2. Lists
Compile a useful list related to your industry. What lists
could you give to your target audience that would
benefit them?

3. Beginner’s Guides and How-
To’s.
Who doesn’t need to
learn more? I’ve yet to
meet someone who
knows it all (but have
met plenty that think
they do). People tend to
love free how-to’s and
tutorials and a lot of
times share them with
their communities.

4. Themed Posts
0 We’ve all found ourselves attracted to themed social
posts such as Friday Facts, Tuesdays @ 2:00,
Wednesday Woes, etc. What themed posts can you
create for your target audience and keep up a weekly
or bi-monthly frequency with?

5. Search Related Keywords
Use your blog analytics to see what keywords are
bringing in the most traffic and keep writing posts on
those keywords. If it’s being searched for, you’ll have an
audience – just don’t forget to apply SEO fundamentals
to your blog post.

6. Trends
0 Use what is trending on Twitter and
Google+ to not only join in the
conversations directly on those
channels, but also for your blog. Write
a blog post about the trend and share
the link to your post on your social
channels, especially the channel(s) you
found the trend on. Don’t forget the
hashtag on Twitter.

7. Product and Service
Reviews
You don’t have to be a popular
blogger known for writing
quality reviews to do a review
yourself. No matter what
industry you are in, you can do a
review on a product or service
that is relative and share with
your readers. They’ll appreciate
the insight and possibly
comment on or share your
review.

8. Event Recaps
0 Have you been part of or attended an industry related
Write a recap and share your
event?
experience. Those who wanted to go but
couldn’t will definitely appreciate the post.

9. What does your company do that can be tied to a current event? Think of
Starbucks and how they make their coffee related to everything from the
Olympics to the elections just by creating a themed coffee drink and coming up
with promotional jargon to go with it.

10. The Starbucks example works here as well, but think
beyond that. Do you offer HVAC services that can be
played up during the cold winter months or offer
international calling cards that can be pushed
during the holiday season when military members
abroad need to hear family voices.

11. Infographics
0 The highly-graphical, factoid stuffed pieces have
become so popular because if done correctly, they are
great, easy shares. They are aesthetically pleasing and
quick reads. Just don’t make them promotional. They
should be informative, engaging and valuable.

12. Contests
If you are going to have a contest or any kind, launch it
and host it on your blog first. As you push it on your
social media sites, point those sites back to your blog post
about the contest. Having the contest live on your blog
allows for more detailed content without character
restrictions. Contest rules and legal text along with
instructions and restrictions can be communicated
fully. It also opens the door for blog commenting and
questions on the contest to take place directly on your
blog, increasing engagement and traffic.

13. Guests Posts
Allow other influencers in
your industry (and even
partners and vendors) to
guest post on your blog and
pitch your bloggers to other
blogs as well. It add value
and a fresh perspective to
your blog when you have a
guest. Guests will frequently
promote their guest posts to
their own networks. Getting
your posts on other blogs
opens up new communities
and exposure. It’s a win-win
situation.

14. Predictions
What do you predict as an upcoming trend
or overall change in your
industry? Predictions show your expertise
and your desire to constantly look forward
and strive in your industry. It builds trust
within your community. Include what
others are saying and critique their
forecasts as well.