Why Should you Use Instagram for Business? Optimizing your Business Profile Instagram for Business Content Strategy How to use Hashtags Posting Tips Instagram Ads New Features Instagram Statistics

1. Instagram Marketing
for Small Business

2. Today’s Agenda
1. Why Should you Use Instagram for Business?
2. Optimizing your Business Profile
3. Instagram for Business Content Strategy
4. How to use Hashtags
5. Posting Tips
6. Instagram Ads
7. New Features
8. Instagram Statistics

3. Why Use Instagram for Business?
• Instagram's currently the fastest growing social
network.
• 600 million to 800 million active users in the past
12 months. 55 million photos are uploaded. (Jan 2018)
• Instagram Stories (now up to 300 million daily
active users).
• Connected to Facebook and has very targeted
marketing.
• Brand building and awareness. Sell Products.

4. Optimizing your Business Profile
• Make sure you have a
business profile.
– Insights
– Create Ads
– Link to Facebook Page
– Contact buttons
• Use related username and
detailed bio with branded
hashtag.
• Website link is the only link.

5. Instagram Content Strategy
• What are your Goals?
– Generate Sales/Leads
– Increase In Website Traffic
– Brand Awareness
– Customer Engagement
• Content Type to Meet Goals
– Product Posts
– Educational Posts like How To’s
– Company Culture Posts like
Behind the Scenes
– User Generated Content

6. Instagram Content Strategy
• Content Styling
– Text (descriptive)
– Hashtags (up to 30)
– Emojis (break text, get attention)
– Media (photos or videos)
• Customer Care
– Handling customer queries and
complaints
– Reply to user comments

7. Posting Tips
1. Collaborations with other business profiles.
2. Go out and engage with other pages and creators.
3. Use all the features: post content, use stories, do video, etc
4. Ask questions and do shout outs – tagging (especially in stories, as
they can then share on their profiles NEW).
5. Run a Instagram contest.
6. Consistent, regular content that BRINGS VALUE.
7. Run a mini series of content. Ex. post an image with a tip for 5 days.
8. Use all 30 hashtags. And mix up your hashtags. Don't always use the
same ones.
9. Respond to people who comment on your content.
10. Go back and like the comments from past content AFTER you post a
new post. This will bring people back to your account and they will
see you have new content and are more likely to engage with it.

8. Instagram Ads
1. Tap on the Promote button.
2. Choose from the Ad Objectives like ‘Visit your Website’
3. Now Select Button Text.
4. Now Scroll Down to select your target audience.
5. Next set up the Ad budget and Duration and you are good to make your Ad live!

9. New Features - Stickers
Ask a Question Polls

10. New Features – IGTV
1. You can download the separate IGTV app
from your app store. Or you can use the
IGTV icon on your home feed page to view
videos.
2. It's vertical/portrait mode video only.
3. Video uploads for most accounts is
currently up to 10 minutes (some big
brand partners can go up to one hour)
4. You can put CLICKABLE LINKS in the
description and anyone can click on that
link. Use these to drive traffic and
conversions!

11. New Features
Highlights – From Stories Shop Tags – Facebook Shop

12. Instagram Insights

13. Upcoming Workshops

14. Questions?