Facebook for Business Online Marketing and Customer Service outlines how businesses can use Facebook to strengthen their brand, create customer engagement, and measure marketing efforts. It recommends businesses identify their ideal audience, complete their Facebook profile, regularly post business updates and useful content like articles and events to engage customers, and integrate Facebook into their overall marketing strategy across channels to be a publisher and educate customers.

1. Facebook for Business Online Marketing and Customer Service

2. The Social Media Literacy Project socialmedialiteracy.info

3. Identify learner benefits Strengthen your brand Create another customer engagement channel Measure efficiency of marketing efforts Grow your list of people that you can market to

4. Objectives Identify Create Create Learn Use

5. Traditional "Pick Me" Marketing

6. Identify Your Ideal Audience

7. Know the official rules

8. Complete your profile Pictures Logos "Vanity" URL

9. The Call to Action The "Like" button is your friend

10. What do I share or post? Post business updates, business activities Include pictures Share useful articles and links Create events or share events held by others

11. Integrate your Marketing efforts Add content that supports your marketing on all of your channels: Facebook Newspaper Radio Television Mailings Business Cards All printed material should include your e-mail, website URL, Facebook vanity URL, Twitter handle.

12. Integrate your online messaging Learn which channel your customers prefer & engage them there.

13. You are a publisher now, too Like it or not. Client success stories Testimonials Content that educates: Blog posts E-books Online seminars

14. The Social Media Literacy Project socialmedialiteracy.info