SlideShare a Scribd company logo
How Bloggers are Good for
Promoting Your Business AKA
Getting Backlinks
Liam Hughes
@LiamHughes0503
The Influence of
Bloggers Zoella
● Over 10 million subscribers to
blog and YouTube channel
● Over 5 million Twitter
followers
● Earns £20,000 a month from
businesses wanting her to
feature their products
● Consumers look towards these ‘normal’
people for honest opinions about products
and services
● More than three quarter of internet users
are now reading blogs with 900,000 going
live worldwide every day
So what can you
do to harness the
power of
bloggers?
DON’T
Target a blogger based on popularity
DO
Choose a blogger that fits your audience
and company ethos and look at how you
will help them gain value
DON’T
Send out a blanket email to every
blogger in your media list
DO
Spend some time researching their blog
and their likes and dislikes so you can
tailor your approach
Product Reviews
WHAT?
WHY?
HOW?
Offer free products
Bloggers help consumers make important buying decisions
Spread awareness of your company and drive sales
Contact bloggers and give them an idea of what you want but DO NOT
dictate
Don’t forget the ‘nofollow’ links!
Guest Posts
WHAT?
WHY?
HOW?
Offer to write a guest post on a topic related to the business
Puts your brand in front of a relevant audience
Build trust with your audience and influence decisions
Create a list of bloggers that publish blog posts on similar topics that
the business specialises in and approach with an idea
Don’t write anything that appears too ‘salesy’!
Commentary
WHAT?
WHY?
HOW?
Offer to submit some commentary from an expert at the business
Works mutually for blogger and business:
- Bloggers get an authoritative voice that will strengthen the piece
- You will get a mention in front of a relevant audience
Create a list of bloggers who discuss similar topics to what services
you offer and let them know what topics you are able to provide
insight on
Competitions
WHAT?
WHY?
HOW?
Offer a prize to a blogger to giveaway in a competition
Bloggers use competitions to attract both new and old audiences
These new audiences will be made aware of your business
Contact the blogs feature in your tailored media list or use a service
such as Response Source
Third-Party Collaboration
WHAT?
WHY?
HOW?
Ask for input into a piece of content you are creating
Bloggers will be more inclined to share the piece
Puts your brand in front of a relevant audience
Create a list of bloggers who cover the topic you’re writing about to
share their opinion
Thank you!
@LiamHughes0503

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How Bloggers are Good for Promoting Your Business

  • 1. How Bloggers are Good for Promoting Your Business AKA Getting Backlinks Liam Hughes @LiamHughes0503
  • 2. The Influence of Bloggers Zoella ● Over 10 million subscribers to blog and YouTube channel ● Over 5 million Twitter followers ● Earns £20,000 a month from businesses wanting her to feature their products ● Consumers look towards these ‘normal’ people for honest opinions about products and services ● More than three quarter of internet users are now reading blogs with 900,000 going live worldwide every day
  • 3. So what can you do to harness the power of bloggers? DON’T Target a blogger based on popularity DO Choose a blogger that fits your audience and company ethos and look at how you will help them gain value DON’T Send out a blanket email to every blogger in your media list DO Spend some time researching their blog and their likes and dislikes so you can tailor your approach
  • 4. Product Reviews WHAT? WHY? HOW? Offer free products Bloggers help consumers make important buying decisions Spread awareness of your company and drive sales Contact bloggers and give them an idea of what you want but DO NOT dictate Don’t forget the ‘nofollow’ links!
  • 5. Guest Posts WHAT? WHY? HOW? Offer to write a guest post on a topic related to the business Puts your brand in front of a relevant audience Build trust with your audience and influence decisions Create a list of bloggers that publish blog posts on similar topics that the business specialises in and approach with an idea Don’t write anything that appears too ‘salesy’!
  • 6. Commentary WHAT? WHY? HOW? Offer to submit some commentary from an expert at the business Works mutually for blogger and business: - Bloggers get an authoritative voice that will strengthen the piece - You will get a mention in front of a relevant audience Create a list of bloggers who discuss similar topics to what services you offer and let them know what topics you are able to provide insight on
  • 7. Competitions WHAT? WHY? HOW? Offer a prize to a blogger to giveaway in a competition Bloggers use competitions to attract both new and old audiences These new audiences will be made aware of your business Contact the blogs feature in your tailored media list or use a service such as Response Source
  • 8. Third-Party Collaboration WHAT? WHY? HOW? Ask for input into a piece of content you are creating Bloggers will be more inclined to share the piece Puts your brand in front of a relevant audience Create a list of bloggers who cover the topic you’re writing about to share their opinion