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Making short work of longtail
Dan Morehead
Why Longtail?
Quick wins vs long-term gains
Competitive nature of search queries
Size of business v competitors
@Danny11M
#MancSAS
Large Competitors
@Danny11M
#MancSAS
Longtail Victory
@Danny11M
#MancSAS
www.answerthepublic.com
@Danny11M
#MancSAS
@Danny11M
#MancSAS
Relevant Content
Crowdsource
Research
Assets
@Danny11M
#MancSAS
Measuring Impact
GA custom dashboards: User engagement
Landing page reports
Search Console
Third party tools
No ranking tables!
@Danny11M
#MancSAS
Longterm Longtail
@Danny11M
#MancSAS
Managing Client Expectations
@Danny11M
#MancSAS
Don’t frontload on-page
Shiny content is great, but
emphasise importance of on-page.
Custom dashboards
Thanks for listening

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Dan Morehead