instagram Stories

37. Did you notice something going on with
another brand that your followers just have to
know about? They already know and trust
you, and they’re tuning in to your Stories to
hear what you have to say!
Point them to that must-know piece of info,
it’s a great “value add” way to keep people
checking back in with your stories!
Instagram Stories

38. Cross promote
Tagging
Personality Personality…
did we mention
personality?
Instagram Stories

39. IG Story takeover
Invite another brand to
take over your Instagram
Stories for a day or so, so
they can share what
they’re up to with your
followers – and you can
do the same with theirs.
Find Someone Whose
Stories Align With Your
Brand
Instagram takeovers – where you give a
special guest control of your account
for a short period - great for “Purple
Cow Content”

40. Let people know!
Come up with a
game plan & make a
trackable link!
Consider using a
Trello board, or
shared google doc
for them to share
content & not give
out your passwords

42. Make your
Instagram
Strategy
Today!

43. Support@meetedgar.com
@meetedgar on Insta
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