Article Marketing Presentation
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This document discusses article marketing as a content marketing strategy. It defines article marketing as writing articles related to one's industry and publishing them on article marketing websites and directories to build credibility and attract new clients. The document provides recommendations for getting started with article marketing, including picking topics of interest to customers, publishing articles on various sites, and publicizing articles on social media and websites. The goal of article marketing is to engage with customers and prospects without directly selling to them.
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This document discusses the benefits of using social media for businesses. It outlines key social networks like Facebook, Twitter, YouTube and LinkedIn and how to use them effectively. The document also covers topics like blogging, online reputation management, and integrating social media into a company's website. The overall message is that social media can help businesses connect with customers, drive traffic, increase awareness and leads when used as part of a comprehensive online strategy.
Social Media Copywriting (facebook and instagram)
Copywriting is persuasive writing used to encourage actions like liking, following, or purchasing. For social media, copywriting should follow formulas like PAS (Problem, Agitate, Solve) and UUUU (Useful, Urgent, Unique, Ultra-specific). On Facebook, write short, multimedia posts focusing on value with a clear call-to-action. On Instagram, highlight products and benefits, engage users with questions, and optimize hashtags and mentions. Instagram Stories are for elaborating on features, benefits, product use through examples, and linking to additional information. The goal is to clearly communicate value and make purchasing easy across all platforms.
Social Media Marketing
An introduction to the major social media platforms currently used for digital marketing and how to make the best use of them while marketing for yourself or your clients' company. This presentation includes several tips that I found useful when it comes to marketing in social media. Some of the principles can be used in direct marketing as well.
Get Noticed:
This document discusses how integrating publicity into a visibility plan can help attract attention and sales. It establishes that visibility is important because customers only buy what they can see. There are four main types of visibility: advertising, marketing, publicity/media relations, and social media. The document then details the process of working with media, including uncovering their needs, creating strong media submissions like press releases and product pitches, and integrating publicity efforts into overall visibility strategies. The key takeaway is that publicity builds opportunity by establishing credibility and complementing other marketing efforts.
Facebook marketing for business - Alicia Young
This document provides guidance on using Facebook for business purposes. It outlines how to create a business profile and page, the differences between them, and how to populate a page with content like posts, photos, events and applications. It also discusses advertising options on Facebook and reviewing analytics to improve engagement. The key steps are to create a business page, add relevant details about the company, regularly post useful updates at least weekly, and consider promoting the page with paid ads to expand reach.
ESSENTIAL MARKETING AND SOCIAL MEDIA KNOW-HOW FOR BUSINESSES AND ORGANIZATION...
This document provides tips for businesses on developing engaging content for social media marketing. It recommends knowing your target audience and their behaviors across different platforms. Content should answer questions and problems customers are facing through helpful formats like listicles, tips, and visuals. Keywords and topics should be researched from customer questions and competitor content. Headlines and posts should focus on desired outcomes and be optimized for sharing across networks and local searches. The goal is to break through clutter by providing value and cultivating ongoing engagement.
Social Media Takes Muscles: : A Workout for Improving Conversion and Merchand...
In this webinar presented by social media experts TurnTo & FastPivot, you’ll learn specific steps that must be taken to realize true social success. FastPivot gives takeaways on content creation while TurnTo be walks Yahoo! merchants through the various ways of leveraging social on-site.
10 steps to create a remarkable content marketing strategy
Find out how to create your own content marketing strategy by reading our presentation from the Derby HubSpot User Group meet.
Social media marketing strategies
The document discusses strategies for using social media marketing to promote an auto repair shop. It recommends establishing presences on Twitter, Google+, YouTube, Facebook, Instagram, LinkedIn and Pinterest to build the brand and interact with customers. Specific tactics include posting helpful tips, behind-the-scenes videos, contests and check-in promotions. The goal is to build trust, acquire new customers through deals, and retain them through ongoing engagement and value.
Social media marketing strategies
The document discusses strategies for using social media marketing to promote an auto shop. It recommends establishing presences on Twitter, Google+, YouTube, Facebook, Instagram, LinkedIn and Pinterest. It provides guidance on how to use each platform, such as posting tips and deals on Twitter, hosting events on Google+ and curating content on Pinterest. The document also recommends using Groupon-style deals and check-in promotions to acquire new customers and retain them through offers and rewards. The overall objectives are to build trust, network locally, increase brand awareness, gain new customers and keep existing customers loyal.
Blogging 101 - Research-Plan-Engage-Measure
The document provides an overview of blogging best practices for business purposes. It recommends researching other relevant blogs, planning blog content and structure, actively engaging with readers by posting and commenting frequently, and measuring the blog's success based on metrics like readership and engagement over time. The goal of business blogging is to establish expertise, expand networks, and influence audiences.
Using Facebook & Social Media to Promote Your Business
This PowerPoint presentation discusses using social media, especially Facebook, to promote businesses. It begins with an agenda that covers the major social networks like Twitter, LinkedIn, blogging and Facebook. It then discusses why social media is important for businesses and how to create a Facebook business page. The presentation emphasizes engaging with customers on social media through things like contests and promotions. It provides tips for both free and paid promotion of business pages on social media platforms.
Social media for small businesses
The document provides an overview of social media for small businesses. It recommends that social media should only be one part of an effective marketing strategy focused around valuable content. Businesses should research where their customers are on social media and focus first on their website, blog, and a Facebook page. The document reviews popular social media sites like Facebook, LinkedIn, Twitter, YouTube, Pinterest, and Google+ and provides tips on getting started with social media and developing an effective content strategy.
The Zero Budget Marketing Plan
The document provides guidance on developing a zero budget marketing plan, focusing on leveraging free tools and tactics. It recommends choosing 3-4 marketing tactics that resonate and driving action, such as brand awareness, traffic, or press. Tactics discussed include search engine optimization, social media, blogging, networking and partnerships. The document also stresses measuring marketing success through both leading indicators of activities and lagging indicators of results.
Keys to the Online Marketing Kingdom by Informed Web Content
The document discusses how businesses can get found online through various channels like websites, blogs, social media, local search, etc. It recommends that businesses create helpful content like blog posts, videos, photos and distribute it across channels to maximize reach. The content should focus on solving customer problems. It also suggests using free tools like Google Analytics to track performance and Google Website Optimizer to test changes. The goal is to help businesses establish an online presence and learn to independently manage their online marketing over time.
Marketing New Media POMA 2013
The document discusses strategies for new media marketing, focusing on discoverability. It explains that discoverability comes from search engine optimization, pay-per-click advertising, social media, and content marketing. The key aspects of discoverability covered include optimizing websites and social media profiles for search, using paid advertising platforms like Google AdWords and Facebook ads, engaging users on social media through sharing quality content, and creating long-form content to attract and engage customers. The document emphasizes focusing marketing efforts on discoverability in order to drive traffic to websites and conversions.
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Une évaluation comparable de la performance basée sur le temps d'escale des navires
L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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Article Marketing Presentation
- 1. Article Marketing: Boosting Your Brand While Standing Out From The Crowd! Presented by: Phyllis Neill, President & CEO WeMentor Social Media Marketing
- 13. Questions?
Editor's Notes
- Phyllis will demonstrate how getting your articles published can be an effective way to establish yourself as an expert. She will show you how to get started, what to write and how to develop strategies for implementation. My goal for this session: to teach you how to write an article and get it published on the internet this week. "social article marketing"
- Traditional marketing – message you want customer to hear is sandwiched in between the “good stuff” and is an interruption Content marketing IS the “good stuff”, if you do it right!!
- When other sites pick up your article as content, you get back links which help with search engine ranking
- Several ways to find topics: research online the top areas of your market that people are asking questions about. LinkedIn groups, discussion boards on related web sites, questions asked on blogs. Search top keywords being used in your market currently and use them.
- Whole list of some recommended popular article marketing sites listed as an Appendix to this presentation, which I will make available to you after the presentation. Niche sites: example is www.divinecaroline.com Author profile: take a nice headshot – Target for $100 bucks
- www.ezinearticles.com has a new feature that allows you to “Tweet” your article on Twitter.