SlideShare a Scribd company logo
QuickProcessTo:
Audit&ImproveUserEngagement
Jamal Atcha
@JamAtcha
WhattypeofUserEngagementAuditareyoulookingtocarryout?
Lowconvertingpages?
Non-e-com
Audit:ToIdentify
Incorrect
messagingof
content
Low
converting
pages?e-com
Thincontent
FocusOn:LowConvertingPages(NonE-com)
Process:
1. OpenupGoogleAnalytics
2. Selectadatarange(ayearasaminimum)
3. Gotoview‘Allpages’(previouslypageviews)
4. Createasecondsegment>SessionswithConversions
Continued...
5.ExportthedataintoExcel
6.AddinanewcolumnforConversionTracking
7.Dividepageviewsfor‘SessionswithConversions’withpageviewsfor‘AllSessions’
=sum(PageviewsSessionswithConversions/PageviewsAllSessions)
8.Pastethisformuladownthelisttoeveryrowfor‘AllSessions’>Formatthecellasa%
9.Godownthelistandmarkoffthepagesthathaveaconversionratelowerthanthesiteaverage
10.Onceyouhaveidentifiedtheproblempages,reviewthemonline- Checklist
Takeaways….
● Makesureyouknowwhichaudityouneedtocarryout
● Crunchdatatoidentifylowperformingpages
● Reviewthepagestoidentifyanyissues/opportunities
● Importantly,Lookatthepagesfromauser’sperspective
ThankYou!
@JamAtcha

More Related Content

Similar to Jamal atcha 2

Jamal Atcha
Jamal AtchaJamal Atcha
Jamal Atcha
Rachel Bell
 
How to Improve Magento Performance | Tips to Speed up Magento eCommerce Site/...
How to Improve Magento Performance | Tips to Speed up Magento eCommerce Site/...How to Improve Magento Performance | Tips to Speed up Magento eCommerce Site/...
How to Improve Magento Performance | Tips to Speed up Magento eCommerce Site/...
I-Verve Inc
 
DevFest Chiang Mai - Implementing Google Analytics - 2011-09-24.ppt
DevFest Chiang Mai - Implementing Google Analytics - 2011-09-24.pptDevFest Chiang Mai - Implementing Google Analytics - 2011-09-24.ppt
DevFest Chiang Mai - Implementing Google Analytics - 2011-09-24.ppt
Vinoaj Vijeyakumaar
 
implemetning google analytics - 2011-09-24 Google Devfest Chiangmai
implemetning google analytics - 2011-09-24 Google Devfest Chiangmaiimplemetning google analytics - 2011-09-24 Google Devfest Chiangmai
implemetning google analytics - 2011-09-24 Google Devfest Chiangmai
Pawoot (Pom) Pongvitayapanu
 
Google analytics
Google analyticsGoogle analytics
Google analytics
Hemant Mali
 
Google Analytics & Web Masters Tools - GBG Mumbai
Google Analytics & Web Masters Tools - GBG MumbaiGoogle Analytics & Web Masters Tools - GBG Mumbai
Google Analytics & Web Masters Tools - GBG Mumbai
GBG Mumbai
 
Periscopix presentation
Periscopix presentationPeriscopix presentation
Periscopix presentation
JamieCluett
 
DevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.ppt
DevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.pptDevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.ppt
DevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.ppt
Vinoaj Vijeyakumaar
 
Site Catalyst Overview
Site Catalyst OverviewSite Catalyst Overview
Site Catalyst Overview
Lalitendu Sahoo
 
GTUG Philippines - Implementing Google Analytics - 2011-10-11
GTUG Philippines - Implementing Google Analytics - 2011-10-11GTUG Philippines - Implementing Google Analytics - 2011-10-11
GTUG Philippines - Implementing Google Analytics - 2011-10-11
Vinoaj Vijeyakumaar
 
High performance coding practices code project
High performance coding practices code projectHigh performance coding practices code project
High performance coding practices code project
Pruthvi B Patil
 
Score google analytics
Score   google analyticsScore   google analytics
Score google analytics
HotTopics114
 
The High Performance Web Application Lifecycle
The High Performance Web Application LifecycleThe High Performance Web Application Lifecycle
The High Performance Web Application Lifecycle
Alois Reitbauer
 
Google Analytics for Beginners - Training
Google Analytics for Beginners - TrainingGoogle Analytics for Beginners - Training
Google Analytics for Beginners - Training
Ruben Vezzoli
 
Client-Side Performance Testing
Client-Side Performance TestingClient-Side Performance Testing
Client-Side Performance Testing
Anand Bagmar
 
The what, why and how of web analytics testing
The what, why and how of web analytics testingThe what, why and how of web analytics testing
The what, why and how of web analytics testing
Anand Bagmar
 
Seo checklist
Seo checklistSeo checklist
Seo checklist
Anthony Greene
 
Secure Development on the Salesforce Platform - Part 2
Secure Development on the Salesforce Platform - Part 2Secure Development on the Salesforce Platform - Part 2
Secure Development on the Salesforce Platform - Part 2
Salesforce Developers
 
AMP in WordPress, the WordPress Way
AMP in WordPress, the WordPress WayAMP in WordPress, the WordPress Way
AMP in WordPress, the WordPress Way
Alberto Medina
 
Selenium notes
Selenium notesSelenium notes
Selenium notes
wholcomb
 

Similar to Jamal atcha 2 (20)

Jamal Atcha
Jamal AtchaJamal Atcha
Jamal Atcha
 
How to Improve Magento Performance | Tips to Speed up Magento eCommerce Site/...
How to Improve Magento Performance | Tips to Speed up Magento eCommerce Site/...How to Improve Magento Performance | Tips to Speed up Magento eCommerce Site/...
How to Improve Magento Performance | Tips to Speed up Magento eCommerce Site/...
 
DevFest Chiang Mai - Implementing Google Analytics - 2011-09-24.ppt
DevFest Chiang Mai - Implementing Google Analytics - 2011-09-24.pptDevFest Chiang Mai - Implementing Google Analytics - 2011-09-24.ppt
DevFest Chiang Mai - Implementing Google Analytics - 2011-09-24.ppt
 
implemetning google analytics - 2011-09-24 Google Devfest Chiangmai
implemetning google analytics - 2011-09-24 Google Devfest Chiangmaiimplemetning google analytics - 2011-09-24 Google Devfest Chiangmai
implemetning google analytics - 2011-09-24 Google Devfest Chiangmai
 
Google analytics
Google analyticsGoogle analytics
Google analytics
 
Google Analytics & Web Masters Tools - GBG Mumbai
Google Analytics & Web Masters Tools - GBG MumbaiGoogle Analytics & Web Masters Tools - GBG Mumbai
Google Analytics & Web Masters Tools - GBG Mumbai
 
Periscopix presentation
Periscopix presentationPeriscopix presentation
Periscopix presentation
 
DevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.ppt
DevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.pptDevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.ppt
DevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.ppt
 
Site Catalyst Overview
Site Catalyst OverviewSite Catalyst Overview
Site Catalyst Overview
 
GTUG Philippines - Implementing Google Analytics - 2011-10-11
GTUG Philippines - Implementing Google Analytics - 2011-10-11GTUG Philippines - Implementing Google Analytics - 2011-10-11
GTUG Philippines - Implementing Google Analytics - 2011-10-11
 
High performance coding practices code project
High performance coding practices code projectHigh performance coding practices code project
High performance coding practices code project
 
Score google analytics
Score   google analyticsScore   google analytics
Score google analytics
 
The High Performance Web Application Lifecycle
The High Performance Web Application LifecycleThe High Performance Web Application Lifecycle
The High Performance Web Application Lifecycle
 
Google Analytics for Beginners - Training
Google Analytics for Beginners - TrainingGoogle Analytics for Beginners - Training
Google Analytics for Beginners - Training
 
Client-Side Performance Testing
Client-Side Performance TestingClient-Side Performance Testing
Client-Side Performance Testing
 
The what, why and how of web analytics testing
The what, why and how of web analytics testingThe what, why and how of web analytics testing
The what, why and how of web analytics testing
 
Seo checklist
Seo checklistSeo checklist
Seo checklist
 
Secure Development on the Salesforce Platform - Part 2
Secure Development on the Salesforce Platform - Part 2Secure Development on the Salesforce Platform - Part 2
Secure Development on the Salesforce Platform - Part 2
 
AMP in WordPress, the WordPress Way
AMP in WordPress, the WordPress WayAMP in WordPress, the WordPress Way
AMP in WordPress, the WordPress Way
 
Selenium notes
Selenium notesSelenium notes
Selenium notes
 

Recently uploaded

Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
klaudiadgmkt
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
Blue Atlas Marketing
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
elizabethella096
 
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Martal Group
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 

Recently uploaded (20)

Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJump
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
 
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAY
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
 
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.