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Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Search Operators: Navigating
Google's Index
Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Summary of Content
● Brand
○ Finding unlinked brand mentions to monitor brand coverage
○ Acquiring backlinks from publications that are already speaking
about your brand
● Technical
○ Using site: when looking at an overview of indexation
○ Finding examples of duplicate content within the index
● Linkbuilding
○ Using operator strings to find linking ops for local government
business websites
○ Finding broken links on Wikipedia
● Recruitment
○ Using operators to find staff!
Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Brand
Brand Mentions
Search Operator:
intext:firecask -site:firecask.com -"donnelly firecask" -facebook.com -twitter.com
-linkedin.com
Uses -
Finds mentions of your brand online
Opens doors to potentially gaining new backlinks
Reputation overview for brand
Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Brand SERP
Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Technical
Site Indexation
Search Operators:
site:debenhams.com
site:debenhams.com -www.
site:debenhams.com -www. -int. -finance. -mystore. -thedailydebrief -reviews. -m.
-bookings.
Uses -
Overview of site indexation
Can use this operator to see the order of indexation
You can also view subdomains to check for issues (dev sites indexed)
Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Indexation SERPS
Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Linkbuilding
Backlink opportunities
Search Operators:
law inurl:guest-post
inurl:.ac.uk "seo guide"
site:wikipedia.org employment law intext:"citation needed"
Uses -
Find sites that accept guest contributors
Find content that could benefit from being updated (if you update it then you
have the chance to get cited)
Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Linkbuilding SERPS
Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Recruitment
Finding people!
Search Operators:
site:linkedin.com seo "manchester"
site:plus.google.com intext:"worked at nandos"
Uses -
Find sites that accept guest contributors
Find content that could benefit from being updated (if you update it then you
have the chance to get cited)
Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
Recruitment SERPS
Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.
+44 (0)161 222 8655 • http://firecask.com/ •
info@firecask.com

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Ben Barker

  • 1. Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Search Operators: Navigating Google's Index Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com
  • 2. Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Summary of Content ● Brand ○ Finding unlinked brand mentions to monitor brand coverage ○ Acquiring backlinks from publications that are already speaking about your brand ● Technical ○ Using site: when looking at an overview of indexation ○ Finding examples of duplicate content within the index ● Linkbuilding ○ Using operator strings to find linking ops for local government business websites ○ Finding broken links on Wikipedia ● Recruitment ○ Using operators to find staff!
  • 3. Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Brand Brand Mentions Search Operator: intext:firecask -site:firecask.com -"donnelly firecask" -facebook.com -twitter.com -linkedin.com Uses - Finds mentions of your brand online Opens doors to potentially gaining new backlinks Reputation overview for brand
  • 4. Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Brand SERP
  • 5. Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Technical Site Indexation Search Operators: site:debenhams.com site:debenhams.com -www. site:debenhams.com -www. -int. -finance. -mystore. -thedailydebrief -reviews. -m. -bookings. Uses - Overview of site indexation Can use this operator to see the order of indexation You can also view subdomains to check for issues (dev sites indexed)
  • 6. Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Indexation SERPS
  • 7. Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Linkbuilding Backlink opportunities Search Operators: law inurl:guest-post inurl:.ac.uk "seo guide" site:wikipedia.org employment law intext:"citation needed" Uses - Find sites that accept guest contributors Find content that could benefit from being updated (if you update it then you have the chance to get cited)
  • 8. Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Linkbuilding SERPS
  • 9. Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Recruitment Finding people! Search Operators: site:linkedin.com seo "manchester" site:plus.google.com intext:"worked at nandos" Uses - Find sites that accept guest contributors Find content that could benefit from being updated (if you update it then you have the chance to get cited)
  • 10. Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com Recruitment SERPS
  • 11. Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA. +44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com