A presentation created by the team of Dragon360 explaining how pet bloggers and brands alike can establish business goals through acquisition, conversion, and growth of your blog.
Buyer Personas: 6 Steps to Creating Buyer PersonasJoy Martinez
6 Steps to Creating Buyer Personas: Learn what buyer personas are, why buyer personas are important, and how to create a buyer persona. Includes a buyer persona template!
The Stepstones to Real Content MarketingSimon Schwarz
This Slideshare presentation The Stepstones to Real Content Marketing provides a how to guide of what you have to consider in doing real Content Marketing.
View our content marketing guide to helping you answer the challenging questions. Understand your buyers, apply content to the buyer journey and set the right goals to achieve effective content marketing.
Exploring different online advertising mediums including Google AdWords and Facebook Ads. How to begin your strategic plan and troubleshoot common challenges.
Pragmatic content strategy approach by EVG. Step by Step content strategy questioning process that can help any business to start taking control and advantage of its existing content assets, build on processes to support its commercial and customer support objective!
A B2B SaaS marketing leader with over 10 years of experience in growth-stage product companies, Mohita Nagpal is currently the VP of Marketing at Hiver. She started her career in print journalism and transitioned to marketing when she joined Wingify as a Content Specialist. She is a full-stack marketer with experience in demand generation, PPC, branding, and product marketing. She loves building content-driven inbound engines to fuel the Sales-Marketing funnel and is a strong proponent of making B2B marketing more human.
Buyer Personas: 6 Steps to Creating Buyer PersonasJoy Martinez
6 Steps to Creating Buyer Personas: Learn what buyer personas are, why buyer personas are important, and how to create a buyer persona. Includes a buyer persona template!
The Stepstones to Real Content MarketingSimon Schwarz
This Slideshare presentation The Stepstones to Real Content Marketing provides a how to guide of what you have to consider in doing real Content Marketing.
View our content marketing guide to helping you answer the challenging questions. Understand your buyers, apply content to the buyer journey and set the right goals to achieve effective content marketing.
Exploring different online advertising mediums including Google AdWords and Facebook Ads. How to begin your strategic plan and troubleshoot common challenges.
Pragmatic content strategy approach by EVG. Step by Step content strategy questioning process that can help any business to start taking control and advantage of its existing content assets, build on processes to support its commercial and customer support objective!
A B2B SaaS marketing leader with over 10 years of experience in growth-stage product companies, Mohita Nagpal is currently the VP of Marketing at Hiver. She started her career in print journalism and transitioned to marketing when she joined Wingify as a Content Specialist. She is a full-stack marketer with experience in demand generation, PPC, branding, and product marketing. She loves building content-driven inbound engines to fuel the Sales-Marketing funnel and is a strong proponent of making B2B marketing more human.
Overview and excerpts of Chris Ciunci's recently published book, Marketing in the Trenches. Marketing in the Trenches discusses 25 practical and actionable tips for top-line business growth.
There are two main aspects to building long-term success on the web: discovering and solidifying your brand’s identity, and amplifying your brand’s message. The first step consists of conducting a brand audit, designing your visual identity and developing a unique positioning statement. The second step begins with a look at your brand’s ideal clients and current strategies, and then moves into creating client-focused content and promoting that content through a mix of paid and organic methods.
A Marketing Funnel is a theoretical model that shows a customers’ journey towards the purchase of a good or service. The funnel illustrates 5 stages including Plan, Reach, Act, Convert, and Engage
Content Marketing Tactics & Strategies for Business 2 Business IndustriesPieter S Verasdonck
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. SalesCycle Agency (http://salescycle.agency/) helps SME companies with digital transformation and modernising their marketing efforts to get better ROI and Sales-Marketing team alignment.
SEO Best Practices to Maximize your Google RankingTribalVision
Learn how to improve your site using a variety of Google SEO programs. Furthermore, explore the basic understanding and jargon behind the SEO world, which you can apply to your business immediately.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
How to Boost Your SEO with Influencer Marketing (and vice versa)The Shelf
You may not immediately think of SEO when planning your influencer campaign, but your keyword strategy is CRUCIAL to helping your achieve the outcomes you want to see. Influencer campaigns don't operate in a vacuum! Your overarching #contentmarketing strategy impacts everything from your influencer selection process to the types of #socialmedia platforms you'll use for your #influencermarketing campaign. So, we wrote this guide to show you how influencer marketing affects your #SEO game... and vice versa. (And you may want to pass this guide on to your #influenceragency)
Verify Digital - Verified Lead GenerationMatthew King
Lead generation and verified leads from Verify Digital. Complete methodology from Understanding Brand & Target Audience through to Verified Leads. Visit www.verifydigital.me
In Content marketing part 6 of 7, there's information about best practices, what to do for content marketing on different mediums, what not to do, advantages and disadvantages.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
Talks from Rikki at Digital 22 and Kristin from HubSpot.
Firstly, all the new product releases from HubSpot at Inbound 17.
Secondly, an overview of the GDD process.
Creating an Inbound Marketing Budget for 2015Kuno Creative
Kuno Creative inbound marketing experts provide a breakdown of what you should be investing in for success in 2015, and where and how you should be allocating your dollars.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Overview and excerpts of Chris Ciunci's recently published book, Marketing in the Trenches. Marketing in the Trenches discusses 25 practical and actionable tips for top-line business growth.
There are two main aspects to building long-term success on the web: discovering and solidifying your brand’s identity, and amplifying your brand’s message. The first step consists of conducting a brand audit, designing your visual identity and developing a unique positioning statement. The second step begins with a look at your brand’s ideal clients and current strategies, and then moves into creating client-focused content and promoting that content through a mix of paid and organic methods.
A Marketing Funnel is a theoretical model that shows a customers’ journey towards the purchase of a good or service. The funnel illustrates 5 stages including Plan, Reach, Act, Convert, and Engage
Content Marketing Tactics & Strategies for Business 2 Business IndustriesPieter S Verasdonck
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. SalesCycle Agency (http://salescycle.agency/) helps SME companies with digital transformation and modernising their marketing efforts to get better ROI and Sales-Marketing team alignment.
SEO Best Practices to Maximize your Google RankingTribalVision
Learn how to improve your site using a variety of Google SEO programs. Furthermore, explore the basic understanding and jargon behind the SEO world, which you can apply to your business immediately.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
How to Boost Your SEO with Influencer Marketing (and vice versa)The Shelf
You may not immediately think of SEO when planning your influencer campaign, but your keyword strategy is CRUCIAL to helping your achieve the outcomes you want to see. Influencer campaigns don't operate in a vacuum! Your overarching #contentmarketing strategy impacts everything from your influencer selection process to the types of #socialmedia platforms you'll use for your #influencermarketing campaign. So, we wrote this guide to show you how influencer marketing affects your #SEO game... and vice versa. (And you may want to pass this guide on to your #influenceragency)
Verify Digital - Verified Lead GenerationMatthew King
Lead generation and verified leads from Verify Digital. Complete methodology from Understanding Brand & Target Audience through to Verified Leads. Visit www.verifydigital.me
In Content marketing part 6 of 7, there's information about best practices, what to do for content marketing on different mediums, what not to do, advantages and disadvantages.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
Talks from Rikki at Digital 22 and Kristin from HubSpot.
Firstly, all the new product releases from HubSpot at Inbound 17.
Secondly, an overview of the GDD process.
Creating an Inbound Marketing Budget for 2015Kuno Creative
Kuno Creative inbound marketing experts provide a breakdown of what you should be investing in for success in 2015, and where and how you should be allocating your dollars.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Content marketing is a marketing strategy. It is focused on the creation and distribution of valuable content with the purpose of attracting and retaining a specific, targeted audience. It builds interest in your brand and develops relationships and trust with your audience. But understanding what content marketing is doesn’t necessarily help you launch a content marketing effort. In our latest presentation, we map out the six steps you can take to launch a content marketing initiative.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Digital Media Stream Introduction to Content Marketing April 2017Dave Watson
Introduction to content marketing, content strategy, buyer persona definition and aligning your content plan with your sales process and pipeline strategy.
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
Creating Campaigns that Convert- Albuquerque HubSpot User GroupsJaxzenMarketing
At the HubSpot User Group meetup in Albuquerque, we talked about how to build better campaigns, capture high-quality leads, and promote your content effectively. We also shared some examples from our own campaigns, asked questions, and talked about how to get the most out of the different aspects of HubSpot.
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
Join us for our seventh Greenville HUG meeting of 2023 and learn how content strategy can help you to elevate your content, create realistic goals, promote your content, identify which metrics to track, and perform an audit that will help you identify content needs to build a relevant journey for your audience.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. The Main Goal
Define the different
types of goals and what
works for you, your blog,
and your brand.
Acquisition, Conversion, & Brand
3. What Are Your Goals?
Before you can see success, you need to set realistic goals
for your blog.
Points to Consider:
● What industry are you in?
● Who is your target audience?
● What are my business goals?
● How would I like to help educate my audience?
4. How Do You Acquire (The Proper)
Traffic, You Ask?
5. Steps to Take
● Setting an Objective
● Know Your Audience
● Choose your Channel(s)
● Make Your Message Unique
● Get Users to Your Website
● Measure Your Traffic
13. The Ideal Audience
● Have an idea of your audience beforehand
● Make sure your brand’s story fits the target
audience
● If you don’t need to, don’t force it
● Remember that distribution channels and
audience go hand-in-hand
14.
15. Audience Research
● Use the tools available
● Know what questions you’re
trying to get answers to
● Figure out a good target audience
16. Audience Research
● Don’t set your
choices/conclusions in stone
● Keep an open mind to potential
new audiences
● See what competitors have done
● Digest feedback
23. Strut Your Stuff
● Differentiate yourself from
the rest - Be Yourself
● Understand your value and
showcase that
● Use creative Call to Actions
(CTAs)
24. Strut Your Stuff
● Address potential
concerns
● Let them know what they
are getting from you
25. Get Users to Your Website
● Give them something when they
get to your site
● Match their on-site experience
with what your initial message
● Make sure you’re targeting the
right audience
● Ensure you’re using the right
channel
26. Get Them to Come Back
● Offer an incentive for
audiences to come back
● Utilize segmented email lists
● Implement proper pixels
across your website
27. Measure Your Traffic
● Tag your links
● Set up goals and events
● Understand your traffic
28. Measure Your Traffic
● Use available tracking tools
to see who has visited
● Make decisions based off
of your findings and
collected data
● Measure your findings
correctly
30. Identify Your Goals and KPI's
KPI's
(Key Performance Indicators) Goals
• Traffic
• Comments
• Social Media shares/likes/follows
• Clicks from social media or email
campaigns
• Engagements/Flow through the
site
• Ads & Affiliate Link Clicks
• Sponsor/Ad inquiries
• Store/Book purchases
• Contact form completions
31. Green - KPI
• Subscribers
• Engagement
• Flow through the site
Yellow - Goals
• Buy books
• Sponsor the blog
• Ad/Affiliate clicks
KPI vs Goals
32. Tracking Goals
How to track
● Google Analytics
● Wordpress Analytics Plugins
● MailChimp
● Google Tag Manager (Advanced!)
What to track
● bit.ly/Shortened links
● UTM links
● Thank you pages
33. Tracking
● UTM link builder
Google's UTM link builder
https://ga-dev-tools.appspot.com/campaign-url-builder/
Example:
http://www.themeowblog.com/?utm_source=MailChimp&utm_medium=Email
&utm_campaign=Email-May-15-18&utm_content=version1
● Thank you pages
Set as destination-based goal in Google Analytics
● Shortened links
Bit.ly
Owl.ly
38. WordPress Analytics Plugins
Google Analytics
● WordPress SEO (Yoast)
Wordpress Analytics
(Without Google)
● Jetpack
● Clicky and Clicky
● WP-Piwik
● Slimstat Analytics
39. User Flow & Content Funnels
● Keep visitors flowing through your site
● Avoid dead ends
● Move them towards the KPI's and goals
● Flow & Conversion Opportunities:
○ Top menu
○ Sidebars
○ Within blog posts (in-line callouts)
○ Bottom page callouts and funnel
40.
41.
42. Call to Action
Inline calls to action
within blog posts can
also help improve
conversions and
revenue.
43. • Ready - Set - Go is a great example of a CTA in the header
• A simpler menu, focused on KPI's and Goals
44. Advertising On Your Blog
● If possible, do more than advertise —
collaborate!
○ Guest/sponsored articles and content
○ Product reviews
○ Contests/promotions
○ Giveaways
● Add value - don't just advertise!
○ Make it look natural
○ Build ads into user flow
45.
46.
47. Affiliate Links
● Gain commissions when purchases are made
● Referrals come through banners, content/reviews/
and other links related to the products
○ Disclosure is required
● Affiliate program directories
○ Affiliates Directory - http://www.affiliatesdirectory.com/
○ Amazon Associates - https://affiliate-program.amazon.com
○ Associate Programs - https://www.associateprograms.com/
○ ShareASale - http://www.shareasale.com
48.
49. Google Adsense
● Paid by clicks on banner ads on site
○ Used by advertisers in pay-per-click ads
● If improper targeting is used by the
advertiser, it can be off brand
○ Intended to reflect content on the site, but not always
the case
● Profitability is dependent on your
niche market
○ Expensive services deliver the most ad revenue
○ Pet food, toys will not deliver as much
○ Research your niche to see if it's right for you
Learn More
https://www.google.com/adsense/
52. Brand Presence
Developing a presence for your brand stretches far
beyond written blog content.
• Target Audience Analysis
• Topic Research
• Content Curation
• Amplification and Distribution
• Engage with Communities
53. Target Audience Analysis
A target audience analysis helps brands, bloggers, and
strategists identify two types of audiences:
Priority and Influencing Audiences
● Bridges the gap between who a brand thinks
their audience is with who they really are.
● Influences brand messaging, the display and type
of content, brand voice, and content distribution.
54. Target Audience Analysis
As your brand grows and develops,
so will the demographics you’re
trying to reach! But when?
● Product development
● Marketing of a new product
or service
● Developing a blog
● Creating and maintaining
website copy
55. Target Audience Analysis
What’s the result?
Your brand messaging and evolving
digital marketing strategies will have a
stronger chance to resonate with
your ideal audience, lead them to
your product or service, and
ultimately have them convert.
56. Develop a Content Strategy
A blog content strategy bridges the gap between your
audience and business objectives.
● Define your business goals and objectives
● Identify your audience
● Measure demand through keyword and query research
● Identify “missed” content opportunities
● Create a content calendar
● Identify how to distribute your content
● Establish a list of key industry influencers
57. Develop a Content Strategy
Before you get busy creating
content...
Think about how you can build
your blog, your brand voice,
and your business as a subject
matter expert.
58. Develop a Content Strategy
Start out with specific questions to help guide your
approach:
• Is this necessary?
Do I have the opportunity to help people find
information on something?
• Is this needed?
Do I engage with and understand my audience to
notice a demand for information?
• Is this helpful?
Does my blog content see shares, likes,
comments, and other forms of engagement?
59. Develop a Content Strategy
• Based off your collected audience analysis data, established business
goals, and developed blog content strategy, your ideal “conversions”
will vary based off audience intent and your personal business goals.
• YOU are in control of helping to lead your audience in a direction that
not only meets your end goal, but their intent.
60. Optimizing Your Content
Preliminary Actions
● Ensure your content strategy
and blog strategy compliment
each other
● Analyze, establish, and maintain
a consistent brand voice
● Understand who your audience is
61. Optimizing Your Content
How to make your blog content more visually appealing? Know how to optimize it.
● Headers
● Utilize bulleted and numbered lists
● Reference statistics
● Add optimized infographics & imagery
● Link building opportunities
● Proofread
http://blogpaws.com/executive-blog/formatting-your-blog-content-for-seo/
63. Amplify and Distribute
How to make your blog prettier, reachable, and
authoritative? Share it for all to read!
The amplification and distribution of your blog content can
happen a few ways, but it all begins with a clear strategy:
● Paid Ads on Social Media
● Organic Shares on Social Media
● Emails and newsletter
64. Engage with Communities
● Identify industry influencers
● Guest blogging and vlogging opportunities
● Take part in social media chats
(Hello #BlogPawsChat)
● Monitor your digital presence with a reputation
management strategy
● Establish local business profiles
65. Engage with Communities
1.Get Visible
• Organic search
• Paid search
• Optimize for mobile
3.Get In Touch
• Email
• Newsletters
• Whitepapers
5.Earn Conversions
• Form submits
• Newsletter Sign ups
• Encourage purchases
4.Get Engaged
• Develop a content, blog, and social strategy
• Regularly create, share, and track content
• Implement a community strategy
5
4
3
2
1
2.Get Social
• Reputation management
• Influencer outreach
• Amplify content on social media
66. Thank You!
Tyler Brown @_ _tylerbrown
Jacques Bouchard @JacquesBouchard
Alex Ioanna @AlexanderIoanna
Editor's Notes
@Gulnar - please have the screen start blank and then have the title at the top and the gif appear at the same time.
What are your goals and what are you doing right now to achieve them?
@Gulnar - please have the screen start blank and then have the title at the top and the gif appear at the same time.
These are the essentials that are going to shape your blog/business and at the end of the day will make sure that you are truly succeeding at what you are doing.
@gulnar - have this screen be blank first, and then the image to show up second
@Gulnar - Please have image appear after the text
@Gulnar - Could you have each bullet point show separately with the imagery popping up as such:
The first bullet, have the semrush and spyfu logos pop up
The second bullet is fine just by itself
The third bullet have the last picture pop up.
The second bullet is fine just by itself
The third bullet have the last picture pop up.
@gulnar - have this screen be blank first, and then the image to show up second
Not every channel will be right for you
Get familiar with the type of audience on each channel
Understand that each channel has an audience that digests information differently
Understand that each channel has an audience that digests information differently.
ALEX - At the end of this slide, before you to go the next one, intro the “making your message unique”
@Gulnar - Could you have each bullet point show separately with the imagery popping up as such:
The first bullet, have the “be yourself” image pop up
The second bullet is fine just by itself
The third bullet have the “creativity loading” image pop up.
@gulnar - please have the gif pop up last, after the bullets
@gulnar - have the title be the first thing on the screen, then the bullet notes and image can show at the same time.
@gulnar - have the title be the first thing on the screen, then the bullet notes and image can show at the same time.
Know the objective from each channel and ensure youre getting what you want out of it.
@gulnar - Please have the picture pop up second after the bullets
Gulnar - Any ideas you have to make this into a cool table or visual would be appreciated.
Goals directly link to money, while KPI's build your audience and momentum
Gulnar - I got this image from here - https://consciouscat.net/2018/03/31/mews-and-nips-keep-your-cats-away-from-easter-lilies/ - but be careful, because the newsletter callout at the top only shows the first time you land here.
Green - KPI
--- Subscribers
--- Engagement
--- Flow through the site
Yellow - Goals
--- Buy books
--- Sponsor the blog
--- Ad/Affiliate clicks
Gulnar - I got this image here: https://i.ytimg.com/vi/ebLaWzjQ2Xg/maxresdefault.jpg
Gulnar - I got this image from bit.ly. I might need to work with you to get a better one, because it's behind a login.
Gulnar, I got this screenshot from here - https://ga-dev-tools.appspot.com/campaign-url-builder/ - but you'd have to fill in the fields
Gulnar - I got this data from the Dragon360 google analytics for March 26, 2017 - April 1, 2018
Go to acquisition - Campaigns to see what UTM links are doing
Track conversions and traffic for each campaign
Link to video: https://drive.google.com/file/d/1b7L08qGhTQqV9nUEQBcA3D7tYKRPUvSO/view?usp=sharing
Gulnar, I found this image here: https://www.123rf.com/photo_47230243_funny-image-of-a-dog-drawing-a-bar-chart-showing-increasing-in-sales.html
Gulnar, I found that image here: https://www.amazon.co.jp/Hagen-Living-World-Tunnel-【並行輸入品】/dp/B00KFEKNLW Hint at Integration with social media & email strategy but leave this to Tyler's part.
Gulnar, I got this image from here: https://mydoglikes.com/waggletooth-dog-toothbrush-review
When you hit the bottom of the page, there's plenty of things to keep you moving throughout the site.
Gulnar, I got this image from here: https://mydoglikes.com/404/
Dead ends like this 404 page, or a search results page with no results, or an empty footer, give visitors little to do but leave the site.
Always be thinking of how you can keep them on the site and getting closer to conversion, while still serving your audience.
Gulnar, I got this image from this page - https://herepup.com/coconut-oil-dogs-9-amazing-health-benefits/
Inline calls to action within blog posts can also help improve conversions and revenue.
This could easily be an inline CTA and not just along the bottom of the post. Remember that many people will leave before reading the entire post.
Gulnar, I found this screenshot here: https://blog.gopetfriendly.com/visiting-monument-valley-dogs/
Ready - Set - Go is a great example of a CTA in the header
A simpler menu, focused on KPI's and Goals
Gulnar, I found this image here: https://www.cartoonstock.com/directory/a/advertising_ploys.asp
Align your content with conversion goals
Improve performance of promotional content
As a digital marketer, I've paid bloggers between $300 and $1,200 for guest/promotion content
Everyone wins!
Gulnar - I got this image from here: https://threechattycats.com/2018/03/28/heated-pet-mat/
Gulnar - I got this image from here: https://threechattycats.com/2018/03/28/heated-pet-mat/
Gulnar, I got this image from here: https://www.theodysseyonline.com/jordan-segal-saves-the-world
- Commissions - Often 10% to as much as 50% or more! - possible to make 20k or more
- Referral clicks create cookies that usually last for up to 30 days - If multiple purchases are made, you usually only get credit for the first
- Forrester estimates the affiliate industry will grow to $6.8 billion by 2020!
Gulnar, I got this image from here: https://www.associateprograms.com/directory?zoom=15&is_mile=0&directory_radius=0&sort=newest&keywords=&category=93
Alex, help.
Gulnar, I got this image from here - http://www.lifewithcats.tv/2017/07/23/health-tip-learn-from-your-cats-get-plenty-of-sleep/ - but the ad will change. I just want something ugly.
Ask Gulnar to create a “user journey” that represents this graphic. Here’s the content I’d like as “stops” along the road:
