This slideshare will share some simple tips on why you should blog, how to start blogging for business, the types of blogging and finding good content to keep your blog interesting.
Your website will only become successful if the content you place on it is informative, interesting and regularly refreshed. Your blog is one of the best ways to achieve this. Find out how with this free guide.
This slideshare will share some simple tips on why you should blog, how to start blogging for business, the types of blogging and finding good content to keep your blog interesting.
Your website will only become successful if the content you place on it is informative, interesting and regularly refreshed. Your blog is one of the best ways to achieve this. Find out how with this free guide.
This presentation, originally delivered to the Dallas Bar Association's Solo and Small Firm Section on Feb. 6, 2019, walks through the why, where, when and how of starting and maintaining a legal blog. It includes tips for beating writer's blog, how to grow your blog's audience, and how to make it the cornerstone of your personal marketing ecosystem.
Marketing directors and other corporate marketers are intimately acquainted with the need for continuous new content to fuel their campaigns and maintain their relationship with their audience, and the centrality of a blog in supplying said content. As is so often the case, however, familiarity can breed contempt, and many people in your audience might simply be tired of the same old, same old when it comes to the content you're sending them.
But the rewards of a high-impact blog are undeniable: companies like Groove, HubSpot, and Net-Results have found that a high-quality blog can become the biggest single contributor to growing their earned audience and their sales leads.
Make no mistake, business blogging is not for the faint of heart. Knowledge of a product, service or even entire industry or profession is not, in and of itself, sufficient to effectively blog about it. Expertise does not necessarily a good storyteller make. And a successful business blogger is just that: A storyteller.
Our Founder Maricka is talking at the Into The West Blogger Network in Radisson Blu Hotel & Spa, Galway on Sunday 8th February 2015.
Maricka's focus on the day was #AllThingsSEO ... Let's face it, content is now so important to the longevity of SEO, bloggers are in a better position than most...
Check out www.GalwayMarketing.ie/ for all details on OMiG (Online Marketing in Galway)
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011Social Jack
Â
This is a NEW Class for 2011 - to find out how to write one Blog and have it appear in front of thousands in a single click!
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Ultimate Guide: Build a Passive Income Blog From Scratch in 2016Gabriel St-Germain
Â
Learn how you can create a profitable niche blog and make money with affiliate programs. Step-by-step guide with examples and stats by ProPassiveProfits.
How To Start A Blog In 2023 | Pros And Cons Of Blogging | Blogging Tutorial |...Simplilearn
Â
Professional Certificate Program In Digital Marketing, Enroll Now: https://www.simplilearn.com/pgp-digit...
In this How To Start A Blog In 2023 video, we'll go over everything you need to know to start your own blog, from choosing a niche to publishing your first post. We'll cover the basics of selecting a domain name and hosting platform and how to customize your blog's design and layout to match your brand. We'll also talk about creating quality content that will engage your readers and keep them coming back for more. In this Blogging Tutorial, We will also discuss Pros and Cons of Blogging. Whether you're starting a blog for personal expression or to promote your business or brand, we'll give you the tools you need to succeed.
We will be discussing the following topics in this video:
00:00 How to start a Blog in 2023?
02:18 Trivia
06:22 What Is A Blog Post?
16:36 Should you start a Blog
27:46 How to start a blog
50:55 Pros & Cons of Blogging
🔥 Free Blogging Online Course for Beginners with Completion Certificate: https://www.simplilearn.com/free-blog...
#HowToStartABlogIn2023 #Blogging #BloggingTutorial #BloggingForBeginners #DigitalMarketing #ContentMarketing #Content #DM #Simplilearn
âť“ What is a Blog Post?
A blog post is a piece of written content that is published on a blog. A blog, short for "weblog," is a website or a section of a website that contains regularly updated posts or articles, often written in an informal or conversational style. Blog posts can cover a wide variety of topics, such as news, personal experiences, opinions, reviews, tutorials, or any other subject of interest to the writer or the intended audience.
âť“ who should Start a Blog?
Anyone who wants to share their ideas, experiences, knowledge or interests with others can start a blog. There is no specific requirement for starting a blog; all you need is an internet connection and a platform to host your blog. Whether you are a writer, photographer, entrepreneur, or simply have something you want to share with the world, starting a blog can be a great way to reach a wider audience and build a community around your ideas or brand.
âś… Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
âś… Watch more Digital Marketing Videos:
• Digital Marketing...
âś… About Professional Certificate Program In Digital Marketing
This digital marketing course in India is meant for professionals looking to pursue a Digital Marketing career, know the fundamentals, and gain hands-on experience, and experienced marketers keen on learning the latest Digital Marketing skills. The Harvard Business case studies and projects on Google and Facebook add real-world experience.
âś… Key Features
- Certificate from Simplilearn in collaboration with Purdue University
- Masterclasses delivered by Purdue faculty
- Master sessions and Ask Me Anything sessions by Meta Blueprint Trainer
- 6-credit transfer for the Purdue Online MS in Communication
Content Curation Part 4 - Making Blog Posts Out of Curated Itemsfeed140
Â
In this segment, we will show you how to create posts out of curated items to create helpful content for your blog visitors and social network followers.
Blogging For Business Word Press with LinkedIN, Twitter and FacebookSocial Jack
Â
This is a new Course for Fall 2009!
This NEW Complimentary Online Workshop will provide an educational overview on the lowest cost-most effective method of lead generation on the internet today. Social Networks - this particular Course will focus on how people are generating leads by Blogging in conjuntion with their Social Networks.
While this not new - there are new techniques for lead generation. We focus on Linked In - Twitter - and Facebook in this Series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Know about the different types of Blogs
-How to start a Blog
-How to jump in
-How to jump out
-How to convert to an internal lead!
Don't miss this new class where we show you all the secrets!
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Blogging For Business With Social Networks 2010 EditionSocial Jack
Â
This is a NEW Class for Spring 2010!
www.ForwardProgress.NET
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Chris bowser’s ultimate SEO guide for Ecommerce websitesChris Bowser
Â
This definitive e-commerce SEO guide will unveil some of the most important ranking tips and you will gain knowledge on how to optimize your e-commerce site, from keyword research to technical SEO to link building.
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
Section Ten - A Comprehensive Guide to YouTube for your BusinessLove My Businesses
Â
A Comprehensive Guide about how to use YouTube for your business, what the benefits of YouTube are and which equipment you will need. Perfect for any business that wants to harness the power of videos to grow their company.
This presentation, originally delivered to the Dallas Bar Association's Solo and Small Firm Section on Feb. 6, 2019, walks through the why, where, when and how of starting and maintaining a legal blog. It includes tips for beating writer's blog, how to grow your blog's audience, and how to make it the cornerstone of your personal marketing ecosystem.
Marketing directors and other corporate marketers are intimately acquainted with the need for continuous new content to fuel their campaigns and maintain their relationship with their audience, and the centrality of a blog in supplying said content. As is so often the case, however, familiarity can breed contempt, and many people in your audience might simply be tired of the same old, same old when it comes to the content you're sending them.
But the rewards of a high-impact blog are undeniable: companies like Groove, HubSpot, and Net-Results have found that a high-quality blog can become the biggest single contributor to growing their earned audience and their sales leads.
Make no mistake, business blogging is not for the faint of heart. Knowledge of a product, service or even entire industry or profession is not, in and of itself, sufficient to effectively blog about it. Expertise does not necessarily a good storyteller make. And a successful business blogger is just that: A storyteller.
Our Founder Maricka is talking at the Into The West Blogger Network in Radisson Blu Hotel & Spa, Galway on Sunday 8th February 2015.
Maricka's focus on the day was #AllThingsSEO ... Let's face it, content is now so important to the longevity of SEO, bloggers are in a better position than most...
Check out www.GalwayMarketing.ie/ for all details on OMiG (Online Marketing in Galway)
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011Social Jack
Â
This is a NEW Class for 2011 - to find out how to write one Blog and have it appear in front of thousands in a single click!
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Ultimate Guide: Build a Passive Income Blog From Scratch in 2016Gabriel St-Germain
Â
Learn how you can create a profitable niche blog and make money with affiliate programs. Step-by-step guide with examples and stats by ProPassiveProfits.
How To Start A Blog In 2023 | Pros And Cons Of Blogging | Blogging Tutorial |...Simplilearn
Â
Professional Certificate Program In Digital Marketing, Enroll Now: https://www.simplilearn.com/pgp-digit...
In this How To Start A Blog In 2023 video, we'll go over everything you need to know to start your own blog, from choosing a niche to publishing your first post. We'll cover the basics of selecting a domain name and hosting platform and how to customize your blog's design and layout to match your brand. We'll also talk about creating quality content that will engage your readers and keep them coming back for more. In this Blogging Tutorial, We will also discuss Pros and Cons of Blogging. Whether you're starting a blog for personal expression or to promote your business or brand, we'll give you the tools you need to succeed.
We will be discussing the following topics in this video:
00:00 How to start a Blog in 2023?
02:18 Trivia
06:22 What Is A Blog Post?
16:36 Should you start a Blog
27:46 How to start a blog
50:55 Pros & Cons of Blogging
🔥 Free Blogging Online Course for Beginners with Completion Certificate: https://www.simplilearn.com/free-blog...
#HowToStartABlogIn2023 #Blogging #BloggingTutorial #BloggingForBeginners #DigitalMarketing #ContentMarketing #Content #DM #Simplilearn
âť“ What is a Blog Post?
A blog post is a piece of written content that is published on a blog. A blog, short for "weblog," is a website or a section of a website that contains regularly updated posts or articles, often written in an informal or conversational style. Blog posts can cover a wide variety of topics, such as news, personal experiences, opinions, reviews, tutorials, or any other subject of interest to the writer or the intended audience.
âť“ who should Start a Blog?
Anyone who wants to share their ideas, experiences, knowledge or interests with others can start a blog. There is no specific requirement for starting a blog; all you need is an internet connection and a platform to host your blog. Whether you are a writer, photographer, entrepreneur, or simply have something you want to share with the world, starting a blog can be a great way to reach a wider audience and build a community around your ideas or brand.
âś… Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
âś… Watch more Digital Marketing Videos:
• Digital Marketing...
âś… About Professional Certificate Program In Digital Marketing
This digital marketing course in India is meant for professionals looking to pursue a Digital Marketing career, know the fundamentals, and gain hands-on experience, and experienced marketers keen on learning the latest Digital Marketing skills. The Harvard Business case studies and projects on Google and Facebook add real-world experience.
âś… Key Features
- Certificate from Simplilearn in collaboration with Purdue University
- Masterclasses delivered by Purdue faculty
- Master sessions and Ask Me Anything sessions by Meta Blueprint Trainer
- 6-credit transfer for the Purdue Online MS in Communication
Content Curation Part 4 - Making Blog Posts Out of Curated Itemsfeed140
Â
In this segment, we will show you how to create posts out of curated items to create helpful content for your blog visitors and social network followers.
Blogging For Business Word Press with LinkedIN, Twitter and FacebookSocial Jack
Â
This is a new Course for Fall 2009!
This NEW Complimentary Online Workshop will provide an educational overview on the lowest cost-most effective method of lead generation on the internet today. Social Networks - this particular Course will focus on how people are generating leads by Blogging in conjuntion with their Social Networks.
While this not new - there are new techniques for lead generation. We focus on Linked In - Twitter - and Facebook in this Series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Know about the different types of Blogs
-How to start a Blog
-How to jump in
-How to jump out
-How to convert to an internal lead!
Don't miss this new class where we show you all the secrets!
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Blogging For Business With Social Networks 2010 EditionSocial Jack
Â
This is a NEW Class for Spring 2010!
www.ForwardProgress.NET
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Chris bowser’s ultimate SEO guide for Ecommerce websitesChris Bowser
Â
This definitive e-commerce SEO guide will unveil some of the most important ranking tips and you will gain knowledge on how to optimize your e-commerce site, from keyword research to technical SEO to link building.
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
Similar to Section 9: A Comprehensive Guide to Blogging for your Business (1).pptx (20)
Section Ten - A Comprehensive Guide to YouTube for your BusinessLove My Businesses
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A Comprehensive Guide about how to use YouTube for your business, what the benefits of YouTube are and which equipment you will need. Perfect for any business that wants to harness the power of videos to grow their company.
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involves recognizing relationships between elements of the marketing mix (e.g.,
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(i.e., industry structure in the language of economics).
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Industry expert Scott Sehlhorst will:
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• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Section 9: A Comprehensive Guide to Blogging for your Business (1).pptx
1. WHY YOU SHOULD
USE
BLOGGING TO
PROMOTE YOUR
BUSINESS
By Jamieson Lee Hill
Head of Copywriting and Content and Videogame Storywriter
2. Blogging is writing articles relating
to the industry in which you operate
to attract visitors to your website
and develop your brand image.
What is Blogging?
3. • Blogging is a key part of what
we call the Customer Value
Journey which is the process of
building a relationship with
potential customers.
4. 7 REASONS WHY YOU
SHOULD USE BLOGGING
TO PROMOTE YOUR
BUSINESS
5. Lead generation is a major reason
for blogging. Well-written blogs with
content focused on solutions for
customer problems will bring traffic
to your business website.
For Lead Generation
6. “Businesses using blogs as part
of their content marketing mix
get 67% more leads than those
who don’t.”*
7. Blogging is part of an SEO approach. As you
receive more and more visitors to your blog posts
your ranking will increase in search engines like
Google if they stay on page and read your content.
Also, as external authorities share your blog
articles, you will get backlinks to your website and
blog which also improves your SEO and ranking
with search engines.
For SEO and Ranking
8. To Build Your Brand Authority
Blogging builds your authority as a
brand and it creates trust between
you and the reader. A prospect that
trusts your brand and finds your
content useful is more likely to
become a paying customer.
9. The key element to remember is that
your content should be authentic,
relevant, and engaging.
10. Blogging is Part of your Sales
Funnel
Your content should be linked back to the
landing pages of your websites. The blog
content should build your brand reputation with
prospects and as part of the Customer Value
Journey.
11. 05.Blogs Drive Long-term Success
When your prospects find solutions in
your blogs to their problems, issues, and
challenges, you become an authority for
them. This in turn builds trust and
respect and they are more likely to buy
from your business.
12. This is why blog posts are so
important for your business.
Quality blogs are likely to
drive the long-term success
of your business.
13. 06.Building a Knowledge Centre
A Knowledge Base or Centre is a large collection of
articles that inform your customer about your
products and services and issues relating to your
sector. A Knowledge Base is also excellent for
optimizing your website for search or SEO because,
with quality articles containing numerous keywords
relevant to your sector, increasing amounts of
visitors will come to your website.
14. Blogging Can Lead to
Inbound links
07.
Inbound links are what drive conversions
and ranking on a business website. An
inbound link is a link to your website from
another one. Inbound links and leads are
the juice that drives your business onwards
to success and sustainable profits.
17. • It builds the authority of your brand and trust with your
target audience.
• It brings traffic to your website .
• Blogging can generate revenue for your business by linking
posts to your products and services.
• Blogging is generally quite simple to do because most
website platforms have an inbuilt blogging function.
• It allows you to have a conversation with your target
audience.
• Posting your blog articles to your social media allows your
prospects to react and comment and get involved in your
business.
• Blogging can improve your Search Engine Optimisation or
SEO.
19. • Putting out low-quality blog posts can damage your
brand reputation, so make sure you only publish
engaging and valuable content that your target
audiences will rave about.
• Compelling blogging requires a constant stream of
creative ideas.
• Blogging is usually a long game because it takes time
to see the results of your efforts. You have to be patient
and wait for the results.
• It is not enough just to blog, you also need to promote
them.
• Promoting your can be done by sharing them on social
media or using paid promotion.
21. A Starting Point - The Customer
Avatar Profile or Persona
• Before you write a blog article you need to
understand the type of prospective customers
whom you are trying to reach.
• To develop a profile of your usual consumers,
use a Customer Avatar Profile or Persona.
• This research is the foundation of any content
creation whether it is written or visual.
22. Planning a Blogging
Strategy
Your research should start by
reading and listening to the
current trends, topics and
consumer desires within your
niche or sector.
23. In the planning stages of our blog you should
brainstorm answers to these questions:
• Who is your target audience? What are the
demographics of your target audience?
• What are their challenges, concerns, and problems?
• What solutions can you offer to their issues?
• What is the purpose of your blog and how will it
serve your target audience?
• What type of blog posts will work best for your
target audience? E.g. How to articles, interviews,
reactor posts etc.
24. • What will be the style and voice of your blog? I.e. informal,
chatty, serious, informative, lighthearted, etc?
• What kind of images and graphics will you include and create?
E.g. photos, infographics, graphs etc.
• What type of company news will you share and how frequently?
E.g. product and services updates, team news, innovation etc.
• Who will be in charge of creating content for the blog? Will you
have more than one person? Who will write the content? Who will
edit the content? Etc.
• Are there any topics outside of your sector that you can include
for interest to draw in a wider audience?
25. • An effective blog needs to be well-thought-out and relevant to your target
audience.
• One blog post a week of at least 500 words is a decent bar to set yourself.
• As you progress, you may start to post more often and almost certainly you
should try and create longer content because 1000+ words of quality content
should rank well if it is relevant to your target audience and has a good variety of
keywords.
• Keep an eye out for those trending topics and don’t be afraid to add new blog
ideas to match market trends.
• Lastly, I would recommend that you take a free course by The University of
California Davis and Copyblogger called The Strategy of Content Marketing.
Content Plan for Your
Blogging
27. a.Solutions Based Blog Posts
- Make a list of issues and problems your
prospects are facing and then plan blogs accordingly.
b.Tips and Tricks
-Giving practical advice related to products and
services is an effective way to bring traffic to your blog.
c. Adding Value
- By writing useful articles about your products
and services and how to use them, you are giving value to
them. This concept of added value is one of the reasons
why blogs are so important for businesses.
28. d.New product launches
- Whenever you have a new product or service launch,
create a blog or press release and post it to your website.
e. Press Releases
- Press releases can be used for launching new products
and services, but also anything exciting and compelling relating to
your business.
f. Trending Topics
- I mentioned this before but it is so important that you stay
in tune with the latest trends and topics in your sector.
g. Share Company News
- Sharing news from your business can be very engaging
especially if you have team photos and happy smiling faces.
29. Internal and External
Links in your Blog
• Internal links are links in the blog post to your own
website. The reason this is effective is that you are
showing your visitor the parts of the website which
you want them to see.
• External links are links to other websites. These are
articles to help you find other sources of information.
This is part of our commitment to sharing knowledge
to help people start their own business .
30. • A blog without a CTA is like a bow without an
arrow; you simply won’t hit the target if you don't
have an arrow to fire.
• It is a must that you direct your visitors to take a
certain action and send them to your landing
pages to see your products or services.
• Although the blog posts shouldn’t be overtly
salesy, the objective of the blog is to generate
leads and sales.
Calls to Action
31. • To optimize your blog usage, you need to connect
with other bloggers and influencers in your sector to
arrange guest blogging and share content on each
other’s platforms.
• Influencers are slightly different as the more well-
known they are, the more likely they are to charge a
fee for collaboration.
Networking
32. Inspiring Conclusion
• End your blog posts with an
inspiring conclusion.
• Give them a takeaway that
will have them salivating and
feeling all fired up.
33. HOW TO HAVE AN EFFECTIVE
BLOGGING CONTENT STRATEGY
34. Long or Short blog
posts/articles?
• Longer articles on your blog can help your
website rank better in Google. The
algorithm of search engines picks up on
longer, quality blog articles which have a
longer dwell time because people are
reading and staying on site.
35. Emulate the Best Blogging by
Competitors
• Analytics is a big part of effective blogging.
• You should analyse the best performing content put
out by your competitors in your sector.
• Read their content and see what they are doing well
and try to emulate it.
• The important thing is to identify and notice why
their blog content is so popular.
36. Analytics of your Blog
• Once you have a blog and you have
populated it with blog articles, the important
task you have in the long run is to monitor the
analytics of your content.
• Analytics is a discipline in itself and it shows
you which content is performing well and
which is not.
37. Repurpose Blog Content on
Social Media
• It is not enough just to write your blog, you also need to
promote it.
• Each blog post should have a CTA (Call to Action) asking
people to sign up to your blog via email or to send them
to a landing page with your products or services.
• If they give you their email, each time you post new
content you can send it to them and it keeps your brand
at the forefront of their minds.
38. • As you email your blog content to
subscribers, bear in mind that your
blog is there to build the brand and
business as an authority and expert. It
should not be overly salesy, lead with
value first, giving solutions to your
target audience’s problems.
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