SlideShare a Scribd company logo
Tools	
  and	
  techniques	
  to	
  us	
  become	
  
more	
  ‘T-­‐Shaped’	
  in	
  our	
  projects	
  and	
  
practices
SEO	
  AS	
  ‘WHOLE	
  
BRAIN’	
  T-­‐SHAPED	
  
MARKETER’ Dawn	
  Anderson	
  @	
  dawnieando – Move	
  It	
  
Marketing
IN 2012 I HEARD….. 11
AND THEN IT TURNED OUT….. 11
‘YAY’,	
  
‘WHOOP’
THEN I REALISED… SEO HAS MANY LIVES….. 11
AN	
  ESTIMATE	
  IS	
  THAT	
  
SEO	
  ’DEATHS’	
  
CURRENTLY	
  EQUAL	
  
AROUND	
  2	
  X	
  CATS	
  X	
  9	
  
LIVES	
  EACH	
  (CIRCA	
  18	
  
YEARS)
IT	
  DIES	
  ON	
  A	
  
REGULAR	
  
BASIS
BUT…..IT IS EVOLVING 11
X EVOLVE
DIE
….	
  LIKE	
  KETCHUP
BOTTLES…
AND SO MUST WE.. 11
WHAT’S T SHAPED?
02
Deep	
  expertise	
  
in	
  a	
  core	
  
subject	
  and	
  an	
  
understanding	
  
of	
  a	
  wide	
  range	
  
of	
  subjects
04WANTED - WHOLE BRAIN MARKETERS
Those	
  with	
  the	
  
analytical	
  
ability	
  married	
  
to	
  strategic	
  or	
  
creative	
  talents
06
LEFT OR RIGHT BRAIN DOMINANT?
• LOGIC
• ANALYSIS
• SEQUENCING
• LINEAR
• MATHEMATICS
• LANGUAGE
• FACTS
• THINK	
  IN	
  WORDS
• WORDS	
  OF	
  
SONGS
• COMPUTATION
LEFT	
  BRAIN RIGHT	
  BRAIN
• CREATIVITY
• IMAGINATION
• HOLISTIC	
  
THINKING
• ARTS
• RHYTHM
• VISUALISATION
• TUNES	
  OF	
  
SONGS
• NON-­‐VERBAL	
  
FEELINGS
• DAY	
  DREAMING
05
USING BOTH SIDES OF BRAIN
UTILISING	
  BOTH	
  THE	
  LEFT	
  
AND	
  RIGHT	
  SIDE	
  OF	
  THE	
  
BRAIN	
  IN	
  AN	
  EFFECTIVE	
  
AND	
  BALANCED	
  MANNER
BRAIN	
  DOMINANCE	
  
TEST	
  -­‐
http://www.ipn.at/ipn.
asp?BHX
PERCEPTIONS 09
WE	
  ALL	
  MOSTLY	
  SIT	
  AT	
  A	
  
DESK	
  ALL	
  DAY	
  STARING	
  AT	
  
A	
  SCREEN	
  – NOT	
  THAT	
  
DIFFERENT	
  AFTER	
  ALL??
21
TOOLS FOR ‘UN-CREATIVE’ TECHIES
BLOGGING	
  /	
  COPYWRITING
IDEA	
  
GENERATING
PICTURES	
  &	
  COVERS
21
TOOLS FOR ‘UN-CREATIVE’ TECHIES
EBOOK	
  GENERATORS
LOLZ	
  &	
  MEME	
  GENERATORS
DATA	
  VISUALISATION	
  TOOLS
INFOGRAPHIC	
  GENERATORS
MIND	
  MAPPING	
  TOOLS
21TOOLS FOR ‘UN-TECHIE’ CREATIVES
GOOGLE	
  SEARCH	
  CONSOLE
ARCHITECTURAL	
  VIEWS	
  -­‐ POWER	
  MAPPER
META	
  DATA	
  GENERATOR
SITE	
  SPEED
’OUT	
  OF	
  BOX’	
  SEO	
  ‘ESSENTIALS’
HEADER	
  CHECKERS
GOOGLE’S	
  WEBMASTER	
  ACADEMY
W3	
  SCHOOL	
  TUTORIALS	
  AND	
  QUIZZES
SIMILAR	
  PAGE	
  CHECKER
COMPRESSION
INTERNATIONALISATION
DUPLICATE	
  /	
  SIMILAR	
  
CONTENT	
  CHECKER
LONG-­‐TAIL	
  
KEYWORD	
  
GENERATION
21
‘PEOPLE’TOOLS
HUBSPOT’S	
  – MAKE	
  MY	
  
PERSONA	
  -­‐ TOOL
21
CRYSTAL KNOWS DAVID
EDMUNDSON-BIRD
Crystal	
  says	
  -­‐ “David	
  is	
  a	
  
gifted	
  communicator,	
  
prioritizes	
  relationships,	
  
and	
  trusts	
  his	
  instincts	
  -­‐
sometimes	
  making	
  gut	
  
decisions	
  against	
  logic.”
Personality	
  predictor
WHEN	
  SPEAKING	
  TO	
  
DAVID:
• Emphasize	
  the	
  future
• Use	
  self-­‐deprecating	
  
humour
• Tell	
  a	
  few	
  jokes
• Get	
  right	
  to	
  the	
  bottom	
  
line
Syncs	
  with	
  Gmail	
  +	
  
Social	
  media	
  contacts
Title:	
  Can	
  We	
  Talk?
Body:	
  	
  It’s	
  been	
  a	
  great	
  year	
  and	
  I	
  feel	
  
that	
  I’ve	
  exceeded	
  all	
  of	
  the	
  goals	
  we	
  
set	
  for	
  my	
  performance.	
  When	
  you	
  get	
  
a	
  chance,	
  can	
  we	
  have	
  a	
  conversation	
  
to	
  discuss	
  my	
  compensation?
David	
  Edmundson-­‐Bird
Asking	
  David	
  for	
  a	
  pay	
  rise:
21
PULLING IT ALL TOGETHER
VIA ‘STRATEGIC
FRAMEWORKS’,
‘MODELS’, ‘CASE STUDY
SUCCESS EMULATION’
AND ‘PRODUCTIVITY’
TOOLS
RACE
SOSTAC
CONTENT	
  MARKETING	
  
MATRIX
21
AND FOR PROCRASTINATION AND FOCUS
The	
  ’Pomodoro’
tomato-­‐timer.com
REMEMBER
21
RESOURCES & SOURCES
• LOL	
  Picture	
  Generator	
  -­‐ http://app.cheezburger.com/Builder?v=1
• Answer	
  The	
  Public	
  – http://answerthepublic.com/
• Crystal	
  Knows	
  – https://www.crystalknows.com
• Hubspot’s Blog	
  Topic	
  Generator	
  -­‐ http://www.hubspot.com/blog-­‐topic-­‐generator
• Magazine	
  Cover	
  -­‐ http://bighugelabs.com/magazine.php
• Open	
  Graph	
  Generator	
  -­‐ http://webcodetools.com/open-­‐graph-­‐generator/
• Schema	
  Creator	
  -­‐ http://schema-­‐creator.org/
• Google	
  Markup	
  Helper	
  -­‐ https://www.google.com/webmasters/markup-­‐helper/
• Huballin -­‐ http://huballin.com
• http://www.impactbnd.com/blog-­‐title-­‐generator/blogabout
• Make	
  My	
  Persona	
  -­‐ http://makemypersona.com/
• Keyword	
  Shitter	
  -­‐ http://keywordshitter.com/
• Uberflip Ebook Generator	
  -­‐ http://www.uberflip.com/ebook
• Piktochart – http://piktochart.com
• Trello	
  – http://trello.com
21
RESOURCES & SOURCES
• Smart	
  Insights	
  – Content	
  Marketing	
  Matrix	
  -­‐ http://www.smartinsights.com/content-­‐
management/content-­‐marketing-­‐strategy/the-­‐content-­‐marketing-­‐matrix-­‐new-­‐infographic/
• Smart	
  Insights	
  – SOSTAC	
  Model	
  -­‐ http://www.smartinsights.com/digital-­‐marketing-­‐
strategy/sostac-­‐model/
• Smart	
  Insights	
  – RACE	
  Digital	
  Planning	
  Framework	
  -­‐ http://www.smartinsights.com/digital-­‐
marketing-­‐strategy/race-­‐a-­‐practical-­‐framework-­‐to-­‐improve-­‐your-­‐digital-­‐marketing/
W3	
  Schools	
  -­‐ http://www.w3schools.com/
• Power	
  Mapper	
  -­‐ http://www.powermapper.com/
• Google	
  Search	
  Console	
  -­‐ https://www.google.com/webmasters/tools/home?hl=en-­‐GB
• Google	
  Webmaster	
  Academy	
  -­‐
https://support.google.com/webmasters/answer/6001102?hl=en
• Yoast -­‐ https://yoast.com/
• The	
  Media	
  Flow	
  – Hreflang Generator	
  -­‐ http://www.themediaflow.com/tool_hreflang.php
• Tiny	
  PNG	
  -­‐ https://tinypng.com/
• Tomato	
  Timer	
  – http://tomato-­‐timer.com

More Related Content

Viewers also liked

Mpdf
MpdfMpdf
Accounting Tuition Singapore
Accounting Tuition SingaporeAccounting Tuition Singapore
Accounting Tuition Singapore
Accounting EDU SG
 
Fundamentos de fisiologia vegetal
Fundamentos de fisiologia vegetalFundamentos de fisiologia vegetal
Fundamentos de fisiologia vegetal
anacecilia romani lanza
 
The Future of Strategy
The Future of StrategyThe Future of Strategy
The Future of Strategy
VCU Brandcenter
 
Macmillan Readers - The House on The Hill by Elizabeth Laird
Macmillan Readers - The House on The Hill by Elizabeth LairdMacmillan Readers - The House on The Hill by Elizabeth Laird
Macmillan Readers - The House on The Hill by Elizabeth Laird
Eka Kurnia
 
Megameta (2)
Megameta (2)Megameta (2)
Megameta (2)
pakko desmadres
 

Viewers also liked (6)

Mpdf
MpdfMpdf
Mpdf
 
Accounting Tuition Singapore
Accounting Tuition SingaporeAccounting Tuition Singapore
Accounting Tuition Singapore
 
Fundamentos de fisiologia vegetal
Fundamentos de fisiologia vegetalFundamentos de fisiologia vegetal
Fundamentos de fisiologia vegetal
 
The Future of Strategy
The Future of StrategyThe Future of Strategy
The Future of Strategy
 
Macmillan Readers - The House on The Hill by Elizabeth Laird
Macmillan Readers - The House on The Hill by Elizabeth LairdMacmillan Readers - The House on The Hill by Elizabeth Laird
Macmillan Readers - The House on The Hill by Elizabeth Laird
 
Megameta (2)
Megameta (2)Megameta (2)
Megameta (2)
 

Similar to Dawn

Hiring and firing 11 29-2011 chicago
Hiring and firing  11 29-2011 chicagoHiring and firing  11 29-2011 chicago
Hiring and firing 11 29-2011 chicago
MagMo (Magazine Moments)
 
CBODN Career Dialog - June evening program
CBODN Career Dialog  - June evening programCBODN Career Dialog  - June evening program
CBODN Career Dialog - June evening program
Tolero Solutions
 
Not Just For Rocket Scientists
Not Just For Rocket ScientistsNot Just For Rocket Scientists
Not Just For Rocket Scientists
Ross Cidlowski
 
Key relationships2
Key relationships2Key relationships2
Key relationships2
Greg Williams
 
Social Selling at LinkedIn
Social Selling at LinkedInSocial Selling at LinkedIn
Social Selling at LinkedIn
Sales Hacker
 
Segmentation and the Employer Brand - Graeme Wright, Havas People
Segmentation and the Employer Brand - Graeme Wright, Havas PeopleSegmentation and the Employer Brand - Graeme Wright, Havas People
Segmentation and the Employer Brand - Graeme Wright, Havas People
Havas People
 
Top 10 Inspiring Business Leaders Making a Difference 2022.pdf
Top 10 Inspiring Business Leaders Making a Difference 2022.pdfTop 10 Inspiring Business Leaders Making a Difference 2022.pdf
Top 10 Inspiring Business Leaders Making a Difference 2022.pdf
InsightsSuccess4
 
The Art of Raising Capital for Technology Startup Leaders
The Art of  Raising Capital for Technology Startup Leaders The Art of  Raising Capital for Technology Startup Leaders
The Art of Raising Capital for Technology Startup Leaders
Bruce Schechter
 
Sample Wealth Dynamics Report - What Entrepreneur Profile are You?
Sample Wealth Dynamics Report - What Entrepreneur Profile are You?Sample Wealth Dynamics Report - What Entrepreneur Profile are You?
Sample Wealth Dynamics Report - What Entrepreneur Profile are You?
Roger Hamilton
 
It's about attitude, amplitude will follow - Ondernemersacademie Dronten
It's about attitude, amplitude will follow - Ondernemersacademie DrontenIt's about attitude, amplitude will follow - Ondernemersacademie Dronten
It's about attitude, amplitude will follow - Ondernemersacademie Dronten
Tenfore Associates BV
 
How to Manage Creative People – Top Tips from the Experts
How to Manage Creative People – Top Tips from the ExpertsHow to Manage Creative People – Top Tips from the Experts
How to Manage Creative People – Top Tips from the Experts
Webdam
 
20 new truths for social media stars
20 new truths for social media stars20 new truths for social media stars
20 new truths for social media stars
Benjamin Weisman
 
Social Media Lifecycle - Ondernemersvereniging Dronten
Social Media Lifecycle - Ondernemersvereniging DrontenSocial Media Lifecycle - Ondernemersvereniging Dronten
Social Media Lifecycle - Ondernemersvereniging Dronten
Edwin Korver
 
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...
Sarah Kuglin
 
An evening with Todd Defren at Coopr #AEW13
An evening with Todd Defren at Coopr #AEW13An evening with Todd Defren at Coopr #AEW13
An evening with Todd Defren at Coopr #AEW13
Coopr
 
The Rise of the Creative Class - Ed Morrissey - Integrity Web Consulting
The Rise of the Creative Class - Ed Morrissey - Integrity Web ConsultingThe Rise of the Creative Class - Ed Morrissey - Integrity Web Consulting
The Rise of the Creative Class - Ed Morrissey - Integrity Web Consulting
Ed Morrissey
 
Navigating Your Career in Cyber Security - Steve Santini & Drew Fearson
Navigating Your Career in Cyber Security - Steve Santini & Drew FearsonNavigating Your Career in Cyber Security - Steve Santini & Drew Fearson
Navigating Your Career in Cyber Security - Steve Santini & Drew Fearson
Christopher Clark
 
The Role of Design in Business
The Role of Design in BusinessThe Role of Design in Business
The Role of Design in Business
Jake Wells
 
BE a DO'er
BE a DO'erBE a DO'er
BE a DO'er
AUT University
 
Communicate: How to talk effectively about all the things you think you can't...
Communicate: How to talk effectively about all the things you think you can't...Communicate: How to talk effectively about all the things you think you can't...
Communicate: How to talk effectively about all the things you think you can't...
Anisa Aven, BCC, NLPC: 281-469-4244
 

Similar to Dawn (20)

Hiring and firing 11 29-2011 chicago
Hiring and firing  11 29-2011 chicagoHiring and firing  11 29-2011 chicago
Hiring and firing 11 29-2011 chicago
 
CBODN Career Dialog - June evening program
CBODN Career Dialog  - June evening programCBODN Career Dialog  - June evening program
CBODN Career Dialog - June evening program
 
Not Just For Rocket Scientists
Not Just For Rocket ScientistsNot Just For Rocket Scientists
Not Just For Rocket Scientists
 
Key relationships2
Key relationships2Key relationships2
Key relationships2
 
Social Selling at LinkedIn
Social Selling at LinkedInSocial Selling at LinkedIn
Social Selling at LinkedIn
 
Segmentation and the Employer Brand - Graeme Wright, Havas People
Segmentation and the Employer Brand - Graeme Wright, Havas PeopleSegmentation and the Employer Brand - Graeme Wright, Havas People
Segmentation and the Employer Brand - Graeme Wright, Havas People
 
Top 10 Inspiring Business Leaders Making a Difference 2022.pdf
Top 10 Inspiring Business Leaders Making a Difference 2022.pdfTop 10 Inspiring Business Leaders Making a Difference 2022.pdf
Top 10 Inspiring Business Leaders Making a Difference 2022.pdf
 
The Art of Raising Capital for Technology Startup Leaders
The Art of  Raising Capital for Technology Startup Leaders The Art of  Raising Capital for Technology Startup Leaders
The Art of Raising Capital for Technology Startup Leaders
 
Sample Wealth Dynamics Report - What Entrepreneur Profile are You?
Sample Wealth Dynamics Report - What Entrepreneur Profile are You?Sample Wealth Dynamics Report - What Entrepreneur Profile are You?
Sample Wealth Dynamics Report - What Entrepreneur Profile are You?
 
It's about attitude, amplitude will follow - Ondernemersacademie Dronten
It's about attitude, amplitude will follow - Ondernemersacademie DrontenIt's about attitude, amplitude will follow - Ondernemersacademie Dronten
It's about attitude, amplitude will follow - Ondernemersacademie Dronten
 
How to Manage Creative People – Top Tips from the Experts
How to Manage Creative People – Top Tips from the ExpertsHow to Manage Creative People – Top Tips from the Experts
How to Manage Creative People – Top Tips from the Experts
 
20 new truths for social media stars
20 new truths for social media stars20 new truths for social media stars
20 new truths for social media stars
 
Social Media Lifecycle - Ondernemersvereniging Dronten
Social Media Lifecycle - Ondernemersvereniging DrontenSocial Media Lifecycle - Ondernemersvereniging Dronten
Social Media Lifecycle - Ondernemersvereniging Dronten
 
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...
 
An evening with Todd Defren at Coopr #AEW13
An evening with Todd Defren at Coopr #AEW13An evening with Todd Defren at Coopr #AEW13
An evening with Todd Defren at Coopr #AEW13
 
The Rise of the Creative Class - Ed Morrissey - Integrity Web Consulting
The Rise of the Creative Class - Ed Morrissey - Integrity Web ConsultingThe Rise of the Creative Class - Ed Morrissey - Integrity Web Consulting
The Rise of the Creative Class - Ed Morrissey - Integrity Web Consulting
 
Navigating Your Career in Cyber Security - Steve Santini & Drew Fearson
Navigating Your Career in Cyber Security - Steve Santini & Drew FearsonNavigating Your Career in Cyber Security - Steve Santini & Drew Fearson
Navigating Your Career in Cyber Security - Steve Santini & Drew Fearson
 
The Role of Design in Business
The Role of Design in BusinessThe Role of Design in Business
The Role of Design in Business
 
BE a DO'er
BE a DO'erBE a DO'er
BE a DO'er
 
Communicate: How to talk effectively about all the things you think you can't...
Communicate: How to talk effectively about all the things you think you can't...Communicate: How to talk effectively about all the things you think you can't...
Communicate: How to talk effectively about all the things you think you can't...
 

More from Rachel Bell

How Bloggers are Good for Promoting Your Business
How Bloggers are Good for Promoting Your BusinessHow Bloggers are Good for Promoting Your Business
How Bloggers are Good for Promoting Your Business
Rachel Bell
 
Jamal atcha 2
Jamal atcha 2Jamal atcha 2
Jamal atcha 2
Rachel Bell
 
Rhys Wynne
Rhys WynneRhys Wynne
Rhys Wynne
Rachel Bell
 
Ben Barker
Ben BarkerBen Barker
Ben Barker
Rachel Bell
 
Jamal Atcha
Jamal AtchaJamal Atcha
Jamal Atcha
Rachel Bell
 
Dan Morehead
Dan MoreheadDan Morehead
Dan Morehead
Rachel Bell
 
Michael cropper
Michael cropper Michael cropper
Michael cropper
Rachel Bell
 
Lawshare, I-COM & ETSOS
Lawshare, I-COM & ETSOSLawshare, I-COM & ETSOS
Lawshare, I-COM & ETSOS
Rachel Bell
 

More from Rachel Bell (8)

How Bloggers are Good for Promoting Your Business
How Bloggers are Good for Promoting Your BusinessHow Bloggers are Good for Promoting Your Business
How Bloggers are Good for Promoting Your Business
 
Jamal atcha 2
Jamal atcha 2Jamal atcha 2
Jamal atcha 2
 
Rhys Wynne
Rhys WynneRhys Wynne
Rhys Wynne
 
Ben Barker
Ben BarkerBen Barker
Ben Barker
 
Jamal Atcha
Jamal AtchaJamal Atcha
Jamal Atcha
 
Dan Morehead
Dan MoreheadDan Morehead
Dan Morehead
 
Michael cropper
Michael cropper Michael cropper
Michael cropper
 
Lawshare, I-COM & ETSOS
Lawshare, I-COM & ETSOSLawshare, I-COM & ETSOS
Lawshare, I-COM & ETSOS
 

Recently uploaded

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
klaudiadgmkt
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
The Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing MeasurementThe Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing Measurement
NapierPR
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Search Engine Journal
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdfMastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Ibrandizer
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
elizabethella096
 

Recently uploaded (20)

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
 
The Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing MeasurementThe Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing Measurement
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJump
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdfMastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
 
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAY
 

Dawn

  • 1. Tools  and  techniques  to  us  become   more  ‘T-­‐Shaped’  in  our  projects  and   practices SEO  AS  ‘WHOLE   BRAIN’  T-­‐SHAPED   MARKETER’ Dawn  Anderson  @  dawnieando – Move  It   Marketing
  • 2. IN 2012 I HEARD….. 11
  • 3. AND THEN IT TURNED OUT….. 11 ‘YAY’,   ‘WHOOP’
  • 4. THEN I REALISED… SEO HAS MANY LIVES….. 11 AN  ESTIMATE  IS  THAT   SEO  ’DEATHS’   CURRENTLY  EQUAL   AROUND  2  X  CATS  X  9   LIVES  EACH  (CIRCA  18   YEARS) IT  DIES  ON  A   REGULAR   BASIS
  • 5. BUT…..IT IS EVOLVING 11 X EVOLVE DIE ….  LIKE  KETCHUP BOTTLES…
  • 6. AND SO MUST WE.. 11
  • 7. WHAT’S T SHAPED? 02 Deep  expertise   in  a  core   subject  and  an   understanding   of  a  wide  range   of  subjects
  • 8. 04WANTED - WHOLE BRAIN MARKETERS Those  with  the   analytical   ability  married   to  strategic  or   creative  talents
  • 9. 06 LEFT OR RIGHT BRAIN DOMINANT? • LOGIC • ANALYSIS • SEQUENCING • LINEAR • MATHEMATICS • LANGUAGE • FACTS • THINK  IN  WORDS • WORDS  OF   SONGS • COMPUTATION LEFT  BRAIN RIGHT  BRAIN • CREATIVITY • IMAGINATION • HOLISTIC   THINKING • ARTS • RHYTHM • VISUALISATION • TUNES  OF   SONGS • NON-­‐VERBAL   FEELINGS • DAY  DREAMING
  • 10. 05 USING BOTH SIDES OF BRAIN UTILISING  BOTH  THE  LEFT   AND  RIGHT  SIDE  OF  THE   BRAIN  IN  AN  EFFECTIVE   AND  BALANCED  MANNER BRAIN  DOMINANCE   TEST  -­‐ http://www.ipn.at/ipn. asp?BHX
  • 11. PERCEPTIONS 09 WE  ALL  MOSTLY  SIT  AT  A   DESK  ALL  DAY  STARING  AT   A  SCREEN  – NOT  THAT   DIFFERENT  AFTER  ALL??
  • 12. 21 TOOLS FOR ‘UN-CREATIVE’ TECHIES BLOGGING  /  COPYWRITING IDEA   GENERATING PICTURES  &  COVERS
  • 13. 21 TOOLS FOR ‘UN-CREATIVE’ TECHIES EBOOK  GENERATORS LOLZ  &  MEME  GENERATORS DATA  VISUALISATION  TOOLS INFOGRAPHIC  GENERATORS MIND  MAPPING  TOOLS
  • 14. 21TOOLS FOR ‘UN-TECHIE’ CREATIVES GOOGLE  SEARCH  CONSOLE ARCHITECTURAL  VIEWS  -­‐ POWER  MAPPER META  DATA  GENERATOR SITE  SPEED ’OUT  OF  BOX’  SEO  ‘ESSENTIALS’ HEADER  CHECKERS GOOGLE’S  WEBMASTER  ACADEMY W3  SCHOOL  TUTORIALS  AND  QUIZZES SIMILAR  PAGE  CHECKER COMPRESSION INTERNATIONALISATION DUPLICATE  /  SIMILAR   CONTENT  CHECKER LONG-­‐TAIL   KEYWORD   GENERATION
  • 15. 21 ‘PEOPLE’TOOLS HUBSPOT’S  – MAKE  MY   PERSONA  -­‐ TOOL
  • 16. 21 CRYSTAL KNOWS DAVID EDMUNDSON-BIRD Crystal  says  -­‐ “David  is  a   gifted  communicator,   prioritizes  relationships,   and  trusts  his  instincts  -­‐ sometimes  making  gut   decisions  against  logic.” Personality  predictor WHEN  SPEAKING  TO   DAVID: • Emphasize  the  future • Use  self-­‐deprecating   humour • Tell  a  few  jokes • Get  right  to  the  bottom   line Syncs  with  Gmail  +   Social  media  contacts Title:  Can  We  Talk? Body:    It’s  been  a  great  year  and  I  feel   that  I’ve  exceeded  all  of  the  goals  we   set  for  my  performance.  When  you  get   a  chance,  can  we  have  a  conversation   to  discuss  my  compensation? David  Edmundson-­‐Bird Asking  David  for  a  pay  rise:
  • 17. 21 PULLING IT ALL TOGETHER VIA ‘STRATEGIC FRAMEWORKS’, ‘MODELS’, ‘CASE STUDY SUCCESS EMULATION’ AND ‘PRODUCTIVITY’ TOOLS RACE SOSTAC CONTENT  MARKETING   MATRIX
  • 18. 21 AND FOR PROCRASTINATION AND FOCUS The  ’Pomodoro’ tomato-­‐timer.com
  • 20. 21 RESOURCES & SOURCES • LOL  Picture  Generator  -­‐ http://app.cheezburger.com/Builder?v=1 • Answer  The  Public  – http://answerthepublic.com/ • Crystal  Knows  – https://www.crystalknows.com • Hubspot’s Blog  Topic  Generator  -­‐ http://www.hubspot.com/blog-­‐topic-­‐generator • Magazine  Cover  -­‐ http://bighugelabs.com/magazine.php • Open  Graph  Generator  -­‐ http://webcodetools.com/open-­‐graph-­‐generator/ • Schema  Creator  -­‐ http://schema-­‐creator.org/ • Google  Markup  Helper  -­‐ https://www.google.com/webmasters/markup-­‐helper/ • Huballin -­‐ http://huballin.com • http://www.impactbnd.com/blog-­‐title-­‐generator/blogabout • Make  My  Persona  -­‐ http://makemypersona.com/ • Keyword  Shitter  -­‐ http://keywordshitter.com/ • Uberflip Ebook Generator  -­‐ http://www.uberflip.com/ebook • Piktochart – http://piktochart.com • Trello  – http://trello.com
  • 21. 21 RESOURCES & SOURCES • Smart  Insights  – Content  Marketing  Matrix  -­‐ http://www.smartinsights.com/content-­‐ management/content-­‐marketing-­‐strategy/the-­‐content-­‐marketing-­‐matrix-­‐new-­‐infographic/ • Smart  Insights  – SOSTAC  Model  -­‐ http://www.smartinsights.com/digital-­‐marketing-­‐ strategy/sostac-­‐model/ • Smart  Insights  – RACE  Digital  Planning  Framework  -­‐ http://www.smartinsights.com/digital-­‐ marketing-­‐strategy/race-­‐a-­‐practical-­‐framework-­‐to-­‐improve-­‐your-­‐digital-­‐marketing/ W3  Schools  -­‐ http://www.w3schools.com/ • Power  Mapper  -­‐ http://www.powermapper.com/ • Google  Search  Console  -­‐ https://www.google.com/webmasters/tools/home?hl=en-­‐GB • Google  Webmaster  Academy  -­‐ https://support.google.com/webmasters/answer/6001102?hl=en • Yoast -­‐ https://yoast.com/ • The  Media  Flow  – Hreflang Generator  -­‐ http://www.themediaflow.com/tool_hreflang.php • Tiny  PNG  -­‐ https://tinypng.com/ • Tomato  Timer  – http://tomato-­‐timer.com