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QuickProcessTo:
Audit&ImproveUserEngagement
Jamal Atcha
@JamAtcha
WhattypeofUserEngagementAuditareyoulookingtocarryout?
Lowconvertingpages?
Non-e-com
Audit:ToIdentify
Incorrect
messagingof
content
Low
converting
pages?e-com
Thincontent
FocusOn:LowConvertingPages(NonE-com)
Process:
1. OpenupGoogleAnalytics
2. Selectadatarange(ayearasaminimum)
3. Gotoview‘Allpages’(previouslypageviews)
4. Createasecondsegment>SessionswithConversions
Continued...
5.ExportthedataintoExcel
6.AddinanewcolumnforConversionTracking
7.Dividepageviewsfor‘SessionswithConversions’withpageviewsfor‘AllSessions’
=sum(PageviewsSessionswithConversions/PageviewsAllSessions)
8.Pastethisformuladownthelisttoeveryrowfor‘AllSessions’>Formatthecellasa%
9.Godownthelistandmarkoffthepagesthathaveaconversionratelowerthanthesiteaverage
10.Onceyouhaveidentifiedtheproblempages,reviewthemonline- Checklist
Takeaways….
● Makesureyouknowwhichaudityouneedtocarryout
● Crunchdatatoidentifylowperformingpages
● Reviewthepagestoidentifyanyissues/opportunities
● Importantly,Lookatthepagesfromauser’sperspective
ThankYou!
@JamAtcha

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