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Quick Process To:
Audit & Improve User
Engagement
Jamal Atcha
@JamAtcha
What type of User Engagement Audit are
you looking to carry out?
Low converting pages?
Non- e-com
Audit: To
Identify
Incorrect
mes
sagi
ng
of
con
tent
Low
c
o
Thin
c
o
Focus On: Low Converting Pages (Non
E-com)
Process:
1. Open up Google Analytics
2. Select a data range (a year as a minimum)
3. Go to view ‘All pages’ (previously page views)
4. Create a second segment > Sessions with Conversions
Continued...
5. Export the data into Excel
6. Add in a new column for Conversion Tracking
7. Divide page views for ‘Sessions with Conversions’
with page views for ‘All Sessions’
=sum (Pageviews Sessions with Conversions / Page
views All Sessions)
8. Paste this formula down the list to every row for
‘All Sessions’ > Format the cell as a %
9. Go down the list and mark off the pages that have a
conversion rate lower than the site average
10. Once you have identified the problem pages,
review them online - Checklist
Takeaways….
Make sure you know which audit
you need to carry out
Crunch data to identify low
performing pages
Review the pages to identify any
issues / opportunities
Thank You!@JamAtcha

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Jamal Atcha

  • 1. Quick Process To: Audit & Improve User Engagement Jamal Atcha @JamAtcha
  • 2. What type of User Engagement Audit are you looking to carry out? Low converting pages? Non- e-com Audit: To Identify Incorrect mes sagi ng of con tent Low c o Thin c o
  • 3. Focus On: Low Converting Pages (Non E-com) Process: 1. Open up Google Analytics 2. Select a data range (a year as a minimum) 3. Go to view ‘All pages’ (previously page views) 4. Create a second segment > Sessions with Conversions
  • 4. Continued... 5. Export the data into Excel
  • 5. 6. Add in a new column for Conversion Tracking 7. Divide page views for ‘Sessions with Conversions’ with page views for ‘All Sessions’ =sum (Pageviews Sessions with Conversions / Page views All Sessions) 8. Paste this formula down the list to every row for ‘All Sessions’ > Format the cell as a %
  • 6. 9. Go down the list and mark off the pages that have a conversion rate lower than the site average 10. Once you have identified the problem pages, review them online - Checklist
  • 7. Takeaways…. Make sure you know which audit you need to carry out Crunch data to identify low performing pages Review the pages to identify any issues / opportunities