This document summarizes tips for creating and maintaining a successful WordPress blog for small business social media marketing. It recommends defining your target customer and composing several blog posts before launching. It also suggests building an audience by engaging with other blogs, reaching out to influencers, and maintaining variety, community, and virality in blog content and headlines. Metrics for content, commerce, and community-focused blogging strategies are also outlined. Homework includes choosing a theme, developing site copy and pages, and finding influencers.