1) The document provides steps to audit user engagement by identifying low converting pages on a website that is not e-commerce. 2) It involves analyzing Google Analytics data over at least a year to determine which pages have conversion rates lower than the overall site average. 3) The key steps are to export the analytics data to Excel, calculate the conversion rate for each page, and then review any low converting pages to identify issues or opportunities for improvement from the user's perspective.

1. QuickProcessTo:
Audit&ImproveUserEngagement
Jamal Atcha
@JamAtcha

2. WhattypeofUserEngagementAuditareyoulookingtocarryout?
Lowconvertingpages?
Non-e-com
Audit:ToIdentify
Incorrect
messagingof
content
Low
converting
pages?e-com
Thincontent

3. FocusOn:LowConvertingPages(NonE-com)
Process:
1. OpenupGoogleAnalytics
2. Selectadatarange(ayearasaminimum)
3. Gotoview‘Allpages’(previouslypageviews)
4. Createasecondsegment>SessionswithConversions

4. Continued...
5.ExportthedataintoExcel

5. 6.AddinanewcolumnforConversionTracking
7.Dividepageviewsfor‘SessionswithConversions’withpageviewsfor‘AllSessions’
=sum(PageviewsSessionswithConversions/PageviewsAllSessions)
8.Pastethisformuladownthelisttoeveryrowfor‘AllSessions’>Formatthecellasa%

6. 9.Godownthelistandmarkoffthepagesthathaveaconversionratelowerthanthesiteaverage
10.Onceyouhaveidentifiedtheproblempages,reviewthemonline- Checklist

7. Takeaways….
● Makesureyouknowwhichaudityouneedtocarryout
● Crunchdatatoidentifylowperformingpages
● Reviewthepagestoidentifyanyissues/opportunities
● Importantly,Lookatthepagesfromauser’sperspective

8. ThankYou!
@JamAtcha